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蒂姆·库克即将从苹果公司卸任吗?
Is Tim Cook about to step down from Apple?
大型科技股剧烈震荡,市场试图选出AI赢家,Anthropic正迈向盈利?
Big tech stocks swing wildly as the market tries to pick an AI winner, and Anthropic is pushing toward profitability?
这些内容稍后为您呈现。
That's coming up right after this.
事实上,AI安全就是身份安全。
The truth is AI security is identity security.
AI代理不仅仅是一段代码。
An AI agent isn't just a piece of code.
它是您数字生态系统中的一等公民,需要得到相应的对待。
It's a first class citizen in your digital ecosystem, and it needs to be treated like one.
这就是为什么Okta正在引领保护这些AI代理的工作。
That's why Okta is taking the lead to secure these AI agents.
解锁这层新防护的关键——身份安全架构。
The key to unlocking this new layer of protection, an identity security fabric.
企业需要一种统一全面的方法,以一致的策略和监督保护每个身份——无论是人类还是机器。
Organizations need a unified comprehensive approach that protects every identity, human or machine, with consistent policies and oversight.
不要等到发生安全事件才意识到你的AI代理是一个巨大的盲区。
Don't wait for a security incident to realize your AI agents are a massive blind spot.
了解Okta的身份安全架构如何帮助你保护包括AI代理在内的新一代身份安全。
Learn how Okta's identity security fabric can help you secure the next generation of identities, including your AI agents.
访问okta.com。
Visit okta.com.
这就是okta.com。
That's okta.com.
Capital One的技术团队不仅仅在讨论多智能体AI。
Capital One's tech team isn't just talking about multi agentic AI.
他们已经部署了一个。
They already deployed one.
它叫做ChatConcierge,正在简化购车流程。
It's called ChatConcierge, and it's simplifying car shopping.
通过自我反思和分层推理结合实时API检查,它不仅帮助买家找到心仪的车辆。
Using self reflection and layered reasoning with live API checks, it doesn't just help buyers find a car they love.
还能协助安排试驾、获取贷款预审批以及估算旧车置换价值。
It helps schedule a test drive, get preapproved for financing, and estimate trade in value.
先进、直观且已投入实际应用。
Advanced, intuitive, and deployed.
这就是他们的技术实力。
That's how they stack.
这就是第一资本的技术。
That's technology at Capital One.
欢迎收听《大科技》播客。
Welcome to Big Technology podcast.
今天是本月第一个星期一,这意味着MG Seigler将与我们一同解析科技巨头动态。
It's the first Monday of the month, and that means MG Seigler is here with us to break down everything in big tech.
今天我们要讨论蒂姆·库克是否即将从苹果退休。
Today, we're gonna talk about whether Tim Cook is on the verge of retiring from Apple.
我们将探讨为何大型科技公司的市值在AI竞赛中如此剧烈波动,仿佛胜者轮流坐庄
We're gonna look at why big tech's market caps have swung so wildly seemingly from winner to winner in the AI race, and then we're gonna look at a very interesting development in the AI research lab race.
事实是OpenAI正试图实现通用人工智能,但在此过程中将损失大量资金
And that is the fact that OpenAI, of course, is trying to reach AGI, and it's gonna lose a lot of money on the way.
而Anthropic则采取了截然不同的策略,正朝着盈利方向推进
But Anthropic is actually taking a very different tact, and it's pushing towards profitability.
这意味着什么?
So what does that mean?
我们将全面剖析,今天MG也来到了现场
We'll cover it all, and MG is here with us today.
MG,很高兴见到你
MG, great to see you.
欢迎回来
Welcome back.
很高兴见到你,Alex
Great to see you, Alex.
我穿了我的ChatGeeBT T恤,如果你能看到的话,我很喜欢这件专门为我定制的衣服,部分原因是昨天大概是这项服务的三周年纪念日。
I wore my, ChatGeeBT, if you could see it here, I love ChatGeeBT shirt, which was made for me way back when, in part because it's I guess it was a three year birthday of the, of the service yesterday.
所以我原以为我们会开个派对,不过现在看来我们只能聊聊这件事了。
So I thought we'd be having a party, but instead we'll just talk through it, I guess.
是啊。
Yeah.
噢,我们可以把现在当作一个庆祝时刻。
Oh, we we can consider this, a festive moment here.
已经三年了,真是不可思议。
It's amazing that it's been three years.
我以为你会穿上周五我和Ranjan讨论的那件T恤,就是那件'我们不是安然'的衣服,这让人不禁担心你为什么要穿安然的衣服。
I thought the shirt that you were gonna be wearing was the one that Ranjan and I discussed on Friday, which was, my we're not Enron shirt is bringing up worrying questions about why you wear Enron.
没错。
Yes.
当然,我们讨论的是英伟达,不过这个稍后再谈。
Of course, we're talking about NVIDIA, but we'll get to that in a moment.
有趣的是,在这场生成式AI竞赛中一直处于边缘地位的公司——我们今天就从这里开始——竟然是苹果。
It is interesting that the company that has sort of been on the outs in this generative AI race, and we'll start here today, has been has been Apple.
而在这其中,苹果目前的表现看起来非常出色。
And amid it all, Apple is looking extremely good right now.
当然,技术转型需要时间来完成它们的使命,但苹果并没有投入大量资金。
Of course, technology shifts take time to do what they do, but Apple has not spent a lot of money.
它即将迎来历史上最好的季度之一,如果不是最好的季度的话。
It is about to turn in, one of the best quarters, if not the best quarter of any business in history.
蒂姆·库克表示这将是苹果有史以来表现最好的一个季度。
Tim Cook has said it's gonna be Apple's best quarter, you know, ever for the company.
他们预计将在第四季度实现约1370亿美元的收入。
They're on track to bring in something like $137,000,000,000 in the fourth quarter.
iPhone 17正在热销中。
The iPhone 17 is flying off the shelves.
他们并没有把所有钱都花在大语言模型上。
They haven't spent all their money on large language models.
然而最奇怪的事情正在发生。
And yet the weirdest thing is happening.
人们正在讨论蒂姆·库克是否会退休。
People are talking about whether Tim Cook is going to retire.
为什么会这样?
Why is this happening?
所以,我认为,至少在过去几年里,鉴于你提到的AI领域的混乱局面,显然人们经常把蒂姆·库克和退休相提并论,并认为这是一件负面的事情。
So, I mean, I think it's you know, often when, at least over the past couple of years, given the AI fiasco as you're talking about, obviously, people have been sort of mentioning Tim Cook and retirement in the same breath with the notion that it's a negative thing.
对吧?
Right?
比如,也许是时候让他离开了,因为他们确实错过了AI这班船。
Like, that maybe it's time for him to go because, yeah, they've missed the boat on AI.
就像,他是否真的在为公司未来的成功布局呢?如果你认为这可能是自iPhone以来最根本的技术变革。
Like, is he really positioning the company to be successful going forward, you know, if you believe that this is the most sort of fundamental technology shift certainly since probably the iPhone.
你知道,可以说苹果目前并没有处于有利位置。
You know, you could argue that that Apple's not positioned well right now.
但另一方面,正如你在这里暗示的,这种观点开始占据上风——现在看起来,关于通用人工智能或超级智能(无论我们这周怎么称呼它)何时到来的未知时间表,讨论越来越多。
But the flip side, as you're alluding to here, is starting to take hold, right, where it's it's looking now like, you know, you hear more and more talk about unknown timetables for when certainly AGI is coming or superintelligence or whatever we wanna call it these day this week, But also just the usefulness of AI.
你和我经常讨论这个话题,对吧?
You and I have talked about this a lot, right?
比如,人们在日常生活中——无论是个人场景还是工作场合——实际在用AI做什么?
Like, what are people actually on day to day and especially in personal settings, but also in work, right?
确实存在应用场景,但就目前而言,AI在多大程度上正在根本性地改变企业运营和它们的盈利底线?
Like there are use cases for sure, but how much is this fundamentally altering businesses right now and altering the bottom lines of these businesses?
我认为这些说法似乎有起有落。
And I think these narratives seem to ebb and flow.
而目前,苹果正以一种奇怪的方式受益于——再次强调——没有像其主要竞争对手那样在资本支出上投入巨额资金。
And right now, we're in a period where Apple, in a weird way, is benefiting from, again, not having spent the insane numbers on CapEx that all of their main competitors are.
所以我认为市场已经开始对此表示青睐。
And so I think that the market has, you know, sort of started to smile upon that.
因此,是的,这就是为什么从积极的角度看,现在可能是蒂姆·库克离任的好时机——因为你可以说,在即将发布的未来财报之后,公司可能不会比现在处于更有利的位置了。
And so, yeah, that's that's sort of the argument for, like, why on the positive side, this could be a good time actually for Tim Cook to go because you could argue that they might not be in a better position as a company as good as they're about to be after the, you know, future earnings.
正如你提到的,他们已经预告这将创下收益纪录。
As you note, he they already guided that it would be record earnings.
因此,如果下个季度这些数字确实达成,那将是他们假日季度的历史新高。
And so if those are in fact those numbers are hits in the next quarter, you know, they're all all time high, holiday quarter.
对苹果来说,这向来是一年中表现最佳的时期。
Those are always the best, time of year for Apple.
可以说,如果他考虑在近期离职的话,这对他个人而言是最佳时机——我们有理由相信他确实有此打算。
Like, you could make the case that this would be sort of the most opportune time for him to go personally if he's thinking about going anytime soon anyway, which you have to believe he is.
他已经65岁了。
He's 65 years old.
这类讨论本就是自然而然会发生的。
Like, these are natural discussions that you have.
当然,董事会负有受托责任必须考虑此事。
Certainly, as a board, they have fiduciary responsibility to have this.
他们曾提到已制定了继任计划。
They've talked about they have a succession plan.
他们并未具体透露继任者是谁,但众所周知,作为一家大企业、作为全球最重要的公司之一,他们现在必然已制定了继任计划。
They haven't talked about exactly who it is, but everyone knows that they have a plan in place right now as they must as a big company, as one of the most important companies in the world.
因此,综合考虑所有这些因素,我认为他至少已经在脑海中考虑过这件事,并权衡过时机问题。
And so, again, just looking at all of those factors, I think that he has to be at least thinking about it in his head and thinking about the timing of it.
你可能会说,他并非那种虚荣之人云云,但这份遗产关乎他的个人声誉。
You know, you could say, like, oh, well, he's not he's not vain in that way or whatnot, but everyone is his legacy.
这就是他实实在在的遗产,他与这家公司风雨同舟数十载。
This is his this is his literal legacy, and he's been with the company forever.
我相信他希望以尽可能完美的姿态卸任。
He wants to leave it on, you know, the best terms, I think, possible.
这一点也值得注意。
And and it should be noted.
事实上,很多人都指出过这一点。
Like, many people have noted this.
我过去也讨论过这个话题。
I've talked about this in the past.
古尔曼·马克·古尔曼已经注意到了这一点。
Gurman Mark Gurman has noted this.
约翰·格鲁伯也注意到了这一点。
John Gruber has noted this.
我不认为蒂姆·库克真的会离职。
I don't think Tim Cook is actually gonna leave leave.
我认为他会成为,是的,比如董事长,特别是因为我认为现在是阿特·莱文森担任董事长,他已经到了那个非正式但官方意义上的75岁年龄界限,基本上苹果历史上出于某种原因,会在这个年龄要求资深高管卸任。
I think he would become, yeah, like, chairman, especially because I think it's Art Levinson is right now the chairman, and he's hit that unofficial but official sort of 75 year age bracket where basically that's when Apple, for whatever reason, historically has asked, you know, senior people to step down.
所以库克可以直接接任这个位置,这将给他一个很好的十年时间作为潜在的执行董事长。
And so Cook can slot right in there, and that would give him a nice ten year run as as potential executive chair.
是的。
Yeah.
我认为这非常真实,我今天决定首先讨论这个是有原因的,因为虽然看起来可能只是报纸上的谣言,但深入一层观察,你会发现这里确实有动向。
I think this is very real, and there's a reason why I decided to lead with this today is because, you know, we may just be what seems like a rumor in the newspaper, but then you look a level deeper and you see that there's there's actual movement here.
首先,Feet派出了大概四名记者来报道这件事。
So first of all, the Feet put, like, what, four reporters on this story.
这不像,是的。
It's not like Yeah.
然后就这样发表了。
And and published it that way.
显然,他们掌握了关于库克离职决定的非常可靠情报,而不仅仅是一个关于库克将要离开的故事。
So clearly, they had some very good intel on Cook's, decision to move, and it wasn't just, like, a story about how Cook is gonna leave.
这是关于苹果如何加速继任计划的故事。
It was about how Apple has ramped up succession planning.
另一个迹象是,苹果首席运营官杰夫·威廉姆斯刚刚退休,我想是上周或两周前的事。
Then the other indication here is that Jeff Williams, the chief operating officer of Apple, just retired, I think it was last week or two weeks ago.
这让我非常联想到亚马逊发生的事,杰夫·威尔克——基本上被视为贝索斯的二把手,全球消费者业务CEO——相当突然地离职了。
And it reminds me very much of what happened at Amazon where, Jeff Wilkie, who is basically seen who's basically seen as the number two to Bezos, he was the CEO of Worldwide Consumer, he leaves fairly abruptly.
对吧?
Right?
现在回过头来看,事情就非常清楚了。
And now retrospectively, it's very clear what happened.
当时已经做出了决定。
There was a decision.
贝索斯即将离任,这两位一直等待接任亚马逊下一任CEO的高管可能都向贝索斯陈述了自己的理由。
Bezos was gonna leave, and these two executives who had been waiting in the wings about, you know, ready to become the CEO the next CEO of Amazon, both probably made their case to Bezos.
一位是威尔基,一位是贾西,最终安迪·贾西胜出,而威尔基的离职就是一个再明显不过的信号——有大事要发生,贝索斯即将离开。
One was Wilkie, one was Jassy, and Andy Jassy won out, and Wilkie's departure was about a clear signal as as you'll ever get that something was up and Bezos was gonna leave.
这就是我对威廉姆斯此次离职的解读。
That's how I'm reading the Williams departure here.
我认为他可能在内部遇到了一些阻力,意识到自己不会被选中,于是决定退休。
I think he was probably up against some people internally, realized he wasn't gonna get the nod and decided to retire.
他非常富有,可以享受舒适的退休生活。
He's he has plenty of money, so he's gonna have a nice retirement.
但结合他的离职和《金融时报》这篇重磅报道,我认为蒂姆·库克确实有可能在2026年第一季度离职。
But between that departure and this mega byline story in the Feet, I could see Tim Cook realistically leaving in q one in 2026.
我认为这很有可能。
I think that's a real thing.
关于威廉姆斯这件事,我唯一想补充的是,正如大家在这些报道中指出的,奇怪之处在于他只比蒂姆·库克年轻一点点。
So the only push I would give on the on the Williams thing in particular is that, you know, as as you know, as everyone has noted in these pieces, the weird thing there, the dynamic there is that he's only a very little bit younger than Tim Cook is.
这样一来,如果蒂姆·库克卸任CEO,将权力移交给一个只比他小一岁的人,这种安排的长期可行性究竟如何?
And so it it would be sort of set up a weird situation where if Tim Cook were to step down as CEO and hand the reins off to someone who's a year younger than him, like, what's the real long term viability of that?
对吧?
Right?
比如你可以说,当然可以。
Like, you could say, sure.
也许他能运营公司十年什么的,但我总觉得这其中存在某种耐人寻味的动态关系。
Maybe he does run it for ten years or whatnot, but I always think that that was sort of an interesting dynamic at play.
而且确实,在马克·古尔曼去年首次抛出约翰·特努斯这个名字之前,多数人都认为COO威廉姆斯会是继任者——毕竟苹果历史上就是这么操作的。
And and certainly before I think before Mark Gurman, I think it was last year, sort of first threw out the name John Turnis, most people did assume that that, you know, the COO Williams would end up being the next in line because that's historically how Apple's done it.
对吧?
Right?
蒂姆·库克在史蒂夫·乔布斯时期就是COO,后来才接任的。
Tim Cook was COO before under Steve Jobs, and then he stepped in there.
因此当威利...当杰夫·威廉姆斯被任命为首席运营官时,外界普遍认为他实际上就是接班人。
And so when he was appointed when Willie when Jeff Williams was appointed COO, the idea was that he was sort of the de facto era parents.
这并不是说事实必然如此。
That's not to say that that was necessarily the case.
我的意思是,我很少看到关于这方面的详细报道。
I mean, I haven't seen a lot of reporting on this.
但我认为年龄差距是一方面,更耐人寻味的是他们安排他逐步监管不同业务板块的做法。
But, I I sort of view that that age difference as as one thing, but I also think it was interesting that they had him sort of over time oversee different things.
比如,众所周知,Apple Watch似乎是休主要负责的项目,也是他在年度发布会等场合经常展示的产品。
Like, famously, the Apple Watch was the thing that Hugh seemed to be sort of, you know, spearheading and and the thing that he would present often in in the in the, you know, yearly presentations and whatnot.
所以,虽然根据他的头衔显然负责运营,但我认为他在公司内部的定位方式确实挺有意思。
So while he clearly ran operations per his title, like, I do think that it was sort of interesting the way that he was set up internally.
所以我不确定,我想说的是,我不确定这就像是他即将离职的信号,也不一定是库比蒂诺升起的白烟——表明他们已经选出了新CEO。
And so I'm not sure all I'm saying is I'm not sure that it was, like, a signal of him leaving is necessarily the the white smoke billowing out of out of Cupertino that they've picked a new CEO.
我只是认为那更像是一种自然而然的认知,意识到这种情况不会发生。
I just think that that was sort of a natural recognition that it wasn't going to happen.
我认为可能过去几年人们已经意识到这种情况不太可能发生。
And I think probably people realized that for the past few years that that wasn't likely to be the case.
我们能谈谈其他一些候选人吗?因为有很多人——我认为苹果这些年来的部分问题,特别是谈到AI方面,就是人员任期太长了。
Could We talk through some of the other candidates because there's many people what part of the problem I think that Apple's had over these years dating to talking about the AI stuff in particular is how long tenured the people have been.
这不仅仅是年龄问题。
And that's not just about age.
这关乎他们在苹果公司心目中的形象。
It's about, like, how in, you know, in the mind of Apple they are.
就像,当你身处其中如此之久,很难看清外界。
Like, it's hard to sort of see outside when you've been inside for that long.
而特努斯是那群人中最年轻的,但他也属于那种模式。
And Ternus is is the youngest of that group, but he's in that that mold too.
但无论如何,我认为威廉姆斯的情况与此略有不同。
But anyway, so I think, you know, the Williams thing is a little bit different here, but I hear you.
确实,这确实是亚马逊当时的情况。
Like, certainly, that did was the case with Amazon.
当你谈论这个话题时,这也让我联想到这些年迪士尼的情况。
And when you were talking about it, that also reminds me sort of of Disney over the years.
对吧?
Right?
他们历史上也有多位首席运营官离职。
Like, they've historically had also COOs who have departed.
我想到凯文·梅耶尔就是其中之一,还有其他几位。
I think Kevin Mayer comes to mind as one, and there have been a number of others.
我认为汤姆·斯塔格斯和凯文·梅耶尔后来合作过一个项目,他们被视为内部最有力的候选人,但显然最终都没能接任。
I think Tom Staggs, who also ended up working with Kevin Mayer, I think, together on a project, were two of the people who were viewed to be sort of the top internal candidates, and then they obviously didn't get it.
这个类比也很有趣,因为它让人联想到鲍勃·艾格尝试交棒却未能成功,最终不得不重新出山的时期。
And that's an interesting analogy too because that harkens to the time when Bob Iger tried to step and handed over the reins, and it didn't work out, and he ended up having to come back.
所以我认为像蒂姆·库克这样与鲍勃·艾格关系密切、与迪士尼关系紧密的人,必须审视那次交接的情况,并极力避免重蹈覆辙。
And so I think Tim someone like Tim Cook, who's obviously close with with Bob Iger, close with Disney, has to look at that situation the way that that was handed off and really wants to avoid that.
当时确实存在一些情有可原的情况,毕竟正值新冠疫情时期。
It was a little bit of a extenuating circumstance because of COVID times.
对吧?
Right?
我想没人能预料到整个迪士尼会陷入那样的混乱。
I think no one no one could have known that the entire all of Disney would get thrown into disarray in the way that it had.
但当时对于鲍勃·查佩克——他那时选择的人——是否合适存在很多疑问。
But there was a lot of question marks of whether Bob Chapek, the guy who he chose at that time, was the right person.
但我觉得你说到点子上了,一旦他被选中,其他很多人确实就退出了竞争。
But I think to your to your exact point, like, once he got picked, a bunch of other people sort of, yeah, stepped back.
所以我认为苹果在制定继任计划时肯定会参考所有这些情况。
And so I think Apple is looking at all of this stuff when it comes to the succession planning.
没错。
Right.
至于库克,我完全同意你的看法。
And for Cook, I I totally hear you.
他肯定希望功成身退。
There's a desire there will be a desire to go out on top.
我认为这就是为什么你会看到这些动荡。
I think that's why you're seeing this rumbling.
尤其是你会希望在以下两种情况发生前行动。
And you you would especially wanna do it before one of two things happens.
其一是AI领域的变局,因为二者必居其一。
One is, sort of the AI trade because one of these two is gonna happen.
对吧?
Right?
要么AI热潮崩盘,导致市场深度回调。
The AI trade is gonna fall apart, and it's gonna put the market into a fairly deep correction.
要么AI成功,而苹果将显得远远落后。
Or two, it's gonna work, and Apple's gonna look, you know, far behind.
对吧?
Right?
确实。
Right.
哪种情况更糟。
Which is worse.
是啊。
Yeah.
是啊。
Yeah.
是啊。
Yeah.
是啊。
Yeah.
没错。
Right.
这完全...但你第一点说得很好,因为你看,我们刚才提到苹果目前从股票角度看处于有利位置,某种程度上正因没有像竞争对手那样大举资本支出而获得回报。
And that's totally but the your first point is is a good one because, you know, we were talking about we just mentioned, like, Apple's in a good spot from a stock perspective right now and sort of getting rewarded for not having all the the CapEx spend that all of their rivals are.
但如果市场真的回调,苹果也不可能独善其身。
But if the market does correct, Apple's not gonna, you know, be immune to it.
我认为如果市场调整是由AI支出引发的担忧导致的,他们可能会表现得更好。
They might do, I think I think that they would do better if the correction was caused by, you know, AI concern about AI spend.
当然,我认为他们会表现得相对稳健,但也不可能完全不受影响。
Certainly, I think that they would they would hold up better, but they're not gonna hold up, you know, just fine.
而且那对蒂姆·库克来说可不是卸任的好时机,尤其当股价从历史高点下跌30%左右的时候。
And and that would not be a good time for for Tim Cook to step away, you know, with the stock down 30% or whatever from from all time highs.
是啊。
Yeah.
所以如果你在寻找完美的离职时机,作为蒂姆·库克,我认为第一季度可能正合适。
So if you're looking for the perfect place to leave and you're Tim Cook, again, I think q one might be it.
我不是很确定——我们还得看情况发展,但那会是个好时机。
I don't I'm not again, like, we'll see what happens, but it would be a good time.
现在我在想,我们该如何评价蒂姆·库克?
And now I wonder how do we judge Tim Cook?
具体来说,是应该在他卸任时盖棺定论,还是等到苹果公司不可避免地遭遇困境时再作评判?
In particular, does it end when he does when he steps down, or does it end when Apple does run into that rough road that is inevitably gonna come for it?
要知道,AI领域的低迷或不足,在于AI技术本身及其能力的欠缺。
You know, again, the AI downturn or lacking, it's AI works and it's lacking in capabilities.
我是说,库克显然对公司做得不错。
I mean, Cook has obviously done a good job with the company.
他把公司从几百亿美元发展到了如今四万亿美元的规模。
He's grown it from a a few $100,000,000,000 to 4,000,000,000,000 today.
另一方面,我认为作为CEO,你的离任方式也会成为评判标准——就像史蒂夫·乔布斯为苹果留下了左翼路线,而库克则真正落实了路线图并大获成功。
The other side of it is, I think as a CEO, you're also judged by how you leave the place, by by the you know, Steve Jobs, for instance, to continue on the Apple front left, Tim Cook with a road map, really, and Cook crushed it.
但如果库克在第一季度离职,他会给苹果留下什么样的路线图?
But what road map does Tim Cook leave Apple with if he leaves in q one?
如果苹果在AI领域继续落后并受挫,即便库克已离任,这会对其声誉造成影响吗?
And if Apple does continue to lag behind and suffer on the AI front, is that a ding on kick on Tim Cook's legacy even if he's not there?
是的。
Yeah.
这点我甚至在文章里都没提到——但大约一年前确实有讨论说,库克当时内部真正专注的重点,有几份报告显示,就是如何应对Meta与雷朋合作带来的市场冲击。
That and that was one I didn't even mention this in the piece, but I do think there was some talk maybe a year ago or so that the one thing Cook was really focused on internally there was a couple of reports to this notion that the one thing he was focused on right now or at the time was was really meeting the market for what Meta has done with the with the Ray Bans.
所以他某种程度上是全力投入,试图让这成为他最后发布的重磅产品——因为众所周知,Vision Pro并未真正引发轰动。
And so he was sort of going all in on trying to make that potentially his last big product unveiled because as we know, the Vision Pro just hasn't sort of, you know, lit the world on fire.
显然,目前在AI领域确实没有什么实质性成果。
Obviously, there's there's really nothing to show right now for on the AI front.
而且新款iPhone也只是延续了过去十五到二十年来的既有模式。
And, you know, the the new iPhones, those continue just the the current model that's that's been, you know, playing out over the past fifteen, twenty years.
那么是否存在能让他华丽谢幕的新产品呢?
And so is there a new product that he can sort of go out with a bang on?
有迹象表明他可能认为智能眼镜就是那个产品。
And, you know, there was some inkling again that that he might think that the glasses are the thing.
我现在对此持保留态度,因为虽然他们能做出不错的产品,但我不认为这会一夜之间改变苹果的游戏规则,以至于需要推迟退休时机。
I sort of discount that a little bit now because I just view, like, yeah, they can make, like, a nice product with that, but I don't think it's going to be, you know, an overnight game changer for Apple where it would, like, necessitate, you know, postponing a good time for retirement necessarily.
对吧?
Right?
就像你提到的,要为继任者储备好产品线——如果他真有一系列新产品即将面世,包括一些AI相关产品,比如智能家居交互设备、壁挂式iPad类设备以及机械臂之类的产品。
And to your point, like, of lead leaving sort of the cupboard stocked as it were, like, if if he has sort of this, yeah, this pipeline of new products coming out, there's also some, you know, apparently some AI related products, you know, home home inter interactive products, mounted iPad type devices and robotic arms and things like that.
如果他确实为继任者准备了这样一条产品线,那么这条产品线的许多内容再次指向为何约翰·特尔尼斯(John Ternis)可能是合理人选——因为其中大部分都聚焦于硬件。
If he has some of that pipeline lined up for whoever steps in, that also much of that pipeline does point again to why John Ternis might make sense as as a lot of it is hardware focused.
但我也认为这个观点呼应了我最近写的另一篇文章——现在苹果给人的感觉,我认为股市也在逐渐意识到这点,他们虽未彻底转向,但至少重新调整了宣传口径:尽管他们在AI领域表现糟糕,但从消费级硬件角度来看,仍然没有哪家公司比苹果更具优势。
But I also think that that's a point that goes back to another post that I'd written recently where it just feels like it feels like Apple now, and I think the stock market is also sort of learning this a bit, like they are not pivoting, but they have sort of reoriented the messaging at least around like, look, for as bad as they sort of whiffed on AI, there is no company that's in a better position from a consumer hardware perspective than Apple still.
对吧?
Right?
谷歌尝试过,微软尝试过,所有这些公司都尝试过,但在消费级硬件领域(甚至可以说整个硬件领域,比如企业市场里大量使用的Mac等设备),没人能与苹果相提并论。
And so Google tries, Microsoft tries, all these companies try, and no one can sort of hold a candle to Apple when it comes to certainly consumer hardware, but you could argue hardware in general, like at businesses, you know, lots of so many Macs and everything.
所以,如果他确实将公司定位为将加倍押注硬件等领域,这就为约翰·特尔尼斯这样的继任者铺好了路——假如他接任成为新CEO的话。
And so, again, if he has set the company up for that to be the thing that they're gonna double down on hardware and everything, that sets it up well for someone like John Ternis if he steps in and, you know, becomes the new c CEO.
让我站在反对立场谈谈对特尔尼斯的看法。
Let me give the devil advocate devil's advocate position on Ternis here.
我认为这不是正确的选择。
I don't I don't think it's the right choice.
他是硬件工程的高级副总裁。
He's the SVP of hardware engineering.
你们是一家确实在硬件方面加倍投入的公司,而且效果非常好。
You are a company that, yes, you've doubled down on the hardware side of things and it's working out really well.
但展望未来,苹果的未来我认为将取决于两件非常重要的事情。
But if you look into the future, the future of Apple is gonna depend on, I think, two really important things.
嗯,我是说,这应该是理所当然的。
Well, I mean, I guess the given.
那就说三件吧。
So let's say three.
理所当然的第一件是必须持续生产出优秀的手机。
The given is that it has to keep, you know, producing great phones.
没错。
The Yep.
第二件...我不确定这是三件中最容易的,但可能是,因为人们已经习惯了iPhone。
The sec I don't I don't wanna say that's the easiest of the three, but it might be because people are used to the iPhone.
第三件事是继续发展服务业务,这已成为支撑苹果估值的核心,因为它让这家硬件公司获得了软件带来的估值溢价。
The second of of those three things is, to continue to grow the services business, which has become sort of the thing that underpins Apple's valuation because it gives them this software multiple as a hardware company.
对吧?
Right?
基本上,投资者将其视为在售出手机后仍能持续从用户身上盈利的业务。
Basically, investors see it as something that you can continue to make money from people after you sell them at the the phone.
因此,你在股市上的估值会更高。
Therefore, you're worth more money on the stock market.
而第三
And number
关于第三点,我想补充的是,我曾尝试建模分析过,甚至让ChatGPT帮我建立过模型。
three that point, I would just add that at some point in I think I've tried to model it out, and I've had ChatGPT model that up for me.
我认为在未来十年内,服务业务将超越iPhone成为苹果最大的业务。
I think at some point in the next decade, services will pass the iPhone as the largest business for Apple.
完全同意这个观点。
Just to the exact point.
是的。
Yeah.
第三点,关于服务业务的延伸,就是要驾驭好AI这股浪潮。
And then number three, just piggybacking on services, it's gonna be navigating this AI thing.
AI不会消失。
AI is not going away.
就像,尽管苹果现在处于有利位置,这点必须承认。
Like, just because Apple is in a good position now and you have to give it credit.
对吧?
Right?
显然,它目前已经制定并执行了一套出色的战略。
It's it's obviously gone and and worked a a great strategy for this present moment.
但AI的变革即将到来。
That AI shift is gonna change.
要知道,山姆·奥特曼和乔尼·艾维正在研发新设备,这会成为颠覆手机的'终极设备'吗?
We have, you know, Sam Altman and Johnny Ive working on a new device and, you know, is it gonna be the the god device and replace the phone?
也许不会。
Maybe not.
但你会发现苹果会在一些意想不到的领域落后。
But you'll you'll find Apple trailing in categories that it didn't expect to trail in.
Meta的智能眼镜就是个绝佳例子。
Smart glasses for Meta is a perfect example.
对吧?
Right?
他们在这第二款产品上正追赶Meta的步伐。
They're catching up to Meta Meta on their second product here.
显然元宇宙没成功,但智能眼镜看起来确实靠谱。
You know, obviously, the metaverse didn't work out, but the smart glasses seem like a real deal.
所以你是想从硬件工程部门选人接手,还是让服务部门或软件背景的人来执掌后库克时代的公司?
So do you wanna pick someone from hardware engineering for that, or do you wanna put somebody from the services side or from a more software background to run the company after Cook?
这个问题聊起来有点棘手。
So this one's a little trickier to talk to.
首先,我也不知道。
First of all, I don't know.
你知道,我见过很多苹果的高管。
I you know, I've I've met a lot of Apple executives.
我没见过约翰·特尼斯,所以我真的无法从个人了解出发来评价,况且我也不可能那么了解他。
I've not met John Turnis, so I I can't really I can't speak from personal knowledge, not that I would know him that well anyway.
但就像我说的,我所有的依据都来自媒体报道。
But, like so all I'm going off of is the reporting here.
所有的报道和从苹果员工那里听到的消息都表明,你很少——我甚至不记得听过关于他的负面评价,这很好。
All the reporting and everything you hear from people who've worked at Apple, they do you don't you rarely I don't think I've ever heard a negative word about him, which is good.
不过,你知道,这可能有另一面,就是也许他并不是那种能在危机时刻力挽狂澜的CEO类型,如果真遇到那种情况的话。
There can be a, you know, flip side to that, which is, you know, that that maybe he's he's not, like, a great wartime CEO or something like that if he were to be put in that place.
但重申一次,这些都只是试图推测可能存在的负面情况。
But, again, that's all that's all just trying to extrapolate out what, what there could be a downside scenarios.
别忘了,当库克接任时,人们对他接替史蒂夫·乔布斯有诸多担忧,因为他众所周知不是产品出身。
Remember, when when Cook took over, there were many, many concerns about him taking over for Steve Jobs because he famously isn't a product guy.
对吧?
Right?
他负责运营,当时有很多讨论说,这是否意味着苹果的创新已死?
He ran operations, and there was a lot of talk of like, well, does this mean innovation is dead at Apple?
而现在,十五年后,你可以说——正如你刚才所言——史蒂夫·乔布斯为库克留下了一份绝佳的发展蓝图,而库克的执行力度可能超越了地球上任何一个人所能达到的水平。
And, I mean, now, you know, all these years later, fifteen plus years later, you could say, like, as you just did, like, basically, like, look, Steve Jobs left a great a great roadmap for Cook to execute on, and he executed on just about probably better than any single person on earth could have.
我认为,你知道,这就是为什么公司现在能有这样的估值,他将iPhone带到了全新的高度,并引入了服务等业务。
And I think that, you know, that's where the company is valued as it is right now, and he took the iPhone to a completely new heights and brought in services and all of that.
但你也可能会说,作为运营专家,他只是擅长执行决策,从专注于供应链等事务转向管理整个公司。
But you could also argue, like, as the operations guy, he was just good at knowing what to execute, And it went from doing the, you know, the supply chains and all that that he had been focused on to doing the entire company.
那么对特纳斯来说,问题也是类似的。
And so the question then for Ternus would be a similar thing.
你看,他在公司已经工作了大约25年,几乎是他生命的一半时间,这很疯狂。
Like, look, he's been at the company, I think, for something like twenty five years, like almost half of his life, which is wild.
问题在于,他积累的所有这些内部知识和制度知识,是否能让他处于正确的位置、正确的时间,不仅继续执行库克一直协调整个公司的工作,还能再进一步,从协调所有硬件部门的工作上升到更高层次。
And the question is then, like, is all of that internal knowledge and institutional knowledge that he's built up, does that allow him to be in, you know, the the right place, right time to basically, yeah, continue not only executing on the stuff that that Cook has been able to sort of orchestrating the entire company and stepping up one level to go from just, you know, orchestrating all of hardware.
显然,这些年来他不断提升自己,能够承担新的责任。
And obviously, he's leveled up throughout the years to to be able to take on new responsibilities.
你必须相信,这正是他们认为他现在有能力胜任这一角色的主要原因之一。
And that's you have to believe that that's a big part of the reason why they think that he's potentially the guy to be able to do this now.
但正如你所说,关键在于那些新事物。
But to your point, it's the new stuff that's that's going to be the key to it.
是人工智能。
It's the AI.
是任何可能出现的新设备。
It's any new devices that come in.
库克确实出色地引领了苹果公司,但他在新产品方面表现如何呢?
And Cook, you know, did a great job stewarding Apple, but would we say that he's done a great job with the new device stuff?
我认为Apple Watch无疑已经取得了成功,但它显然还达不到iPhone的高度。
I mean, the Apple Watch certainly, I think, is is, you know, a bonafide hit at this point, but it's not something that's at the iPhone level certainly.
你可能会说这种比较完全不公平,因为没有什么产品能企及iPhone的成就。
And you could argue that that's totally unfair that nothing was ever gonna be at that level.
不过,他尝试过几次创新,虽然耗时较长,Apple Watch算是成功了,但Vision Pro目前看来尚未获得同样反响。
But, you know, he's had a few swings, and I think he he they've taken a while, but he hit with the Apple Watch and missed as of right now with Vision Pro.
显然,服务业务是在他任期内发展起来的。
And then services obviously came up under him.
他专注于这一领域是正确的,但据多方消息,实际负责的是埃迪·Q。
He was right to focus on that, but it's largely like Eddie Q from all accounts who's in charge of that.
对吧?
Right?
所以,你知道,他委派了合适的副手来负责,而这听起来正是特努斯将要做的。
And so, you know, he tasked tasked the right lieutenant with doing it, And that's exactly it sounds like what Ternus is going to do.
这就说明...好吧。
And that just speaks to okay.
假设特努斯被提拔为CEO。
So say Ternus is elevated to be CEO.
那谁来负责AI业务?
Who's in charge of AI?
他们需要明确一个负责人。
Like, they need someone in charge.
目前一直是约翰·詹德雷亚负责。
Right now, it's been John Giandrea.
我认为所有你读到的内容基本上都类似于Meta的杨立昆那种情况。
I think everyone everything you read is basically like similar to the the Jan Lecun's situation at Meta.
感觉就像是墙上的字迹已经写好了。
Like, it sort of feels like the writing's on the wall there.
除非他完全转向纯研究工作——就像杨立昆长期做的那样最终退居二线——否则他可能不会在那里待太久了。
Like, he will probably not be there for for very much longer unless he were to fully step into just a full on research thing, which is what Lacun did, right, for a long time before he stepped back.
那么实际上谁来接手领导这个呢?
And so who actually steps in to lead this?
这就是为什么我们长期讨论并购方面的问题。
And that's why you and I have long talked about the the M and A side of things.
我仍然认为苹果在这方面进行并购的最大理由,就是要获得合适的团队和领导层来转变这种心态——因为如果你相信AI是三大支柱之一,这对特努斯来说至关重要,那么到底是谁在真正领导这个?
And it's like, I I still think the biggest argument to be made for Apple doing some M and A there is just to get the right team and leadership in place to sort of shift that mentality because that will be key to Ternus if you believe that AI is is one of those three pillars, as you note, like, who is actually leading that?
是费德里吉吗?
Is it Federighi?
他能完全胜任并承担起这个责任吗?
Can he step up and do it in in full?
知道吗?
Know?
是Mike Rockwell吗?他听起来像是从Vision Pro调过来,试图纠正Siri的问题?
Is it Mike Rockwell who came over, it sounds like, from from Vision Pro to be able to step in to try to correct the Siri stuff?
是这些人中的一员,还是从外部空降的?
Like, is it one of those people, or is it some from the outside?
我倾向于认为必须是从外部引进的人选,因为这领域太新、太不同了,苹果内部似乎不太可能有资深员工最适合统领AI业务。
I tend to believe it has to be someone, again, from the outside just because of how new and how different this is, and it's not it seems unlikely that it would be an Apple lifer who sort of is the one to best corral AI.
不过,谁知道呢,我们拭目以待他们的考量吧。
But, you know, maybe that we'll see how that how they are thinking about that.
好的。
Okay.
最后关于苹果的事,或者说倒数第二件事,因为结束前我还想聊聊手机。
Then lastly on Apple or maybe second to last, because I wanna talk about the phones, before we end this segment.
但是,我们不妨讨论一下这个观点:苹果公司明智地没有在可能不会带来回报的实验性大型语言模型研究上投入大量资金。
But, let's just talk about this argument that Apple was wise for not, you know, plowing a lot of money into experimental large language model research, that may not pay off for them.
我一直对这个论点持怀疑态度。
I have been skeptical of that argument.
这就像你不应该因为某人没有全力以赴去尝试开发下一代尖端技术而表扬他们。
It's like you don't wanna, you know, sort of pat somebody on the back for, like, not giving, their best shot at, you know, trying to develop the next level cutting edge technology.
不过,
However
没错。
Right.
另一方面,正如我们所见,谷歌在某些领域超越了OpenAI,而苹果将与谷歌合作,也许你不得不承认他们的做法,你知道吗?
The other side of it is, maybe as we've seen, you know, we saw Google overtake OpenAI in some areas, and Apple's gonna partner with Google, maybe you do need to hand it to them and say, you know what?
并非每家公司都需要开发自己的大语言模型,虽然控制权会减少,但他们的成本看起来好多了,最终关键在于将这项技术产品化,而非构建基础层本身。
Not everybody needs to develop their own LLM and, oh, they won't have as much control, but, their their costs look a lot better, and it's ultimately about productizing this technology, not building the fundamental layer itself.
我认为,这似乎是苹果在此情况下最有力的论据。
I mean, that seems like the best argument for Apple in this case.
你对此有何看法?
What do you feel about that?
我认为这个观点很棒。
I think it's a great point.
而且我觉得,与谷歌的这项合作正是推动复苏的关键因素。
And I I mean, in my head, I sort of think that that one part, that partnership with Google in particular, is what is leading to the sort of resurgence.
显然,我们知道谷歌股票本身也因此正在复苏。
Obviously, we know Google stock itself is resurgent on the back.
听起来主要是在说Gemini三号。
It sounds like, you know, mainly of Gemini three.
但我认为苹果的复兴部分原因是市场不仅重新认识到他们的硬件实力,而且没有像对待Meta等少数其他玩家那样,因资本支出而对他们进行负面评价。
But I think that Apple's resurgent in part because I think the market not only is recognizing, you know, the hardware side of the story again and not dinging them for for the CapEx spend like they are with Meta and and a few other other players right now.
但同样重要的是,他们认识到了自身存在的问题,并且能够获取这些报告——虽然尚未官方确认——意识到可以与谷歌达成最佳合作关系,毕竟在搜索领域谷歌一直是他们的长期合作伙伴。
But it's also, again, that they're they recognize the problem that they had, and they were able to buy these reports, you know, nothing official yet, but recognize that they could make the best partnership possible with Google, who is obviously their longtime partner when it comes to search.
一旦这一合作基本获得司法部门的默许得以继续推进,根据报道,他们似乎找到了一种方式达成新协议,即如果由Gemini驱动明年年初推出的新版Siri,那看起来会是两全其美的方案。
And and once that basically partnership got the okay, you know, the de facto okay from the justice department to keep going, I think, you know, they basically, you know, from, again, the reporting, they they were able to figure out a way to to work out a new deal where if Gemini is powering, you know, the new Siri that they launch early next year, that seems like sort of the best of both worlds.
对吧?
Right?
你拥有最好的硬件,而现在突然间又有了最强大的人工智能来驱动苹果操作系统历史上最薄弱的环节。
You got the best hardware, and now all of a sudden you have the best AI powering what has been the historic weak points of Apple's operating system.
而且展望未来,如果你再次相信人工智能叙事中的任何部分——比如他们现在拥有即使不是最好,也是顶尖的两款运行所有人工智能(特别是面向消费者的人工智能)的模型之一——那么苹果就处于有利位置来实现这一点。
And certainly going forward, if you believe again in any part of the AI narrative, like, if they have what is considered now, if not the best, you know, in the top two sort of models for running all of AI, certain consumer facing AI, then Apple's well positioned to do that.
正如你所指出的,可以论证说通过按兵不动等待时机,他们最终做出了正确的决策。
And as you're noting, you can make an argument that by sitting back and waiting, sort of, they ultimately made the right decision.
现在的问题依然是,我认为,未来这是否是正确的决定?
Now the question still, I think, is going forward, is that the right decision?
这也是我长期以来思考的,类似于苹果地图的情况——希望这次不会重蹈覆辙,但他们那次确实付出了惨痛代价才吸取教训。
And this is why I've long thought, like, in sim in a similar vein to the Apple Maps scenario, which hopefully not executed to the same way, but I think that they they learned their lesson the hard way that time.
但我确实认为他们会继续内部研发自己的模型,而这次与Gemini的潜在合作能争取大量时间,让他们最终可以逐步替换成自己的模型。
But I do think that they'll continue to work on their own models internally, and then, you know, they can but this Gemini potential partnership allows them buys them a lot of time to basically be able to swap in their models.
而且他们甚至不需要一次性完成全面替换。
And they don't have to do it in even a big one fell swoop.
他们可以逐步地、分阶段地进行这些替换,并逐步承担更多内部研发的责任。
They could just, you know, more and more sort of do these these piecemeal, you know, swaps and and take on more responsibility with their own internal stuff.
只要他们能继续维系与谷歌的这种特殊合作关系,使其接受这种有趣的动态变化,那么你是对的。
And, you know, as long as they can continue to massage that relationship with Google to be okay with with that sort of interesting dynamic, then you're right.
如果这些报道最终被证实是准确的,那他们的处境确实不错。
They're in a good spot if these reports, you know, end up being accurate.
好的。
Okay.
最后谈谈苹果的网络星期一。
So lastly on Apple, Cyber Monday.
当然,我们正处于我们一开始就说过将是苹果历史上最佳季度的中期。
Of course, we're in the middle of what we said at the beginning is gonna be the best quarter in Apple history.
如果结果不是这样,那可能真的到了蒂姆·库克该退休的时候了。
And if it isn't, that's gonna maybe it really is time for Tim Cook to retire.
但很多人可能在想,嘿,我要不要升级到这款新的iPhone17?
But a lot of people are probably out there thinking, hey, do I wanna upgrade to this new iPhone 17?
我们也知道iPhone Air基本上是个巨大的失败。
We also know that the iPhone Air is basically a massive flop.
他们已经大幅削减了产量。
They're they cut back production dramatically.
看起来他们并没有在开发下一代产品。
It doesn't seem like they're working on a next edition.
所以我很好奇想听听你的看法。
So I am just curious to hear your perspective.
你有17吗?
Do you have the 17?
如果你在用的话,你用的是哪个型号?
What's what model do you have if you've been enjoying it?
还有,你认为人们在考虑节日购物时应该注意什么?
And, what do you think people should be, keeping in mind as they think about making their holiday purchase?
我这么说某种程度上是出于私心,因为我用的是15 Pro。
And I'm saying this somewhat, you know, from a position of self interest because I have the 15 Pro.
我真的很喜欢它。
I really like it.
我原以为会跳过17系列,但老兄,我现在倾向于去升级了。
I thought I was gonna skip the 17, but, man, I'm leaning towards going out and upgrading.
是的。
Yes.
所以我买了17 Pro Max。
So I got the 17 Pro Max.
我可以把它举起来给你看。
I can hold it up here.
我买的是特别版橙色款
I got the the special orange edition with
我的小可爱。
my little Nice.
没错。
Yeah.
展开剩余字幕(还有 375 条)
丢掉那个。
Lose that.
看到了吗?
See?
非常简单。
Very easy.
不。
No.
这个字体看起来很棒。
It's it's a great looking font.
我原以为这种橙色会显得有点奇怪,但我很喜欢。
I may I I thought the the the color would be a little weird given how orange it is, but I love it.
我觉得很棒。
I think it's great.
不过我始终会选择Pro版,尤其是Pro Max,因为我最在意电池续航,而这显然是Air系列的一大短板。
And I I was always going to be, though, a pro and in in particular, a pro max guy because I care most about battery life, and and that's obviously a big ding against the air itself.
对吧?
Right?
就像,你需要额外的电池,那个外接电池组才能让设备达到完整的电池续航能力。
Like, that you need the the extra battery, the battery pack add on to be able to sort of get full battery life capacity out of the device.
我觉得,你知道,苹果现在有种尝试推出这些iPhone周边新产品的记录,甚至可以追溯到iPhone 5c,如果你还记得的话。
I think, you know, Apple now has a sort of a a track record of trying to launch these new sort of adjacent arms of the iPhone dating back to even the the iPhone five c, if you remember that.
对,那是第一款...哦对。
Like, right, that was the first Oh, yeah.
彩色iPhone。
Colorful iPhone.
它看起来非常漂亮,但销量似乎不太好。
And it and it looked very pretty, but it just didn't seem to sell very well.
所以他们只尝试了一次就放弃了。
And so they they only had sort of one one go of it.
然后,你知道,快进一段时间,他们显然在很多人呼吁后又重新推出了iPhone mini。
And then, you know, fast forward a bit, they obviously tried to reintroduce the iPhone mini after a lot of people seem to be clamoring for that.
但根据大多数人的说法,苹果最终停产了这款产品,这显然印证了这一点。
But again, by by most accounts that you hear and and obviously played out in the fact that Apple discontinued it.
这些产品就是卖得不好。
Like, these just weren't selling very well.
你可能会说,iPhone Plus系列也属于这一类。
And you might say, like, the the iPhone Plus lineup was also in that camp.
但基本上就是苹果一直在尝试拓展iPhone的这些周边产品线,但出于各种原因,它们就是没能站稳脚跟。
But it's basically like Apple keeps trying to do these adjacent new arms of the iPhone, and for whatever reason, they just don't take hold.
我认为iPhone Air尤其会显得很尴尬。
I think the iPhone Air in particular was always going to be weird.
我的意思是,早在它还只是传闻时我就写过,我觉得它会成为一款定位尴尬的中间产品,因为它既不是iPhone中的最高端机型。
I mean, I wrote about this well before when it was still just rumored that I felt like it would be sort of a weird, in a way, in between phone because it's not the highest of the high end of the iPhone.
对吧?
Right?
也不是苹果希望我们所说的'最经济实惠'的iPhone版本。
And it's not the cheapest, most affordable, as Apple would prefer, we say, version of the iPhone.
所以它有点处于中间位置。
And so it sort of sits in the middle.
是的。
Yes.
它看起来不错,拿在手里感觉也很好。
It it sort of looks nice and it feels nice in hand.
你知道,我自己没有,但在店里用过,手感确实很棒。
You know, I don't have one, but I used it in store, and and it's a great feeling phone.
但再次强调,它处于这种尴尬的定位。
But it's, again, sits in this weird spot.
它对于大众消费者来说太贵了,而且性能、续航和摄像头系统也不够顶级——这些现在应该是旗舰机的基本要求了。
It's like too too expensive to be sort of a mass consumer, you know, device, I think, and it's not fast enough and doesn't have the battery life and the camera system that sort of, you know, would be, I think, required now table stakes for the top of the line.
所以他们把它放在这种奇怪的位置上。
And so they just put it in this weird position.
我确实觉得有趣的是,他们把它和Pro系列更直接地挂钩了。
I do think it was interesting that they they sort of tied it more directly to, like, the pro lineup.
对吧?
Right?
它搭载了更快的芯片,他们试图从这个角度来定位它。
It has a faster chip and and sort of they're trying to angle it that way.
但再次强调,我认为它目前处于这种尴尬的中间设备状态。
But, again, I I view it as this, like, awkward in between device right now.
而且,不管它是否真的被推迟了,我认为毫无疑问的是,如果它大获成功,苹果会竭尽全力推出第二代产品。
And, you know, whether or not it was actually delayed, I think that there's no question that if it was a major hit, that Apple would be moving heaven and earth trying to get a second iteration out there.
对吧?
Right?
就像如果它能像MacBook Air那样受欢迎。
Like, if it was as popular as as the MacBook Air became.
对吧?
Right?
就像苹果公司一直保留这个品牌名称,因为那款设备太受欢迎了,他们能做到这一点。
Like, Apple has famously held on to that branding because that device is so popular, and they were able to do it.
但我要说的是,我同时也要指出,iPhone和MacBook Air最初也并非超级热门。
But I'll say that, and then I say it to say in the same breath that the iPhone the MacBook Air did not start out as super popular.
对吧?
Right?
它最初只是个过于昂贵的产品,对,就是那个很酷的演示——史蒂夫·乔布斯从信封里把它抽出来之类的。
It started out as a way too expensive sort of, yeah, cool demo with with Steve Jobs pulling it out of the envelope and and all of that.
所以它必须经历一个逐步被接受的过程。
And so, it had to work its way into that.
也许苹果认为他们可以凭借iPhone Air再次复制这种成功,但就目前而言,显然它还没有像预期那样腾飞。
And so maybe Apple thinks that they can do that again with the with the iPhone Air, but as of right now, it just hasn't taken off, obviously, is the way they would.
所以从你的话里我听出,你是喜欢17款的。
So you like what I hear you saying here is is you like the 17.
对那一款毫无留恋。
No looking back on that one.
噢,没错。
Oh, yeah.
是的。
Yeah.
所以17 Pro和Pro Max版本我用的这款,但即便是普通Pro版,小尺寸那款也是目前最快的机型。
So the 17 Pro and the Pro Max version that I have, but even the pro pro regular, the smaller version is just it's, you know, what it's the fastest one.
它拥有最好的摄像头。
It's got the best camera.
电池续航也最出色。
It's got the best battery life.
要是你还用着两代前的机型,换这个绝对值得——换我肯定升级。
Like and if you're two two two generations back, I would definitely upgrade if I'm if I'm you.
好吧。
Okay.
那听完我这就去下单。
Well, here I go after this.
这就挣扎着去苹果店再当一回剁手党
Make my crudge my way over to the app the Apple Store and say once again
我能问你一个相关但之前没深入讨论的问题吗?
Can I ask you one one tangential question that you hit upon, but we didn't really talk through?
因为我对你的观点很感兴趣。
Because I'm interested in your perspective.
你提到那篇关于蒂姆·库克退休的Feet报道有四名记者参与。
So you noted that the Feet report that talked about Tim Cook retiring had four reporters on it.
当我读到这篇300字的文章时,我就觉得,好吧。
When I read that and I saw that it's like a 300 word piece, and I'm just like, okay.
所以要么这四位记者都采访了同一个消息源,然后他们决定共同合作完成这个报道,要么他们各自有四个不同的消息源,或者有三种不同的消息源组合之类的。
So either these four reporters all talk to the same source, and they all have, like and they just all decided to work together on this thing, or they have four different sources, or they have three different you know, some mixture of different sources on this.
不过,你在新闻编辑部工作过应该知道。
But, like, you've worked in newsroom.
我早年曾在新闻编辑部工作过,TechCrunch有点不同,我会说它更独立,更像独立运营者而非传统新闻编辑部的风格。
I've worked in newsroom way back in the day, and TechCrunch was a little bit sort of different, much more independent, I would say, than a independent operator than than sort of working newsroom style.
所以我很好奇,当你看到这种情况时,这对你传递了什么信号?
And so I'm curious, like, when you see that, what what is what does that signal to you?
通常,这类大型署名报道的运作方式是:一位记者(可能是也可能不是主要负责该领域的记者)获得线索,然后其他三位在公司内部有不错人脉的同事会翻开他们的通讯录,给公司里认识的每个人打电话。即使他们实际贡献不大,只要投入了时间,就能获得署名。
Typically, way those big byline stories work is one reporter who may or may not be the main beat reporter gets the tip, and then three people who are you know, and and it becomes seen as such a big story by the masthead that three people who have decent sourcing within the company basically open up their Rolodexes and call every single person they know within the company, and they'll get a byline even if they didn't really contribute very much because they put the time in.
这是我的最佳猜测。
That's my best guess.
你觉得这到底是怎么回事?
What do you think it was all about?
不。
No.
我认为你——我觉得你很可能完全正确。
I think you're you're I think you're probably exactly right.
我是说,我一直在想,这些人是不是都有同一个消息来源?
I mean, you know, again, I was thinking through, like, do all these people have the same source?
但我觉得你说得完全正确。
But I think you're exactly right.
我认为是一个人获得了关于这起特定事件的线索,然后另外三人被拉进来是因为他们至少需要找到第二个消息来源来佐证。
I think it's one person has, you know, got a tip about this specific incident, and then the other three were sort of used because they need to get a sec at least a second source on this.
所以,他们动用四名记者的事实表明,他们获取的不止是第二消息源,至少还有几个关于讨论此事的内部人士的消息来源。
And so, you know, the fact that they, though, have four reporters on it suggests that they got more than a second source and that they maybe have a few sources at least about people who are talking about this notion.
但有趣的是,马克·古尔曼——我们之前讨论过,他最初报道了苹果接班人的变动以及库克可能最终卸任的消息——这次对Feet的报道进行了强烈反驳。
But it's interesting in the context that Mark Gurman, who obviously, as we talked about, was the person who originally reported on the turn of succession and and, you know, Cook potentially eventually stepping down, has pushed back pretty hard against the Feet report.
对吧?
Right?
他在通讯稿中直接点名质疑,表示不清楚对方从何处获得这个时间点的消息。
Like, he sort of called them out in his newsletter and saying, like, I I don't know where they're getting the timing of this.
就像我们刚才讨论的,考虑到库克的年龄等因素,这事迟早会发生。
Like, certainly, as we as you and I just talked about, like, you know, this is in the air that this is going to happen at some point just given Cook's age and everything else.
但目前没有任何迹象表明他听到了风声。
But there's no indication that he's heard.
而众所周知,作为目前消息最灵通的苹果记者,他理应能听到相关消息。
And obviously, he's, you know, by all accounts, the best sourced Apple reporter at this point that he's heard that there's anything.
但我也认为,如果这确实是个内部讨论的话题,知情者范围一定非常有限,因为这属于董事会决策层面。
But I also think, like, his sources within like, if this is a if this is really a discussion that's being had, like, amount of people who would be talking about this internally has gotta be pretty small because this is, like, a this is a board decision.
这首先是蒂姆·库克的决定,归根结底是他的选择。
This is a Tim Cook this is first and foremost a Tim Cook decision.
对吧?
Right?
这是由他来做决定的。
He's making this call.
现阶段没人能强迫他离职。
No one's gonna force him out at this point.
特别是在当前股价形势下更不可能,而且无论如何也没人能逼他下台。
Certainly not at this this point of the stock, and no one's gonna push him out regardless.
他一直以来都非常成功。
He's been so successful.
所以这确实取决于他的决定。
And so this is really his decision.
不过对于这些互相矛盾的报道之间的反复拉锯,我也不知道该如何解读。
And so I don't know what to make of the whole back and forth, though, between these conflicting stories.
有趣的是《Feet》杂志完全没有跟进报道。
It's interesting that the Feet hasn't sort of followed up at all.
他们确实没有发布更正,但据我所知,也没有坚持原来的说法。
They didn't certainly didn't issue a correction, but also hasn't, you know, hasn't doubled down as far as I know on it.
所以,是的,这件事就这么悬在那里。
And so, yeah, it's sort of just hanging out there as it is.
是啊。
Yeah.
这让我很困惑。
It's puzzling to me.
我是说,蒂姆·布拉德肖是那篇报道的第一署名记者,他确实是位报道苹果新闻的优秀记者。
I mean, Tim Bradshaw is the first byline on that, and he's he's a really good reporter who does cover Apple.
可能不是专职跑这条线的记者,但报道得足够多,也许有人向他透露了什么。
Maybe not as the beat reporter, but covers it enough that maybe somebody whispered something to him.
所以这类事件的发展总是耐人寻味。
So it is always fascinating how these things develop.
但是,同样地,就连古尔曼也写过一篇关于特努斯是明显接班人的报道。
But, again, like, even Gurman had a story talking about how Ternus was the heir apparent.
所以可能是Feet嗅到了风声,决定全力跟进并试图...是的。
So maybe the Feet kind of caught the scent there and decided to go full on in and try to Yeah.
深挖这个故事的内幕。
Digging what into the story was.
因为即使他们内部已经有了继任者,比如说,从一家没有接班人的公司变成有接班人的公司,你现在可以写个标题说他们加速了继任计划,也许会让事情看起来比实际更重要,但我仍然认为这其中有足够的真实性。
Because even if, like, they they have, like, a successor internally, that could be, like, you know, if they went from a company that didn't have a successor to one that does, now you could, you know, write the headline that they've ramped up succession planning and, you know, maybe make it seem more than it is, but I still think there's enough there that that this is very real.
是的。
Yep.
好的。
Okay.
好吧。
Alright.
我们休息一下吧。
Let's let's head to break.
在我们进入休息前,我想花点时间感谢Techmeme。
Before we go to break, I just wanted to quickly take a moment to to think Techmeme.
如果你访问Techmeme,可能会看到《大科技播客》被推荐在techmeme.com的播客栏目。
If you go to Techmeme, you probably have seen that Big Technology Podcast is one of the featured podcasts on techmeme.com.
我们非常感谢他们的推荐。
We definitely thank them for doing that.
Techmeme当然是一个追踪最新科技新闻的优秀网站。
Techmeme, of course, is a great website to keep up with the latest tech news.
最重要、最优质的新闻总是被置顶展示。
Always the best and most important stories are up at the top there.
当你不听《大科技播客》时,这是个保持信息同步的好渠道。
It's a great way to keep up with things when you're not listening to Big Tech podcast, of course.
好的。
Alright.
广告之后我们马上回来。
We'll be back right after this.
Capital One的技术团队不仅在讨论多智能体AI。
Capital One's tech team isn't just talking about multi agentic AI.
他们已经部署了一个。
They already deployed one.
它x称为聊天礼宾服务,它正在简化购车流程。
It's called chat concierge, and it's simplifying car shopping.
通过自我反思和带有实时API检查的分层推理,它不仅Isn't just help buyers find a car they love.
Using self reflection and layered reasoning with live API checks, it doesn't just help buyers find a car they love.
它能帮助预约试驾、获得贷款预审批以及评估置换价值。
It helps schedule a test drive, get preapproved for financing, and estimate trade in value.
先进、直观且已投入使用。
Advanced, intuitive, and deployed.
这就是它们的优势所在。
That's how they stack.
这就是Capital One的科技实力。
That's technology at Capital One.
如今,每一分钱似乎都应该更努力地工作,但决定把钱放在哪里却让人困惑。
These days, it feels like every dollar should be working a little harder, but figuring out where to put your cash can be confusing.
这正是Wealthfront的用武之地。
That's where Wealthfront comes in.
Wealthfront是一个以科技驱动的金融平台,旨在帮助你将储蓄增长为长期财富。
Wealthfront is a tech driven financial platform built to help you grow your savings into long term wealth.
截至2025年11月7日,他们通过合作银行提供的高收益现金账户能为未投资资金提供3.5%的年化收益率。
Their high yield cash account through program banks offers a 3.5 APY on your uninvested cash as of 11/07/2025.
而且没有月费,没有最低或最高余额要求即可享受该利率,你甚至可以在7天24小时内向符合条件的账户进行免费即时提款,几分钟内到账,让你的资金随时触手可及。
And there are no monthly fees, no minimum or maximum balance to earn that rate, and you can even make free instant withdrawals to eligible accounts in just minutes twenty four seven so your money can always be within reach.
目前,Wealthfront为新客户提供为期三个月、最高15万美元余额的额外0.65%年化收益率加成。
Right now, Wealthfront is offering new clients extra point 65% APY over the base rate for three months on up to a $150,000 balance.
这意味着当你首次开通现金账户时,总可变年化收益率可达4.15%。
That's a total of 4.15% variable APY when you open your first cash account.
立即访问wealthfront.com/bigtech进行注册。
Go to wealthfront.com/bigtech to sign up today.
这是为Wealthfront付费制作的客户见证。
This is a paid testimonial for Wealthfront.
可能无法反映其他用户的体验,且不保证未来的表现或成功。
It may not reflect the experience of others, and there's no guarantee of future performance or success.
Wealthfront经纪业务并非大额利率。
Wealthfront brokerage is not a big rate.
利率可能随时变动。
It's subject to change.
促销条款与条件适用。
Promo terms and conditions apply.
更多信息请参见节目描述。
For more information, see the episode description.
欢迎回到《大科技》播客,今天我们邀请到SpyGlass的MG Siegler。
And we're back here on Big Technology Podcast with MG Siegler of SpyGlass.
您可以在spyglass.org找到SpyGlass。
You can find SpyGlass at spyglass.org.
这是我最喜欢的出版物之一,强烈推荐你去看看,订阅他们精彩的通讯,并成为网站会员。
One of my favorite publications, definitely recommend recommend you check it out and sign up for the great newsletter and become a member of the site.
内容非常棒。
It's great stuff.
在Spyglass过去一个月的文章中,MG,你写到我们正处在这个大科技公司市值剧烈波动的时期。
In Spyglass, over the past month, MG, you wrote about how we are in this middle of this, like, very volatile moment for big tech market caps.
每周似乎都有新的大型科技公司成为地球上最有价值的公司。
Every week, it seems like there's a new big tech company that has the crown for the most valuable company on Earth.
英伟达长期占据这个位置。
NVIDIA has played that role for a long time.
微软长期占据这个位置。
Microsoft has played that role for a long time.
苹果长期占据这个位置,而谷歌,你知道的,已经超越了微软,看起来它可能正在向这个位置迈进,特别是当公司开始可能向Meta等其他公司出售其TPU芯片时,这可能会削弱英伟达的部分领先优势。
Apple has played that role for a long time, and Google, you know, has surpassed Microsoft and seems like it might be making its way there, especially as the company starts to potentially sell its TPUs, the TPU chips, to other companies like Meta, probably cutting into some of NVIDIA's lead.
让我问你一个关于这种波动性的问题。
Let me ask you a question about this volatility.
我是说,显然,如果你想想这些公司,我刚才提到的四家中有三家都在AI领域大展拳脚,而苹果嘛,苹果就是苹果。
I mean, obviously, if you think about all these companies, it's, you know, three out of the four that I just mentioned are big on the AI trade and Apple is, you know, Apple is Apple.
没错。
Yep.
你认为我们看到的这种波动,是否只是股市在试图判断谁将成为AI竞赛的赢家,然后把资金从一家公司转移到另一家?
Do you think the volatility that we've seen has just been, the stock market trying to figure out who the winner is gonna be in this AI race and sort of plowing money from, you know, one into to the other?
这就是这场赛马的本质吗?
Is that the nature of the horse race here?
我认为在最高层面上,是的。
I think at a at the highest level, yes.
我我觉得这个说法大致正确。
I I think that that's roughly correct.
有趣的是,就在几个月前,感觉英伟达几乎已经稳操胜券了。
It is fascinating how it felt like even just a few months ago that NVIDIA was basically running away with the game.
对吧?
Right?
他们达到了5万亿的估值。
They hit the 5,000,000,000,000 valuation.
当时只有微软,我记得是4万亿。
Only, I think, Microsoft at that point was at four.
就在不久前,我写过关于谷歌的文章,提到他们被严重低估了——当然股市已经证明我是对的。其实只要看看他们除了AI之外还有Waymo等项目在推进,任何人都能想到这点。
Google, not too long ago, I wrote about this, like, how I felt like they were significantly undervalued, which, of course, proved to be correct by the stock market, but it's sort of it's nothing, you know, that anyone couldn't have sort of thought about just looking at what they have on their plate beyond even AI with Waymo and everything else coming up.
但谷歌当时的估值只有英伟达的一半,可能还不到微软的水平,而现在他们强势反弹了。
But Google Google was, like, you know, valued at half of of it, certainly, NVIDIA and maybe even at Microsoft at one point just a few months ago, and now they've come roaring back.
而苹果,众所周知,过去十年大部分时间都处于领先地位。
And Apple, as you know, Apple's been in the front of the pack for most of the past decade.
但现在突然之间,正如你注意到的,我也在文章中提到过,这四家顶级公司之间的差距正在迅速缩小。
And now all of a sudden, as you're noting, and, you know, as I wrote a little bit about, they've they basically are collapsing up at that top echelon between those four companies.
现在关键就看当前关于AI的报道和舆论导向。
And it's just a matter of, like, what the current reports and and and narrative is around, in particular, AI.
看起来这些因素会把其中一家推上领先位置。
It seems like we'll push one of them to the lead.
确实感觉谷歌现在拥有这种势头,正是基于你提到的那些关于可能出售TPU的报道。
It does feel like that Google has that momentum right now based off of exactly what you're talking about with sort of the reports about, you know, potentially selling TPUs.
如果感觉他们可能不会失去这项业务的王冠,那显然会对英伟达产生直接影响。
And that obviously has a direct impact on NVIDIA if it feels like that they're going to maybe not lose the crown of that business.
但可以肯定的是,如果他们首次面临来自谷歌的业务压力,这将会削弱他们的光环。
But certainly, if they get if they get some pressure on the business for the first time from Google, that's going to take some sheen off of that.
还有其他外部因素在起作用,比如有报道称沃伦·巴菲特旗下的伯克希尔哈撒韦大举买入谷歌股票,我认为这进一步推动了他们。
There's other external things at play like the reports that Warren Buffett, Berkshire Hathaway took a giant stake in Google, I think helped propel them even further.
对吧?
Right?
事实上苹果仍然是伯克希尔的最大持仓,但他们一直在减持。
And the fact that Apple's still, I think, Berkshire's Berkshire's largest holding, but they've been trimming back.
所以当涉及到股价的角逐时,所有这些因素都在起作用。
And so all of these things are at play when it comes to, yeah, that jockeying of the stock price.
但英伟达,我知道你和Ranjan周五讨论过,他们现在的一些公关风波似乎对股价没有帮助。
But Nvidia, I know you and Ranjan talked about it on Friday, but it was like, you know, their their sort of PR kerfuffles now are are sort of not helping their stock, I think.
总的来说,这无助于增强人们对它的信心感受。
Just not helping in general the the feeling of confidence around the way that that people are feeling about it.
但在这之前,他们之所以觉得有必要推出这种公关策略,是因为众所周知,迈克尔·伯里——史上最著名(如果不是最著名的话)的做空者之一——已经公开反对他们。
But before that happened and the reason why that they feel the need to to sort of come out with this this PR strategy is because, famously, of course, Michael Burry, one of the most famous, if not the most famous short seller of all time, has come out against them.
所以,是的,关于这些事态将如何发展,内部存在很多角力。
And so, yeah, there's there's a lot of a lot of this sort of internal jockeying about how they'll how they'll all play out.
然后是微软,它一方面受到冲击,一方面又略有提振。不过现在与OpenAI的关系更趋稳定,我认为这让其股价也稳定了些。但这一切感觉就像在洗衣机里翻滚,这些公司被搅来搅去,争夺第一第四的名次。
And then and then there's Microsoft who's sort of also getting dinged, but also getting buoyed a bit, but, you know, sort of some level of the OpenAI relationship now being more settled, I think, has, you know, settled their stock a bit more now, but this is all just gonna continue to be like in this it feels like in this washing machine, all these companies getting tumbled around for who's in first, who's in fourth, and whatnot.
好吧。
Alright.
让我说说我对当前局势的犀利看法。
Let me give you my hot take about what's happening here.
这某种程度上结合了乔希·布朗(市中心乔希·布朗)的观点,他写过我们正处于一场赛马比赛中。
And this is sort of a hybrid with something that Josh Brown has has wrote about, downtown Josh Brown, about how we're in a horse race right now.
但我是这么看的。
But here's kind of how I see it.
苹果公司,当然,在人工智能时代之前,长期是全球市值最高的企业。
So Apple, of course, was, you know, pre AI, the most valuable company in the world for a very long time.
他们可能与沙特阿美互换位置,所以我们得说,
Maybe they swap places with, like, Saudi Aramco, so we would have to say, like
对。
Right.
市值最高的上市公司,或者简单说市值最高的公司,你知道,可能偶尔不包括沙特阿美。
Most valuable publicly traded company, but let's just say most valuable company or, you know, excluding Saudi Aramco at, like, one moment.
好的。
Okay.
接着ChatGPT问世了,突然间人们都想押注OpenAI。
So then ChatGPT happens, and all of a sudden, you see people wanting to bet on OpenAI.
他们通过投资英伟达和微软来实现这一点。
And the way that they do that is through NVIDIA and through Microsoft.
而英伟达是与OpenAI关联最直接的企业,因为如果OpenAI的发展依赖于训练和推理的规模,那么作为唯一提供芯片的供应商,英伟达就显得至关重要。
And NVIDIA was the one that's the mostly direct most, direct correlation to OpenAI because if OpenAI is predicated on scale for both for training and inference, NVIDIA, which is the only one supplying them the chips, was gonna be super important.
其次,你会把微软放在这个位置,因为微软对OpenAI有着难以置信的投资,通过知识产权和控制权与OpenAI建立了内在联系,出于多种原因。
And then Microsoft, secondarily, you would put Mike you would put Microsoft there because Microsoft has, again, like, an unbelievable investment in OpenAI, an intrinsic link, to OpenAI through, like, the IP rights and and power over OpenAI, for a very for a variety of reasons.
于是出现了这样一个时刻:英伟达和微软股价飙升,因为人们相信AI技术将成为现实,且OpenAI的领先优势难以撼动——该公司推出了更优的模型和产品,在投资者心目中俨然成为直奔AGI(通用人工智能)或至少是具有重大经济价值AI的最热门候选,这种优势几乎无法匹敌。
So there was this moment where NVIDIA and Microsoft surged ahead because people believed that this AI thing was gonna be real, and they believed that OpenAI had a lead that was really gonna be tough to challenge because the company came out with better models, better products, and and it was just like their runaway favorite to effectively in the minds of investors, the best it had the best chance of doing this straight shot to AGI or at least some economically valuable, economically valuable AI that that was gonna be tough to match.
但近期我们看到的情况是,随着英伟达和微软股价回落而谷歌上涨,我认为这并非意味着谷歌已超越OpenAI。
But what we've seen recently so now that we've we've seen, like, NVIDIA and Microsoft fall and, and Google surge, is that I don't think it's that Google has surpassed, OpenAI.
或许在某些领域确实如此,但我们首次面临尖端模型真正同质化的局面——可以说谷歌、Anthropic和OpenAI的模型现在处于同一梯队。
Maybe in some areas it has, but it's we we are now in the first moment where the state of the art models are really commoditized, where you could argue that Google and Anthropic and OpenAI have models that are, it they they stand together.
某些模型可能在某些应用场景更优,另一些则稍逊,但已不能像一两年前那样断言OpenAI独霸天下。
You know, some might be better for some activities and some might be worse for other activities, but you're not gonna say that OpenAI rules the world the way that it did a couple year or even a year ago.
因此当前现象的本质,未必是OpenAI和英伟达的衰落或谷歌的崛起,
And that's where you see what you're seeing now really is not necessarily the fall of OpenAI and the fall of NVIDIA or the rise of Google.
而是我们正见证模型同质化的历史时刻,在某些情况下还包括因TPU技术导致的硬件同质化。
It's this moment where we see commoditization happen amongst the models and, in some cases, amongst the hardware because of the TPU thing.
当同质化发生时,AI的经济格局就会发生转变。
And and when you see commoditization happens, the economics of AI shift.
所以我很好奇你的看法,我真的很想知道你怎么想。
So I'm curious what you think about it, and I I'm curious what you think.
如果你同意我的前提,即我们开始看到这种商品化趋势,你认为商品化真正的经济影响是什么?
You know, if you agree with my premise that we are starting to see this commoditization, what do you think the economic impacts of the commoditization really are?
是的。
Yeah.
我会这样表述——将你的观点稍作不同的框架:如果你相信你阐述的那些情况属实,也许投资者会这样看——归根结底,在这种情况下,谁在这些未来发展中拥有最佳定位和商业模式?
I would frame it's like the taking what you're saying and framing it slightly differently is that if you believe all that to be true that you're that you're laying out there, maybe investors are just looking at it like, look, at the end of the day then, if that's the case, who has the sort of best position and best business model for all of this, you know, future going forward?
我认为很难反驳谷歌的优势,因为他们不仅拥有运行着大量模型的谷歌云平台,正如你指出的,他们还拥有TPU技术,更不用说搜索业务、Waymo自动驾驶等多元布局。
And I think it would be hard to argue against Google just given that they own not only Google Cloud, you know, on which a lot of models and everything are running, but they the TPUs, as you're noting, obviously, they have the search business and Waymo and all these other things.
而其他公司,如果AI确实开始出现某种程度的商品化,英伟达的业务在某些方面可能会受益,但...
Whereas the other companies, if if AI is starting to commoditize in some way, you know, NVIDIA, their business potentially is impacted in a good way in some cases.
但总体而言,这很可能被视为军备竞赛有所放缓的信号,这对顶层的英伟达是坏消息——因为市场不再需要购买最顶级的配置。或者反过来看,正如我们讨论的,如果谷歌能通过TPU加速追赶的话...
But for the most part, it's probably gonna be looked at as like, well, the arms race is sort of slowing down a bit, and that's gonna be bad news for NVIDIA at the highest level because you won't need to necessarily buy, you know, the absolute top of the line and or on the flip side, as we're talking about, if Google's able to sort of ramp TPUs to get close.
这其实正是英伟达声明中隐含的信息——他们强调自己领先一代,显然是在明确表态:谷歌做得不错,但还无法企及我们的现阶段的水平。
That was part of, obviously, the messaging from NVIDIA was we're a generation ahead, right, in their statement, which was obviously explicitly meant to say that, like, yeah, Google's doing great work, but they're not where we are right now.
但回到你的问题,是的,英伟达显然处于一个需要AI革命持续当前势头的位置,以维持他们惊人的增长,包括上个季度那令人难以置信的表现。
But to your, you know, to your question, yeah, like, so NVIDIA is obviously in a position where they need the AI revolution to sort of keep going as it has been in order to keep up the just the incredible growth that they've seen, including last quarter, which was incredible.
至于其他玩家,微软,正如你提到的OpenAI,他们显然也有强大的基础业务,但我不认为他们目前拥有谷歌所具备的所有要素。
And then, you know, the other players, Microsoft, to your point about OpenAI, they also obviously have a great underlying business, but they don't have quite I I don't think is is viewed as all of the pieces that Google necessarily has right now.
当人们审视未来可能实现盈利的各个领域时。
And when people are looking at all the different areas that they can potentially monetize for future, you know, would be profits.
而苹果则是那个未知数,这就是为什么我认为苹果——我们之前讨论过不受资本支出影响——但苹果目前处于第二位。
And then Apple is the, you know, the wild card, which is why I think Apple you know, we talked about not getting hit by the CapEx stuff and everything, But Apple is, you know, about to they're in second place right now.
他们很可能会在某些时候超越英伟达。
They're probably gonna overtake NVIDIA at some points.
接下来就是我们讨论的继任问题,未来的故事会如何发展?
And then it's just a question of exactly what we were talking about in the succession stuff, like, what is the future story there?
所以可能会出现这样的情况:根据AI整体框架和叙事的发展,苹果在一段时间内重新占据首位。
So, like, it could be, you know, the situation where Apple basically moves into first place again for a set period of time depending on what's going on within the AI, you know, overall framework and narrative stuff.
最终,谷歌可能会反超,这取决于我们处于这个周期的哪个阶段。
And then eventually, you know, Google passes it and then depending on where we are again in that cycle.
但再次回到具体问题上,我确实认为如果我们正朝着这种商品化的方向发展,这就是我们当前的现状。
But again, to go back to the exact question, I do think that if this if we are sort of working towards, yeah, more of this commoditization, that's the state that we're in right now.
我认为这就是为什么这四家公司现在开始抱团,而不是英伟达一家独大,或者像之前微软一度领先那样。
And I think that's why those those four companies are getting bunched up more than just NVIDIA running away or, you know, earlier when Microsoft was running away a bit.
其中的变数,下一步可能是下一代模型的出现。
The the wildcard there, the next step might be, you know, next generation models.
我们现在听到很多人都在讨论世界模型。
We're hearing a lot of people talk about world models now.
对吧?
Right?
当然,Yann LeCun(杨立昆)已经离开Meta去从事那项工作,这是众所周知的。
Leon Lecun, of course, famously has has stepped away from Meta to go work on that.
还有Ilya Sutskever(伊利亚·苏茨克沃),这基本上就是他最近访谈中一直在谈论的内容。
But also Ilya Sutskimmer, that's all he basically talked about, you know, in his in his recent interviews.
而且,没错,这基本上就是新趋势。
And And yeah, it's basically like this is the new thing.
就连Demis Haspis也一直在讨论世界模型。
And even Demis Haspis has been talking about world models.
对吧?
Right?
所以这俨然已成为当前最热门的话题。
And so like this is the entire now thing.
如果这成为新的叙事方向,显然将成为可能重新洗牌这些公司的下一个变量。
If this becomes the new narrative, that will obviously be the next thing that potentially sort of switches up or shakes up those companies.
关键还是看它们与这一技术路线的整合程度。
Again, it's how integrated or not they are with that with that, lineup.
是啊。
Yeah.
我在想,如果世界模型真是下一个风口,我们现在对这个领域的探索还处于非常早期的阶段。
I just wonder, I mean, if if if world models really is the next thing that's such a we're such at or at such a early point on that front, I don't know.
可能还要经历很长一段平台期才会有实质性突破。
We might have a long stall before anything.
这种方法是否真的有效,谁也说不准。
If that approach even works, no one really knows.
是啊。
Yeah.
而且我们可能会看到,显然埃隆·马斯克会试图重新加入这场竞争。
And we might see I mean, obviously, we're gonna have Elon Musk try to come back into this this equation.
对吧?
Right?
他已经在鼓吹他的机器人业务将成为有史以来最庞大的产业——不只是特斯拉的最大业务,而是人类历史上任何领域最宏大的商业版图。
And he's already been talking about how, excuse me, the you know, his his robots are optimists are going to be the biggest business ever, not just like the big, you know, biggest business of Tesla, the biggest business of all time for anything ever.
所以他对此大肆炒作,因为他可能认为世界模型是其中的关键环节,而机器人领域正是下一个风口。
And so, you know, he's hyping that up to no end because I think that he probably views this as like, yeah, that's the next sort of the world models are a part of that and, you know, we go into robotics.
如果这真是下一个价值数万亿美元的商机,那么特斯拉就有机会入局,把竞争变成五强争霸。
And if that's the next multi, multi trillion dollar sort of business opportunity, then Tesla has a shot to get into that race, you know, and be make it a five a five horse race.
当然,Meta肯定也希望成为参赛选手之一。
Obviously, Meta would hope to be the one to get also into that race.
还有亚马逊,我们甚至还没谈到它,你知道,它就坐在那里,我想,大概只落后其他竞争对手一万亿美元左右吧,不管它们现在具体是多少。
And and Amazon, haven't even talked about, you know, being sort of sitting there, I think, what, a mere trillion dollars back or whatever they are at the moment from sort of the rest of the pack.
所以,没错。
And so Right.
所有这些都会参与进来。
All of that comes in.
是啊。
Yeah.
Meta似乎也像是在打上一场战争,他们组建了一个超级团队来构建大语言模型。
It does also seem like Meta is is sort of fighting the last war on this, where they're like, they've assembled a super team to build LLMs.
但让我问你这个问题。
But let me ask you this.
假设这就是我们目前的处境。
So so let's say that's where we are.
我不想说我们在大型语言模型上的进展正在减弱,但可能正达到某种平台期,而且这些模型正在商品化。
We're sort of, you know, I don't I don't wanna say petering out on progress with large language models, but maybe reaching some form of plateau, and and the models are commoditizing.
你赌谁会赢?
Who's who do you bet on?
你会押注谁?
Who would you bet on?
你会押注哪一方?这里再次借用乔希·布朗的二分法——是选择由OpenAI、微软和甲骨文组成的'OpenAI电影宇宙',还是选择谷歌阵营及其盟友?
Would you bet on and this is again using Josh Brown's, like, dichotomy here, the sort of or the OpenAI cinematic universe where you have, like, OpenAI Microsoft and Oracle or the Google universe where you have, you know, I don't know, and some others.
嗯。
Yeah.
说实话,如果真要用真金白银押注这些公司,我会效仿它们的做法——互相押注对方。
I mean, if I if I was, like, actually betting in, you know, money on these companies, I would do what these companies are doing and I'll bet on each other.
这叫对冲
That's Hedge
你的赌注,这种循环投资在这个领域确实说得通。
your bets, not circular financing actually makes sense in this front.
这就是我的策略。
How I would do it.
但如果你要我真正押注,选出一个赢家,你知道的,我曾在谷歌风投部门工作了很久。
But if you're asking me to actually bet to pick one winner of it, I do you know, and I've you know, I I worked at Google for a long time for Google's venture arm.
你知道,我已经离开那里有一段时间了,所以先说明一下。
You know, haven't been there for a while, so just to disclose that.
但我确实认为,考虑到谷歌拥有的一切资源,感觉就像那头'野兽'已经觉醒,我觉得他们目前处于最佳位置,能够实实在在地利用这一切。
But but I do think that Google's just given all of the things that they have, it does feel like the, quote, unquote, beast has awoken, and I feel like that they're in the best position right now to be able to to capitalize on all of this stuff quite literally.
不过,我再次认为,虽然我对AI模型远非专家,但我认同这一观点:仅凭我们目前的大语言模型,还不足以实现人工通用智能(AGI)或所谓的下一阶段发展。
I think that, again, though, this I I do buy into the notion, and I'm far from an expert on, you know, on AI models, but I do buy into the notion, the high level notion that it's going to take more than where we are with LLMs to be able to take us to AGI or whatever you want to call it, the next the next phase of where we're going.
因此,如果你相信这一点,问题实际上在于你认为哪家公司最有能力从中获益。
And so if you believe that, it's really a question of who do you think is best positioned as one of these companies to take advantage of that.
正如你所说,Meta给人的感觉是他们正在眼睁睁看着那艘船驶向Yan Lakun(音译),他们可能会投资他的初创公司,但他们显然已经押注了相反的方向。
To your point, Meta feels like they're they're literally letting that ship sail in in Yan Lakun and they'll invest or whatever in his startup, but they obviously made their bet in the opposite way.
苹果公司则显得有些置身事外。
Apple, that is sort of off to the side.
但亚马逊,你知道的,他们显然在内部研发自己的模型,不过他们显然还对Anthropic下了重注。
But Amazon, you know, they're apparently working on their own internal I mean, they've been working on their own internal models, but obviously, they have the giant Anthropic bet.
但至少从目前没有任何消息泄露来看,Anthropic似乎并未真正主要专注于下一代世界模型之类的东西。
But it doesn't feel like, at least from there's been no leaks of anything that Anthropic is sort of really primarily focused on, you know, sort of the next world models and whatnot.
所以,我认为德米斯·哈萨比斯最近频繁公开谈论这个话题的事实本身就说明——即使不是世界模型,他们也在深入思考接下来可能出现的突破性进展。
And so, again, I think, like, the fact that Demis Hassabis has been out there talking a lot about this, like, you know that he's thinking even if it's not world models, there's some other what's next coming up that that I think that they're heavily thinking about.
在我看来,微软也有点像是在打最后一仗的感觉。
Microsoft to me, it also feels a bit like they're on the last battle.
根据你听到的公开报道,他们现在似乎陷入了困境。
They're stuck there right now just from, you know, public things that you hear and reports.
所以感觉就像我们之前讨论过的,关于OpenAI的历史,确实感觉他们已经押注在AGI或BUS上了。
And so it feels like it's either we talked about this before, like with, you know, the history of OpenAI, it does feel like that they've made their AGI or BUS bet.
然后问题就变成了,他们能否找到越来越多的人给他们提供足够的资金?
And then it's just a question of like, can they find more and more people to give them enough capital?
因为他们现在处于一个奇怪的阶段,微软虽然拥有公司27%的股份,但已不再是他们的主要资金伙伴,甚至也不再是他们未来真正的主要技术合作伙伴。
Because they're sort of now at this weird point where they don't have Microsoft, yeah, owns 27% of the company, but they're not their main capital partner anymore, nor are they even their real main technology partner sort of going forward.
所以他们需要继续引入巨额资金,而谷歌却盈利惊人。
And so they need to, like, continue to bring in just an insane amount of capital, whereas Google is insanely profitable.
所以,你知道,他们已经具备了实现这一目标的各个要素。
And so, you know, and they have the pieces in place to do it.
因此,尽管我很不愿意押注一个市值超过3万亿美元的公司去对抗一个所谓的初创企业,但感觉这里确实存在一个机会窗口。
So, you know, as much as I hate to to bet on a, you know, 3 plus trillion dollar company against a, quote, unquote, startup, it just feels like there's there's a window of opportunity here.
回顾OpenAI时,我认为他们最擅长的始终是在产品方面。
I think OpenAI, when I go back to it, what they've always done the best of is on the product side.
对吧?
Right?
他们一直非常擅长将AI产品化,我认为这正是他们直接获得消费者成功的原因。
They've always done a great job being able to productize AI, and I think that that's what's directly led to their consumer success.
不过现在谷歌正在逐渐蚕食这部分市场。
And, yeah, Google is is eating into that a bit now.
感觉你之前有篇文章讨论过谷歌如何真正构建了一些...
Feels like You had a piece about this talking about how Google's, like, actually been able to build some Yeah.
那些新东西。
The new the new stuff.
无论是NotebookLM。
Whether that's NotebookLM.
对。
Right.
没错。
Right.
顺便说一句,不得不说NotebookLM团队确实发过推文,比如展示节日食谱,结果被人发现他们只是直接照搬了某个食谱。
Which, by the way, have to say, NotebookLM, the team there did tweet, like, here's a holiday recipe and, like, somebody, like, saw that they had, like, just taken a recipe.
他们当时在做节日信息图,有人发现他们根本就是从谷歌索引的网站上扒了个食谱,包装成精美格式后宣称这是AI生成的。
They they they were doing holiday infographics, and someone saw that they just literally jacked a recipe from some website indexed by Google and put it in a nice format and said, this is AI.
天啊。
Oh, boy.
这也太敷衍了吧。
And it's just like, oh, come come on.
你们不能这么干啊。
Like, you can't do that.
但是,但你其实还写过这个动态视图,我我找不到了。
But, but there's also this dynamic view that you actually wrote about, which I I couldn't find.
这是只针对谷歌,Gemini的高级用户吗?
Is it just for, like, the Google, the the pro users of Gemini?
但基本上你可以...我甚至不知道该怎么解释它。
But, you basically are able to I don't even know how to explain it.
这是一个可以通过Gemini提示创建的交互式网页之类的东西。
It's this interactive web page or something that you can create via a prompt with Gemini.
这是个非常酷的产品。
It's a very cool product.
是的。
Yes.
有件事要说明,它目前还不支持移动端。
So one thing, it's not on mobile yet.
所以我不确定你是不是在手机上找的。
So I don't know if that's where you were looking.
我只有台式机。
I've only had a desktop.
是啊。
Yeah.
不过,我是专业版订阅用户,所以可能就是这个原因。
But, yeah, I am a pro pro subscriber, so maybe that was it.
而且它还在实验室阶段,尚未正式推出。
And it's in it's in labs, so it's not officially rolled out.
但它刚刚可用。
It But was just available.
可能我被分到了某个AB测试组。
Maybe I'm in some bucket AB test for it.
不过,它确实在下拉菜单里,就在'nano banana'附近——你知道的,当你下拉选择生成图片时,也能选择创建这种动态视图演示。
But, yeah, it was in the drop down, and it it was it's near nano banana, you know, when you do the drop down and pick if you wanna make an image, you could also pick to make this this type of presentation dynamic view.
再说一次,这名字真糟糕。
Again, awful name.
但它产生的效果实在太酷了。
But it's such a cool output that it does.
我在我的帖子里举了些例子。
I give the examples in in my post.
其中一个例子是向我解释电影《盗火线》的结局,就是那部九十年代著名的迈克尔·曼电影。它生成了这个令人难以置信的交互式输出,虽然我描述起来可能显得很基础,但你得亲眼看看这东西运作时的样子。
One of them was was explaining the end of the movie heat, the the famous nineties Michael Mann movie to me, And it made this incredible, just interactive output, which, again, it's sort of when I'm explaining it, it sounds like rudimentary, but you gotta see this thing when you do it.
而且你可以用它来处理任何内容。
And and you could do it for anything.
它基本上会把常规Gemini查询的文本输出格式,转换到这种交互式模型中,包括制作这些非常直观又有趣的元素。
And it basically takes what, you know, the output would be in a in a text format from a regular query on on Gemini, and and it puts it into this sort of interactive model, including, like, making just these, like, incredibly intuitive and, like, fun things.
比如我为《星际穿越》结局做了个示例,它能生成一个按钮来播放背景氛围音乐。
Like, I did one for the end for, you know, explaining in the movie Interstellar to me, and it, like, makes a button where you can turn on sort of background mood music that's in the style of Interstellar.
同时你还能计算围绕黑洞飞行时的时间膨胀效应。
And then while you do that, you can calculate, like, time dilation when you're going around a black hole.
这就像把所有原本只是文本输出的内容,用这种有趣的方式呈现出来。
And it's like it's all this, like, just really fun, interesting way to sort of present what would normally just be, yeah, like a text output back to you.
再说一次,这听起来可能很基础,而且在某些方面目前确实如此。
And again, it sounds like rudimentary, and it is in some ways right now.
但你想一想,他们仅用一分钟就根据我随意提出的查询做出了这个。
But you think about, like, they made this in one minute based off of a random query that I do.
想象一下,一年后他们将能做到什么程度。
Just think about, like, what they'll be able to do a year from now.
而且如果你采用思考模式,给他们几分钟时间来构建一个交互式模型,我认为输出结果将会令人难以置信。
And if and if you do, like, a thinking version of this where you give them a few minutes to come up with, like, sort of an interactive model, like, the outputs, I think, will be absolutely incredible.
当你想到孩子们用这种方式学习时,比如我做了一个解释股票回购的示例,这简直是一种绝佳的互动学习方式。
And when you think about, like, kids learning this way, like, I did one for, like, explaining stock buybacks, and it's just like this great interactive way to to learn.
因此只要你能信任它不会产生幻觉并确实提供准确信息,我认为谷歌这次完成了一项令人惊叹的产品工作,这就是我专门撰文介绍它的原因。
And so as long as you can trust that it's not gonna hallucinate and actually give you good, you know, good information, I think that this is just like an incredible bit of product work that that Google has done here, that's why I wrote about it.
不知为何,它似乎被低估了,部分原因是这个名字太糟糕,部分是因为它还在实验室阶段之类的。
It felt like it was being underplayed for for whatever reason, in part because it has such a bad name and in part because it's in labs or whatnot.
但这恰恰印证了你的观点,谷歌似乎终于在产品端也觉醒了,开始有能力做出能与OpenAI历史成就相媲美的有趣东西。
But but, again, that's to your exact point, like, feels like Google has finally woken up also on the product side to be able to do interesting things to compare what OpenAI has historically done.
是啊。
Yeah.
我刚才还在看他们的实验室页面,上面全是些有趣的东西。
I was just on their labs page right now, and it's just filled with interesting things.
好吧。
So alright.
听着,我们只剩几分钟了。
Look, before we we have just a couple of minutes left.
结束前,我觉得你指出的另一点值得注意——Anthropic和OpenAI目前的发展路径截然不同。
Before we go, I I think you charted out one more interesting, thing that's worth noting before we leave, and that is that, Anthropic and OpenAI have, like, really, divergent paths right now.
如果看他们的规划,Anthropic计划在2028年实现盈利(虽然听起来很遥远,但在AI领域已经相当不错),而OpenAI预计到2030年前将亏损超过1000亿美元,且亏损额会逐年递增。
If you, like, look at their projections, Anthropic is planning to be profitable by 2028, which I know sounds like a long way away, but in AI years is pretty damn good, where OpenAI is planning to lose, more than a $100,000,000,000 between now and 2030, and the losses will just basically keep ramping as we get closer.
你觉得这反映了两者之间怎样的竞争态势?
So what do you think this says about the competition between the two?
还是说Anthropic只是未雨绸缪,认为AI行业可能面临低谷,所以提前做好防御准备?
And is Anthropic just being smart and saying we're probably gonna have some AI downturn and we're gonna try our best to sort of batten down the hatches hatches and get through it?
我确实认为这是其中一部分原因。
I do think that that's a part of it.
我觉得这与我们讨论的其他话题在时机上颇为有趣。
I think that it was it's sort of interesting timing in everything else that we're talking about.
对吧?
Right?
就像,虽然感觉模型正在趋于统一,但同时整个AI投资领域又笼罩着这种负面氛围——从公开市场情绪往下蔓延。看起来Anthropic确实可以打出这样的牌:'我们正处在技术前沿,但不会像OpenAI那样挥霍无度'。
Like, if it does feel like, you know, that the models are sort of coalescing, but also that there's this this sort of negative, know, backdrop going on around just investing in AI in general from the public market sentiment on down, it feels like, yeah, if Anthropic can sort of take advantage of like, look, we're at the cutting edge right now, but we're not going to be the sort of drunken sailor spend that OpenAI is trying to do.
所以快来加入我们吧。
So come on board and bet with us.
最新报告显示他们的新估值已达到3500亿美元。
The most recent report has their new valuation at 350,000,000,000.
所以他们已经很接近OpenAI的5000亿美元估值了。
So they're getting pretty close to where OpenAI is at at 500,000,000,000.
感觉他们正在逐步逼近那些数字,这非常有意思。
It feels like, you know, they're they're sort of coming in, you know, in line with those with those numbers, which is super interesting.
这再次印证了他们所采取的两种路径之间的鲜明对比。
And again, maybe speaks to the dichotomy between the two paths that they're taking there.
挺有意思的。
It's funny.
我刚写完那篇文章,结果第二天就发现——那篇文章里提到很多点,但其中有个旁注说:看,他们并没有把所有钱都砸在自建数据中心上。
I wrote that post and then literally the day later, I wrote like, you know, number of things in that post, but one aside was like, And look, they're not spending all this money on building their own data centers.
结果十二小时后他们就宣布要建第一个数据中心了,果然如此。
And literally twelve hours later, they announced their first data center that they're going to build, of course.
但只要规模可控,只要不是'星际之门'那种烧钱项目,不把数千亿美元都投在数据中心建设上,你确实可以说他们应该拥有一定自主基础设施,这样才不会被合作伙伴掣肘。
But as long as it's one, as long as it's not the Stargate project and they're not spending, again, hundreds of billions of dollars on building out their own data centers, you could certainly argue that they should probably have some level of their own infrastructure in place so they're not beholden to to, you know, their partners on that stuff.
特别是考虑到我们之前聊过的那些错综复杂的内部投资关系——确实如此。
And especially given all the weird as we talked about, all the weird inner investing going on where it's like, yeah.
亚马逊虽然是他们的主要合作伙伴,但他们现在也开始从谷歌采购TPU芯片了。
And Amazon is is their main partner maybe, but they're also now buying TPUs from Google.
然后呢?
And then you know?
但谷歌也在,你知道,可能正在与X、Y、Z等公司合作。
But Google's also, you know, potentially partnering with, you know, x, y, and z.
而OpenAI现在也可能与亚马逊合作。
And then OpenAI is potentially partnering with Amazon now too.
所以我觉得Anthropic可能会这样看:我不确定我们能只依赖亚马逊,也不确定能只依赖谷歌。
And so there's like, I think Anthropic probably is to look at this as like, I'm not sure that we can rely on, you know, just just Amazon, and I'm not sure we can rely on just Google.
所以某种程度上他们必须对这种长期赌注进行。
And so in some ways, they have to sort of hedge that long term bet.
我只是觉得,他们可能正在明智地审视当前市场状况,认为增长势头开始略有放缓。
I just think, like, they might be and might smartly be looking at the market as it is right now and saying, like, the music is starting to slow a little bit.
我们不要承诺投入数千亿美元。
Let's not commit to spending hundreds of billions of dollars.
让我们承诺为未来投入区区数百亿美元,看看未来几年情况如何发展。
Let's commit to spending mere tens of billions of dollars for our future, and let's see how this shakes out over the next couple of years.
一方面这很有趣,因为我认为Anthropic的人相信只要扩大训练规模,就能实现通用人工智能。
On one hand, it's interesting because I think people with an anthropic believe that if you just scale up your training runs, then you can get to AGI.
另一方面,或许这是AI研究实验室业务终于迎来了一些理性思考,他们明智地表示:好吧,让我们试着赚点钱。
On the other hand, maybe this is some rationality finally coming into the AI research lab business where they're smartly saying, okay, hey, let's try to make some money.
也许这将是个好方法,能确保我们长期达成目标。
And maybe that will be a good way to ensure that we'll reach our goal in the long term.
是啊。
Yeah.
我唯一想补充的是,事情自然发展成了这样——Anthropic在企业端做得非常出色,对吧?
And the only other thing I would add is just like, it sort of has naturally played out the way that Anthropic has done a great job on the enterprise front, right?
而OpenAI则在消费者端表现出色。
Whereas OpenAI has done a great job on the consumer front.
所以这里又出现了那种微妙差异,显然OpenAI也在企业编码等领域进行尝试。
And so we have that sort again, there's nuance there, and obviously, OpenAI is also trying on the coding front in enterprise and whatnot.
但宏观来看,它们已经分化成了这两个方向。
But at a high level, they've sort of splintered off into those two worlds.
因此其中一条路可能更容易盈利,但我们似乎正处在OpenAI可能推出首批广告的边缘——如果某些
And so the one is going to be an easier path potentially to making money, but we're we seem to be on the cusp of of OpenAI potentially rolling out their first ads if some of the
哦,是的。
Oh, yes.
如果相信那些泄露的内部版本的话。
The leaked internal builds are are to be believed.
这将成为明年一个非常有趣的看点,对吧,看看事情会如何发展。
And that will be a whole interesting element to the to the next year, right, of how how that plays out.
没错。
Right.
所以其中一些迹象确实出现在安卓代码里,某些地方
So some of that did show up in, I think, the Android code, some places for
对。
Right.
广告。
Advertising.
所以这显然很可能在明年某个时候就会到来。
So that's clearly coming probably some at some point next year.
说到明年,那将是我们下次交谈的时候了。
Speaking of next year, that's gonna be the next time you and I talk.
所以我想我们可能会在一月份开始,或许会做一些预测,或者回顾十二月发生的一些疯狂事情。
So I think we'll kick off January maybe with some predictions or some recaps of some crazy stuff that happens in December.
但是,MG,只想说很高兴你能来参加这个节目。
But, MG, just wanna say it's been great having you on the show here.
我想我们是从2025年开始的,这对节目来说是个很棒的补充。
I think we started in the 2025, and it's been a great addition to the show.
期待未来能有更多合作。
So looking forward to doing more together.
非常感谢,亚历克斯,新年快乐,也祝所有听众新年快乐。
Thanks so much, Alex, and happy New Year, and happy New Year to all your listeners.
是的,我们六月初再聊。
And, yeah, we'll catch up in early June.
好的。
Alright.
我们一月份再继续。
We'll pick it up in January.
好的,各位。
Alright, everybody.
感谢MG。
Thank you to MG.
感谢大家的收听和观看。
Thank you to all of you for listening and watching.
周三我们将请来几位Anthropic的研究人员,他们发现AI模型中一个非常有趣的现象——这些模型如何逐渐变得邪恶,以及如何阻止它们走向黑暗面。
We'll be back on Wednesday with a couple of anthropic researchers who found a very interesting pattern in AI models and how they've sort of turned evil, and and how you might be able to stop them from going to the dark side.
这期节目将在周三播出,然后周五我和Ranjan会回来盘点本周新闻。
So that's coming up on Wednesday, and then Ranjan and I will be back on Friday to break down the week's news.
再次感谢大家,我们下次《大科技播客》再见。
Thank you again, and we'll see you next time on Big Technology Podcast.
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