1118 – 创业者从纳瓦尔·拉维肯特身上学到的7堂课

如果我告诉你，不渴望某样东西等同于拥有它，会怎样？财富的目标是自由而非更多金钱，而生活的真正货币是你的注意力。今天，我们将拆解纳瓦尔·拉维坎特那些每位创业者都该聆听的永恒智慧。

What if I told you that not wanting something is as good as having it? That the goal of wealth is freedom, not just more money, and that the real currency of life is your attention? Today, we unpack timeless wisdom from Naval Rubrikant that every entrepreneur needs to hear.

这里是詹姆斯·施伦科。

This is James Schrenko. Ever

自从最近在播客中听到纳瓦尔的分享后，我就一直在向所有朋友推荐。他们的第一反应总是：哦，这要三小时呢。所以今天我想做点不一样的。在这第118期节目中，我打算做一档反应类播客，深入探讨传奇投资人、思想家纳瓦尔的思维——他是如何在复杂世界中活出通透人生的最清晰声音之一。

since I heard Naval on a podcast recently, I've been recommending it to all my friends. The first reaction they have is, oh, it's three hours long. So today, wanna do something a little bit different. For this episode, I'm just going to create, I guess, a reaction podcast in episode triple one eight. I'm gonna go deep into the mind of Naval, the legendary investor, thinker, and one of the clearest voices on how to live well in a complex world.

这期节目真的触动了我。它为我那些直觉感知却无法言说的想法贴上了标签。我认为纳瓦尔关于自由、财富和幸福的创业课是至关重要的思考点。他被称为哲学家，也相信人人都能成为哲学家。所以我想‘窃取’克里斯·威廉姆森与纳瓦尔在《现代智慧》中的对话。

It really touched me this episode. It put labels on things that I had always thought intuitively but didn't know how to describe. So I think Naval's lessons for entrepreneurs on freedom, wealth, and happiness are critical thinking points. He's been known as a philosopher, and he also believes we can all become philosophers. So I wanted to steal this conversation that Chris Williamson had with Naval on the modern wisdom.

我希望将其提炼成清晰的洞见——不会长达三小时，且能直接应用于你的事业和生活。我平时根本不听播客，可见这期节目对我的震撼。无论你是在创业、扩张还是重新思考人生，这都将改变你的认知。在第一部分，纳瓦尔谈到人生游戏、财富、地位与自由——天啊，这简直说到我心坎里了。

I wanna put it into clear insights that hopefully won't go for three hours and that you can apply directly to your business and your life. I don't even listen to podcasts. That's how significant it was for me to go and listen to this episode. So it doesn't matter whether you're building or scaling or just rethinking life, this should shift your perspective. In part one, and Naval was talking about the game of life, about wealth, status, and freedom, and boy, this resonated with me.

他说金钱解决金钱问题，但自由解决人生问题。这太关键了，因为人们总盯着钱钱钱。若想尽早赢得财富游戏，要知道地位是场零和博弈，会让你精疲力尽——作为导师我深有体会。赢得游戏的目的是为了摆脱游戏。多么深邃的见解！

He said that money solves money problems, but it's freedom that solves life problems. That is so critical because everybody's really focused on the money, money, money. But if you wanna aim to win the wealth game early, status is a zero sum game that will exhaust you, and I see that all the time as a mentor. The reason to win the game is to be free of it. How profound and deep is that?

我再重复一遍：赢得游戏的目的是为了摆脱游戏。太多人困在这个游戏里。财富创造本是个庸俗话题，却充斥在每个人脑海。真正的财富创造是规模化生产社会所需之物。

I'll say that again. The reason to win the game is to be free of it. I think a lot of people are stuck in that game. I think wealth creation has become a really tacky subject that is omnipresent in everyone's mind. But wealth creation is about creating things society wants and then doing it at scale.

当你获得名声地位时，代价也随之而来：失去隐私、无尽请求、表演压力，私下也要维持公众形象。纳瓦尔主张让名声成为副产品。你的隐性知识远超自己想象，你拥有的内在觉知比意识到的更丰富。

So when you have fame and status, it comes at a cost. It comes at the cost of privacy, about endless requests, performance pressure, and you also start getting held to that public standard in private. So let fame be a byproduct, Naval argues. Your implicit knowledge is far greater than you realize. So you've got all the tools and internal awareness than you realize.

你不需要他人肯定你的价值，不需要用奢侈品和炫耀来获取认同。这些其实早已存在于你内心。当我看到创业者追逐地位符号而非专注价值时，觉得他们本末倒置了——那些豪车豪宅私人飞机的照片，老天...

You don't need other people to tell you how great you are. You don't need to go and acquire things and bling and flash and show off to get acceptance. It's actually already inside you. So for me, when I see entrepreneurs chasing status signals instead of focusing on value, I think they're distracted. The pictures of flashy cars and flashy houses and the inside of a private jet, oh my god.

简直庸俗至极。把珠宝直接怼在镜头前的做派实在太肤浅。在第二部分，他探讨欲望、专注与精通之路，指出‘要挑剔你的欲望’。这太关键了——你的欲望有多少是他人植入的？

I mean, that is just so tacky. And obvious pictures of bling right in front of your face and stuff, it's so shallow. In part two, he talked about desire, focus, and the path to mastery, and he said you should be choosy about your desires. This is so critical. How many of your desires were put there by other people?

我之前就谈过这个问题。你做的有多少是源于内心深知这是该做的事，又有多少是因为别人告诉你应该这么做？再次强调，你必须极其谨慎对待涌入你视野的事物，因为人很容易分心并陷入他人的游戏规则中。那些战线拉得太长的创业者往往陷入困境，这就是为何拒绝、解散、清除大多数干扰，专注于一两件真正重要的事并深入钻研更为明智。每一个选择背后都隐藏着对注意力和精力的潜在契约。

I've talked about this before. How much of what you do is because you deep down know that it's the thing to do or because someone told you that's what you should be doing? Again, you gotta be so careful with what comes across your bow because it's very easy to be distracted and caught up in other people's game. So entrepreneurs who spread too thin get stuck, and that's why it's better to reject, disband, get rid of most distractions and just go deeper on the one thing or the two things that really matter. So every single choice carries hidden contracts of attention and energy.

这个观点多么有力——你选择的每件事都是在进行一场交易。若选择成为亿万富翁，你可能要告别许多家庭聚会、社交活动甚至钟爱的爱好，因为你将全身心投入那场游戏。若选择成为光鲜亮丽的名流，就意味着与隐私道别。在好莱坞西区散步时，狗仔队会追踪记录你的一举一动。而我其实很享受去超市购物却不被认出的感觉。

What a powerful thought that everything you choose, you're making a bargain for. If you choose to be a billionaire, you can probably kiss goodbye to a lot of family and social engagements and maybe the hobbies that you love because you're gonna be playing that game. If you choose to be a big status bling celebrity, then you're saying goodbye to privacy. You can no longer walk down the street in West Hollywood without paparazzi following you and wanting to report on every single move. I actually quite like going to the supermarket and not being recognized.

我这种商业模式的乐趣之一，就是可以穿着短裤T恤闲逛而不引人注目。我如此专注于想做的事，根本无暇参与他人的游戏。解药就是无情剔除无关紧要之事——而这正是人们鲜少花时间思考的领域。每当我为导师客户做诊断评估时，问卷调查总会暴露出这个问题。

It's one of the joys of the kind of business model I have is that I can knock about in shorts and a t shirt and not really draw much attention. And I'm so focused on what I wanna do that I'm not worried about playing other people's games. The antidote is to ruthlessly eliminate what doesn't matter. And this is where people don't spend much time. And when I do a diagnostic onboarding for my mentor clients, it comes up in the surveys.

事实上每次都能发现人们聚焦于根本不重要的事情。当被点破并停止后，会有种巨大的解脱感，仿佛卸下肩头重担。就像有人明明可以背个包旅行，却偏要拖着三个大行李箱出国——何必如此？

Every single time, actually, I see things being focused on that just don't matter. And when it's pointed out and we stop it, there's this huge feeling of relief. The weight goes off the shoulders. It's like the person who travels overseas with three massive suitcases when they could just go with a backpack. Why would you do it?

一旦你明白真正需要的只是 essentials：换洗衣物、货币、通讯工具、帽子和太阳镜，就能轻装上路享受旅程。途中若有需要再随时补充。所以我认为，摆脱冗余才是第一步。

Once you know, really just need your essential. You need a change of underwear, some currency, a way to communicate, and a cap and sunglasses, and away you go. Have some fun. If you need something top up on the way. So getting rid of stuff, I think, is really the first step.

然后你才能体会那种感觉：找到对你像玩耍、对他人却像工作的事情。这同样深刻。我特别强调要享受乐趣——尽可能多地冲浪，开着四驱车上海滩。

And then you can feel what it's like to find what feels like play to you, but looks like work to others. That's profound as well. I've actually really emphasized having fun. I surf as much as I can. I drive my four wheel drive up the beach.

和女儿在河边钓鱼，我喜欢玩耍：我们打保龄球、游泳、攀岩。这些活动都融入生活，因为这才是意义所在。

I go fishing with my daughter on the river. I like to play. We go 10 pin bowling. We do swimming, rock climbing. All of these things are built into life because that's the whole point.

这就是我想投入注意力的领域，它本质是玩耍。但当我指导小群充满活力、渴望创造价值的人时也充满乐趣。他们想为人类做贡献，想做出优秀作品——我热爱这种状态。

That's where I wanna put my attention and it is play. But also when I'm coaching, it's a lot of fun engaging with small group of dynamic people who are really vibing and want value creation. They want something good for humans. They wanna do good work. I love that.

在车库里为冲浪板频道制作视频时，那是玩乐时光。我可以摆弄设备按下录制键，频道给我报酬，供应商还寄来器材——简直太棒了，我就是乐在其中。

When I'm making surfboard videos for my surfboard channel in the garage, It's fun. It's play. I get to muck around with stuff and hit record, and the channels pay me. And also, the providers are sending me equipment, which is wonderful. I just enjoy it.

所以请深耕你的优势，忽略那些华而不实的诱惑。若你停下来自问：正在做的事情有多少是真心热爱的？又有多少只是因别人说这是好主意或流行趋势？眼下就有个完美测试：我看到社交媒体上泛滥着人们用GPT提示制作自我玩具包的内容，果然瞬间席卷全网。

So build on your strengths and ignore the shiny objects. If you were to stop and pause for minute and question how many of the things you're actually doing do you really love, and how much of it are you doing because someone said it's a good idea or it's a fad? Perfect test at the moment. I'm seeing this proliferation on socials of people creating a little toy packet of themselves with the GPT prompt. And sure enough, it just sweeps across the Internet.

这基本上就是在告诉我，你是个容易被新奇事物吸引的人。当你发布那些内容时，意味着你牺牲了其他事情。你说这是个好主意，而不是去建立新的潜在客户吸引机制或陪伴家人。对吧？发挥你的优势。

It's basically, tell me that you are a shiny object fad drawn individual. When you're posting that, it means it came at the cost of something else. You said that's a good idea instead of going and building a new lead magnet or spending time with your family. Right? Build on your strengths.

忽略那些华而不实的东西。Naval认为成功不在于一万小时，而在于一万次尝试。我倾向于同意这个观点，这不仅仅是时间的问题。

Ignore shiny objects. And Naval argues that success is not ten thousand hours. It's 10,000 iterations. I tend to agree with that. It's not just a metric of time.

关键在于你尝试了多少次才做对？我经常和我六岁的女儿进行这样的对话，比如她刚开始玩四子棋时。一开始总是输，后来慢慢摸索出策略，逐渐进步。所有事情在变容易前都是困难的，你需要不断尝试找到适合自己的方法。

It's how many tries have you had to get it right? And I have this conversation fairly often with my six year old daughter when she's trying something new like Connect Four, the the game. She's struggling in the very beginning, you know, getting beaten and then has to work out a strategy and then slowly build on that. Everything's hard before it's easy. You need to iterate and find your thing.

我觉得很多人同时应付太多事情，结果对任何一件事都没能深入钻研到真正了解自己是否喜欢的程度。就我而言，过去十五年里我多次调整商业模式，但有些核心始终未变。我喜欢播客，所以坚持做到现在第318期；我喜欢运营会员制，从2009年2月至今已持续十六年。

I think a lot of people have so many things on their plate that they're not actually getting deep enough in any of them to know if they even enjoy it or not. So in my case, I've changed the way that I do business a few times over the last fifteen years since I've been online at least, but some things have remained core. I enjoy podcasting, so I'm still doing here we are on episode triple one eight. I enjoy running a membership, so I've been doing that since 02/2009. That is sixteen years of running a membership.

我热爱冲浪，过去十多年一直坚持这项运动并乐在其中。播客第三部分谈到自尊、道德和长期博弈，而自尊确实是所有高效表现的核心根基。

I enjoy surfing. I've been able to do that for the last decade, a little bit over a decade, and really enjoy it, and I lean into it. Part three of the podcast, they talked about self esteem and ethics, playing a long term game. And, of course, self esteem is the root of all high performance. It's the absolute core.

想要高度自尊，就必须赢得自我尊重。这与我之前和Jame、Fraser关于自我许可的讨论完美契合——关于信任自己，认识到所需的一切都在内心而非外界。当不同思想最终指向相同结论时最令我欣喜。诚信意味着为长期信任支付短期代价，这是我行事的基础准则。

If you want high self esteem, you've gotta earn your own self respect. And wow. Doesn't that dovetail nicely into the episode I did with Jame and Fraser about self permission, about trusting yourself, about coming from the core within that everything you need is inside you and not externally. And this is where I I love it when I'm drawing from different influences and they're arriving at a similar conclusion. Integrity means paying a short term price for long term trust, and this is the foundation of how I've always operated.

我必须告诉人们现状真相，即便起初会让他们不适。长远来看这对他们大有裨益。无论是养育动物、教育子女、管理团队还是自我成长都是如此。若能保持高度自尊，为长远牺牲当下，终将获得更好结果——因为道德选择会在时间中产生复利。

I have to tell people the truth in how things are now even though it might make them feel uncomfortable or unhappy initially. Long term, they're so much better off for it. And this applies to raising animals, raising children, running a team, or looking after yourself. If you can have that high self esteem, if you can delay things for the now, for the long term, then you're gonna get better outcomes. Because in the long term, ethical choices compound.

如果你是个短视的骗子或窃贼，恶果终将如雪球般滚来。所以要避开那些会让你日后后悔的捷径。听听退休人士的心声就知道，他们鲜少谈论金钱，更多遗憾于未追求的感情或未经历的冒险。

If you are a shady short term scammer or thief, it's just gonna snowball very badly for you. So avoid the shortcuts that leave you with regret later. And that's one thing when you listen to retirees or the elderly population. If you were to interview them, they often don't talk about money. They talk about the regrets of the the relationship they didn't pursue or the adventure they didn't go on.

所以要与长期主义者玩长期游戏。我始终用

So play long term games with long term people. And, I've always had a filter good for humans, for the people that I work with. I wanna surround myself with only really high caliber people, and the rest can fall off a cliff. It doesn't matter. Part four was about productivity, attention, and mental clarity.

于是我对生产力、注意力和思维清晰度部分采取了强烈行动。Naval说注意力才是生命的真实货币，这与'时间即生命'的说法不谋而合。要无情删除干扰源，特别是邮件和社交媒体，守护你的心流状态——那些试图推销的私信何其多？

And I took such a strong action after this. Naval was saying attention is the true currency of life. I've heard this saying that time equals life, and I guess it sort of marries up with that. Delete distractions mercilessly, especially email, social media, and guard your flow state. How many DMs do you get sliding in there with people trying to sell you shit?

你其实根本没有义务回复他们。我直接删除。我现在更擅长直接无视这些请求。我们的帮助台每天会收到大约15到20个播客嘉宾邀请，我都记不清具体数字了。我告诉过团队，最初我们还会礼貌性回复。

You're not really obligated to even respond to them. I just delete. I've gotten better at just turning them off. We get, I don't know, 15 to 20 podcast guest requests every day in our help desk. I've told my team, originally, we still respond politely.

现在我们直接关闭这个渠道。明白吗？是他们主动找上门来。那是他们的问题，不是我们的。我们没有任何义务为这些未经邀请的请求提供后续服务或回应。

Now we just turn it off. Alright? They're out reaching us. That's their issue, not ours. And we're not under any obligation to provide a service to follow-up and respond to all of these uninvited requests.

所以在注意力管理上要强硬些。听完这期播客后，我立刻删除了我的日程安排工具。我之所以听这期播客——之前提过我通常不听播客——是因为我极其信任的朋友Dan Dobos，他作为品味裁判和风格标杆，给我发了一段Naval朋友的话，说那人从不愿在特定时间出现在特定地点，这让他联想到了我。我把这个理念发挥到了极致，现在每周只投入10到15小时在工作上。

So get a little bit hardcore with that when it comes to attention. As soon as I listened to this podcast episode, I went and deleted my scheduler. And the reason I listened to this podcast, I mentioned earlier that I do not listen to podcasts generally, is because my friend Dan Dobos, who I trust immensely as a taste maker, a style gauge, he sent me a quote and he said one of Naval's friends said he never wants to have to be somewhere at any particular place at a particular time, and that made him think of me. And I've taken this to the furthest level possible. I'm I'm probably clocking in about ten to fifteen hours a week in the business.

听完这期节目我立刻删除了日程表。再也不玩那种预约舞蹈了。我没有日程安排，只有每周固定的导师群聊记在日记里，其余时间全由我支配。如果想和别人录播客，我会当场协调。

I deleted my scheduler instantly after this episode. I'm not doing the scheduler dance anymore. I don't have a scheduler. I do my weekly group calls for mentor that is in the diary and the rest of the week is mine. And if I wanna do a podcast with someone else, then I'll just make it happen.

用对方的预约工具也行，但这不属于我的常规流程。那些私信说什么'能给你导师项目推荐50个潜在客户'——老兄，我根本不接电话，你在说什么？现在我连回复都省了，简直像在清理瘟疫。

I'll I'll use their scheduler or whatever, but it's not part of my thing. And all of these DMs saying, oh, I can get you 50 leads to call for your mentor program. Like, dude, I don't do calls. What are you talking about? And now I don't even respond because it's just like a scourge.

这让我重新思考：还能在哪里找到这种专注力？Naval提到他妻子从不替他安排行程，所有决定都由他自己做。他不参加任何不想去的婚礼、葬礼等活动，这些在播客后续部分会谈到。

So it made me really rethink where else can I find that focus? Naval was talking about how his wife doesn't book any appointments or schedules for him. He says Naval will decide on that. He doesn't go to weddings, funerals, or anything he doesn't want to do. He's, talks about that in a future part of the podcast.

你必须通过严格筛选时间投入来保存心理能量。时间缩放至关重要，可以用日记、心理咨询或冥想来客观观察思维。对我来说，大量不工作的时间让灵感源源不断——在梦中、冲浪时、散步时，甚至送女儿上学途中都会涌现想法。

So you've got to conserve that mental energy by being really choosy about where you wanna spend your time. So scaling your time is critical, and you can use things like journaling or therapy or meditation to observe your mind objectively. For me, it's I've got so much time not working that I'm always thinking. Things come to me in dreams. They come to me in the shower when I'm surfing, when I'm just walking, or even driving my daughter to school.

我记录下所有灵感和创意。Naval有句话深入我心：当他被某事激发或想做某事时，会立即投入全部资源行动，绝不记在日程表里改天做。这本质上是对时间块划分法的反驳。

I get lots of inspiration and and ideas, and I just make a note about it. And then something that Naval said that really got into me was if he gets excited about something or he wants to do something, he does it on the spot. Immediately, he dives in all resources. He doesn't put in the diary later. This is sort of an argument against time blocking or partitioning.

谁能保证一周后那个时间块到来时，你还有同样的热情？甚至记得要做什么？看看浏览器历史、书签或GPT聊天记录，肯定能找到一堆未完成的线索。所以我非常认同这点：解放日程，专注关键事务。这正是我自然践行的方式。

Because who's to say when that block appears in a week's time that you're still motivated or excited or you even remember what it's about. I don't know if you look at your browser history or your bookmarks or your GPT chats, I bet you can see a trail of unfinished loose ends. And so I really like that. Free up your schedule to just dive onto what is critical. And this is how I have been organically doing it.

作为一个没有待办清单、不安排电话会议、享受大量自由时间的人，我总在感觉来临时全心投入项目。比如上周六我就直接去车库连续录了四个冲浪视频——就是觉得此刻就该做这个，充满激情。

As someone who doesn't have a to do list, who doesn't block my schedule out with calls, who enjoys a lot of free time. I really do lean into projects when I feel it. So I went down to my garage and recorded four surf videos in a row on Saturday. I just felt like this is the time. I'm really into it.

我现在就想立刻行动，直接投入其中并倾注时间，那种感觉太棒了。我热爱这种状态。就像当我灵感迸发时，能一口气录制20或30条短视频。架好相机，打开脚本，一气呵成。

I wanna do it right now, and I just went into it and and put that time into it, and it was amazing. I loved it. Same as I can batch 20 or 30 short videos when I feel really into it. I just set up the camera. I fire up the scripts, and I do it.

完成后就能彻底放下这件事。因此保存这种心流状态至关重要。这里的关键在于：灵感易逝，必须立即行动。在充满热情时做事，千万别等待。当然，如果你的日程排得像疯子一样满，就不可能做到这点。

It's done, and then I release it from my mind. So conserving that mental energy is critical. And the idea here is that inspiration is perishable, so act on it immediately. Do things when you feel inspired and don't wait. And of course, you can't do that if your schedule's blocked out like a maniac.

如果你还在做销售电话或所谓的策略会议（在我的导师计划里可以帮你摆脱这些）。第五部分是真实性与避开竞争——通过保持真实来避开竞争。这一点再次深深触动了我。

So if you're still doing sales calls or what are they called? Strategy sessions, I can help you get rid of those in my mentorship. Part five was authenticity and escaping competition. You escape competition through authenticity. Again, this really resonated with me.

这已成为我的核心准则。诚信与真实是我的立身之本，我只说实话。大家都知道我说话直接，我就是要讲真话。

I've made that my pillar. My bedrock is integrity and authenticity. I just tell it like it is. I'm known to be direct. I want to speak the truth.

我收到过最动人的邮件。昨天有位女士来信说：‘我要第四次重新加入你的社群了。’她说尝试过很多其他会员制，花了大把钞票。

I get the most incredible emails from people. I had a a lady email me yesterday. She said, I am gonna rejoin your community for the fourth time. She said, I went in and got a whole bunch of memberships in other places. I've spent lots of money.

有时他们提供的方案理论上可行，但实施起来耗费太多精力时间，最终不适合我。但在你这里，我获得的是真正有效的定制化建议。

Sometimes they gave me plans that could have, in theory, worked. I started them, but they were so energy and time intensive that they didn't work for me. But with you, I get tailored customized information that actually works. And then I had someone post almost exactly the same thing the next day. I love this community.

这就是连接层级的意义——James会倾听理解我的处境，给出解答，我照做后真的见效。这是其他平台从未给过我的体验。就像Naval说的：打造唯你所能的事物。我创建了这个十六年来每日登录助人进步的地方，这就是我的使命。

This is in the connect level because James listens to me, understands my situation, and then answers me, and then I do it, and then it works. And that hasn't happened to me in the other places. So Naval talked about build something only you can build. I built a place where I can log in every day for the last sixteen years and help people move forward. That's what I do.

互联网极大降低了地位游戏的成本，但这其实是个陷阱。你可以买假粉丝、租道具拍光鲜照片，但这些都是虚妄，别这么做。放下需要别人认可的心态，你才能真正成长。

And the Internet has really reduced the cost of status games, and it's a trap. You can go and buy fake followers. You can go and rent things and have amazing pictures, but it's all bullshit, so don't do it. Okay? Let go of the need for everyone else to think you're cool, and you'll rise through.

我确信真实与诚信能赢回客户。过去十六年里，三分之一的会员离开后又回归。这个实验周期足够得出数据结论——持续提供卓越服务，即使人们因生活阶段变化暂时离开，最终仍会回来。所以请分享你独特的见解。

My lesson really is that authenticity, integrity, it brings customers back. A third of my members have left and come back at some point in the last sixteen years. Now I've been running this test long enough to have that data. If you started your membership last week, that's probably not that useful for you, but the lesson is do amazing work, and even if people change seasons or need to do something else, they will often come back. So you should share your unique insights and experiences.

对我来说播客就是载体。今天分享的是他人智慧，但融入了我的解读。长期听众会发现Naval提到的主题早已隐含在我的内容中，但他用如此凝练的方式表达。这条建议直击我心：切勿模仿他人。

For me, the podcast is a vehicle for that. Today, I'm sharing someone else's unique insights, but my twist on it or how that affected me. Now if you've been a long term listener of my podcast, you will have picked up a lot of the themes and trends that Naval talked about in the undercurrent of what I'm talking about, but he put it in such a crystallized way. And this one here, this spoke to me so much. Avoid copying others.

人们能立刻察觉不真实。我每周都会见证这种情况。我指导某人后，第二天他们的社交媒体就原封不动引用我的指导内容。这现象已伴随我十多年。我的网站和销售页面被大量抄袭的案例数不胜数。

People can feel inauthenticity instantly. I see this on a weekly basis. I coach someone, and then their social media the very next day has an exact quote from my coaching. It's happened to me for more than a decade. There's been many, many instances of my website and my sales page.

这就是人性。看到别人做得好就抄袭照搬。但那不是你。这不真实。这不是你自己的风格。

It it's just human nature. See someone doing well, copy, and put it out there. But that's not you. It's not authentic. It's not your own style.

你没有根据受众需求和你带给帮助对象的价值来定制内容。你只是在复制我，这绝非长期制胜之道。这是典型的短期劣质陷阱。市场终将奖励真实。随着我们步入技术时代，Naval说得很明白——

You're not customizing it for your audience and the value you bring to the people you help. You're just replicating me, and that's not gonna be a winning strategy long term. That's a classic example of short term bad trap. So the market rewards what's real. And as we slide into more of a technological era, and Naval was very clear.

他并非AI末日论者。他也说过AI并不具备超级创造力。拥有AI这个便利工具固然好，但它并非终极答案。这番话彻底戳穿了那些炒作AI、自诩专家的江湖骗子，他们不过是在榨取这个噱头的价值。AI没那么神。

He is not one of those AI doomsdayers. And he also said AI is not super creative. It's great that we've got it and it's a handy tool, but it's not the end or be all. Really, that just put an absolute spear through all these bullshit, hype y AI, wannabe expert coaches out there who are just milking this for all it's worth. It's not that big.

它重要，但没重要到那种程度——这话出自真正懂行的Naval。如果你能保持真实，保持人性，建立联结，成为品味缔造者、风格创造者...正如我们之前与AI专家对谈时他们强调的：品味、风格、判断力、创造力这些AI无法取代的特质，我们依然占据优势。第六部分讲的是快速迭代、快速学习、及时止损。

It's big, but not that big according to someone who probably should know. Naval really knows about this stuff. So if you can be authentic, if you can be human, if you can create connection, be a taste maker, a style maker, and again, it reflected previous episodes we'd had where we were talking with AI experts before, and they're saying that's what won't change with AI. Tastemaking, style, judgment, creativity, we're still there. Part six was about iterate, learn fast, and cut losses quickly.

这点让我深有共鸣。沉没成本让人慢性死亡——该放手时却死死纠缠。就像泰坦尼克号的史密斯船长，他本可逃生却选择与船同沉。

Again, this spoke to me. Sunk cost. People just die slowly because they hang on and hang on and hang on when they should leave. Like captain Smith on the Titanic, he went down with it. He stayed on board, like, probably could've got a lifeboat.

抓住机会要快，抽身止损更要快。快速迭代。把人生当作系列小实验。这就是游戏规则。我热爱这个游戏。

Take opportunities quickly and bail out quickly. Iterate fast. Treat life as a series of small experiments. That's the game. I love that game.

记得我在往期节目说过，离职时我唯一的技能就是创新和驾驭变革。我推崇的管理大师德鲁克说过：企业唯一目的是创造并留住客户，途径就是营销与创新。现在Naval也谈创新。如果无法决定，答案就是否定——多么简洁的法则。

And remember in previous episodes, I've talked about how the one skill that I had when I left my job was that I could innovate and that I could master change. One of the people I draw from, Peter Drucker, he said the only purpose for business is to create and keep a customer, and you do that through marketing and innovation. And here we have Naval talking about innovation. If you can't decide, the answer is no. Such a simple rule.

这与Derek Sivers的观点不谋而合：要么极度肯定，否则就是拒绝。不要在决策上过度拖延。商业模式、产品甚至人际关系，一旦确定不合适就要放手。他谈到约会时说除非运气极好，否则不可能初遇就找到终身伴侣，需要多次尝试，遇到对的人就抓住。

It really harps on what I heard from Derek Sivers as well. It's like hell yes or it's a no. Don't stay in bed on decisions for too long. Business models, products, or even relationships, once you know that it's not the one, let go of it. He talked about dating and how unless you're very lucky, you're not gonna find your wife in the first date, so you probably need to, you know, try lots of experiments, and then when you get the right one, go.

但确定不对时就放手。商业模式同理——人们总是执着太久。昨天看到AI资讯说WordPress推出了AI建站功能，现在用AI就能搭建完整网站。

But when you know it's not a go, let go. And I'd say that for business models. People hang on too long. I just saw an update in an AI newsletter yesterday that WordPress now has an AI builder. You go to WordPress, you can build your whole WordPress website with AI.

所有这些对WordPress开发商店毫无察觉的人，刚刚被侧面击中了，对吧？不要在决策上拖延太久。留意那些复合增长的机会，一旦发现就全力以赴。我常挂在嘴边的一句话是：趁阳光正好时晒干草。这是一句古老的谚语。

All of these WordPress dev shops who are asleep on this just got sideswiped. Right? Don't stay in bed on decisions too long. Look out for compounding opportunities and go all in when you find them, and I often have this saying, make hay while the sun shines. It's an ages old saying.

这不是我的原创，但在指导学员时我经常这么说。当我看到客户进展顺利时，我就会说：加大油门，因为你正处于最佳状态。就我个人而言，过去我不得不多次削减业务。我多次改变商业模式，比如现在我不再做太多一对一辅导电话，因为我的导师课程效果显著、社群凝聚力强，那些选择高价一对一服务的人反而可能错失了群体支持的优势。

It's not mine, but I'm often saying that in my mentorship. When I see a client going really well, I'm like, put the throttle down because you're in the zone. So for me, that is where, you know, constantly in the past, I've had to cut n one. I've changed my business model several times, but, for example, I don't do many one to one coaching calls anymore because my mentorship is so powerful and gets such a profound result and the community is so strong that they're missing out. The people on a premium one to one, they're kinda missing out by not being in that group.

所以我必须放弃那些才能转向其他领域，就像丛林里的泰山，有时你必须松开一根藤蔓才能荡向另一根。你无法兼顾所有，一旦认准就要行动。第七部分讲的是遗产和充实生活，他反复强调生命短暂。岁月悄然而至——我现在五十多岁，对此比我的孩子们感受更深。

So I've had to let go of that to move to the other, but like Tarzan in the jungle, you have to let go of a vine to swing to another one sometimes. You can't have them all, and as soon as you know, go. Part seven was about a legacy and living fully, and he sort of reiterated that life is short. It's just creeping up. I'm in my fifties, so it's become more aware to me than it might be for, say, my kids.

时间宝贵。而且年纪越大，你越不能容忍浪费时间。如果你心不在焉或被拖入不想做的事，年龄增长会让你更抗拒这些。所以我现在像堡垒般守护时间。成功就是构建一个你不愿逃离的生活。

Time is precious. Also, the older you get, the less tolerance or the less bandwidth you have for wasting your time. Like, if you're mentally elsewhere or you're being dragged into things you don't wanna do, you get more resistant to that the older you get. So I'm, like, a fort now with my time. Success is building a life you don't wanna escape from.

这肯定是从别人那里听来的——是谁说的？可能是赛斯·高汀？这是句老话。他和克里斯经常讨论'陈词滥调'这个词。很多陈词滥调之所以陈腐，正因为它们真实且被反复提及。刚开始说这些时，你甚至会感到些许反胃。

Pretty sure I've heard that one from someone else before. Who was it? Maybe it was Seth Godin or someone else, but it's an old saying, and it's a and he talked about this word trite a fair bit, him and Chris. A lot of the trite sayings are trite because they are true, and we've heard them a lot. But and so, you know, that little bit of vomit comes in the back of your mouth when you start saying these ones.

但我认为这千真万确。我特别强调生活方式设计——之所以选择定期收入、会员制和版税这些商业模式，是因为它们能创造杠杆效应，而不必耗费生命去追逐。你不需要把所有时间花在获客上（这可能是多数人的常态），也不需要管理庞大团队（我的模式不需要）。我先构建理想生活，再让商业为其提供资金，实际上还创造了盈余来进一步滋养生活。

But I think it is so true, and I put an emphasis on lifestyle design. The reason I target the business models I do, recurring income through retainers, membership, and royalties is it allows you to have that leverage without having to waste a lot of your life trying to get it. You don't have to spend all your time getting customers, for example, which is probably where most people spend all their time, and you don't need all your time spent on managing a big team because my business models don't need a big team. So I have built my life the way I want, and then I get the business to fund it. In fact, it creates a surplus, and I take that out to even fuel the life even more.

这需要时间积累——不是第一个月或第一年就能实现。我摸索了几十年才明白。生命的真正货币是注意力。我注意到人们手机不离手，社交媒体倡导者（尤其是加里·维）声称手机不是问题——

And that takes a while. Like, this isn't the first month or the first year. I'm decades into this, but I've got it figured out now. And the real currency of life is attention. Again, I've noticed these people walking around phone in hand, and all the social media advocates, especially the Gary Vee, so, like, phone's not a problem.

他们认为觉得手机成瘾才是问题。但对很多人来说这就是问题。科技公司不让自家孩子接触设备是有原因的，对吧？

It's just if you think it's a problem, you're just not switching over. Yeah. It's a problem for a lot of people. There's a reason why the tech companies don't let their kids have devices. Right?

所以我直接收起设备——事实上我现在都不知道手机在哪。半小时前可能丢在房子里某个地方，但它没召唤我去找。关键是设定明确界限，收回注意力。我认同不过度关注过去（既浪费又痛苦），也不过度焦虑未来，但会思考五到十年后的生活图景。

So I just put the device away, and in fact, I don't even know where my phone is right now. I'm I lost it maybe half an hour ago somewhere in my house, and it hasn't drawn on me to go and find it. So it's about setting clear boundaries, bringing that attention back. I like this idea of not spending too much attention in the past, kinda wasteful and traumatic. Don't put too much attention in the future, but I do think about what life looks like in five or ten years from now.

对我来说未来就是：能否保持现状？健康、快乐、有趣、做有意义的事、衣食无忧。但要明白智慧必须通过实践获得，而非死记硬背。

And for me, it's gonna be like, can I just hit repeat? Alright. I like the way it's going. Healthy, happy, fun, doing meaningful stuff, food on the table. But recognize that wisdom must be lived, not memorized.

这太酷了。我是说，这充分说明了为什么大学学位不能给你完整的图景。每个人都痴迷于此，结果背负数十万学生债务和一张纸，但那里面没有智慧，因为他们没有真正走出去体验生活。我活过，我的所有工作、职业生涯、创业、销售、综合管理以及那些疯狂的经历，比如讨债时拖着别人的车下坡道，对方拿着刀对我尖叫说‘你不能开走’，而我说‘不，我实际上可以而且就要这么做’。

This is so cool. I mean, it sort of speaks volumes to why university degrees don't give you the full picture. Everyone's obsessed with that, and they end up with hundreds of thousands of student debt and a piece of paper, but there's no wisdom there because they haven't actually gone out and lived it up. I've lived I've got wires through all my jobs and career and and enterprise and selling and general management and the crazy shit that I used to to do, like, debt collecting, dragging someone's car down the driveway while they're screaming at me with a knife saying, you can't take that. And I'm like, well, I actually I can and I will.

20岁时那段经历真正塑造了我。你必须在实战中获得那种智慧，或者找到一位富有智慧的导师，他们能让你快速跨越阶段，但你必须亲身经历。留下那些你真正引以为傲、能帮助他人的事物。我为自己所有的工作、获得的客户见证以及改变的人生感到自豪，甚至追溯到我当销售经理时。我热爱看着我的销售员结婚、生子、买房、实现他们的命运。

When I was 20 years old, it was really life forming. You got to get that wisdom in the trenches or you get a mentor who's got a lot of wisdom and they can fast track you through the steps, but you have to go through it. Leave behind things that you're actually proud of that help others. I'm proud of all the work I've done and the testimonials I've generated and the lives I've changed even from when I was a sales manager. I I love seeing my salespeople get married, have kids, buy a house, fulfill their destiny.

我热爱指导他人时，看到他们扭转局面或发展事业与家庭。所以Naval的法则简单却深刻。总结起来：明智选择你的欲望——这是你可以自主决定的；为自由而非名誉而建设；珍惜你的注意力并将独特天赋产品化；灵感降临即刻行动——因为内在自由而非外界认可才是终极目标。

I love that when I'm mentoring someone, I like seeing them do a turnaround or or growing their business or their family. So Nival's playbook is really simple but profound. If we wrap it up, choose your desires wisely, like you get to choose that. Build for freedom, not fame, and respect your attention and productize your unique gifts. Act on inspiration as soon as it arrives because you internal freedom, not external validation is the ultimate goal.

这点对我触动最深。停止所有虚浮之事，从内心爱自己，你就拥有所需的一切。如果你需要帮助或觉得我适合做向导，欢迎加入我的Connect会员——前十天10美元，之后每月59美元。我相信这比近几年涌现的所有低价学校会员有价值得多。

That's what hit the hardest for me. Let's stop with all the bullshit and just love yourself from inside, and you've got everything you need. If you want some help with this or you feel like I might be the guide, then come into my connect membership. It's $10 for ten days and then $59 a month. I believe it's much better value than all the low ticket school memberships that spawned in the last few years.

如果你想探索建立能给予你时间和自由的事业，并且不介意与一个不炫富、不拼命营销、不出名的人合作，我或许就是那个人。我们还提供每周一次的导师计划，里面的成员都非常出色，他们让生活品质真正提升。我要特别感谢Chris Williamson的播客《现代智慧》，这是我唯一听完的一期节目。

And if you wanna explore building a business that does give you time and freedom, and and if you're happy to work with someone who's not, you know, bling, hustle, famous, then I might be the guy. We've also got the mentorship, and we meet every single week, and the people in there are just amazing. They really make life as high quality as it is. And I wanna give credit to Chris Williamson's podcast, Modern Wisdom Podcast. It's the only episode I've listened to.

我读过Naval的书，长途驾驶时听过他的有声书。他的信息密度很高，播客里有很多高级词汇和宏大论述。我认为需要很大耐心才能听完那三小时。如果你想要更多干货，尽管去听。

And Naval I've read Naval's books. I've listened to his audiobooks on long drives. I find his information very dense, and there was, you know, a lot of big words in these podcasts in high level tone. I think it's takes a lot of patience to get through that three hours. If you want more meat, go for it.

你可以在节目说明中找到原播客链接，无论我在哪里发布这期节目（编号1118）。他们出色地提炼了所有观点，而我只想做个简短总结作为引子。我认为Naval的自由法则非常精准，祝你好运。

You can find the original link to the episode in the show notes wherever I published this episode triple one eight. They did a great job of extracting all those ideas, and I just wanted to make a little summary that I can send people to as a teaser. So I think Naval's rules for freedom are spot on, and good luck.

我是James Schrenko。

This is James Schrenko.