我靠6个YouTube频道年入240万美元 | Starter Story

这是查理。

This is Charlie.

他通过六个不同的YouTube频道每月赚取20万美元。

He makes $200,000 a month with six different YouTube channels.

而疯狂的是，他实际上是个内向的人。

And the crazy part is, he's actually an introvert.

我飞往加州了解他的故事，并详细询问他如何在YouTube上取得成功，以及他使用的变现策略，使他每年收入超过240万美元。

I flew out to California to get his story and ask him exactly how he got good at YouTube and the monetization strategy he uses to make over $2,400,000 a year.

我的大部分收入来自

Most of my money is made through

现在。

it right now.

查理刚开始几个月时收入为零。

Charlie started his journey making $0 for months.

后来他学会了一个秘诀，制作了一个改变一切的关键视频。

Then he learned a secret and created one video that would change everything.

在视频本身中，我们加入了很多这样的元素，这才是真正能吸引人们点击并完整观看视频的关键。

In the actual video itself, we had a lot of so that's really how you get people to click on it and then actually watch the entire video.

在本视频中，他将详细拆解任何人都能通过YouTube月入20万美元的蓝图，包括如何制作获得数百万次观看的视频，以及给刚起步的新手创业者的建议。

In this video, he breaks down the blueprint for how anyone can make $200,000 a month with YouTube, how to create videos that get millions of views, and his advice for all new entrepreneurs just starting out.

我关注的不仅是制作爆款视频，而是

I focus on not just making viral videos, but

我是帕特·沃尔斯，这里是《创业故事》。

I'm Pat Walls, and this is Starter Story.

谢谢邀请我，兄弟。

Thanks for having me, man.

你这地方太棒了。

Your place is awesome.

谢谢。

Thank you.

感谢你的到来。

Thanks for coming.

请介绍一下你自己和你所创建的事业。

Tell me about yourself and what you built.

我是查理。

I'm Charlie.

我31岁，是南加州的一名创业者。

I'm 31 years old, and I am an entrepreneur in Southern California.

目前我运营着六个以上的YouTube频道。

I currently have six plus YouTube channels.

通常我们每月能创造20到25万美元的收入。

On a typical month, we'll do 200 to 250 k in revenue.

这个月我们刚创下了历史最佳业绩。

We just had our best month ever this month.

收入接近30万美元。

We'll do close to 300 k.

这是指YouTube频道的收入。

That's for the YouTube channels.

至于人力资源公司，我们是去年才成立的。

And then for the staffing company, we started that last year.

目前它还是个六位数规模的公司，但我把大部分精力都投入其中，因为我们希望它能发展壮大，未来或许能被收购。

It's a low 6 figure company right now, but I'm putting most of my energy into that one because we wanna grow it and be able to maybe get acquired someday.

好的。

Alright.

能否详细介绍一下你建立的所有频道和业务，以及你的盈利模式？

If you can break down a little bit more about all the channels and all the businesses that you've built and how you make money.

我的主频道就叫查理·张，用我的名字命名的。

So my main channel is just called Charlie Chang, my name.

我记得我们有110万订阅用户。

We have, I think, 1,100,000 subscribers.

我还有另一个频道叫Sarpwise，大约有5万订阅者。

I have another channel called Sarpwise, has about 50,000 subscribers.

此外我们还有《查理·张秀》和《顶层公寓》两个频道。

And then we have Charlie Chang show, The Penthouse.

我的第一个网站是我们刚刚起步的。

My first website is one we just started.

目前大约有600名订阅者。

It has like 600 subscribers as of right now.

目前我的大部分收入来自联盟营销。

Most of my money is made through affiliate marketing right now.

这部分收入大约占总收入的50%到55%。

I'd say about 50 to 55% of the revenue that comes in.

我们还承接品牌赞助，这部分通常占25%，另外广告收入也占25%。

We also do brand sponsorships, so that's usually like 25% and then AdSense is also gonna be 25%.

这是所有不同频道的总体情况。

That's across all the different channels.

是的。

Yeah.

所以你是Starter Story的订阅用户。

So you're a subscriber of Starter Story.

对吧？

Right?

我是。

I am.

是的。

Yeah.

大概有六个月了吧。

For about, I think six months now.

不错。

Nice.

你喜欢它的哪些方面？或者说你用它来做什么？

What do you like about it or what do you use it for?

我认为我能做得不错的一个重要原因，是我花了很多时间进行头脑风暴、学习，观察别人在做什么。

So I think a huge part of how I was able to do pretty well was because I spent a lot of my time brainstorming, learning, like seeing what other people do.

这就是为什么我觉得从Starter Story中获益良多，因为这些案例研究太棒了。

So that's why I think I get a ton of value from Starter Story just because these are crazy case studies.

它能让我紧跟潮流趋势。

It just allows me to stay on trends.

它让我能看到别人是怎么做的。

It allows me to see how other people do it.

我有点把它视为一种导师指导。

I sort of view it as like a mentorship.

是啊。

Yeah.

这太棒了。

That's awesome.

如果有人正在为自己的生意寻找灵感，可以访问starterstory.com。

If anyone is looking for ideas for their own business, you can check out starterstory.com.

向那些只比你领先几步的数千名创始人学习。

Learn from thousands of founders who are just a few steps ahead of you.

这些人不一定从风投那里融过资，或者有非常富有的父母。

People that haven't necessarily raised money from VC or, you know, have super rich parents.

这些案例研究展示了人们如何将简单的副业或被动收入来源转变为彻底改变他们生活的企业。

These are case studies of people that turned a simple side projects or passive income sources into businesses that completely changed their lives.

详情请查看描述中的链接。

So check it out in the link in the description.

跟我聊聊你的成长经历以及你是如何成为企业家的。

Tell me about what life was like growing up and how you became an entrepreneur.

我成长在一个非创业家庭。

So I grew up in a non entrepreneurial household.

我父母非常希望我成为一名医生。

My parents really wanted me to be a doctor.

上大学时根本不知道自己想做什么。

Went to college not knowing what I was gonna do.

毕业后无论如何都找不到工作。

After I graduated, could not find a job for the life of me.

所以我基本上就开始自己创业了。

So I basically just started doing work for myself.

我几乎尝试过世界上所有的副业。

I've done, like, every side hustle in the world.

摄影、视频、平面模特，还有一点表演。

Photography, video, print modeling, and, like, a little bit of acting.

我创办了一个服装品牌。

I started a clothing brand.

我经营过营销公司、房地产、抵押贷款，什么都做过。

I've had marketing agency, real estate, mortgages, everything.

不过确实很艰难，因为我刚大学毕业时基本上零收入。

It was definitely hard though because when I first graduated college, I was basically making zero dollars.

看着朋友们都做着高薪的会计工作，让我感觉很不好。

Seeing all my friends with their high paying, like, accounting jobs, it didn't make me feel good.

我一度觉得自己很失败。

I sort of felt like not successful.

但我觉得现在很多人也面临类似处境，他们不想走传统职业道路。

But I think there are a lot of people out there in a similar situation where they don't wanna go the traditional route.

他们不想做父母期望他们做的事。

They don't wanna do something that their parents want them to do.

如果我能告诉他们一件事，那就是只要有足够的坚持和冒险精神，你几乎可以实现任何你想做的事。

And if I could just tell them one thing, it's like with enough persistence, with enough risk taking, you can just pretty much do anything you want.

过了一段时间，我开始逐渐获得更多客户之类的。

After a little bit, I sort of started getting some more clients and stuff like that.

我当时大概能赚5万美元左右。

I was making about, like, $50,000.

然后在2020年，基本上就是我的YouTube频道开始起飞的时候。

And then in 2020, that's basically when the YouTube channel started taking off.

我记得有一天单靠AdSense就赚了750美元，当时我就想，天啊，这可能是个大机会。

I think I made $750 in one single day from AdSense and that's when I was like, dang, this is this could be something big.

之后你做了什么？

What did you do after that?

我基本上就是开始大量学习YouTube运营，研究如何变现、创作更多内容，并花大量时间头脑风暴当时受欢迎的内容类型。

I just basically started learning a ton about YouTube, how to monetize, how to make more content, did a ton of brainstorming on what types of content I can make that were doing well at that time.

我开始几乎每天都制作视频。

I just started making videos almost every single day.

我当时想，如果能把握住这个机会，这将彻底改变我的生活。

I was like, if I can make this opportunity work, it's gonna be life changing.

增长速度相当快，每天大约增加500到1000名订阅者。

The growth was pretty fast, like 500 to a thousand subscribers per day.

就广告收入而言，我们每月大概能赚1到2万美元。

In terms of AdSense, we're doing maybe 10 to 20 k a month.

哇。

Wow.

是啊。

Yeah.

所以这对我来说是一个巨大的转变。

So that was a huge change for me.

哇。

Wow.

那时候你都是自己一个人在做吗？

And were you just doing all by yourself then?

你刚才说'我们'，但其实只有你一个人？

You said we, but was it just you?

是的。

Yeah.

那完全是我一个人。

That was completely me.

对。

Yeah.

所以所有事情都是我自己做的。

So I did everything myself.

嗯。

Yeah.

你花了多长时间才真正掌握YouTube的诀窍？

How long did it take to actually get good at YouTube?

我想大概需要一两年时间。

I'd say one or two years.

我2018年开始制作金融内容，最初的视频质量非常糟糕。

I'd started making finance content in 2018 and my first videos were super bad.

让我在YouTube上做得不错的一个重要因素是能够以吸引观众停留且易于理解的方式呈现信息。

A big thing that got me to be pretty good at YouTube was just being able to present information in a way that makes people wanna stay and that they can actually understand.

嗯。

Mhmm.

观看YouTube的观众通常不具备很强的专业知识，所以你必须用简单易懂的方式分解内容。

People watching YouTube aren't gonna be super technical, so you have to really break it down in a way that's easy to understand.

即使像我这样非常内向的人，即使你没有天生的镜头感，也能做好。是的。

Even if you're super introverted like I am, even if you don't have like natural ability on camera, you can get good Yeah.

对于那些持续制作视频的人，你会建议他们通过哪些小细节来提升？

What are little things that you would advise for people to improve as they keep making videos?

我认为持续提升制作质量或改进视频的某些方面总是很重要，无论是摄像、音频、叙事技巧之类的。

I'd say it's always important to up your production quality or improve some aspect of your videos, whether it be camera, audio, storytelling, stuff like that.

我认为每个人进入任何行业，尤其是YouTube时，都应该抱着这样的心态：我只需要制作足够多的视频，直到有一个视频爆红。

I think everyone needs to go into any business, especially YouTube, thinking I just need to make enough videos until I get one that pops off.

我还认为，不断头脑风暴并思考你可以采取的不同潜在转向非常重要。

I also think it's really important to be brainstorming and thinking about different potential pivots you can make.

例如，当加密货币火爆时，我开始制作关于加密货币的内容。

For example, when crypto was booming, I started making content about crypto.

当股票市场火热时，我开始制作关于股票的内容。

When stocks were booming, I started making content about stocks.

当副业风靡时，我开始制作关于副业的内容。

When side hustles were booming, I started making content about side hustles.

我了解人们正在寻找什么类型的内容，并且我制作的内容不需要是全新的，只要相关即可。

I understand what types of things people are looking for, and I make content that doesn't need to be brand new for it to be relevant.

嗯。

Mhmm.

你如何在YouTube上真正获得观看量？

How do you really get views on YouTube?

如何制作能获得数百万次观看的优质视频？

How do you make great videos that get millions of views?

我不仅专注于制作爆款视频，更关注制作人们正在搜索的内容。

I focus on not just making viral videos, but making videos that people are searching for.

我最受欢迎的视频之一就是讲述我的不同收入来源。

One of my most popular videos is just talking about my different sources of income.

像这样的话题，选择人们能产生共鸣的年龄段，加上'10种收入来源'这样的大数字，观众会觉得'哇'。

So something like that where you have an age that people can relate to, big number like 10 sources of income, people like, woah.

再加上具体的金额数字，更能激发他们的好奇心去点击观看。

And then a dollar amount just really makes them curious to click on it.

这类标题对我来说效果非常好。

Those types of titles have done really well for me.

所以我频道的主要内容是常青的SEO内容。

So a huge part of my channel is evergreen SEO content.

比如，如何投资股票。

For example, how to invest in stocks.

我会制作类似的内容。

I'll make something like that.

这是人们正在积极搜索的内容。

That's something that people are actively searching for.

我并不只关注内容的病毒式传播。

I don't focus just on the virality.

我更倾向于选择可被搜索的路线。

I prefer to go the searchable route.

是的。

Yeah.

就拿表现极佳的视频来说，比如我曾做过一个视频，内容是询问科切拉音乐节的VIP观众他们的职业。

In terms of videos that perform extremely well too, for example, I did a video called asking Coachella VIPs what they do for a living.

我认为这是大多数人无法体验的经历的完美结合。

I thought that was the perfect blend of an experience that most people don't get to have.

不错的缩略图。

Good thumbnail.

当时科切拉音乐节正火热进行，所以这个视频也登上了热门。

It was also trending because Coachella was happening at the time.

在实际的视频内容中，我们融入了大量故事叙述元素。

And then in the actual video itself, we had a lot of storytelling.

这就是真正能吸引人们点击并完整观看视频的关键所在。

So that's really how you get people to click on it and then actually watch the entire Yeah.

视频。

Video.

是的。

Yeah.

你使用哪些工具和软件来运营并优化你的业务？

What kind of tools and software do you use to run your business and to improve your business?

我们所有的内容规划都在ClickUp上进行。

So all of our content planning is on ClickUp.

我们使用frame.io上传素材，并让编辑在上面制作初稿。

We use frame.io for uploading footage and having our editors put drafts on there.

我们会做一些修改意见之类的处理。

We make revision comments, stuff like that.

有些工具比如One of 10和Creator Hooks Pro可以用来构思缩略图和标题创意。

There's tools like One of 10 and Creator Hooks Pro to come up with thumbnail ideas and title ideas.

我们现在有一个相当庞大的团队。

We have a pretty big team now.

团队内部沟通全部使用Slack，这个工具非常棒。

For all team communication, we use Slack, so that's been great.

在管理众多人才方面，我们使用Hubstaff，这是个非常优秀的时间追踪工具。

In terms of managing a lot of our talent, we use Hubstaff, which is a super good time tracking tool.

至于AI工具，我们大量使用它们来帮助内容制作流程，以提高效率。

And then in terms of AI tools, we are using a good amount of them to help with the content production process just to make it more efficient.

例如在短视频内容方面，我们使用Submagic、Descript和Opus。

For example, for short form content, we use Submagic, Descript, and we use Opus.

这些工具确实帮助我们能够从长视频内容中快速产出大量短视频内容。

Those really help us be able to push out a lot of short form content from our long form content.

这是我经常告诉别人的话。

That's something I always tell people.

如果你制作长视频内容，不妨将其剪辑成短视频内容。

If you make long form content, you might as well cut that up into short form content.

好的。

Alright.

我们来分析一下业务背后的财务状况。

Let's break down some of the financials behind the business.

运营这个业务需要多少成本，你的团队规模如何？

How much does it cost to run this business and what does your team look like?

在媒体业务方面，我们目前有26名员工。

For the media business, we currently have 26 people.

有我，还有我的首席运营官，他是另一位本地人。

There's me, there's my COO, which is the other guy that's local.

在他之下，我们基本上有两到三个不同的项目经理。

Under him, we basically have two or three different project managers.

每位项目经理都管理着一大批视频编辑、缩略图制作人员、一名平面设计师、一名网站维护人员，以及其他许多类似的辅助岗位。

Each of those project managers works with a ton of video editors, thumbnail people, a graphics person, a website person, a lot of miscellaneous rules like that.

是的。

Yeah.

运营这个团队的成本大约是每月2,025,000美元。

In terms of the cost to run that team, it's about $2,025,000 dollars a month.

这是因为我们大量使用了海外人才。

And that's because we're just so heavily using overseas talent.

你是如何找到这么多团队成员的？

And how are you able to find a lot of these team members?

主要通过Upwork、Fiverr、在线招聘平台，但目前我们大部分团队成员其实来自Paired，就是那个

Combination of Upwork, Fiverr, online jobs, but most of our current team members are actually from Paired, which is the

海外人才派遣公司。

overseas staffing company.

你正在用自己开发的

You're using your own app to

哦，是的。

Oh, yeah.

100%。

100%.

是的。

Yeah.

这是完美的搭配。

It's the perfect pairing.

没错。

Yeah.

海外招聘很棒，但要找到真正有才华的人非常困难。

Hiring overseas is great, but it's super hard to find really talented people.

所以我们基本上有自己的本地招聘团队。

So we basically have our local recruitment teams.

他们会去那边。

They go out there.

他们会从大约300到500人中筛选，找出最优秀的一两个人，然后把这些人才推荐给你。

They'll sort through like three to 500 people, find the best one or two people, and then present those people to you.

这基本上就是我们服务的核心内容。

So that's basically what our service does.

如果通过你们公司招聘，人们需要承担怎样的费用？

And what what kind of cost would people be looking at if they wanted to hire someone through your company?

是的。

Yeah.

我们收取一次性安置费。

So we charge a one time placement fee.

我们不会从客户那里收钱后再转给人才。

We don't take money from the client and then pass it on to the talent.

这是全流程服务，能为客户节省大量开支。

It's a full hand off, saves people a lot of money.

大多数岗位的全职员工，月薪大约在600到1000美元之间。

A full time person from most positions, I'd say is about $600 to a thousand dollars per month.

你拥有这些成功的YouTube频道，现在又通过人力资源公司开展了一项略有不同的业务。

You have these successful YouTube channels, and now you're starting a little bit of a different business with your staffing firm.

为什么你决定

Why did you decide

创办这个？

to start that?

我想成为一名更传统的企业家，拥有企业股权。

I want to be more of a traditional entrepreneur where I have equity in a business.

虽然我有这些频道作为后盾和营销资源，但建立一个可以利用我的频道来助力成长的事业是明智之举。

And while I have the channels behind me, the marketing, it makes sense to build something that I can use my channels to help grow.

好的。

Alright.

那么对于任何想投身创业的观众，他们应该怎么做？

So for anyone watching that wants to get into entrepreneurship, what should they do?

让自己沉浸在相关内容和正在实践创业的人群中。

Surround yourself with content and people that are doing it.

这会让一切看起来都有可能实现。

It just makes it seem like it's all possible.

对吧？

Right?

然后我会尝试学习某种高价值技能。

And then I would try and learn some type of high value skill.

我认为有大量技能可以在几个月内学会，并开始变现。

There's tons of skills you can learn within a few months, I think, that you can start to monetize.

这些技能会相互叠加，都能让你在下一件事上做得更好。

They all sort of build on top of each other, and they all allow you to be better at the next thing.

就我个人而言，我从未创办过需要大量启动资金的公司。

Personally, for me, I've never built a company that took up a ton of capital to start.

我认为做某种代理或服务型业务是任何人起步的最佳方式。

I think doing some type of agency or service based business is the best way for anyone to to get started.

对于正在观看的观众，如果想尝试代理或服务模式，可以查看我们的100种产品化服务案例，你能详细了解企业如何运用产品化服务模式、盈利情况、发展历程以及获客方法。

For any of the viewers watching, if you wanna get started with an agency or service model, you can check out our 100 productized services where you can learn exactly how businesses are using the productized service model, how much money they make, how they grew, how they got customers.

链接就在下方描述里。

That's in the link down below in the description.

我最近学到的另一件事是，真的不要试图所有事情都亲力亲为。

Another thing that I've learned recently is really not trying to do everything myself.

我曾经以为自己会一辈子做个独立创业者，但当你雇了第一个人后，就会意识到——好吧。

I used to think that I wanted to be a solopreneur for the rest of my life, but after you hire your first person, you realize, okay.

这才算是真正的生意。

This is what an actual business is.

对吧？

Right?

因为这是家离了你也能运转的企业。

Because it's a business that can run without yourself.

你不用时刻盯着它也能正常运作。

You don't need to always be there for it to work.

有些观众可能会对选择哪个创业点子感到有些分析麻痹。

Some people that might be watching this may be feeling a little bit of analysis paralysis on what idea they should start.

嗯。

Mhmm.

你对这个问题有什么看法？

What's your answer to that?

我会告诉他们不要过度分析。

What I would tell them is don't overanalyze it.

先选一个方向。

Pick something.

如果选错了，你也能从中吸取教训，避免再犯同样的错误。

If it's the wrong answer or if it's the wrong thing, then you'll just learn from that and you won't make that mistake.

如果选对了，说明你决策迅速。

If it's the right thing, then you made a fast decision.

对吧？

Right?

是的。

Yeah.

我认为行动迅速是成功人士的普遍特质。

I think speed for successful people is such a universal trait.

对于那些觉得自己陷入困境或想要有重大突破的人，我会说他们可以做的一件事就是彻底改变环境或日常习惯。

For anyone that thinks they're in a rut or they wanna have a big breakthrough, I'd say one thing they can do is really change their environment or change their routine like completely.

地理位置也一样，如果你被困在一个觉得自己成长不够快的城市，那就搬到另一个城市去。

And same thing with location, if you're stuck in a city where you feel like you're not growing as much as you should be, move to a different city.

好的。

Alright.

跟我说说你一天的生活是怎样的。

Tell me what a day in the life is like for you.

每天都很不一样，我认为这是创业最棒的部分，至少对我来说是这样。

Every day is quite different, which I think is the best part about entrepreneurship at least for me.

我通常早上5:30到6:30起床，做一些晨间例行事项，可能会去健身房，完成一些工作，然后剩下的时间就是工作、外出。

I usually wake up five thirties to 06:30AM, do a little morning routine, probably hit the gym, get some work done, and then the rest of the day is just working, going out.

多少

How much

你通常每天工作多久？

do you usually work per day?

我觉得典型的工作周大概会有30到50小时的实际工作时间，然后天知道还有多少时间花在头脑风暴上。

I'd say a typical work week is gonna be thirty to fifty hours of actual work, and then who knows how much brainstorming and Yeah.

就是思考这些事情。

Just thinking about it.

是啊。

Yeah.

所以你基本上随时待命那种状态？

So you're always on kinda thing?

我觉得我确实随时都在工作状态。

I think I'm always on.

没错。

Yeah.

这就像是一种生活方式型的事业。

It's like a lifestyle business.

对吧？

Right?

我努力将生活与事业融为一体。

I try and make my life part of the business.

是的。

Yeah.

我很享受这种融合的状态。

And I enjoy having that mix.

嗯。

Yeah.

你平时喜欢做什么娱乐休闲活动？

What do you like to do for fun or for leisure?

我喜欢健身。

I like to work out.

我喜欢和女朋友一起看网飞、打匹克球、玩音乐。

I like to watch Netflix with my girlfriend, play pickleball, play music.

这份事业还让你拥有了几辆不错的车，你有个买车的小癖好。

And this business has also afforded you some nice car You have a a car buying habit.

我不认为这是买车癖，不过，是的，我现在有三辆车。

I wouldn't say it's a car buying habit, but, yeah, I have three cars now, I guess.

都有哪些车？

What you got?

我有一辆刚买的RV Sprinter面包车。

I have a RV Sprinter van that we just got.

还有一辆路虎揽胜和一辆法拉利。

I have a Range Rover, and I have a Ferrari.

为什么买Sprinter面包车？

Why did you buy the Sprinter van?

可以抵税。

Tax write off.

如果要给刚开始做副业时的自己提建议，你会说什么？

If you were to give any advice to your younger self when you were just starting out for with the side hustles, what would that be?

我认为应该是去塑造属于自己的身份，而不是试图去做那些被期待或社会认为正常的事情。

I think it'd be to carve out my own identity myself rather than try and do things that are expected or that society says is normal.

所以我这辈子可能一直是个讨好型人格。

So I've been a people pleaser, I think, all my life.

我总觉得自己格格不入，因为我想做不同的项目和事情，但找不到志同道合的人交流。

I always felt sort of out of place because I want to do different projects and things, but I couldn't really ever talk with other people that want to do something similar.

搬到这里后，遇到这么多创业者，自己也开始追求创业，这真的让我个人得到了成长，并置身于我一直渴望的那种能量场中

Moving here, meeting so many entrepreneurs, getting to pursue entrepreneurship myself, it's really allowed me to grow as a person and be surrounded by the energy that I've, I think, always wanted

的环境里。

to be surrounded by.

太棒了。

Awesome.

非常感谢你，查理。

Thank you so much, Charlie.

谢谢。

Thank you.

谢谢。

Thank you.

很荣幸。

It's been a pleasure.

是的。

Yeah.

遵循这个建议，你将拥有一个价值数百万美元、订阅用户数百万的YouTube频道。

Follow this advice and you will be a multi million dollar and multimillion subscriber YouTube channel.

再见。

Peace.