周日特辑：今夏文化热点

西蒙·拜尔斯会参加下一届洛杉矶夏季奥运会吗？拜尔斯承认，奥运会在本土举办确实很有吸引力。但这位史上获奖最多的体操运动员已经实现了超乎想象的成就，并希望有朝一日组建家庭。拜尔斯重温了塑造她的五大重要时刻。更多内容请阅读nytimes.com/ubs-biles。

Will Simone Biles compete at the next Summer Games in Los Angeles? That the Olympics will be on home turf is definitely tempting, Biles admits. But the most decorated gymnast in history has already achieved more than her wildest dreams and hopes to start a family one day. Biles relives the five major moments that make her, her. Read more at nytimes.com/ubs-biles.

大家好，我是瑞秋。我和我的同事，《纽约时报书评》编辑吉尔伯特·克鲁兹在一起。嗨，吉尔伯特。

Hey, everyone. It's Rachel. I am here with my colleague, Gilbert Cruz, the editor of the New York Times Book Review. Hey, Gilbert.

嗨，瑞秋。

Hey, Rachel.

吉尔伯特，我们应该指出，你之前还担任过这里多年的文化版编辑。

Gilbert, you were also, we should point out, the culture editor here for many years.

确实如此。

That is true.

现在你来是要谈谈你正在做的一个新项目。

And now you're here to talk about a new project that you're working on.

是的，我会介绍。从今天开始到年底，每个周日，你们都会在这里看到我和《纽约时报》负责文化及生活方式的同事们聊些有趣的内容——电影、电视、书籍、美食、艺术等等。

I am and I will. So starting today and going through the end of the year, every Sunday, you're gonna find me here talking with our colleagues who cover culture and lifestyle at the New York Times about the fun stuff, movies and TV and books and food and art and so many other things.

我超爱这些话题。

I love that stuff.

你也喜欢吗？我也超爱。我们称之为「周日特辑」。如果你订阅了每日推送，它会自动出现在你的信息流里，无需任何操作。

Do you love that? I love it too. We're calling it the Sunday special. And if you're subscribed to the daily, it will just appear in your feed. You don't have to press any buttons.

太棒了。我最喜欢不用按任何按钮的设计。好的，所以你们今天就要启动这个项目了。

I love that. I love the idea of not having to press a single button. Okay. Great. So you are starting this project today.

告诉我们你的计划是什么。

Tell us what you have planned.

当然可以。今天我和《纽约时报》两位风趣博学的同事聊了聊——一位是我们的乐评人，一位是互联网记者。我们讨论了音乐，聊了几部电影，当然也谈到了泰勒·斯威夫特。

Absolutely. So today, had I a conversation with two very fun, very knowledgeable people here at the Times. One of our music critics, our Internet reporter, we talked about music. We talked about a couple movies. We talked about, obviously, Taylor Swift.

我们还聊了些网络迷因。就是我们三个人分享过去几个月里真正喜欢的东西。

We talked about some Internet memes. It's just three of us mixing up about things that we really enjoyed over the past few months.

听起来很棒，让我们听听看。

Well, that sounds fantastic. Let's hear it.

欢迎各位来到《周日特辑》的首期节目。本周我邀请了两位出色的嘉宾——坐在我左侧的是乐评人约翰，他是POPcast播客的主持人。约翰，感谢你的到来。

Welcome everybody to the inaugural episode of the Sunday special. This week, I'm here with two wonderful guests, John sitting to my left music critic, host of the POPcast podcast. John, thank you for being here.

很荣幸。

A joy.

坐在我对面的是麦迪逊·马龙·柯彻，她为《纽约时报》报道网络文化。用她的话说，这意味着她在TikTok上花了太多时间。麦迪逊，谢谢你能来。

Also in the room sitting right across from me right over there is Madison Malone Kircher, who covers internet culture for the New York Times. This means according to her, she spends way too much time on TikTok. Madison, thank you for being here.

抱歉，你刚才说话了吗？我在刷手机。

Sorry. Did you say something? I was scrolling.

很好，开场很精彩。现在是劳动节周末，我们将回顾今年夏天的文化热点。首先要说的是最近发生的新闻，也可以说是今夏最重磅的事件——某对情侣订婚了。

Great. Great start. Great start. It's Labor Day weekend, and we are going to look back at this past summer in culture. And I'm going to start really, I have to start with something that's both the most recent news and and arguably one of the biggest things that happened this summer, which was a certain couple got engaged.

等等，在讨论这个之前，我想问——你认为自己是英语老师还是体育老师？或者你拒绝承认这两个身份是非重叠分类？你觉得它们属于同一类别吗？

So I okay. Can I say, before we talk about that, do you identify as an English teacher or a gym teacher, or do you reject that those are non overlapping categories? Like, do you believe that is one category?

我有个体育老师同时也是我的英语老师。哇哦。我们确实可以身兼多职。

I had a gym teacher that was also my English teacher. So Wow. We we can contain multitudes.

这正是我喜欢听到的。实际上

That's I like to hear that. That's actually

老实说，我觉得自己恰好处于那个维恩图的正中心。所以对英语老师崛起、体育老师闪耀的今天来说，真是激动人心的一天。

feel in position at the exact middle of that Venn diagram, if I'm being wholly honest. So a thrilling day for English teacher rising, gym teacher moons, everywhere.

作为一个两年多没去过健身房的人，我恭敬地选择英语老师阵营。我听到这个消息的方式出乎意料——不是通过上网，而是因为我的短信突然疯狂响起，就像发生了什么可怕的事情。结果发现大家都在告诉我泰勒·斯威夫特和特拉维斯·凯尔斯订婚了。

As someone who hasn't been to the gym in two plus years, I'm just going with English teacher respectfully. I heard the news not in a way that you would expect, which is to say, like, looking at the Internet. I heard it because my texts started going off crazy as if something horrific had happened. But in fact, it was just everyone trying to tell me that Taylor Swift and Travis Kelce had gotten engaged.

我的群聊开始炸锅，当时我正坐在办公室食堂里刚准备吃沙拉。突然有朋友打来FaceTime，我本想享受这通电话，结果意识到：糟了，这是我的工作——然后就冲向电梯。后来有非本部门的同事跟我说，听说你在新闻编辑部狂奔，冲刺回工位。

My group chats began blowing up, and I was sitting in the cafeteria here at the office just having sat down to eat my salad. And I had this moment of being FaceTimed by a friend and thinking I was gonna enjoy this and then going, oh, no. This is my job and just running towards the elevators. I've since heard from at least one colleague who does not work with me being like, I heard you were running through the newsroom, like sprinting to get to my desk.

这就是承诺。这就是我们的工作。为什么你要写医药？为什么是时代新闻？为什么这件事有趣？人们最感兴趣的点是什么？

This is commitments. This is what we do here. Why did you write medicine? Why why times news. Why was this interesting, and what did people find most interesting about it?

说真的，我从一月份就开始准备这个了，不开玩笑。

I mean, I've been preparing for this no joke since January, truly.

是的。你确实准备了。

It's Yes. You have.

是什么时候

Is when

我你

I you

我们大概会说，像是2017年。对吧？是的。

were gonna say, like, 2017. Right? Yeah.

年份是2007年2月。我们的歌刚登上榜首。开个玩笑。看吧，这是个有根据的猜测——这两个人似乎正朝着婚姻的方向迈进。

The year the year was 02/2007. Our song has just hit the no. I'm kidding. Look. It's, it was an educated guess that these two people seem to perhaps be on the train towards marriage.

他们在各自领域都是不可阻挡的力量，而将他们结合后，你会得到——好吧，还有什么比‘巨无霸’更强大的呢？人们需要知道。人们渴望知道。而我对网络上的反应感到震惊，不仅是对我写的这篇报道，更广泛地说，我的收件箱状态。我想这周大家都需要一点快乐的消息，而它就以特拉维斯订婚的形式出现了。

They are juggernauts both in their own spaces independently, and you put them together and you sort of get, well, what's bigger than a juggernaut? People the people needed to know. The people wanted to know. And I was shocked by the reaction online, both to this news piece I wrote and and more broadly, the state of my inbox. Everyone, I think, needed just a little bit of happy news this week, and it came in the form of the Tavis engagement.

等等。特拉维斯是... 啊？我们在... 我们这是在干嘛？称呼他们...

Wait. Is Tavis Yeah. What? What we're we're doing? Calling

就这样叫。快跟上节奏。

it? That's what we're doing. Get on board.

麦迪逊，为了可能正在听这期节目的12位度假完全错过新闻的朋友们，这消息到底是怎么传出来的？

Madison, for, I don't know, the 12 people listening right now to this episode who were on vacation and totally missed the news. How did this actually come out?

泰勒和特拉维斯在一个周二下午联合发布了Instagram贴文，大概是东部时间下午1点。照片里他们站在精心装饰的花园中，满眼鲜花、拱门，我记得还有个被花朵覆盖的蜡烛吊灯，场面盛大。首张照片里，特拉维斯单膝跪在泰勒面前。

Taylor and Travis posted a joint Instagram post on a Tuesday afternoon. I believe it was 1PM eastern ish. It contained a series of photos of them standing elaborately decorated garden, just lots of flowers, an arch. I believe there's a candle chandelier covered in flowers, the works. And in the first photo, Travis is on bended knee in front of Taylor.

她双手捧着他的头。他穿着短裤——这点被某些人（不是我）吐槽过。配文是‘你们的英语老师和体育老师要结婚了’，还带了个小表情：一根 dynamite（炸药）符号，嗯哼，也就是TNT。

She's clutching his head in her hands. He's wearing shorts, which has been criticized by, some, not me, but some. And, the caption, your English teacher and your gym teacher are getting married, also contains a tiny emoji. It's a stick of dynamite Mhmm. Which you might call TNT.

哦，懂了吗？

Oh. Get it?

还有戒指呢。

And the ring.

然后是戒指。在后续的一张照片中，你看到了一个特写，但可以说，这个精心挑选的特写镜头给想象留足了空间。不过特写展示的是一枚——我相信官方宝石学术语称之为——硕大的钻戒。据推测这是一枚古董切割的 elongated cushion 款式，镶嵌在某种黄金底座上。

And the ring. So in a subsequent photo, you get a close-up, but very, let's say, wisely selected close-up leaves a lot of details to the imagination. But a close-up of a just, I believe the official gemologist term is honking diamond ring. Speculation is it's a antique cut elongated cushion in some sort of gold.

我完全明白那是什么意思。

I definitely know what that means.

粗犷的扣环。听着，我去年买过订婚戒指，实际上买了两枚，一枚给我自己，一枚给我伴侣。所以你会学到钻石行业的行话，没想到现在派上用场了。

Chunky fastening. Look. I I bought an engagement ring last year. I actually bought two, one for me, one for my partner. So you learn diamond speak, and didn't realize it would become useful.

但画面里还有块非常浮夸的卡地亚手表。毫无疑问，她依然珠光宝气。

But also in that frame is a very flashy Cartier watch. Best belief, she is still bejeweled.

哇。我为什么在这儿？说真的，全程都是高能输出。高能

Wow. I why am I even here? Like, seriously, like, all just just bars. Bars

输出连发。听着，我不是来教别人该怎么做，或者该如何宣告爱情、宣布订婚，抑或是做这些事时该穿什么。你生气

by bars. I look. I'm not here to tell anyone what to do or how to announce their love or how to announce their engagement or what to wear when they're doing so. You're mad

是因为那条短裤。

about the shorts.

我是有点生气，为短裤生点小气。我就是觉得，不管天气多热，这些订婚照是要传遍全世界的。它们会永远存在于他们的情侣关系中，挂在他们拥有的每栋房子里，而这家伙居然穿着该死的短裤。

I am mad, small mad about the shorts. I was just like, I don't care how warm it is. These are engagement photos that are gonna go around the world. They're gonna live in their, you know, in their couple them forever. They're gonna be up in every house that they own, and the guy is freaking wearing shorts.

我确实认为这反映了特拉维斯并非来自真正的好莱坞名人圈。因为他来自体育界。我并不是对特拉维斯的腿有什么意见——你知道的，双手点赞。但我确实觉得，他就是那种喜欢穿着休闲装闲逛的人。

I do think that that speaks to Travis emerging not from the world of true celebrity Hollywood. It's because he's emerging from the world of athletics. And I just like, this is no commentary on Travis's legs. You know, two thumbs up. But I do think like that this is a person who likes to bum around in casual wear.

而现在他也喜欢穿着休闲装订婚。

And now he likes to get engaged in casual wear as well.

我只是

I'm just

想提出第三种可能性。也许他只是觉得热。可能现在是夏天。

gonna proffer up a third option. Maybe he was just hot. Perhaps it is summer.

我...是啊。我对这个没什么可说的。

I yeah. I got nothing on that.

好吧。确实。

Alright. Yeah.

真的无话可说。这根本不是重点。以讨论夏日文化为名把我骗上播客，结果突然转向短裤话题，这极其危险。这是...这是...这是暴力行为啊朋友们，你们不会想发展到那一步的。所以我们不该...

Got nothing Yeah. On That's not look. It's extremely dangerous to bring me onto a podcast under the pretense of talking about the culture of the summer, and then it veers sharply into short discourse. This is this is this is this is violence you guys don't wanna get to. Like, So we wanna shouldn't bring

提起他穿的乐福鞋。我们应该立刻停止这个话题...

up the loafers he's wearing. We should just stop this right I

我能...我都没看清那双乐福鞋的款式？我觉得那鞋没问题。危险的是短裤话题。

can I didn't get the ID on the loafer? I thought the loafer was fine. It's it's shorts discourse. That's really dangerous.

知道吗？你说得对。我们别再讨论短裤了。

You know? You're right. Let's move away from shorts discourse.

我建议大家就此打住。

I would encourage us to to step aside.

这件事当然发生在13天后——13对泰勒·斯威夫特来说是个非常吉利的数字。就在他们世界里的另一则重磅消息传出13天后。

This is coming, of course, thirteen days after, and thirteen is a very auspicious number for for Taylor Swift. Thirteen days after, another massive bit of news in her world, in their world.

泰勒·斯威夫特。

Taylor Swift.

那个开场，杰森。他简直‘我的天啊’。

That intro, Jason. He's Oh my god.

我之前看过这个。看。

I've seen this before. Look.

他的灵魂已经出窍了。只剩呼吸。

His soul has left his body. Just breathing.

她上了她现任未婚夫的播客《新高度》。

She went on her now fiance's podcast, New Heights.

所以我想给你看点东西。

So I wanted to show you something.

好的。我们有什么？

Okay. What do we got?

这是我的全新专辑。

This is my brand new album.

为了宣布她即将发行的专辑《秀场女郎的生活》，今年秋天面世。

To announce her upcoming album, The Life of the Showgirl, which is coming out this fall.

真不敢相信这一刻我居然得看男生播客。

I can't believe this is the moment I finally had to watch a boy podcast.

是的。好吧。我很好，我我做了一个男孩播客。

Yeah. Okay. I'm well, I I make a boy podcast.

所以你从来没有你只是打电话

So You've never you just called

你自己一个我绝对这样做。

yourself a I absolutely do.

我承认我不看播客，从来不听。我听它们。但这个，我看了，坐在我的餐桌旁，全神贯注。

I admittedly do not watch podcasts, period. I listen to them. But this one, I watched, sat at my dining room table, wrapped.

是的。你让你把它变成了一个活动

Yeah. You made you made an event out

确实如此。我确实这样做了。

of it. I did. I did indeed.

但你那是某种职业上的狂喜，还是

But did you was that a sort of professional rapture, or was that a

个人的狂喜？付钱看那个播客，

personal rapture? Paid to watch that podcast,

我的意思是，我们都是。

mean, we all were.

约翰，你看了多少次？告诉我们你的想法。

John, how many times did you watch it? And tell us what you thought.

我完整地看了一遍，不是两遍。一次完整看完，第二次大概看了60%。以下是关于泰勒和特拉维斯的一些观察：第一，他们当时经历着高度相似却又不完全相同的情境。泰勒是带着战斗状态来的。

I watched it in full not twice. One one full time and let's say 60% of a second time. Here are some takeaways from Taylor and Travis. One, they were having two incredibly parallel, but not not same experiences side by side. Taylor was there for war.

泰勒全程目光如炬，既盯着镜头也锁定目标，嗯哼。同时还在与粉丝互动。

Taylor was there eyes on the camera, eyes on the prizes Mhmm. Communicating with the fans.

我确实觉得有某个瞬间，她直勾勾盯着屏幕叫出了我的名字。

I do think at one point, she looked straight into the screen and spoke my name.

真的吗？指名道姓那种？老实说，但凡买过

Is that yes. By name. Truly. Anyone who's ever bought

我觉得就是。没错。

I think it was. Yes.

所有买过泰勒专辑的人，她都会点名感谢，就像大都会博物馆墙上刻的捐赠者名单似的。对，完全就是

Anyone who's ever bought a Taylor album, you were named. Just like donors on the wall at the Met or something. Yeah. Exactly like

这个感觉。我，萨克勒家族，泰勒·斯威夫特。

that. Me, the Sacklers, Taylor Swift.

没错。而特拉维斯和杰森那边呢，他们就像在打打闹闹。互相揉乱对方头发什么的。是啊，那种'嘿兄弟'的架势。

Yeah. Travis and Jason, on the other hand, like, what are they're like they're roughhousing. They're like toussaint hair. Yeah. They're like, hey, buddy.

明明不在同一个房间，还能隔空弄乱对方发型。简直太疯狂了。我觉得他们显然意识到了泰勒参加节目带来的流量价值，但可能没完全明白——用播客圈的话说——泰勒可不是来闲聊的。嗯哼。

They're not in the same room, and they're still toussaint each other's hair. It's absolute madness. I think that they realized, obviously, the power of having Taylor on the show, what it would draw to them in terms of audience. But I don't think that they understood that Taylor is not there to pod as podcasters say. Mhmm.

她是来推销的。

She was there to sell.

是的。而且她确实这么做了。

Yeah. And she did.

我买了。我买了一张预售版CD。

I bought it. I bought I bought an advanced purchase CD.

你买了哪个版本？

Which one did you buy?

一张CD。我不需要

A CD. I don't need a

不。

No.

不，不。我知道。但在你能卖给我们这1900万种专辑版本中...

No. No. I know. But of the 19,000,000 versions of these albums you could sell us to

赚个几百万。发行。好吧。原始发行版就行。我不需要紫色闪胶唱片。

make some million. Issue. Okay. Original issue. I don't need purple, glitter, vinyl.

那种我已经够多了。

I have enough of that.

那个公文包在打折吗？我对那个她打开的公文包挺感兴趣的。

Is the briefcase on sale? Because I was interested in the briefcase. The thing that she opens.

我要一个

I'll one

把黑胶唱片拿出来。

pull out the vinyl.

我会让人送一张到泽西。

I'll have one send to Jersey.

谢谢。不客气。你怎么知道我住哪儿？麦迪逊吗？

Thank you. You're welcome. How do you know where I live? What, Madison?

我当时是通过一个非常活跃的群聊——Swift骑士团（Swift姐妹这个合成词不太顺口）的视角观看节目的。我印象特别深的是有人（可能是我亲妹妹）说：'我从没听她一口气说过这么多话'。

I was watching the show through the lens of a very active group chat of, the the Swift sirs. Swift sisters is not a great portmanteau. And I was struck by I can't remember who said it. Perhaps my literal sister saying, I've never heard her say this many words in a row before. Yeah.

这种错觉让我们仿佛自纪录片《美国小姐》之后，首次看到了泰勒·斯威夫特的全貌——她最近在忙什么，幕后真实生活是怎样的。当然这都是高度操控的，用你的话说，所有这些都经过'精雕细琢'。

And it was this illusion that we were getting for maybe the first time since miss Americana, her documentary, a full picture, a portrait of what Taylor Swift has been up to and what her behind the scenes real life is like. Of course, this is highly manipulated. All of this was, to use your verb, the cell.

没错，像精心编排的舞蹈。

Yes. Highly choreographed.

但作为泰勒的歌迷，我其实没看过《美国小姐》，也不研究数字命理学，更不会破解那些彩蛋梗。我知道她有完美打光，知道她发型一丝不苟。

Except, you know, I, as someone who listens to Taylor Swift, doesn't necessarily I I don't know that I've seen miss Americana. I'm not decoding numerology. I'm not doing any of the sort of Easter eggy stuff. I knew that she had perfect lighting. I knew that she had perfect hair.

我清楚这一切都经过极致编排，但她营造的真实感却是我多年来见过最强烈的。明明知道是剪辑的幻觉，却仿佛真的和她共处一室，这太神奇了。

I knew that this was all choreographed to the nth degree. And she gave me the illusion of realness as well as I've seen in a very long time. I felt like I was there in the room with her, even though at the same time, I knew this was highly edited, completely an illusion. It was amazing.

我有两个疑问：第一，为什么你能'和她共处一室'，而杰森·凯尔西却被困在地下室？他那半边播客的打光就像在说'我们在这儿呢'，我这边可有四个光源。

So I have a couple questions. One, how were you in the room with her, but Jason Kelce was trapped in a basement? Because the lighting on his half of the podcast like, we're in here. I've got four different light sources.

是啊。

Yeah.

光线太强了。杰森·凯尔西像是从桌子底下借光，从下面往上打光，高度很高。

So much light. Jason Kelce, like, borrowed under a table, like, potting from underneath, like, high.

告诉他，你很好。你知道，就是在麦克风测试那些时候，他们直接说，不，你看起来很棒。

Told him, you're fine. You know, when it was when it was, like, mic check and all that stuff, they were just like, no. You look great.

我觉得那个男孩的剧组没有灯光预算。

I think that boy casts don't have lighting budgets.

我明白了。

I see.

这就是我的结论。

That's my that's my sentence.

他们肯定负担得起。

Surely, they can afford it.

不予置评。

No comment.

我只是觉得他没有坐在一堆艺术书籍前面。

I just he was not seated in front of a stack of art books.

你知道吗？那些书是谁的

You know? Whose books

的？

are those?

露丝·阿萨瓦以及，你知道的，所有这些

Ruth Asawa and, you know, all of these

精心挑选的。就像巴诺书店的艺术书籍展台。那里可能有一本关于某个主题的书。

incredibly curated. It's just the Barnes and Noble, like, art book table. It's just like one one of the there's probably, like, a cause book in there.

就像是

There's like

某种

a kind

版本的《权力掮客》。

of version of the power broker.

没错。与此同时，泰勒·斯威夫特的粉丝们会说，露丝·阿萨瓦享年87岁。特拉维斯·凯尔西的球衣号码是87号

Exactly. Meanwhile, the Swifties are like, Ruth Asawa died at the age of 87. Travis Kelce is number 87 on the

关于露丝·阿萨瓦的歌

Song about Ruth Asawa

会出现在新专辑里吗？在此，我向阿萨瓦家族和遗产管理方致以最诚挚的歉意。

on the new album? Like, my sincerest apologies to the Asawa family and the estate.

你在开玩笑吗？她的作品价格即将飙升。简直难以置信。听着，这里并没有真正的情感共鸣。

Are you kidding? Her prices are about to go through the roof. It's unbelievable. Look. There's no real intimacy happening here.

我很感激你让自己沉浸其中。那是什么感觉？那一定是什么感觉？我完全无法想象。

I appreciate that you allowed yourself to be swept away. What is that like? What must that be like? I have no idea.

我知道。已经很久没有你能，你知道的，某种程度上接受这种幻象了。

I know. It's been a very long time since you were able to, you know, sort of buy into the illusion.

纯粹的愤世嫉俗。我每天醒来都浸透着愤世嫉俗。

Raw cynicism. I wake up every day dripping cynicism.

这个世界。

The world in.

但怎么

But how

这就是世界。我很遗憾地告诉你。这字面意义上就是世界。

That is the world. I regret to inform you. That's literally the world.

好吧。我是，我是，你知道的，这里那个把它当成我想要的样子来相信的傻瓜，而你是那个看穿幻象、看清它本来面目的人。

So fine. I am, I am, you know, the sucker here who who took it for what I wanted it to be, and you are the man who sees through the illusions who took it for what it was.

好吧。但你们中只有一个人给了她钱，那就是约翰。

Okay. But only one of you gave her your money, and it's John.

我是个收藏家。我要维护一个档案库。

I'm a collector. I have an archive to maintain.

而且，他很贵，所以没关系。

Also, he's expensive, so it's fine.

也是这个原因。

Also that.

好的，那我们转向更广泛的音乐话题。夏日之歌。约翰，我知道关于‘夏日之歌’这个概念本身就有不少争议。你怎么看？

Okay. So let's pivot to music more broadly. Song of the Summer. John, I know that there's some contention over the entire concept of a song in the summer. Talk to me.

行吧。我和这个播客的立场是——夏日之歌根本是个笑话。它不真实，是个谬论，实际上根本不存在。

Okay. It is the position of me and of podcast for that matter that the song of the summer is a farce. It's not real. It's a fallacy. It does not actually exist.

好吧。

Okay.

主流文化影响力在衰退，社会极度分化。每个人都活在自己的信息茧房里——有人追K-pop和真人秀，有人听嘻哈看ESPN，大家就像在自助餐台前挑挑拣拣。

You have declining monoculture, deeply fragmented. Everybody's in their individual silos. They're like, I like K pop and reality television. I like hip hop and ESPN. They're like, I'm picking and choosing from the full plate that's in front of me.

在人们可以随时听任何歌的时代，要有一首歌能真正广泛吸引大众实在太难了。嗯。确实有首歌连续十周霸榜，叫Alex Warren的《Ordinary》。我要说——虽然我说得激情澎湃，但其实毫无激情——

And it's very, very hard for one song to really appeal broadly across people who have the option of listening to any song at any time. Mhmm. There has been a song that's been the number one song, as you say, for ten weeks. It's called Ordinary by Alex Warren. It is and I say this with I I say this zestily, but with no zest.

这歌太可怕了。难以忍受。听得我生理不适。整整十周榜首啊。

It is heinous. It is an un it is unbearable. It it makes me physically uncomfortable to listen to. Okay. Ten weeks at number one.

是啊。

Yeah.

我实在想不通是谁在不停点播收听。如果这算夏日之歌，那这个夏天可太悲惨了。

It makes me wonder who's out there tapping in, pressing play, absorbing. I don't know. Is that the song of the summer? If so, it's been a summer of misery.

其实我有个问题：你觉得这有多少是算法驱动的？我完全是被迫接受这首歌的——不仅在TikTok，连Spotify都会在我听完其他专辑后强行推送。就像...我明明在听完全不同的音乐，怎么突然就...你懂吧？

Actually, I do have a question for you about that. How much do you think of it was algorithmically driven? Because I was force fed that song against my will, not only on TikTok, but on Spotify. Like, would finish listening to seemingly disparate albums or tracks from Twitter and I'm direction. Like And how am I here Yeah.

开始听这个TikTok网红、什么管道屋小哥的歌？

Listening to this TikTok guy, Pipe House dude?

是的。

Yes.

假英国人。假英国人。

Fake British. Fake British.

假英国人。他不是英国人吗？

Fake British. He's not British?

看吧？不是

See? Not

英国人。看起来非常英国。

British. Looks extremely British.

而且听起来也非常英国。

And also sounds extremely British.

好吧。

Okay.

是的。我确实认为部分原因在于他的算法。我认为部分原因在于人们集体缺乏品味。所以祝你好运吧。

Yes. I do think part of his algorithmic. I do think part of it is a collective dearth of taste amongst people. So good luck with that.

宏大的断言。

Grand grand claim.

是啊。也不完全是。是啊。

Yeah. Not really. Yeah.

这相当直白。我是说，品味这东西很玄妙。

It's pretty straightforward. Mean, taste is funny as

我知道。而且，怎么说呢，抱歉，就是很普通。它就叫《普通》。

I know. Is also, like, sorry, ordinary. It's called ordinary.

我看了那么多用《普通》当背景音乐的婚礼求婚TikTok视频。我支持爱情。没错。我支持浪漫。我支持订婚。

The amount of, like, wedding engagement TikToks that I watched with ordinary look. I'm pro love. Yeah. I'm pro romance. I'm pro betrothal.

大声说出来。

Say it loud.

我正在说呢。听着——要是我10月11日来参加你在布鲁克林的婚礼，如果婚礼上哪怕有辆路过的亚马逊送货车上在放《普通》，我立马掉头回家。我绝对不能和这首歌共处一室。

I'm on that. Yeah. The amount of if if I come to your wedding October 11, Brooklyn. If I come to your wedding, an ordinary is even playing out of an Amazon delivery van that's driving by outside, I'm going home. I cannot be in physical proximity to it.

绝对不行。那属于工伤范畴了。

It won't no. I that's a workplace related injury.

好吧。那你夏天的主题曲是什么？

Yeah. What was your song in the summer?

叫《不会破产》。是《不会破产》的混音版。Zeddy Will唱的，他是网络喜剧 meme 创作者，也是新晋说唱歌手。

It's called Can't Go Broke. The remix of Can't Go Broke. It's by Zeddy Will, who is a Internet comedian meme artist and also emerging rapper.

这么多职业傍身，我猜他确实不会破产。看吧。

Should I guess with that many jobs, I can't go broke. Look.

这歌简直像尼克儿童频道恶搞说唱的小品。表演得很夸张，充满喜剧效果，轻松诙谐。

It's almost like a great Nickelodeon skit of a rap song. Okay. It makes a tremendous it's it's it's performed. It's comic. It's lighthearted.

这很青春。

It's youthful.

我要跳进泳池。我们要进泳池了。我去拿

I'm jumping in the pool. We're get in the pool. I'm a go get

它其实和说唱电台里的主流趋势没什么关联，你知道，不在那个频道上。嗯。但在TikTok上非常病毒式传播。当我回顾这个夏天接触音乐的方式，大部分都是通过手机听到的。

It's not really in discourse with, like, what's happening on rap radio. You know, it's not there. Mhmm. It's very viral on TikTok. When I think of my summer and how I encountered music, I encountered so much music through the phone.

我接触的很多音乐都基于一个标准——它在视频里听起来合适吗？如何与我消费的其他媒体内容产生互动？所以对我来说，夏日之歌就是多媒体消费背景下的产物。

I encountered a lot of music in the context of, does it make sense on a video? How does it interplay with all the other media that I'm consuming? And so for me, the song of the summer is a song of multimedia consumption.

没错。就是这样。麦迪逊，你的夏日之歌是什么？

Yeah. And it's that. Madison, what is your song in the summer?

我的夏日之歌是本·普拉特在假颁奖礼上表演的艾迪森·雷《健怡百事》现场版

My song of the summer is a live performance of Addison Rae's Diet Pepsi by Ben Platt

哦天啊。

at Oh, jeez.

在一个虚构的颁奖典礼上。我已经听腻了。

At a fake award show. I have worn it out.

麦迪逊，这是八月底那几周突然火起来的东西。

Madison, this is something that sort of, like, bubbled up over the last few weeks of August.

没错。《迷失文化》是马特·罗杰斯、博和杨主持的播客，他们这几年一直在办这个滑稽又古怪的虚构颁奖礼。

Sure. So Lost Cultures, this is a podcast hosted by Matt Rogers, Bo and Yang, and for several years now, they've run this very funny, wonky, fake award show.

今晚的颁奖礼，用点专业术语来说，就是大杂烩。咕噜咕噜。她走了。我们在此颁发《物质》这部电影的奖项，同时也表彰《詹妮弗·哈德森秀》中的《精神隧道》。

This evening's ceremony will be, just to use some technical terms, random sauce. Cuckoo Lulu. She gone. Here we award the film The Substance, but also The Spirit Tunnel from The Jennifer Hudson Show.

马特，我意识到我们今年有点更主流化了。它在Bravo频道播出，我们就默认那是主流媒体了。

Matt, I'm realizing we have And this year it kind of went more mainstream. It's on Bravo, we just assume that to be mainstream media.

绝对。绝对。

Absolutely. Absolutely.

其中一个表演是《致埃文·汉森》成名的本·普拉特，以赢得托尼奖的诚挚与认真演唱，还有艾迪生·雷的健怡百事可乐。

One of the acts was Ben Platt, of Dear Evan Hansen fame, singing with all the earnestness and seriousness that won him the Tony Award for Dear Evan Hansen, Addison Rae's Diet Pepsi.

未触碰的xo年轻欲望让我们。

Untouched x o young lust lets.

我们开你的车它

We drive in your car It

非常上头。里面有段即兴演唱，那男人唱道，我喜欢从喷泉里喝。

is incredibly catchy. It contains a little ad lib in which that man sings, I like it from the fountain.

我喜欢从喷泉里喝。

I like it from the fountain.

以一种舒适的方式挠着我的脑子。

Scratches the inside of my brain in a nice way.

喜欢从喷泉里喝。是啊。是啊。当我们

Like it from the fountain. Yeah. Yeah. When we

你们就爱玩梗。难以置信。你们才是问题所在。

Y'all love a meme. Unbelievable. Y'all are the problem.

说到健怡百事可乐，说到苏打水，可不是你现在喝的这个健怡胡椒博士。

Speaking of Diet Pepsi, speaking of sodas, not the the Diet Doctor Pepper that you're drinking right now.

不是健怡的。

Not diet.

这是全糖的。

It's full test.

是全糖的。好吧。你这周早些时候和艾迪生·雷聊过。确实聊了。

It's full test. Okay. You talked to Addison Rae earlier this week. Sure did.

是啊。知道艾迪生·雷说什么吗？品味是一种特权。

Yeah. Yeah. You know what Addison Rae said? Taste is a privilege.

我看到了

I saw

那句话。品味是一种特权。

that. Taste is a privilege.

你觉得她这么说怎么样？

And what did you think of her saying that?

我觉得这是流行明星在采访中对我说过的最优雅、最有自知之明的话之一。嗯。她将自己定位为这样一个人——在16、17、18岁时，除了最主流的文化产品外接触不到其他内容，不知道如何或去哪里挖掘，却有着强烈的生命冲动想要摆脱当时的处境。在那种时刻，你很难说'我要追求艺术，我要特立独行'。

I thought that it was one of the most elegant self aware things that a pop star has ever said to me in an interview. Mhmm. She was locating herself as a person who, when she was 16, 17, 18, did not have access to a lot of cultural product outside the very obvious mainstream, didn't know how or where to dig, and had this kind of life force urge to get out of the circumstance that she was in. And in moments like that, you can't necessarily be like, I wanna be artful. I wanna be weird.

我有独特的视角。你就像在想着，怎么才能最快离开这里？最快的路线。而她则成了TikTok明星，近乎执着地追逐每个热门音频。任何病毒式传播的内容，我都要参与其中。

I have unusual perspective. You're just like, how do I get out of here as fast as possible? The the speediest route. And for her becoming a TikTok star and kind of being very relentless about, like, I'm on every trending audio. Anything that's anything that's viral, I'm participating in.

那是她在互联网上的速通之旅。

That was her speed run through the Internet.

嗯。

Mhmm.

而现在她仿佛在说，现在我可以有品味了。你们所有人也都能做到。

And now she's like, now I can have taste. It can happen for all of you.

我只是想说，Hype House让我们都过时了，还有Alex Warren。天啊。平庸。哇哦。品味是一种特权。

I'm just saying, the hype house birthed us both out of style and Alex Warren Damn. Ordinary. Wow. Taste is a privilege.

品味是一种选择，也是一种特权。

Taste is a choice and a privilege.

我能说说我夏天最喜欢的歌吗？我的歌

Can I talk about my favorite song in the summer? My song

夏天？其实没问过你。

in summer? Didn't ask, actually.

你没问过，这很无礼，

It is rude you didn't ask,

就是

which is

我为什么插话。你还好吗？

why I'm butting in. Are alright?

是的。你今年夏天的主题曲是什么？

Yes. Your song of the summer was?

谢谢你的询问，麦迪逊。我夏天的歌，也是约翰今年夏天第二喜欢的歌，是《Golden》。对，就是来自电影《KPOP恶魔猎人》的《Golden》。你们俩有谁看过这部电影吗？

Thank you for asking, Madison. My song in the summer, John's second favorite song this summer, is Golden. Yeah. The song Golden from the movie k pop demon, Hunter. Have either of you watched this movie?

没有。

No.

因为没看过。正如约翰所说，我们都在各自有趣的小圈子里体验文化。信息茧房嘛。

Because No. As John said, we all experience culture in our own fun little You siloed. Silos.

好吧。那让我来告诉你。让我讲讲这部电影吧——在你们讨论对《Golden》这首歌的共同喜爱之前。

Yeah. Alright. Well, let me tell you. Let me tell you about the movie Please do. Before you talk about your love your shared love for the song Golden.

这是今年早些时候在Netflix上映的动画电影。它构想了一个与现实世界相似但充满恶魔的世界。

This is a movie that came out earlier this year on Netflix. It's an animated film. It is it it sort of imagines a world in which there are demons, much like the real world.

对，我正想说这个。

Yeah. Was gonna say it.

恶魔始终徘徊在我们的世界，窃取灵魂并将力量输送回它们的国王提莫斯，直到英雄们挺身而出保护人类。

Demons have always haunted our world, stealing our souls and channeling strength back to their king, Timoth, until heroes arose to defend us.

总有三名女性组成的团体负责抵御邪恶。而在现代，这些女性以流行组合的形式存在。

There's always a group of three women that are responsible for keeping evil at bay. And in modern times, those women take the form of pop groups.

而且

And

在这部电影里，我们正在跟进一个当下流行的韩国流行音乐团体。他们叫Huntrix，正在外面演唱歌曲。然后恶魔们说，嘿，如果我们组个乐队会怎样？

in the movie, we're catching up with the sort of the present day pop group, a k pop group. They are called huntrix, and they are out there singing songs. And then the demons, they say, well, what if we come up with a band?

是时候采用新策略了。我们要在猎人最意想不到的地方出击——针对Hun Moon的力量源泉，粉丝们。一个恶魔男孩乐队？

It's time for a new strategy. We fight the hunters where they least expect it. Go after the very thing that powers the Hun Moon, the fans. A demon boy band?

还有Alex Warren。

And it's Alex Warren.

我们可以通过音乐的力量窃取人们的灵魂。他们确实这么做了。所以有女团Huntrix，还有男团Sajaboys。

And we can steal people's souls as an rift of power of our music. And they do. So there's Huntrix, the ladies, and then there's Sajaboys. The guys.

明确一下，我应该支持

Just for clarity, I'm supposed to be rooting for

那个女子团体。

the girl group.

你总是...谢谢你，Madison。

You're you're always because the Thank you, Madison.

因为另一个团体听起来超带感。

Because the other group sounds pretty lit to me.

是啊。那个恶魔流行团体。音乐肯定更好听。

Yeah. The the demon pop group. Bet the music's better.

是啊。可能吧。好吧。

Yeah. Probably. Okay.

所以这部电影在六月底登陆Netflix，经过一个半月的发酵，它已成为Netflix有史以来观看量最高的电影。到了八月中旬，大约八月初到八月中旬，有三四首来自《K-POP恶魔猎人》的歌曲登上了公告牌排行榜。这可能是因为当时还有其他很多优秀作品。但其中一首歌《Golden》，连同《Soda Pop》和《Your Idol》一起上榜。我要坦白告诉你。

So this movie came out in late June on Netflix, and it has risen over a month and a half to be the number one most viewed movie on Netflix of all time. And in, you know, mid August, early to mid August, three or four of the songs from k pop demon hunters hit the Billboard charts. And that might be because there was a lot of other good stuff out there. But this one song, Golden, in addition to songs like Soda Pop and Your Idol have gone up there. And I'm gonna tell you straight up.

我是通过我孩子知道这部电影的。他在去营地实地考察的校车上听到了《Golden》。他回来后，我们连续几天都在播放这首歌。我们还看了电影。

I was introduced to this movie by my child. He heard Golden while he was on the school bus to a camp field trip. He brought it back. We played it for days. We watched the movie.

我们已经看了六七八遍了。一直在循环播放，我脑海里挥之不去。而且我很喜欢。特别喜欢中间那段不断升高的旋律，非常抓耳。

We've seen it six, seven, eight times. It's been on loop, and I can't get out of my head. And I love it. I love the way it goes up up up in the middle. I think it's very catchy.

好了，约翰。

Alright, John.

没关系。等等。好吧。没关系。没关系。

It's fine. Wait. Okay. It's fine. It's fine.

事情是这样的。

Here's the thing. As

不。我就喜欢约翰·卡拉巴斯卡说‘没关系’。

no. I love John Karabasca say that's fine.

没关系。能十年来一直报道K-pop进军美国市场真是太好了

It's fine. Be great to writing about k pop's entree into the American marketplace for a decade

甚至更久。

or more.

我知道。我读过每一篇文章。

I'm aware. I've read every article.

这些歌曲中有许多我认为属于广义K-pop范畴的表现手法，它们都融入了儿童音乐的那种冲动特质。

There are so many gestures of sort of what what I think of as big tent K pop in these songs where they are all tempered with the kind of impulses of children's music.

嗯。

Mhmm.

普通听众可能会说，流行乐和儿歌之间差距不大。很多时候确实如此。但当我听到这里的演唱时，我感觉这是对最佳K-pop人声的贫瘠化处理。制作也过于乐观了。

And be a casual listener would say, oh, pop and children. There's not that much gap between children's songs and pop songs. And in many cases, there aren't. But when I hear the singing here, what I hear is a denuded, desiccated version of the vocals that I think mark the best K pop. I also think the production is so optimistic.

这感觉像是在致敬某个时期的K-pop——可能比当下稍早一些。那种风格宏大、混乱、充满核能般的爆发力。而这首歌就像在问：如果我们只保留笑容会怎样？

K pop is about or at least the generation of K pop that this feels like it's referencing. This may be, like, a little bit prior to what's happening now. It's broad and chaotic and kind of like nuclear powered. And this feels like, what if we just made it smile?

而你的反应就是：不行。

And you're just like, no.

不。让我们听听另一组。

No. Let's hear the other guys.

想听Sajaboys吗？汽水流行乐。两件事可以同时成立吗？其实我也喜欢这首歌。

You wanna hear Sajaboys? Soda pop. Can two things be true at the same time? I also like this song.

太棒了。我觉得这才是更接近K-pop本质的作品。没错，我更支持这个。

This is wonderful. This to me is a better song. It's a better approximate, I think, of k pop. Yeah. I'm more pro this.

在这个积极的基调上，我们稍事休息。

On that positive note, let's take a quick break.

大家好，我是《纽约时报烹饪》的梅丽莎·克拉克。谁不喜欢简单的一锅料理呢？就拿我的菲达奶酪北非蛋食谱来说吧。只需一个煎锅，你就能得到完美烹制的鸡蛋，它们躺在明亮芬芳的番茄酱汁中，周围是融化的菲达奶酪块，口感绵密。

Hi. This is Melissa Clark from New York Times Cooking. Who doesn't love a simple one pan meal? Take my shakshuka with feta recipe for instance. In a single skillet, you get perfectly cooked eggs nestled in a bright and fragrant tomato sauce surrounded by creamy nuggets of melted feta.

这是一道美味的早餐，但作为晚餐同样出色，而且不会给你留下太多清理工作。你可以在nytcooking.com找到这个食谱以及我们所有粉丝最爱的一锅料理食谱。《纽约时报烹饪》为你提供适合各种场合的食谱、建议和灵感。

It's a delicious breakfast, but it's just as good for dinner, and it won't leave you with a lot of cleanup. You can find this recipe and all of our fan favorite one pan recipes at nytcooking.com. NYT Cooking has you covered with recipes, advice, and inspiration for any occasion.

麦迪逊，我觉得有件事突破了所有算法的限制，因为它无处不在而且有点恶心，就是'酷玩门'。我们是这么叫它的吗？我们该怎么称呼这件事？

Madison, something that I feel like broke through all algorithms because it was everywhere and sort of gross was Coldplaygate. Is that what we're calling it? What are we calling it?

好吧，我们就叫它'酷玩门'。是的，'酷玩门'是指一场酷玩乐队的演唱会，在那场演唱会上，一男一女——他们大概不应该一起出现在酷玩乐队的演唱会上——被拍到在大屏幕上看起来非常亲密。

Alright. We're calling it Coldplaygate. Yeah. Coldplaygate was a Coldplay concert at which a a man and a woman who should not probably have been at the cold play concert together were spotted on the Jumbotron looking mighty comfy.

哦，看看这两个人。好吧。来吧。你们没事吧？哎呀。

Oh, look at these two. Alright. Come on. You're okay? Uh-oh.

什么？

What?

试图跳出画面并没有真正奏效。

Trying to jump out of frame didn't really work.

要么他们正在搞外遇，要么他们只是非常害羞。而且

Either they're having an affair or they're just very shy. And

多亏了我们目前生活的这个监控社会的魔力，第二天早上我们就知道他们是谁了。

we all knew who they were by the following morning thanks to the magic that is the surveillance state we currently live in.

而且这两个人实际上并没有结婚，我想至少其中一个人已经和别人结婚了。这件事让你感觉如何？

And these were two people who were, in fact, not married to each other, and I think at least one of them was married to someone else. How did that make you feel?

吓坏了。我看了看。很沮丧，因为这是个充斥着众多极易被诋毁的反派角色的故事，对吧？比如那些作弊者、酷玩乐队的粉丝、格温妮丝·帕特洛的前夫。

Terrified. And I look. Frustrated because this is a story with so many deliciously easy villains. Right? You've got, like, cheaters, Coldplay fans, Gwyneth Paltrow's ex husband.

你倒没直接把酷玩乐队列为反派。

You didn't identify Coldplay itself as a villain.

哦，对。当然。酷玩乐队。克里斯·马汀。绝对的。

Oh, yeah. Sure. Coldplay. Chris Martin. Absolutely.

是啊。还有没有其他我漏掉的、容易攻击的目标？比如，

Yeah. Any any other easy easy marks in this that I'm missing? Like,

所有那些可能把这事变成各种梗的人？

all the people maybe that's turned this into various memes?

没错。所以在网上狂欢特别有趣，对吧？有个明显'理亏'的人让大家可以肆意嘲讽抨击。而科技公司CEO如今简直是这个角色的完美人选。但说实话，这就像一记警钟——我们所有人都该感到害怕。

Right. And so it's it's super fun online, right, to have somebody who's clearly quote unquote in the wrong that people like to, you know, punch at and mock. And a tech CEO makes for a real good fit for that role these days. But honestly, it just it's just a warning shot. Like, to all of us, you should be scared.

好吧。说两点。第一，我们真能确定这不是酷玩乐队营销团队为了炒作演唱会人气自导自演的吗？完全确定吗？这是其一。

For okay. A couple things. One, are we entirely sure this isn't a sign up by Coldplay's marketing team to draw attention to how many people are at Coldplay concerts? Are we entirely sure? That's number one.

不。不可能。

No. No.

别回答。别回答这个。好，这是第一点。

No. Don't answer that. Don't answer that. Okay. That's the first thing.

第二，听着。我们确实该害怕。我完全同意。但另外——你本来就不该出轨。

Number two, look. We should be scared. I totally agree. We should be scared. But, also, you shouldn't be cheating on your wife.

你不该在公共场所做这种事。不该在有摄像头和手机的地方这么做。

You shouldn't be doing it in the public place. You shouldn't be doing it where there's cameras and phones.

我觉得我们对这种现象已经过度习以为常了。对吧？我写过很多很多类似场景的故事。比如餐厅里有个女人，姑娘，其实你的伴娘们都讨厌你。

I think we've we've normalized this way too much. Right? I I've written many, many stories about scenarios like these. You know, I can think about a a woman in a restaurant being like, girl, your bridesmaids actually hate you.

哦，确实。

Oh, yeah.

就像，你室友其实暗地里讨厌你。

Like, you know, your roommates secretly hate you.

但你难道不想知道真相吗？

Don't you wanna know, though?

不想。她们确实讨厌我。所以我才没找伴娘。但我们已经把这种文化常态化了，而这种事本不该发生在你所在的地方。

No. They do hate me. That's why I don't have any bridesmaids. Okay. But we've we've normalized a culture where this is not just happening in a place where you're correct.

你在演唱会现场。有大屏幕。有摄像机。每个人全程都举着拍摄设备。但你能直接联想到新泽西捷运上被人偷听的场景。

You're at a concert. There are jumbotrons. There are cameras. Everyone is literally holding a camera turned on the entire time. But you can draw a direct line between that and and you on the New Jersey Transit being overheard.

所以不幸的是，正如我们刚才所说，这是今年夏天互联网上最热门的事件之一。对所有人来说都很糟糕。今年夏天有没有不那么令人沮丧的网络趋势？

So, unfortunately, as we have just laid out, that was one of the bigger things on the Internet this summer. Arguably not great. Bad for everyone involved. Were there any less depressing Internet trends in the summer medicine?

我只想说，没有任何——我是说真的没有任何事——能比得上私人飞机度假。没有

All I have to say is, nothing, and I do mean nothing, beats a jet two holiday. Nothing

比得上私人飞机度假。

beats a jet two holiday.

这是一则英国旅游公司的广告。广告词是：没有什么比Jet Two的假期更棒了。从现在开始，一家四口可立省200英镑。假装我是英国人——我不会对听众这么做，但请假装一下。

So, this is an advertisement for a British touring company. The ad goes, nothing beats a Jet two holiday. Starting right now, you could save £200 off a family of four. Pretend I'm British. I'm not doing that to our listeners, but pretend

就我们

just We

有AI滤镜可以处理。你真好。是的。

have an AI filter for that. That's kind of you. Yeah.

太棒了。没错。背景音乐始终播放着Jess Glynn的《Hold My Hand》。这完美衬托了TikTok上一个极其搞笑的趋势，对吧？

Fantastic. Yes. And all the while, Jess Glynn's Hold My Hand plays in the background. And this it underscored just an incredibly comedic trend on TikTok. Right?

你会用视频配上：我觉得这是Jet Two的假期，然后放一张你正在经历糟糕透顶事情的照片。

You would use the video to be like, I think it's a jet two holiday, and it's a picture of you just experiencing something deeply awful.

Jet Two假期。现在每人可省50英镑，相当于立减200英镑。

Jet two holiday. And right now, you can save £50 per person. That's £200 off.

它还配了首大众喜爱的歌，在这个我们一直渴望好音乐的夏天。嗯。这段TikTok小音频——我记得年初（可能是去年一月）就出现了——像野火般迅速蔓延。

It also came with a song people already like in a summer where we've described this absolute hunger for decent tunes. Mhmm. And this tiny little TikTok audio, which I believe originated at the beginning of the year, like January of maybe even last year, just took off like wildfire.

关于Jet Two假期梗，我想说：总有人在讨论如何让内容爆红。要知道，比我们28楼更高的30楼、40楼办公室里的人都在琢磨这个。

I just one thing about the Jet two holiday meme, which is I feel like there's always conversation of, like, how do we make something go? That's like, you know, there's people in offices higher up than our floor. We're on the 20 Eighth Floor right high. There's people on the Thirtieth Floor, the Fortieth Floor.

我不知道

I don't know

他们是否真的

if They're actually

这里有建筑，第五十层、第六十层。

There are buildings, Fiftieth, Sixtieth Floor.

是啊。

Yeah.

房间里有人琢磨着，怎么让某件事火起来？我们刚拐来20个大学生，把他们关在屋里，逼他们告诉我们什么内容会爆。其实不难，只要找个稍微有趣、人人都能参与的话题。谁还没点丢脸的经历呢。

And there's people in rooms being like, how do we make something go? And we got, like we we just stole 20 kids from a college, and we we put them in a room, and we forced them to tell us what was viral. It's like, it's not that hard. You have a lightly funny thing that anybody can participate in. Everybody has been humiliated.

每个人手机里至少存着一个惨痛或悲伤的视频。你可以搞个'悲剧配搞笑音效'，保准成爆款冠军。

Everybody has at least one video on their phone of an absolutely either traumatic or sad thing. You can be like, trauma with funny audio, viral champion.

简单。你当乐评人在干嘛呢？

Easy. What are you doing as a music critic?

你本可以大杀四方

You could be crushing up

全国各地的第五十层。

Fiftieth Floors all over the country.

现在声明：谁在五十层给我留办公室的，私信我照单全收？

Can I say now that if anybody has an office for me on the Fiftieth Floor of any building, I'm accepting DMs?

那咱们得聊聊Benson Boone的酥饼梗，这正好处在你说的高精度网络热点交叉区。

We should talk about the Benson Boone crumble cookie then because that actually sits kind of at the intersection of what you're talking about, which is like a highly, highly curated Internet moment.

行，我今天要试做自己的酥饼。或许搞个大众奶油酥饼。

Okay. I'm gonna try my own crumble cookie today. Maybe mass cream crumble cookie.

本森·布恩。他做了一款Crumble饼干。以防你不熟悉Crumble，它是一家疯狂的——

Benson Boone. He did a crumble cookie. And in case you're not familiar with crumble, it's a wild

饼干界的亚历克斯·沃伦？

Alex Warren of cookies?

就是饼干界的亚历克斯·沃伦。它超级受欢迎。

It's Alex Warren of cookies. It's a wildly popular.

那个联名已经在筹备中了。它超级受欢迎。

That collab is in the works already. It's a wildly popular.

这是一家极其受欢迎的烘焙连锁店，卖的饼干所含热量——这不是要羞辱任何吃它的人——一块饼干的热量超过一个人一周所需。他们好像还卖类似小披萨刀的东西来...来烹饪。

It's a wildly popular bakery chain that sells cookies that contain, and this is not to shame anyone for eating, more calories than a human being needs in a week in a single cookie. I believe they actually sell like a little pizza cutter to cook. To cook.

用来把这些饼干切成FDA（或前FDA）认可的相对合理分量，但它们很恶心。

To cut these cookies into, like, relatively reasonable by the FDA or formerly FDA portion sizes, and they're gross.

不，别告诉小罗伯特·肯尼迪这些饼干的事。别告诉他。不行。绝对不行。

No. I don't tell RFK junior about these cookies. Don't tell him. No. No.

听着，你去把它们关掉。

Look. You go shut them down.

我觉得这就像是...

I think this is, like,

他和我就像握手梗图那样达成共识。那些饼干是我的宿敌。我在纽约市到处转悠，想尝尝本森·布恩与Crumble联名的月光冰淇淋饼干。我去过的所有Crumble门店都排长队，既因为普通饼干，也因为全国各地的人把买这款饼干变成了一场‘战壕行动’。

he and I, like, handshake meme aligned. I those cookies are my nemesis. I wandered around New York City trying to try the Benson Boone, crumble collab cookie, which was a moonbeam ice cream cookie. And there were lines out the door at all of the crumbles I went to, both for the cookies in general, but because people around the country had turned going to get this cookie into a trench.

我来是为了

I'm here for the

月光冰淇淋饼干。

moonbeam ice cream cookie.

你走进一个坍塌的地方，然后来个后空翻。

You walk into a crumble, and you backflip.

没错。你可以给她来个假动作完美的后空翻。饼干。让我们看看。那里

Yes. You can backflip her fake perfect. Cookie. Let's see it. There

你做到了。哇哦。

you go. Woah.

坍塌的地方有足够的空间做后空翻吗？

Is there space in a crumble to backflip?

这是个好问题。在新泽西，你去的那家坍塌店，那里有很多

It's a great quote. In in Jersey, the crumble you go to, is there a lot of

平方英尺的空间吗？选择。

square footage? Option.

更小的平方

Less square

英尺？它们相当大。我是说，郊区允许这样的空间。

footage? They're pretty big. I mean, that's what the suburbs allow.