如何在2025年运用亿万级夜生活策略称霸迈阿密游艇产业

大家好，我是JJ Virgin。在我的播客《超越40岁》中，我们摒弃优雅老去的观念，全力追求充满力量的衰老。每周，我都会邀请强大的专家，为你提供关于增肌、提升能量以及在任何年龄都能感觉极佳的深刻见解。生命只有一次。相信我，变得更聪明、更强壮就是超能力，能将寿命转化为力量期。

Hey, JJ Virgin here. On my podcast, Well Beyond 40, we ditch the idea of aging gracefully and go all in on aging powerfully. Every week, I host powerful experts who can give you powerful insights on building muscle, boosting your energy, and feeling amazing no matter what your age. This is your one life. And trust me, being smarter and stronger are superpowers that can turn lifespan into strength span.

无论你在哪里收听播客，都可以订阅《超越40岁》。

Listen to well beyond 40 wherever you get your podcasts.

欢迎来到《升级人生》播客。我是主持人Paul Alex。我从一名警察转型为八位数企业家，帮助像你我这样的普通人每天赚钱。我创建这个播客是为了激励你并助你实现目标。让我们一起赢。

Welcome to the Level Up podcast. I'm your host, Paul Alex. I went from being a cop to an 8 figure entrepreneur that helps average people like you and me make money every single day. I created this podcast to help you get motivated and to crush your goals. Let's win together.

记住，我罩着你。现在就准备好升级吧。嘿，伙计们，欢迎回到《升级》播客。我是Paul Alex。

Remember, I have your six. Get ready to level up right now. Hey, guys. Welcome back to the level podcast. This is Paul Alex.

今天，我请来了一位真正定义“升级”的嘉宾。老兄，你可是什么都干过啊。从拉斯维加斯到迈阿密的夜店生意，现在又搞包机业务。

And today, I have a guest that defines leveling up, guys. Okay? Not only is man, you you did it all, dude. You did you did nightclub from Vegas to Miami. Now you're doing charters.

现在你还做数字咨询，担任多家公司的兼职首席运营官。伙计们，这位是知识宝库Humberto Dominguez。欢迎来到播客，兄弟。

Now you're doing digital consulting. He's doing fractional COO, chief operation, officer operations guys. Man, wealth of knowledge, Humberto Dominguez. Welcome to the podcast, brother.

谢谢，兄弟。

Thank you, man.

感谢你的到来。Humberto兄弟，从头开始讲吧。你是怎么走上创业之路的？是什么让你进入现在的领域？跟我们聊聊你自己。

Thank you for coming in. So Thanks, Humberto, brother, start from the beginning, man. How did you get into entrepreneurship? What made you want to get into the fields that you're in right now? And tell us about yourself, man.

你的背景是什么？

What's your background?

当然。我最初来自委内瑞拉。嗯。2002年2月来到拉斯维加斯。嗯。

Sure. Well, originally, I'm from Venezuela. Mhmm. I came to, Las Vegas in 02/2002. Mhmm.

我出身于军人家庭。抱歉，我出身于军人家庭。初到拉斯维加斯时，我完全不知道自己将面对什么。而拉斯维加斯是个以服务业为主导的行业。

And I came from a military background. Excuse me. I came from a military a military background. I, had no clue what I was getting into when I got to Vegas. And Vegas was such a hospitality driven industry.

所以我很快摸清了拉斯维加斯的门道，思考如何在这里真正出人头地。在毫无人脉的情况下，我进入了人生第一家夜店——当时曼德勒湾酒店的朗姆丛林。

So quickly I got into the the knits and grids of, what happened in Vegas, how I could like really like become someone in Vegas. And without really knowing anyone, I got into, my first nightclub, rum jum rum jungle at the time at the Mandalay Bay.

老兄，我还记得朗姆丛林。

Dude, I remember the rum jungle.

我知道。

I know.

那简直就是...赛前热身的地方。

That's that was, like, the pregame. Like, it

疯狂极了。火舞表演者、康加鼓乐手，氛围超级棒。这为我日后在这个行业的发展奠定了基础。我从传菜员做起，最后晋升到了吧台。

was insane. I mean, like, the fire dancers, the congas playing. It was a really, really cool vibe. And, it set the precedent for where I was headed in that industry. I started up as a boss as a busser and eventually, like, made my way up to the bar.

后来04年的时候...现在我们开了新店，从酒保助理、传菜员到调酒师。05年我们开了镇上新夜店。

Eventually, o four down the road. Now we open up the wind, bar backing, busing, eventually bartending. We open up a town nightclub in o five Dude.

威尼斯人酒店。等等，先暂停一下，你现在可能没意识到，老兄。你说的正是我的时代。你知道我是老派千禧一代。

The Venetian. Let let's let's let's let's slow down this real quick because right now, you don't understand, dude. Like, you're talking my time. You know, you you know I'm old school millennial.

没错。

Right.

你刚才说的2022年到大概2000年代初，老兄，那是拉斯维加斯夜店、电子舞曲、Tiesto的黄金时代。当时的大牌都在那里对吧？说得我都想挥拳了。

So it's just like, you're talking about 2022 to probably, like, early two thousands, dude. It is like the era of nightclubs in Vegas, EDM, TSTO. I mean, you got, like, the hitters right there. Right? You got me fist pumping.

简直太棒了。首先，老兄，是什么让你从委内瑞拉选择了拉斯维加斯？你是被夜店行业还是酒店业吸引来的？拉斯维加斯有什么特别之处让你觉得‘我要去那里’，而不是加州或迈阿密？是什么促使你做出这个决定？

Like, amazing. So number one, what made you pick Vegas coming from Venezuela, dude? Like, were you just like drawn to Vegas because of the nightclub industry or the hospitality industry? Like, what was it about Vegas that you were like, I wanna go there instead of California, instead of Miami? Like, what made you make that decision?

我想这有点运气成分吧。当时我在拉斯维加斯有几个表叔。

It was just a little bit of luck, I guess. I had second uncles in Vegas at the time.

哦，好吧。

Oh, okay.

是啊。还算幸运至少能落脚在那里，想着，嗯，你知道，我可以往那个方向发展。也许家人能帮上忙。不过家人也不总是能帮上忙，但至少让我在那里站稳了脚跟。

Yeah. And was lucky enough to at least land there thinking, well, you know, I mean, like, I branch out that way. Maybe family helps. Yeah. Family doesn't always helps that way, but it worked out at least to to get my foot down there.

然后

And

那2022年的时候你多大？

And in 2022, how old were you?

2002年2月时，我19岁快20了。

In 02/2002, I was 19 going to 20.

好吧，19、20岁，老兄。天啊，你那时候还只是个孩子。

Okay. 19, 20, dude. So so yeah. Oh, man. You're you're Just a kid.

是啊，就是个孩子，老兄。摸索着人生，享受生活。

Yeah. Just a kid, dude. Figuring it out. Enjoying life.

没错。

Yep.

我太喜欢这个了。真的喜欢。所以你你就这样开始了。你开始努力，得到第一份工作，你说是在餐厅当传菜员。那么在拉斯维加斯，真的全靠人脉关系吗？

I love that. I love that. So you you get on there. You start going and, getting your first gig, you said as a busboy. And then is it true in Vegas, it's all about your connections?

百分之百。

A 100%.

真的吗？所以你是靠认识人才得到那份传菜员工作的？

Really? So so you knew somebody to get that job as as a busboy?

不。不。不。我是说，确实百分之百靠关系。如果没有关系，你就得非常努力才能出人头地。

No. No. No. I mean, like, a 100%, like, yeah, it's all about connections. And if you don't them, you really have to work hard to try to get somewhere and be something.

只要愿意付出努力，拉斯维加斯还是会给你很多机会。这里有各种各样的渠道、场所，同时发生着无数事情。总会有职位空缺，总有机会展示你的才能。那是个我没想到会得到的机会，但它确实为我打开了进入这个行业的大门。

Vegas will still give you a lot of opportunity if you're willing to actually put the work. And there are so many, like, so many different outlets, so many different venues, and so many different things happening all at once. There is always gonna be some job to fill and some something to show what you got. So that was an opportunity. I didn't really think I would get, but it was given to me and it worked out fine to at least like start that path into into that that industry.

你在当传菜员多久后遇到了夜店行业里的人？

How long were you a bus group before you got connected with, I guess, someone in the nightclub industry?

从我开始做传菜员起，就在建立这些人脉。我认识了一些后来成为VIP接待的推广人员，结识了后来成为经理的主管，以及最终成为总监的管理者。这是个不断发展的循环。多年后再看，当初那些小传菜员现在都掌管着年收入上亿的拉斯维加斯场所，非常令人印象深刻。

As I started as I started busing, I started making those connections. I started like meeting people. I started meeting promoters that eventually became VIP hosts, started meeting supervisors that eventually became manager managers, managers that became directors and so on and on. And it's a whole cycle that keeps growing. And as you actually come to see it years later, now you have all these people that at some point were just like little busters that now are, running entire venues, printing $100,000,000, year revenue, sets in in Vegas, and it's very impressive.

嗯。所以基本上你的朋友、人脉、家人、同事最终都在夜店行业找到了不同工作。最后是谁对你说'嘿Humberto，我觉得你非常适合帮我们开办这些夜店'的？毕竟你接触过那些大人物。老兄，这太厉害了。

Mhmm. So so basically, your friends, your connections, family members, associates, they ended up just, getting these different jobs in the nightclub industry. And then finally, who who is the one person that was just like, hey, Humberto, I think you would do really well with, like, helping us launch, you know, these these nightclubs, dude. Because, you know, working with, you know, some of the big names that you're you're talking about Yep. Dude, that's massive.

我也尝试过。在加州时我曾是iClip推广员，当时就在想怎么才能认识这些人，懂吗？

Like, I tried doing that. I was an iClip promoter back in in California, and I was thinking like, dude, how can I get in connect with these guys? You know?

当时有位经理，他现在是TAL的副总裁Jacob Wood。他可以说是这个行业里我的第一位贵人。

Well, there was a a this one manager. He nowadays is a a vice president for TAL. Mhmm. Jacob Wood. And, he was probably my my first angel in the industry.

谁是你的导师？

Who's your mentor?

你会称他为你的导师吗？

Would you call him your mentor?

我会说他和印度渊源极深。他非常非常愿意给我机会。那时候我几乎不会说英语，口音很重，当时还在朗姆丛林工作。我其实是为了保住工作而学习，因为要通过这些全是英文的考试。我真的很努力理解，但信息量太大了。

I would say he had a lot a lot to do with India. He was very, very, open to to giving me a chance. At the time, I barely spoke English to begin with, like, horrible accent, and, this is still back at the rum jungle. I'm actually studying to keep the job because I had to like pass all these tests and, they were all in English. I'm like really trying to get it but it's a lot of information.

他离开时安排我去参加考试，我却逃到更衣室想把手册内容全抄到纸上。不是我不懂知识，而是我记不清XYZ该怎么写。结果他走进更衣室发现了我，问：你在干什么？

And, he left the place he set me at to actually take this test and I ran away to a locker room to try to like rewrite everything from the manual into the paper. Not because I didn't know the information but because I actually couldn't quite remember how to write x y z. Right. And he turned into this locker and he saw me there. He's like, what are you doing?

对，他当时就该开除我。我赶紧说：兄弟，不是你想的那样。

Yeah. Like he needed to fire me right then and like I was like, hey, man. It's not what it looks like. Like Yeah. Yeah.

真的非常抱歉。你难道不知道吗？哦，当然知道。

Yeah. Yeah. I'm so sorry. Like, do you not know this? Like, oh, absolutely.

你可以口头考我，我很乐意复述所有内容。他真考了，然后惊讶地说：哇，你没开玩笑。

I mean, you can quiz me verbally. I I I'm happy to tell you all this verbatim. Like and he did. And he was like, wow. I mean, like, actually are not kidding.

你确实掌握了所有知识...好吧，我帮你。他后来真的...

Like, you actually know all all this stuff, but, man, okay. I'll you out. Like, and he actually, like, took the the

花时间培养你。

The time to, like, invest into you.

没错。从那时起我们的关系逐渐加深。后来他去永利时，正是他给了我机会加入他和永利的团队。

Yeah. And from there, I mean, like, that relationship grew. When he went to the Wynn is the one that actually, like, gave me an opportunity to come and work with him and and and the group at the Wynn.

老兄，在永利工作感觉如何？我超爱永利酒店和安可酒店，我觉得它至今仍是拉斯维加斯最顶级的酒店之一。

How was it working for the Wynn, dude? I I love I love, like, the Wynn Hotel, Encore Hotel. I mean, I think it's one of the best, you know, establishments in Vegas still

确实如此。

It is.

2025年就要开业了，老兄。没错，你懂的。

In 2025, dude. Yep. You know? Opening up

永利确实与众不同。他们从一开始就希望在所有员工心中烙下极致品质的标准，从基层厨师到总裁、副总裁乃至所有中层人员，都是顶级要求。开业时我回去看过，高管们会亲自在赌场巡视，捡拾纸屑、摆正椅子、微笑引导客人，那种精致感在当时非常超前。

the Wynn was truly on a whole different level. Like the level of quality they wanted to imprint in all employees from the beginning was superb. Like and it was actually going from the line cook all the way to all the presidents and vice presidents and anyone in between. Top tier. It's top tier and you actually see executives or at least I went back when we opened it.

那是04到05年的事。要知道夜生活行业本身就是个竞争激烈的怪兽。

You would see executives walking through the casino floor picking up little papers and like tightening up chairs and like smiling and guiding people. And it was very like very sophisticated at the time. And what year was this? That's 'four to 'five. Then I mean like nightlife again is a very, competitive monster.

当时的风尚还未形成那种关于如何自我革新或将夜生活融入血脉的远见。对这个行业来说还略显保守。于是同一位导师雅各布·伍德，他获得了另一个机会——从纽约来到威尼斯人酒店开设一家新的夜总会。他找我详谈，并向我展示了这个机遇。

Like the wind at the time did not have that vision yet of how to how to reinvent themselves or how to incorporate nightlife into their their bloodline. It was a little too uptight for the industry. So same mentor, Jacob Wood, he had another opportunity and he goes now to open up a town nightclub coming from New York at the Venetian. And like he talked to me about it. He presented the opportunity.

我接受了。前来与他共事，这可能是那个夜生活时代最明智的决定。

I took it. I came and worked with him and it was probably the best decision in that nightlife era.

好的，那时候你二十出头对吧？大概23、24岁？

Okay, so at this time, you know, you're in your younger 20s. Yeah. You're probably what, like 23, 24?

差不多，

About,

对，22到24岁。你得到与导师合作的机会，在威尼斯人酒店那边开设当时最火爆的TAL夜总会——老兄我记得那时候超级难进场。确实，超级难进。

yeah. Yeah, 22, '24. You get the opportunity to work with your mentor to go ahead and now open one of the biggest nightclubs, TAL nightclub, over there at the Venetian dude, which I remember back in the day was super hard to get into. It was. It's super hard to get into.

就像我在节目开始前跟你说的，老兄，我和我的兄弟们以前经常得给保安塞大概200美元才能进去。因为在拉斯维加斯，如果你不是女生，作为男的压根进不去。规矩就是这样，以前一直如此。对吧？

Like I was telling you before the pod, dude, like, bro, like, me and my boys, we used to go and, like, probably, like, give the bouncers, like, $200 to get into there. Because if you're not a girl in Vegas, you're not getting in as a dude. That's just the way it is. And that's how it used to be. Right?

不过确实很疯狂啊。那你导师让你在开业时具体负责什么？在那家机构的主要职责是？

But but yeah, man. It's it's amazing. So what did what did your mentor have you do when you like launched it? Like, what was your primary responsibilities with that organization?

那时候主要还是前台工作，比如先让你当酒吧助理，再升调酒师。看看后续还能培养你做什么岗位。

I mean, back then, it was still really very front of the house like, hey, like, I'm gonna make you a barback. I'm gonna make you a bartender. Like, see, we'll see where else we can groom you.

所以是打杂性质？就是哪里需要就顶上去，像个全能替补。绝对是啊，你当时肯定是抱着'我什么都愿意干，就想留在这儿'的心态。

So, like ancillary. So, you were like, yeah, like, here, we need help with this, this, this, this, this. So, you were like, you you were like a utility guy. Absolutely. You were like, dude, I'm gonna do everything cause I wanna be here.

当时我特别感激，觉得这人真给了我机会。所以得好好表现，把最好的能力都贡献给公司。真的很棒。

And and I was very grateful at the time. I That's thought this guy was actually giving me the opportunity. So I had a I had a show for him, you know? I had to like like really show like my the best qualities I could I could give the company and. That's awesome.

那段经历非常宝贵。那时候所有大牌明星都抢着来Tao，帕丽斯·希尔顿那会儿也常来。

So I did. And it was a great experience. I mean, like, back then, like, every headliner wanted to be at Tau. Like, all celebrities, like, dying to go into Tau. Do you Paris Hilton at the time.

我正想问你呢。

I was gonna ask you.

卡戴珊家族开始走红那阵子，斯科特·迪西克还在楼下餐厅搞过事，试图把百元大钞塞服务员嘴里什么的。具体记不清了，反正特别逗，就像即兴喜剧现场，但氛围超级火爆。

The Kardashians coming around, Scott Disick actually had a big little video downstairs at the restaurant where he tried to show off a $100 bills on a server's mouth or something. I forgot exactly what happened there, but it was quite fun. It was all like a shed show of of mishaps, but it was great. It was it was very, very vibrant at the time.

在协助运营Tao夜店期间，让你印象最深的艺人是谁？

What would you say is your most memorable artist back when you were helping launch Tao Nightclub?

具体年份记不清了，大概是2006年。那晚的疯狂程度至今难忘，就算后来更大牌的明星来演出都比不上。当时请来了埃里克·莫雷洛。

Man, I can't recall what years what year this was. I want to say 2006. Mhmm. We had one of the wildest nights I remember still to date even if even in comparison to, like, bigger headliners. It was when we had, Eric Morello.

大概是他和我们合作的第二次演出。第一次他来Tau时状态并不完全在线，但第二次，那是我在夜店见过最疯狂的能量爆发，持续了前所未有的长时间。这家伙一直打碟到早上9点，完全是太空俱乐部风格，而那个地方本该凌晨4点就打烊的——人们还在疯狂跳舞。连经理、总监和酒店高管都来了，他们大概气炸了。

Probably, like, second run we had with him. First time first time he came to Tau was not all there was supposed to be there, but second time around, it was the craziest level of energy I've seen in an eye club, like, for the longest, longest, longest time. Like, this guy kept playing till 9AM, very space, club space style, at a place that should have shut down at 4AM and people were still dancing, playing crazy. Like managers, directors were like hotel executives were coming up and everyone was just like They were probably pissed. Yeah.

不，刚开始他们确实生气，但后来感受到现场能量就妥协了。

No at some at first they were and they saw the energy and they were late.

他们心想'就让它继续吧'。

They're like we're gonna let it ride.

管他呢。

Fuck it.

我超爱这种场面。

Like I love that.

那次真的非常非常特别。那时候类似的通宵派对只有Dre's，但这次根本不是刻意策划的after hours——纯粹是现场能量根本停不下来。这是我唯一一次在非音乐节场合见到这种规模的盛况。

It it it was really, really, different. Back then, like, only thing similar after hours you had was Dre's. And, this wasn't attempting to be an after hours. It just so happened that the energy never died. Like, it's like, it's the only time I've seen something like that that was not a festival or something that of that capacity.

没错。记得我当年混夜店的时候——是的兄弟们我承认自己年纪大了——但拉斯维加斯的夜店通常营业到早上6点，不过凌晨4点左右人就散得差不多了。

Yeah. Because I remember back in the day, dude, like, when I my nightclubbing days, and, yes, I used to nightclub guys. I know I'm aging myself. But, no. Yeah, dude.

然后人们就会陆续转场去Drakes。对吧？

Like, the nightclubs in Vegas, they would go till, like, 6AM, but usually they would die around four. Yeah. At 4AM, like And then people will start trickling to Drakes. Absolutely. Right?

不过那很酷，我喜欢。话说你在正式创业前，还在拉斯维加斯夜店行业做过哪些项目？

But that's cool, man. I love that. So from there, what else did you build in the nightclub industry in Vegas before you get you really got into entrepreneurship for yourself?

基本都是前台接待之类的小工作。直到2011年，我才在Chateau和Gallery得到第一个管理岗位。

Well, that's all like front of house, like little stuff. Then eventually, in 2011, I got my first management setting now over at Chateau and Gallery.

我记得巴黎的Chateau。是的，先生。各位，我们不是在讨论法国巴黎。虽然那地方确实不错，我两周前刚回来。我们说的是拉斯维加斯的巴黎。

I remember Chateau at Paris. Yes, sir. We're not talking about Paris, France, guys. Even though it was legit, I just came back two weeks ago. We're talking about Paris in Vegas.

简直疯狂。真的非常非常有趣。氛围和形式都截然不同。

It was nuts. It was really, really a lot of fun. It was a very different vibe and a very different format.

兄弟，你当时肯定嗨到觉得自己永生不死了吧？你当时最爱喝什么酒？

Bro, you were probably living it up where you were like, I'm never gonna die. Like What was your drink of choice?

哦，老兄。就是别人喝啥我喝啥

Oh, man. Like, whatever people

龙舌兰爱好者？

tequila guy?

对，对。我是说，那时候就是大家喝什么我就喝什么。兄弟，我...我还有人替我喝酒呢。

Yeah. Yeah. I mean, like, it was, like back then, it was whatever people were drinking. I had Bro. I I had people drinking for me.

有人替我喝野格。还有人替我喝伏特加。

I had drink people drinking Jagermeister. Had people drinking vodka.

野格。没错没错。我记起那些日子了。

Jagermeister. Yes. Yes. I remember those days.

那时候很艰难。真的很艰难，因为现在我肩负着很多责任。是啊。没人真正提醒过我的是要投入的时间量。没错。我当时即将面临的是...

It was rough. It was rough because I mean like now I had like a lot of responsibility. Yeah. And the one part no one really prepared me for was the amount of hours Yeah. I was gonna now be subjected to like

工作。是啊。

work. Yeah.

是啊。而且这已经没那么有趣了。现在我真的需要亲自上阵，要安排人员排班，要理解场地的运营模式、订单处理、预订系统和市场营销，方方面面都要兼顾，这些才是经营生意的实质。我是说，归根结底，无论是不是夜店，它终究是一门生意，需要同样的经营法则——得有人流量，得有人消费。

Yeah. And it wasn't all that much fun anymore. Now I actually really have to show and I have to like schedule people and I have to like understand the dynamics of the venue and the ordering and the bookings and the marketing and so many like different, so many different fronts that really go to run a business, right? I mean, ultimately nightclub like or not, it's still a business and it requires the same thing. Needs people coming in and people spending money.

理解并掌握如何实现盈利、如何取得成功、如何持续激发人们支持你生意的动力，这些管理之道才是真正需要学习的。随着在行业里不断成长，你会逐渐领悟并收获这些经验。

And understanding and learning and understanding the dynamics of how to actually like how to make that profitable, how to make that like successful, how to actually keep people motivated to actually like want to like like be supportive to your business. It's all like in the dynamics of management that you really like start learning and earning as you actually grow in the industry.

那么，对于现在正在听的听众——可能是大学生，或者和我们同龄，想着'我想试试夜店行业'的人来说，收入的主要驱动力是什么？因为很多人，我记得以前他们总问：'兄弟，你怎么进夜店这行的？'我就说：'全靠人脉啊，我就是个自来熟。'

So what's the I mean obviously me and you know what's the main driver of revenue when it comes to nightclubs but for the people that are listening right now and they're probably like you know a college student or maybe they're our age and they're like, I want to try being in the nightclub. Right? Because a lot of people I remember back in the day, they were like, bro, how'd you get into the nightclub? Was like, I just networked, bro. Like, I was just a friendly guy.

有天我遇到个夜店推广人，直接问他：'哥们，你这活儿怎么干的？'他就说：'得从底层做起啊'。你懂的，典型的逆袭故事对吧？

And one day I went to a nightclub promoter. I was just like, hey, dude, how do you do what you do? He was just like, well, you got to start from the bottom, dude. You know, same thing. The come up story, right?

很多人不明白，人脉就是你的净资产。我今天早上一直在说这话，真的。有时候认识一个关键人物就能带你入行，就像你的导师那样。

And people don't understand. It's just like your network is your net worth. I've been saying this all this morning, dude. Like you're like, it really is. Like, you might know one person who's gonna get you in just like your mentor.

嗯哼。

Uh-huh.

对吧？伍兹先生跳槽到TAO集团时就带上了你。管理层变动时通常都这样。所以想去拉斯维加斯发展？你们得有人脉网。

Right? Mister Woods. And when he moved to the other group, the the the TAO group, he brought you with him, dude. And that's usually what happens when people change in management. So, you know, if you're trying to go to Vegas, you guys got a network.

说到底就是这么回事，明白吗？

That's just all it comes down to, you know?

同理，你看那些豪客和交际达人，身边总跟着一群人。有人觉得是跟班，有人是真朋友，谁知道呢？但那时候在俱乐部里玩得最嗨的确实是他们。

And same goes with like, I mean, like the people you know, like if it's about party and like, you see so many high rollers and so many people like really well connected and then you see like their group with them. And that group like with them, I mean like some might see them as groupies, some actually will be true friends, who knows? But like they're really the ones actually enjoying like the most out of a club at that point like.

没错，绝对是这样，兄弟。

Yeah. No, absolutely, man.

是啊。

Yeah.

那么，对于那些现在想进入拉斯维加斯夜店圈的人，你会给他们什么建议？比如，如果要向一个新手解释，该怎么开始？我知道你是什么时候离开拉斯维加斯的——

So, what what would you tell somebody who right now, okay, if they were trying to go into, I guess, the Vegas nightclub scene, how would they get started? Like, if you were to go ahead and break down to a beginner. And I know when when did you end up leaving Vegas to

来迈阿密的？我是2017年来迈阿密的。

come to Miami? I came to Miami in 2017.

好的。所以已经有一段时间了，你可能还保持着一些人脉。你大概还认识不少人。是的。但如果现在有个新手正在看或听这个，他们可能会问，老兄，我怎样才能做到像温贝托那样？

Okay. So so it's been some time, and and you probably still have the connections. You probably still don't know a lot of people. Yep. But if you were to go ahead and and tell a beginner right now is watching listening to this, and they were like, dude, how can I do what Humberto did?

比如，我我真的很想合作。我真的很想在那里开一家夜店，或者当个推广人，你知道吗？他们该怎么入门？

Like, I I would love to work with. I would love to go ahead and and and open a nightclub over there or maybe be a promoter, you know? How how would they get in?

建立你的人脉。真的，关键在于努力建立人脉，要善于交际，多和人交谈，微笑，握手，参加活动，实际去参与。自我介绍时要有目的和使命。我是说，如果那是你的愿望。我的意思是，我要做这个，这就是我要做的。

Build build your network. Like, really, it comes about trying to build your network, be sociable, like talk to people, like smile, like shake hands, like come, come to events, like So actually attend. Introduce yourself, like introduce yourself with an with the intention and the the the mission. I mean, like if that's the that's the desire, yeah. I mean, like, I'm gonna this is what I wanna do.

这就是我要怎么做。要有计划，不是随便去喝醉然后说，嘿，我试试，嗯，也许明天再试对吧？

This is how I'm gonna do it. Like, have a plan, not just randomly go get drunk and like, hey, like, I try, like yeah I guess I'll try tomorrow again right?

对。实际上要有去社交的意图。

Yeah. Like actually have the intention to go and network.

当然，我的意思是，这取决于你想做什么。如果你只是想在这个行业工作并享受乐趣，各种团体确实有很多有趣的试镜活动可以参加。这些活动非常热闹，有成千上万的人参加。正义团体可能只有几百人或更少。但在这些场合建立的团体和社区非常特别。

Of course I mean like that's like depending of what you want to do I mean if you just want to be like work in the industry and have fun in the industry like all groups really have all types of fun auditions that people can go to. They're very overwhelming. There are thousands of people deep. Justice is like a few 100 or less. But the groups, the the community you build in in those settings is very very special.

有点像你和这些人建立了联系。有时候，就像任何行业一样，中间可能会有很多猫腻，比如谁喜欢谁或者某些事情怎么发展。嗯。这有点像高中生活。

It's a bit like you create bonds with these people. Sometimes, I mean, like there's as with any business, there might be a lot of cat in ASA in between like who likes who or how certain things flow. Mhmm. As it becomes a little bit of a a high school all in.

和其他地方一样。任何工作环境都是如此。

Like anywhere else. Any work environment. It's the same.

是的。整体而言，这是个非常特别的社群，它能让你结识很多人，并为日后打开许多机会之门。

Yeah. As a as a whole. It's a very very special community and like it really connects you with a lot of people and opens up a lot of like later on opportunities.

我喜欢这个说法，真的很棒。老兄，这很好，我就是这样进入夜店行业的。就像我说的，最初我有朋友在这个圈子里，我去参加活动，那时候不怎么喝酒，但最终我还是入行了，学会了运营管理之类的，那段时光很不错。那么，Humberto，从拉斯维加斯的夜店场景开始，你后来是如何过渡到迈阿密的？主要是什么原因促使你搬去迈阿密？

I love that dude, I love that. No and that's good man, I mean that's how I got into the nightclub scene. Like I said, I had friends in it initially, I went to the events, Wasn't really a big time drinker back then, but, you know, at the end of the day, I was able to get in and I was able to learn operations and all that and it was good times. So, Humberto, from the nightclub scene, okay, what was the transition that you did from the nightclub scene in Vegas and what was your primary reason to move to Miami?

当然。在拉斯维加斯，随着时间推移，我有机会在这个行业里不断成长。我回到了Town Eye俱乐部，这次是作为经理。后来，我加入了Hakasan集团，进入管理层，担任更偏向总监的职位，负责监督更多场所，为公司做更多事情。这是我第一次尝试构建更复杂的系统。

Sure. So in Vegas over time I had the opportunity to keep growing in the industry. I got to go back to town eye club. Now, as a manager, eventually, I joined Hakason Group and got to go to the back end of the house into a more director based role within Hakasan Group, now overseeing a lot more venues and doing a lot more things for the company. And that was my first take at actually building like more intricate systems.

我的专长一直更偏向编程和构建财务分析模型，把数据转化为实际行动。我开始为Hakasan集团做这些，逐渐形成了自己的专长。这为我在迈阿密带来了一个更高阶的职位机会，担任总监。于是我抓住了这个机会。SBE的夜生活总裁给了我一个机会，邀请我加入他们，负责Delano和SLS。

Like my main forte has always been a little more into programming and like building like certain certain sets of financial analytics and things I can actually put data into action. So I started doing that for Hakasan Group and it became a bit of a niche for me. And that opened up an opportunity here in Miami into higher role now more as director. So I took that opportunity. I had a president of nightlife for SBE that offer up an opportunity to come and and join them with Delano and SLS.

嗯。

Mhmm.

那是个非常棒的机会。我飞到迈阿密，这个计划听起来很合理。他们说，嘿，你会说西班牙语，你是委内瑞拉人，迈阿密有庞大的委内瑞拉社群，你会做得很好。理论上这听起来完美无缺。但刚到这里时，我确实经历了一些文化冲击。

And that was a very very nice opportunity. I flew to Miami, the concept made sense. Mean like hey like you speak Spanish, you're Venezuelan, there is such a tribe in Venezuelan community in Miami, you're gonna do great. On paper it sounded fantastic. When I came here, at first it was a bit of a cultural shock.

从拉斯维加斯过来后——我在那里生活了太久，主要的拉丁裔社群是墨西哥人——我可能更习惯吃玉米卷饼而不是玉米饼了。

When I came from Vegas, I spent so much time in Vegas, my main Hispanic community was the Mexican community. I was probably a little more used now to eat tacos than eat arepas.

我正想说这个，兄弟。你说得对。毕竟拉斯维加斯离加利福尼亚只有几小时路程。

I was about to say that, brother. You were right. I mean, you got Vegas, which is a few hours away from California.

完全正确。

Absolutely.

所以你认识很多墨西哥人。我是说，我有一半墨西哥血统，一半秘鲁血统。

So you got a lot of Mexican people. I mean, half I'm half Mexican, half Peruvian.

好吧。

Okay.

我原本来自加利福尼亚。兄弟，那里的墨西哥美食真是无可挑剔，百分百的。你知道吗？但这里的风味就大不相同了。

So and I'm originally from California. So I mean, you cannot beat the Mexican food over there, bro. A 100%. You know? And and it's a lot different over here.

人们特别爱吃秘鲁菜。

People love to eat Peruvian food.

是啊。

Yeah.

对吧？而且这里还有无数其他美食可选。所以我敢肯定这文化冲击不小。确实如此。那么迈阿密和拉斯维加斯在夜店文化方面最大的区别是什么？或者说，迈阿密的夜店场景和拉斯维加斯相比如何？

You know? And then there's so many other things that you can eat down here. So I'm pretty sure it was a big culture shock. It is. So so what was so was that the biggest difference between Miami and Vegas, as far as the nightclub scene, or, like, how's the nightclub scene compare here in Miami compared to Vegas?

在拉斯维加斯，整个格局非常宏大，走到哪里都是顶级配置，各家夜店之间竞争起来却显得很随意。实际上我们说的是那些价值百万美元的演出设备，像Cascade、Tiesto这样的DJ使用的设备——

Well, Vegas, you have like such a big format, like all A lister settings everywhere you go, like, and they compete with each other in such a casual way. And you're actually talking about people making million dollar sets, like the sets play for, like Cascade, Tiesto

你是在说DJ打碟的事。

And you're talking about DJing.

对，DJ打碟。你能亲眼目睹这些顶级配置，那些DJ们能拿到数百万的酬劳。几百万啊，可能是五十万或一百万，谁知道呢？我是说合同金额。但都只是两三个小时的演出，而这些演出会整合成全年合约，这些DJ就来表演两三个小时。每次演出他们都能赚到——这难道不疯狂吗？

Yeah, DJing. You're actually like seeing like all these big, big formats where like these guys are being paid Millions. Millions, like half a million, a million, like who knows? I mean like contracts but are all for like a two, three hour set, like and you actually have those compounded into a full year, year contract agreement where these guys will come and play for two, three hours. And each time they play, they're actually making Isn't that crazy?

简直不可思议。

It's insane.

这难道不让你震惊吗？听着或正在看这个的任何人，Humberto的反应大概是‘不可能’，因为人们甚至无法想象，这些DJ，我是说，他们很有名对吧？比如Cascade、Tiesto、Vici，还有Afro Jack、Steve Yockey，所有这些伟大的，你知道的，当年的EDM DJ们。他们现在依然活跃。

Doesn't that blow your mind? Like, anybody that's listening to this or watching this right now, Humberto's like, there's like no way because people can't even think, like, that these DJs, these I mean, they're they're famous. Right? Like, Cascade, Tiesto, Vici, I mean, Afro Jack, Steve Yockey, like, all these great, you know, EDM DJs back in the day. And they still are.

他们依然是顶尖DJ，但那确实是他们的黄金时代。对吧？他们乘私人飞机抵达，降落在该死的拉斯维加斯，坐上豪华轿车，被送到酒店，然后凌晨1、2点才出现——我记得我当时常泡夜店，会想‘他们本该午夜到的’，结果总要拖到1点。

They're still great DJs, but, like, that was their prime. Right? They'd fly in on a jet, land in in in freaking Vegas, get in a limo, get dropped off at the hotel, then at, like, one, 2AM, because I remember I I was a club goer, I'd be like, hey. They're supposed to be here at midnight. They don't get there till one.

等他们终于现身，整个场子瞬间炸裂，疯狂持续三四小时。太厉害了。

And then they show up, and the whole house just goes crazy. Goes insane for the next three or four hours. Great job.

就像音乐节，不过是每晚都有的那种。

Just like a festival, but nightly.

对，每晚如此。

Yeah, nightly.

这需要耗费巨大精力。在我看来，真正保持大型夜店模式的只有Liv。嗯。

And it takes a lot of energy. It takes a lot of work. Here's a little more consolidated. I mean, like, only, like, true, like, big nightclub format here, in my opinion, is Liv. Mhmm.

Fountain Blue整体上试图复制拉斯维加斯模式，这很酷。2019年我也在那里开业过。但真正的大玩家还得数Liv，当然还有11——11完全自成一派。

Fountain Blue as a whole, like, they try to run a somewhat Vegas format, which is cool. It's very nice. We have also there that I also open down the road here back in 2019. But the the big big guns I think like really come down to to live and well of course 11. 11 really build like a whole structure of their own.

没错，他们做到了。带着拉斯维加斯的思维，或者说至少融入了些拉斯维加斯元素，创造了独一无二的奇迹。

Yeah, they did. And a lot of it with the the Vegas mindset and like or at least like a bit a little bit of Vegas infusion to it And they made something phenomenal, something that doesn't really exist anywhere else.

我觉得11的概念非常独特，它是混合体——如果你们不知道，11其实是迈阿密规模较大的夜店之一。2017年我第一次来迈阿密旅游时就去过11，还有Olive、Club Space这些至今仍受二三十岁人群追捧的著名夜店。几个月前我妹妹夫妇来玩，他们早上9点跑去Club Space，我惊了‘早上9点？’她说‘我们6点起床就为赶9点的场’——简直疯了！前一晚的人还没散场呢，他们居然在发橙汁！

I think Eleven's concept is very unique because it's a it's a mixture of, and if you guys don't know what Eleven is, Eleven is actually one of the of the bigger nightclubs here in, in Miami and, even, man, even in 2017 when I first came to Miami to actually just check it out as a tourist, I checked out Eleven, I checked out Olive, I checked out, what Club Space, all these famous famous nightclubs that people still go when you know they're in their 20s 30s. I even had my younger sister she she came to visit me here like a couple months ago and they went her and her husband they went to Club Space at nine a. M. In the morning And I'm like, 9AM in the morning? And she's like, yeah.

我们早上六点起床就为九点赶到那儿。我说你们疯了吧。结果发现前一晚的人还没走呢兄弟！他们居然在发橙汁，我当时的反应就是：这也太疯狂了。

We're waking up at six to get there at nine. I'm like, are insane. And there were still people going from the night before, bro. They were giving out orange juice. I was just like, this is insane.

对吧？太疯狂了。

Right? It's crazy.

是啊。不过话说回来...等等，刚才的问题是什么来着？

Yeah. But anyways. Anyways, I came to what was the question again?

对，问题是关于迈阿密和拉斯维加斯的最大区别。你说在拉斯维加斯，主要是演出规模。基本上就是更大，更宏大。

Yeah. So the question was, so Miami, Vegas, biggest differences. You said in in in Vegas, it's the sets. It's basically it's bigger. It's bigger.

我是说，方方面面都是。推广活动啊，那些...

It's I mean, like, it's everything. The promotions, the the

更富丽堂皇。

It's more grand.

那种体验你在其他地方根本找不到。我去过很多城市，每个地方都有特色，但拉斯维加斯那种恢弘气派是独一无二的。没有哪个城市能每周都有成千上万人填满所有夜店。

It's like it's like nothing you find anywhere else. I have traveled to many different cities and I mean like I've found in every city something special but specific to Vegas. Like that grand element like is unique to Vegas. You can't match it anywhere else. You don't have thousands of people on weekly basis to fill up like all these different clubs.

简直无与伦比。说到我参与过的场馆，凯撒宫的Omnia夜店刚开业时的场景立刻浮现在我脑海。

Like it's nothing. Yeah. And I mean, I'm Vegas. Mean, like thinking of like venues I was involved with. I'll think of Omnia at Caesar's Palace when we first opened it.

那是个有100张桌子的场馆，每晚能创造数百万美元收入。哇，这太疯狂了，真的很多。

It's a venue with 100 tables. A venue with 100 tables, printing a couple million dollars a night. Like, wow. I mean, like that's Insane. That's it's a lot.

你在Omnia或其他夜店经历过最火爆的夜晚是怎样的？最高单晚营收是多少？

What is the biggest night you have seen in your experience while at Omni or any of these other clubs? Like, what is the most they've made in revenue?

应该是Omnia的跨年夜。我在那里经历的两个新年夜，营收都在203万美元左右。那些夜晚真的太疯狂了，完全是另一个级别的存在，有些特别的夜晚令人难忘。

I wanna say possibly New Year's at Omni. The the the two New Year's I spent at Omnia were both like around $2.03 mil. And they were insane. They were really, really like something else. There were some special nights.

我们在Cosmopolitan酒店有个豪华帐篷。嗯哼。那时候我们会接待一些非常非常特别的富豪客人，他们会经常光顾，比如Jolo。

We had a marquee Mhmm. At the Cosmopolitan that we had a very, very special wealthy guests that would come back in the day, Jolo.

嗯哼。

Mhmm.

不知道你听说过Jolo没有，马来西亚人。没错。他挥金如土的程度简直疯狂。真的疯狂。我是说，那时候有传言说Jolo会和莱昂纳多·迪卡普里奥同行，或者和卡戴珊家族一起出游之类的。

I don't know if you ever heard of Jolo, Malaysian. Yep. And the amount of money he would drop was Insane. Insane. Like, I mean, like, this is, the times, like, it it was mentioned Jolo would be traveling with DiCaprio or would be traveling with the Kardashians and all that.

而且现在回想起来，当时整个香槟冰柜里备着价值数百万美元的香槟随时准备开瓶。那真是个截然不同的时代。

And, like, now, like, you have the entire champagne cooler, like, millions of dollars worth of champagne ready to actually, like, go out. Like, it it was quite a different time.

不，我能想象那种场景，老兄。我是说，我能感受到夜店行业的变迁，还有迈阿密作为城市的发展。是的。

No. I I can imagine, man. I mean, I I I feel with the nightclub industry, but then also how Miami is growing Yes. As a city.

这正是这里逐渐发生的改变。迈阿密真正开始形成自己独特的风格和氛围，与拉斯维加斯截然不同，拼图上有了自己的一块。对。比如九十年代初到两千年初，迈阿密海滩涌现了大量精品酒店的概念，伊恩·施拉格打造了所有这些精品酒店理念并在迈阿密海滩复制。

And that's that's something that's been, like, progressively changing here now. Like, it's really, like, Miami started to set its own tone, its own vibe that stands away from Vegas, like, and makes its own piece of the puzzle. Yeah. Like Miami, of course, I mean like early nineties, early to late nineties, early two thousands, you had like a lot of like the push of the boutique hotels. Ian Schrager building all these boutique hotel concepts and then replicating all of these concepts in Miami Beach.

那对迈阿密海滩来说是非常特别的时期。后来拉斯维加斯的欧式瓶装服务让这种热潮有所降温，变得更多是大理石元素。现在又开始回归精品体验。还有什么新鲜玩法？

That was a very, very special time to Miami Beach. And then the European bottle service in Vegas kind of like toned that down. It became more like that granite element. Now it's going back more again to that boutique experience. Like what else is out there?

不仅仅是请个DJ，我们还能在夜生活元素里发掘什么新花样，对吧？

Like not just a DJ, but what else can we actually like can we find out of the like going out element, right?

没错，绝对是这样，老兄。所以你来到迈阿密后深深扎根夜店圈。从迈阿密过渡到自己创业，再发展到现在的规模，这个转折点是什么时候？疫情。

Yeah. No, absolutely, man. So you came into Miami and, you're in the nightclub scene heavily here. When was the transition after you came from Miami to doing your own thing, to actually expanding to what you're doing now? COVID.

疫情。所以是2019、2020年？2019年，

COVID. So 2019, 2020? 2019,

2020年。2019年时，我曾萌生过尝试单干、做独立咨询的念头。但说实话，当你还做着朝九晚五的工作时——姑且称之为朝九晚五吧——你根本没有那么多可自由支配的时间。或许有点零碎时间，但那真的是空闲吗？毕竟你还有家庭，还有各种琐事要处理。这该怎么平衡呢？

2020. In 2019, I had a little itch to try to see how it could go about me doing my own thing, my own consulting. Unfortunately, I mean, when you're working, like a nine to five, to call it nine to five, you don't really have all this much disposable time. You have maybe a little bit of disposable time, but is it really because you still have a family, you still have like things happening. So how do you balance that?

疫情爆发后，所谓的朝九晚五也不复存在了，因为迈阿密整个酒店业都停摆了。没错。全世界都停摆了。那时候迈阿密唯一蓬勃发展的只有游艇业。

When COVID happened, that nine to five eventually wasn't there anymore because there were like the entire hospitality industry in Miami shut down. Yeah. Like And the world. The world shut down. The only thing really thriving in Miami at the time was the boat industry.

这倒有意思。游艇业。好吧。明白了。

So that's that's interesting. The boat industry. Okay. Okay. Alright.

我懂你的思路了。

I see where you're going.

对。就是游艇业。

Yeah. The boat industry.

所以2019到2020年，一切停摆。你当时肯定想：天啊，我在夜店行业工作，这下怎么办？那你是怎么转行做游艇的？

So so 2019, 2020, everything shuts down. You're like, holy I'm in the nightclub industry. What am I gonna do? So then how do you get into boating, dude?

疫情来了，所有人都手足无措。真的。整个世界停摆，房租怎么付？ groceries怎么买？

Well, COVID happens. No one knows what to do. Like, literally. Like, hey, by the way, like, the world shut down. Like, how how do we how do we pay for rent or pay groceries?

我们得想办法。观察迈阿密还在运转的行业，发现游艇业确实在运作。于是我把201年就有的咨询构想付诸实践，草拟了计划——虽不完善但有了雏形，再逐步优化。毕竟经营场所这么多年，底层逻辑万变不离其宗，只是换了个行业而已。

We have to like figure something out like looking into what was still working in Miami, boats were actually working in Miami. So I decided to bring the consulting idea I already had like somewhat founded in 2019 into action. And I form a plan, not the best one yet, but like some sort of plan and like then polish it. I mean, like, running venues for this long, like, it was the the the same the same recipe no matter what. Like, it was just a different industry now, right?

我就在思考：该怎么解决问题？其实是在寻找需要解决的问题。在这个过程中发现，这感觉挺自然的，并不是在凭空创造。

Like, so or so I'm thinking. So how am I gonna like fix the problem? I'm actually looking for a problem I need to fix. And in doing so, okay, like this actually feels natural. Like it's not I'm not reinventing the wheel here.

我决定直接实践。真的豁出去开始重建人脉，联系各方人士——就像多年前在完全不同行业、完全不同城市做的那样。努力建立足够多的关系，让自己有机会向潜在客户推销。后来真遇到了位经营游艇俱乐部多年的绅士，当然这期间也经历了不少试错。

I'm just gonna apply it. And I actually like went out and I took a leap of faith and I actually started trying to like again build a network and contact people like just as many many moons back in a whole different industry, a whole different city. And started trying to make connections enough to place me or position me in front of someone that could have some interest in what I had to actually pitch. And so it happened. I mean, like, there was, like, in in trial and error, I got to meet this one gentleman running a boat club for many, many years.

嗯。这家船艇俱乐部自八十年代起就在迈阿密了。后来生意有点萧条。他还有其他资产、其他业务和其他事情，只是没有合适的工具组合来重振他的生意。而且

Mhmm. This boat club had been in Miami since the eighties. And it had died down a little bit. He had other assets and other businesses and other things and he just didn't have the right tool set to to make his business something again. And

他没有合适的运营人员。

He didn't have the like the right operators.

没错。是的。而且我觉得问题并不那么严重，只是没有得到妥善处理。实际上，如果实施正确的解决方案和工具，你完全可以轻松地...

Correct. Yeah. And I I felt like the problem wasn't all that significant. It just wasn't being properly handled. And I actually, if implementing the right solutions, the right tools, you could actually, you could easily like

那么当时，罗伯托，你认为问题出在他的营销上？还是运营执行？或是销售？你看到哪些可以修复的环节？

So at that time, Roberto, do you think it was his marketing? Do you think it was his fulfillment? Do you think it was his sales? What was going wrong that you saw that you could fix?

这是所有环节的综合问题。包括营销、物流、战略、运营、缺乏标准操作流程、整体上缺乏系统化建设。从开具发票到人员招聘，所有环节都是如此。经营企业，无论大小，背后的逻辑是相通的——你总需要某种方式来获取潜在客户。

Well, was a combination of everything. It was a combination of marketing, a combination of logistics, strategy, operations, lack of SOPs, lack of like systems in place in general. I mean, like from invoicing to hiring to anything in between. Like, I mean, like running a business, a small business, a big business, like it still has a lot of the same logic behind it. You still want to achieve likely a way to generate leads, whatever those leads are.

这些潜在客户可能来自数字渠道，可能是线下接触，也可能是需要触发某个特定行动。关键是要明确应该采取什么行动，对吧？而这个案例中整个流程链都断裂了——没有开头，没有结尾，基本上没有漏斗，没有流程。

Like some might be in the form, in a digital form, some might be in person, some might be to take a certain action. Like what's the action that's gonna happen, right? And in this case, the pipeline was all broken. There was no no head, no tails to, like, to to No funnel, basically. No process.

完全空白。哇。好吧，这看起来其实是个容易解决的问题。就像...

Nothing. Wow. So okay. Well, like, this actually seems like a low hanging fruit here. Like, it's like, hey.

我能搞定这个。

I I can fix this. Like

罗伯托，在你深入之前——我超爱你这种拆解问题的方式，老兄。这对观众和听众太有帮助了。对于那些不了解迈阿密船艇俱乐部是做什么的人，你会怎么描述它的功能？

and And then, Roberto, before you get into that because I I I love this how you're breaking it down, dude. It's it's awesome. For the for the viewers and then also the listeners that do not know what a boat club does in Miami, what would you say a boat club does in Miami?

船艇俱乐部作为一种商业模式在70、80年代兴起于多个城市，其核心价值是让人们无需拥有船只就能出海——就像共享游艇的概念。

So boat clubs came as a relevant structure in different cities back, I want to say 70s, 80s, with the promise or premise to to allow people to take a boat out without owning the boat. I mean, like the same place.

就像Turo。对。像Turo，像Uber，像

Like Turo. Yeah. Like Turo, like Uber, like

像Airbnb那样。更简单的形式就是游艇租赁。

like Airbnb. Like the the simpler format would be a boat rental.

嗯。

Mhmm.

没错。但我的意思是，在游艇俱乐部里，实际上你算是那个社区的一员。更专属。它更排外。你几乎能更有保障地使用游艇。

Yep. But I mean like in a boat club, actually are somewhat of a member of that community. Exclusive. It's more exclusive. You have more almost guaranteed accessibility to the boats.

有多种选择。你有不同的选项。实际上有人负责保养和维护游艇。如果你加入的是合适的游艇俱乐部，他们可能会定期更换游艇。所以你总能体验到较新的机会。

Different options. You have different options. You actually have someone that's actually up keeping the boats, that's maintaining the boats. If you're in the right boat club, the boat club likely will be rotating these boats every so often. So you always have like somewhat of a newer opportunity.

而且你不需要真的担心那些繁琐的事情，比如干船坞存储、游艇的上下水、游艇的维护、所有安全设备、游艇的清洁和保养，所有这些实际上是游艇的日常。游艇俱乐部消除了这些麻烦。当然，如果你直接去租游艇，也能达到类似的效果。但你只能租到你能找到的。这可能是更大的区别。

And you don't have to like really really worry about the hassle of fine and slip, like if you actually put dry storage having the boat store up and down, the maintenance elements of the boat, all the safety equipment, the clean the cleaning of the boat, the maintenance of the boat, all that actually like it's it's a daily routine for a boat. The boat club eliminates that. Of course you can actually achieve somewhat of a similar reach if you actually just go ahead and rent a boat. But you rent whatever you can find. That's probably the bigger difference.

过去当然没有现在这样的技术。如今你有这么多工具，这么多应用，只需点击一下按钮，就能轻松租到东西，整个行业也因此发生了巨大变化。但过去你只能通过报纸，或者一些谷歌搜索之类的，也许能找到你想要的，但

And back in the day, of course, you didn't have the technologies you have nowadays. Like nowadays you actually have so many tools, so many apps, many like at the click of a button you can actually like rent something very easy and like that the industry itself like changed drastically with that. But back in the day like you had newspapers, you had like maybe some Google like search or something, maybe you found what you actually wanted, but it

没那么简单。那么，好吧，在你加入第一个游艇俱乐部的情况下，你打算如何协助运营、营销、销售，

wasn't as simple. So how okay, so in the situation where you got your first boat club, okay, and you were going to go ahead and help with the operations, the marketing, the sales,

以及履约。你是怎么扭转业务局面的？2020年的市场非常慷慨。毕竟所有东西都关闭了。

and the fulfillment. How did you end up I guess turning the business around? Well, the 2020 market was a very generous market. Again, with everything shut down.

因为人们都在找事情做。

Because people were like looking for things to do.

是啊。在迈阿密，船恰好成了热门商品。这新闻铺天盖地，所有人都在评头论足。

Yeah. Boats happen to be the hot commodity in Miami. It was in the news everywhere. Everyone was judging.

那会儿就流行这个。没错。乘船出游。

That was the thing to do. Yeah. Go on a boat.

对。当然每个人都在批判迈阿密，说什么'哇，看看这些佛罗里达人'或者'瞧瞧这些堕落分子'，好像所有人都...

Yeah. And everyone, of course, was judging Miami like, oh, wow. Like, look at all these Floridians or like, look at all these like degenerate people like, oh, everyone's

你们这些船上的堕落分子。

You'd degenerates on your boats.

完全正确。不过其实没人在乎。

Absolutely. Yeah. But no one really cared.

是啊。他们玩得开心就好。

Like Yeah. They're having a good time.

说什么保持社交距离。水里又不需要保持距离之类的。当然那时候不管怎样，我们能遵守的每条规定，为了维持甚至提升健康标准什么的，都照做了。但更多是为了给人们创造玩乐的机会，让他们还有点事可做。

Like, social distance. Like, what's social distance? Like, the water didn't require social distance type of thing. I mean, like, of course, like, back then, like, no matter what, like, every regulation that we could follow to like upkeep and actually like bring up like health standards and what have you, it happened. But it was a little more about building an opportunity for people to have fun and still like somewhat have something to do.

嗯。所以我当时做了什么？首先审视现状——财务状况、资产情况、运营架构等等。然后找出整个流程中的漏洞。比如潜在客户对接简直糟透了。

Yeah. So what did I do back then? I mean, like I looked first at what was there, what was there financially, what was there like assets wise, what was there in regards of structures and operations and anything in between. And then from there like, okay, well like let's see what's like, what's broken in this whole pipeline. Like, the lead intake was horrible.

实际上就是人们直接打老板电话。要是他接了还好，没接这单生意就黄了。预订流程简直像写在餐巾纸或信封背面似的。

Like, it was actually just people calling the owner's phone number. If he actually answer, fantastic. If not, like, oh, well, like that sale is lost. Yeah. The the booking process was almost like on a napkin or like behind an envelope.

我当时就震惊了。好吧，这确实是个问题。现在明明有那么多好用的系统。

Like, I'm a woah. Okay. Well, that's a problem. Like Yeah. There are so many cool systems.

比如，为什么我们现在不用所有的系统？哦，以前从不需要。现在我们需要了，实际上可以充分利用它，让它更高效。诸如此类的事情。当然还有营销。

Like, why are we where why are we not using like all the systems? Like oh, never needed to. Now we do and we can actually like really capitalize that and make it a lot more efficient. And things like that. Mean like then of course marketing.

嘿，我们实际上需要营销。我们真的希望人们来。也许以前竞争没那么激烈。现在竞争非常非常大。我们怎么竞争？

Hey, like we actually need marketing. We actually want people to come. Maybe back in the day the competition wasn't that great. Right now it's a big, big competition. How are we gonna compete?

比如，我们怎么在最需要的时候出现在这些人面前？哦，我们去握手和他们交谈。哦，他们以前是这样的。现在可能不是去握手的好时机。对某人来说有帮助。

Like how are we gonna get in front of all these people like when we need it most? Like, oh, we go and shake hands and talk to them. Oh, they were like that. Now, like this might not be the right time to just go and shake hands. Helps to somebody.

因为

Because

疫情。我们不能再那样做了。我们不能去握手了，伙计。

of COVID. We can't do that no more. We can't go shake hands, man.

所以幸运的是，我们有工具可以实际实施并赚钱。哦，但那要花钱。是的，当然要花钱，但它会让我们赚更多钱。这就是一些企业主在营销方面可能有点害怕的心态，对吧？比如，哦，你在告诉我使用这些工具。有些工具要花钱，你在告诉我做广告，这广告也要花钱。

So luckily for us, we have tools that we can actually implement and actually make money. Oh, but but that's going to cost money. Yeah, of course, it's going to cost money but it's going to make us a lot more money and that's like the mindset like some business owners might be a little afraid of when it comes to marketing, right? Like, oh, well, like, like you're telling me to do to use these tools. Some of the tools will cost money and like you're telling me to do advertisement and this advertisement will cost money.

当你真正看大局时，这些真的只是一小部分，而这是你需要的。你需要看大局。

All that's really like just a little fraction when you actually look at the big picture and that's the one thing you need. You need to look at the big picture.

大局是ROAS，广告回报率。你知道，很多人，尤其是很多企业主，现在，我觉得你在做的事情很了不起，原因是你在帮助比如婴儿潮一代，也在帮助那些对现有技术不了解的人利用技术发展业务，伙计，这非常巨大，非常强大，对吧？

The big picture is the ROAS, the return on And ad you know, a lot of people and a lot of business owners especially, you know, nowadays, I think, you know what you're doing is remarkable and the reason why is because you're helping let's say baby boomers you're also helping people that are not knowledgeable with the technology that is out there right now to leverage and grow businesses dude and it's humongous it's powerful right?

非常强大。

Very powerful.

尤其是疫情之后，伙计，它改变了世界。

Especially since COVID man it changed the world.

它改变了世界，那是个绝佳的机会，因为那是我唯一感到安全舒适、能够走出舒适区的时刻。就像在说，嘿，我总得想办法赚钱吧。我该怎么做呢？

And it changed the world and it was a beautiful opportunity because it was the only opportunity where I felt safe and comfortable to like get out of my comfort zone. Like, hey, like, I gotta make money somehow. How am I gonna do that? Like

好吧，详细说说那个转折日——当你意识到‘兄弟，这彻底改变游戏规则了，我得全职干这个，就是现在，必须全力以赴’的那一刻。

So, okay. So break down and break down the day where you were like, bro, this is a game changer. Like, I gotta do this full time. Like, it's happening. Like, I gotta go all in.

当然。2020年是个持续摸索的阶段，当时我妻子也在。嗯，她带着两个孩子，而迈阿密的生活成本可不低。

Of course. So 2020, it was a work in progress. I also had my wife. Mhmm. And she has two kids and Miami is not cheap.

确实不便宜，开销很大。

It's not. It's expensive.

我当时只是在试水这个想法，但依然没有收入。

And I'm just giving this idea a test run but I'm still not making money.

你坚持了多久？是两三个月没赚到钱，还是只熬了一个月就有起色了？

And how long were you in it? Where like were you in it like two, three months and you weren't making money or were you in it for like a month before making money?

大概六个月过去了，我还是没赚到足够的钱。

I wanna say like six months went by and I wasn't still making enough money.

老兄，很多人到这份上就会说‘算了，放弃吧，我还是去找个朝九晚五的工作’。

Dude, a lot of people would be like, man, I'm giving up on this. I'm gonna go get a nine to five.

压力确实很大，毕竟现在有了家庭。我得考虑自己现在算负责任还是不负责任？没错，全看你自己。如果不行动会怎样？但我相信自己的体系，相信我的方法，相信这个过程。

And it is a lot of pressure because, again, like, have a family now. Like like, how responsible or irresponsible am I now? Exactly. It's on you. If I don't take action, what like, but I trusted my system, I trusted my approach, I trusted the process.

说实话，这个过程不可能一蹴而就。真希望我有根魔法棒，点一下大家就都发财了。但这需要时间和努力，我不断调整细节——即使有计划，也要随机应变，知道何时需要优化改进。这个项目经过半年左右终于开始真正盈利，收入持续增长。我当时就想：太棒了，这正是我努力的结果。

I mean, like the process is not something that happens overnight, sadly. Like, I wish I actually had a magic wand right like to just tap and like wow okay cool we're all we're all rich but it takes time and it takes takes effort and I put the effort I fine tune things in between like even with a plan that you actually like need to also like act on your feet and actually know like recognize if you actually need to tweak things to improve them. And so I did for this project and the project within six months or so it really started actually turning and making money and money and money and money and grow. And I'm like, okay, well fantastic. This is exactly what I work for.

太棒了。

So great.

你的客户当时有多兴奋？他是不是一脸懵问‘老兄你在搞什么？’我就觉得‘兄弟你这是玩什么骗局呢？’你知道的，人们总怀疑是骗局。

What's your customer like excited? Was he like dude what are you doing? I was like what scam are you pulling bro? Like you know people always are scam.

那时我们的关系变得非常紧密，实际上成了商业伙伴。就像...你懂吗？比如当我的首席运营官，负责运营公司做正确决策。我甚至不想操心决策，你显然很专业。所以尽管放手去做，月底告诉我数据如何就行，一切都很顺利。

Well at that point it became more of a very close relationship where like we actually became partners in the in the business. Like like you know what like be my COO and like just run the business and like make the right decisions and like like I don't I don't even want to think about decisions. You actually obviously like know what you're doing. So you go ahead, take the right decisions. Let me know at the end of the month how the like what what the numbers look like and we're all good.

聪明人啊！看到了吗埃米利奥？他的商业伙伴把运营权委托给温贝托，这就是创业者自我提升为老板后该追求的——

What a smart man. See that? You see that Emilio? That that his his business partner, his business partner delegated operations to Humberto and that's what an entrepreneur when you develop yourself as a business owner, that's what you want to

正是如此。

do. Exactly.

你要学会放权、放权、再放权，对吧？

You wanna delegate, delegate, delegate, right?

我是说，当然最初我承担了所有环节的重担。但正如你所说，现在我有机会进一步授权，实现系统化和自动化。当我全面掌握运作流程后，就能复制成功模式——这正是我当时决定做的。

And I mean like, yeah, of course, at first I took a lot of the burdens of like every piece of the puzzle. But on the same token, just as you're mentioning, now I actually have the opportunity to delegate further down and actually like systemize things and automate things. And now like that I actually had a very like full picture of what needed to happen and how we needed to make it happen, I could take that and actually replicate it. And that's exactly what I decided to do at that point. Like, hey, like, you know what?

这个项目效果惊人，所以我决定直接复制它。

Okay, this worked phenomenal in this one project. So let me actually replicate it again.

那么第一个业务成功的关键是什么？是投放广告？搭建定制转化漏斗？还是专注SEO（新手注意：SEO关乎谷歌排名）？比如当人们搜索‘迈阿密游艇租赁’时，你占据榜首就能带来巨大现金流。

So, what what was it that worked so well, I guess, for that first business? Was it were you running ads to it? Were you what did you build like any custom funnels for it? Did you focus on SEO which has to do with Google guys for any beginners that, you know, is just getting into marketing right now. SEO, you know, ranks your your websites and if you're ranked number one on Google when people are looking at, you know, boat charters in Miami, boom, you pop up and that's brings a lot of cash flow.

你们公司当时具体做对了什么才如此成功？

So like what was it that you were doing that was working so well for your guys' company?

确实，我们优化了营销策略。这是非常必要的调整。我们试图追踪潜在客户的来源渠道，更高效地利用Facebook像素等工具获取额外数据，并精准定义理想广告的呈现方式。

Well, yeah, we we optimized marketing. That was a very, very needed position to make. We try to identify where the leads were coming from. We try to like better utilize Facebook pixels and like anything that could actually give us like additional data. We try to like really really define our hone into what the right advertisement should look like.

在SEO方面，我们将其从传统搜索引擎优化拓展为全域搜索优化，不仅覆盖Google、Instagram和Facebook，还渗透到所有可能触达潜在客户的平台。

And ultimately when it came to the SEO, try to expand it a little more from the traditional search engine optimization to search everywhere optimization and really inject it everywhere. Try to inject it in like not just Google, Instagram, and Facebook, but inject it in anything and everything that could actually like touch a possible lead.

然后

And

成效非常显著——公司从银行账户仅剩2000美元的状态，一年内增长到近50万美元。随着策略持续优化，资金就像滚雪球般增长。此前公司存在决策失误，将所有收入视为纯利润而不进行再投资，

returns, the results were actually very significant because now we actually went from seeing a company that barely had $2,000 in the bank account to having almost half a million dollars within a year. And of course as you actually like fine tune it, it's just money growing and money that's really being made. There were poor decisions being made before where like the company was not reinvesting in itself and just assuming all the revenue was just profits, profits and like

这是最快的破产方式。

Fastest way to go bankrupt.

这曾是资金管道中的严重漏洞。最终我们成功修复了这个漏洞，明确公司资金必须用于战略部署——现在目标不再是50万，

And that was a horrible, horrible leak in the pipeline. Ultimately, we actually were able to fix it. Hey, like, you know what? Like, this is actually company's money and this is how we are going to utilize it. And this is how we're going to make now not half a million.

而是200万，甚至是数倍于此的规模。这套方案运行得非常顺利。

This is how we're going to make 2,000,000. And this is how we're going to make x, y, z, like factor. And it worked out very nice.

太棒了！也就是说你们持续将利润再投资，优化营销和履约等所有环节。那么2020年扭转第一家公司后，到2021年底至2022年期间——

I love that, man. So you kept reinvesting the profits back into the business to optimize your marketing and your fulfillment and absolutely everything else. So okay, so that happened in 2020. You got your first company, you flipped it around after about a year. So now we're going into the end of 2021, 2022.

截止2025年现在，你们共协助过多少家企业？

How many businesses have you helped us for up to 2025 till right now?

同等级别的项目大约有九家。当然这需要长期积累，虽然报酬丰厚，但必须亲力亲为担任企业所需的COO角色，工作强度很大。

So in the same level, I want to say nine. Of course, I mean, it's not something that happens overnight. Of course. And it's a very, very well paid role, but I need to actually be present and I need to actually show myself and actually like be that COO that the company needs. So it's demanding.

工作时间很长，几乎是每天，要定义问题并寻找解决方案。实际上，我现在与众多行业合作，不仅限于酒店业，还远超出这个范围。我与律师事务所、房地产、健康养生以及医疗行业合作。在这些领域中，你看到的一个共同点就是我们一直强调的：这些人都需要能将潜在客户转化为实际收益的线索。

It's long hours, like daily, like defining what the problems are and finding solutions. Like I work nowadays realistically with a multitude of businesses not just in the hospitality but way outside of hospitality. I work with law firms, I work with real estate, I work with wellness, I work with health. And the one thing you see in the same circle is what we've been saying like all along. Like all these people, they need leads that turn into money.

他们确实能从众多公司中识别出这一家公司的价值，明白为什么这家公司能提供他们所需的正确解决方案和答案，帮助他们达成目标。比如健身行业，我会问：这家健身房如何让我比其他地方更有效地减肥？或者健康养生领域：这些人如何让我的肉毒杆菌效果比其他价格便宜一半的机构更好？

And they actually can see the value of this one company out of all the companies that are out there, why this one is gonna actually give them the right solution and and the right the right answer they need to to to get where they want to like be, whatever they want to do, right? Like, if it's fitness, I go, how is this gym going to make me lose weight versus all these other guys or like wellness? I mean, like, how are these guys going to like make my Botox work better than these other guys that actually offer the same thing for half of the price. Like, like

是啊，绝对是这样。尤其是在迈阿密，老兄，那里简直是肉毒杆菌的中心。

Yeah. No. Absolutely. Especially in Miami, dude. I mean, it's Botox central.

不过，Humberto，我有个问题。既然你现在与不同行业、不同CEO合作，尤其是作为这些公司的兼职首席运营官介入其中——我很喜欢这个概念，觉得非常棒。那么你认为，那些成功者普遍具备的共同特质是什么？

But, Humberto, quick question. So you've worked with different industries, different CEOs now, especially being a fractional COO for these companies. Inserting yourself, I love that concept, dude. I think it's a really great concept. So what would you say, okay, is a common trait that you have seen with winners that they have in common?

我认为所有成功案例的共同特质是：愿意学习，愿意做出改变，不自以为通晓一切，也不轻视解决方案。有时候最简单的答案就在眼前，但有些人——比如某些医生——可能会觉得自己层次太高而不屑一顾。

I would say a common trait within everyone that turn into a winning case study, being willing to actually learn, being willing to make changes, to not know it all and not be above the solutions. Sometimes you actually have solutions so simple right in front of your face, sometimes like a doctor will actually feel like so above that level like

他们不愿意

They don't

去处理。他们就是不愿意接受。到了这种地步，无论你提出什么解决方案都无济于事。我见过的最佳成果往往来自于不同层级的摩擦和挑战。最常见的成功要素就是：

want to handle it. They don't want that exactly. At that point like it doesn't matter what solution you present, like you're not going to see a change. The better outcomes I've had have been like from on the different levels of friction and different levels of challenges that I've seen. Like the one of the more standard sets I've seen that actually have been a common winning token have been that.

真正愿意开放心态并实施变革。

I actually like willing to be open and implement changes.

说得好。这其实与核心价值观有关。你的核心价值在于能够适应变化，具备韧性。

I love that. It it has to do with your core values then. Your core your core values of, you know, being able to adapt. Correct. Have resilience.

如果某方法行不通，你就调整。我完全同意，我认识的那些最优秀的人，他们都懂得快速适应。要知道，成功偏爱速度。

If something doesn't work, you adapt. And no, I agree, Some some of the best people that I know, they know how to adapt very fast, you know, success loves speed.

没错。

Yep.

那么兄弟，既然说到这儿，我想问你，心态在你目前日常工作中扮演什么角色？你有固定的准备流程吗？你认为创业者是否必须每周或每天做些事情来调整心态？因为心态决定一切，这档播客的初衷就是升级自我，但很多内容其实是激励和自我提升，帮助人们主动出击，过上自主设计的生活，对吧？所以在你的人生中，有没有什么你觉得‘嘿，这对我的心态特别管用’的方法可以分享给他人？

So let me ask you brother, with that being said, what role does mindset play with what you do right now on your day to day? Do you have like a routine to get yourself prepared? Do you think that, you know, there's something that entrepreneurs must do like on a weekly or daily basis to prepare their mindset because mindset's everything right the premises of this podcast is the level up but a lot of it is motivation self help that to to help people go ahead and go do and live that life by design, right? So what would you say is something that you, you know, in your life that you're like, you know what, this has worked for me for my mindset that can help others.

当然。对我来说，凌晨4:30我会准备好一个舒服的浴缸——开玩笑的。

Of course. So for me, I mean, at 04:30, I have a nice bath ready where I no, I'm joking.

我还以为你要学安迪·艾略特那套呢，兄弟。

I thought you were about to pull like an Andy Elliot, bro.

不不不。其实我会尽量保持某种日常流程。是的，我发现如果不遵循这个流程，我的一天可能会...

No, no, no. For me, I mean, I try to like have somewhat of a routine. Yes. I find if I don't follow that routine, my day can actually go to

你的流程是什么？

What's your routine?

每天健身。尽量安排在早晨，越早越好，这样就能先完成它。如果拖得太晚，我的一天就会变得非常拥挤复杂，最后可能就完不成了。运动真的能让头脑清醒、思维活跃，这是我坚持的第一件事。

Fit a workout a day. Like try to fit it in the morning, try to fit it as early as I can in the morning just to get it out of the way. Like if I don't get it out of the way early enough, my day is likely gonna get like very congested, very complicated and I'm not gonna get to it. And it really like gets my mind clear, gets my mind running. So that's one part I actually like try to do.

我还尝试冥想。以前听很多人谈论冥想时，我从未真正重视过。但随着时间推移，我意识到你的心智、大脑和整体健康，和锻炼身体一样需要训练。每天给自己五分钟正念冥想非常非常重要，它能让你集中精神，实际上能提升思考能力和应对能力。

I also try to do meditation. I heard so many people back in the day talking about meditation and never gave it enough respect or value. And I've learned over time, like your mind, your brain, your well-being, it's just as important to train as it is training like your physique, And I'm like really like giving yourself five minutes of mindfulness is very, very significant. It centers you. It actually like allows you to think better answer better.

消除愤怒，缓解压力。当然不是说每天都是彩虹和蝴蝶——有些日子压力山大。我们在不同行业都会面临各种挑战。

Eliminate anger, eliminate stress. I mean, every day rainbows and butterflies? No. I mean, some days are very stressful. Like we all like in dealing with different industries, we deal with a lot of different challenges.

有些挑战容易克服，有些则像庞然大物。如何攻克？如何真正产生影响？一切都始于我们如何照顾自己，比如睡眠。真的，睡眠太重要了。

Some challenges are easy to conquer and some challenges are just like ginormous. How do we conquer it? How do we actually make a difference? And it all starts with us and how we take care of ourselves, like sleep. Try to actually, like sleep is huge.

说实话从未意识到，比如在酒店和夜生活行业工作时，我完全不明白睡眠的重要性。那时我通常早上七八点才睡觉。还觉得这很正常，心想有什么区别呢？但实际上差别巨大。

Never actually, like perhaps from the hospitality and nightlife industry, I never understood how important it was. As I was going to bed usually at seven, 8AM Yeah. Thinking this was normal. Like, oh, what's the difference? Like, no, it actually makes a difference.

天壤之别。你需要休息，需要真正恢复精力，希望醒来时状态最佳。我现在会确保床品舒适，所有细节都安排妥当。

Huge. You want to rest. You want to actually feel energized. You want to wake up optimized. Like I try to like, I try to ensure like my bed setting is solid, like everything is actually like good.

我有完善的夜间流程，比如护肤。光是去年，我就和妻子一起钻研健康养生，尝试了红光疗法、冰浴等各种方法。我们在家配备了相关设备，效果非常棒。这些能让你焕发活力——不是要玩梗说'像换了个人'那种。

I have a good nighttime routine, like take care of my skin. Like the past year alone, like I've been working a lot with my wife into wellness. And in that, I mean like trying out different things like red light therapy, ice cold bath. We have a set up at home for both and it's actually very, very nice. It reenergizes you as you actually Not go through to like try to compare it to the meme, right?

比如醒来后准备柠檬水之类的流程。

Like, oh, I wake up and I prepare my water and all that.

哦，这是行动派的做法。

Oh, it's a action hall. Yeah.

没错。但某种程度上，这真的会改变你一整天的精神状态。绝对有效。

Yeah. But hey, to some degree, really it makes a difference for the mindset you're gonna carry the rest of the day. Absolutely.

感觉整个人都很好。

You feel good.

由内而外的舒畅。正是如此。

You feel warm good. Exactly.

是啊，太棒了兄弟。好了，最后一个问题。

Yeah. Yep. That's great, man. Alright. And last question I got for you.

在你人生的这个阶段，'自我提升'对你意味着什么？

What does leveling up mean to you right now in this season of your life, brother?

我想对自己说，保持饥饿感。我说饥饿，抱歉。保持饥饿，保持动力，永远想要更进一步。我认为尤其在当前的技术环境下，AI世界正发生许多酷炫变革。如果不想参与其中，不理解实际参与的机会，那将是一个极其巨大的错失良机。

I wanna say to me, staying hunger. I say in hunger, I'm sorry. Staying hungry, staying motivated, always wanting to step it up. I think especially in this current environment, technological environment where like so many cool changes are happening in the AI world. Like not wanting to be involved, not understanding the opportunities to actually be involved is a very, very big missed opportunity.

比如过去一年我决定攻读几个硕士学位。目前我正在攻读人工智能和数字营销的硕士。

I right now like I decided for instance over the past year I've been working on on getting a couple masters. I'm I'm getting right now a masters in artificial intelligence and digital marketing.

聪明人啊。正在读

Smart dude. Getting a

我还正在攻读全球数据硕士。七月份将在加州获得市场营销与组织领导力的博士学位。我努力在各个领域保持相关性和参与度。保持饥饿感需要大量时间投入——虽然现在未必是我最想做的事，比如整天上学之类的。

I'm getting a masters in global data. I'm receiving a doctorate in July on marketing and organizational leadership in California. I try to like say as relevant and involved anywhere I can. And like I try to stay hungry and it takes a lot of time. Like not necessarily what I wanna be doing right now, just be going to school or something.

是的。但并非人人都需要这样做。现在有大量资源和工具，比如谷歌上的便捷工具。有些12岁孩子可能在某些方面比我强十倍，操作起来轻而易举。但重点是，虽然你拥有所有这些信息和唾手可得的机会...

Yeah. And not everyone needs to do that. I mean like you have a lot of resources and tools like easy tools to actually access online on Google. You have 12 year old kids that probably do, like, 10 times what I can do in so many in so many ways, like, so easily. But a point to the story, like, yeah, you do have all that information and all that, like, acts like easy access to to opportunities out there.

如果有人不去把握，那真的很可惜。现在又不是2002年，那时除了百科全书几乎没其他资源。也许用altavista.com还能搜到些东西，直到谷歌出现。这就是我对自我提升的主要观点。

If someone is not taking it, it's really like a shame because like it's not hard to not like it's not 2002 where like you didn't have anything other than encyclopedias or something. Maybe like Facts. If you actually like try to use altavista.com or something, maybe you could find something like eventually Google enter and But yeah, that's I think my main takeaway on that On leveling up? On leveling up.

太棒了兄弟！真心为你高兴。我尊重所有重返校园攻读硕士或博士的人。老兄你必须保持敏锐，因为未来五年AI将迎来爆发式发展。绝对的。

I love that, brother. Good for you, dude. Like, I I respect anybody that goes back to school, gets their master's or their doctorates. And dudes, you've got to stay up to type because the next five years for AI is going be huge. Absolutely.

这将是革命性的。所以继续加油！现在请告诉观众朋友们，Humberto，对着镜头告诉大家在哪里能找到你。留下你的IG账号和公司网站，让有意向的人可以联系你合作。

It's going to be huge. So good for you, dude. All right. So for the audience right now that's watching, Humberto, tell them right now in the camera where they can find you. Drop your IG handle, your company's website so they could come ahead and actually do business with you if they wanna do business with you.

如果各位像我现在这样充满动力，想在迈阿密开创自己的游艇租赁事业——他就是最佳榜样。这老兄在疫情期间成功起步并做大做强。你们得向他取经，我们还得聊聊夜店行业，那可是我的挚爱行业，太精彩了。

And if you guys feel motivated like I do, you guys wanna go ahead and start your own charter, a yacht charter, man, in in Miami, I mean, this is the guy. This is the guy. He was able to do it during COVID and was able to blow it up. So you gotta go pick his brain, man, and we gotta talk more about the nightclub industry, bro, because I love that industry. It's it's awesome.

精彩非凡。从零开始的传奇。所以大家该去哪里找你呢兄弟？

It's awesome. Humble beginnings. So where can people find you, brother?

嗯，我的个人Instagram是HDC Hub。我相当容易联系到。那是个公开的个人主页，虽然我不太常更新，更多时候我活跃在风投领域。

Well, my personal, IG is, HDC Hub. I'm, fairly accessible. There is a public a public profile. I don't have it all that active. I'm usually a little a little more on the VC side.

但那就是我的主要账号。公司账号是Downtown Consultant（Downtown缩写为DWN TWN）。

But that's but I mean, that's my main handle. And the company handle is a a downtown consultant Downtown as a DWN, TWN downtown consultant.

大家记好了。太棒了。你们现在既联系得上Downtown Consulting，也找得到温贝托·多明格斯。伙计们，他曾在价值数十亿美元的夜店行业与Tau Group、The Wind Group等拉斯维加斯巨头合作，如今转战迈阿密自主创业，经营游艇租赁业务并担任兼职首席运营官。

There you guys go. Cool. So you guys have access to downtown consulting. You also have access to Humberto Dominguez. Guys, he was in a multibillion dollar nightclub industry with groups like Tau Group, The Wind Group out in Vegas, now transitioning to Miami over here doing his own business now with Yacht Charters and doing fractional COO work.

各位如果需要咨询业务，他就是你们要找的人。再次提醒，这里是保罗·亚历克斯，《升级人生》播客——当前全美排名第二的商业播客。请大家务必留下评论，把本期内容分享给需要激励的朋友们。好了。

Guys, so if you guys need any consulting, this is the man you guys gotta go to. Once again, guys, this is Paul Alex, the Level Up podcast, the number two business podcast in The United States right now. Guys, make sure to leave us a review. Make sure to share this with a friend that needs some inspiration, guys. Alright.

我们下期节目再见。感谢收听《升级人生》播客。若喜欢本期内容，请分享给家人朋友和所有渴望升级的伙伴。在Spotify、苹果播客等收听平台留下五星好评，这对传播节目非常重要。别忘了访问官网paulalex.com获取更多节目资源和成长指南。

And we'll catch you on the next one. Thanks for listening up to the Level Up podcast. If you enjoyed today's episode, make sure to share with a family, friend, and everyone you know who's ready to Level Up. Leave a five star review on Spotify, Apple Podcasts, and wherever you tune in. It really helps spreading the word, and don't forget to check out official paulalex.com for more episodes and resources to kick start your journey.

让我们共同升级。

Let's level up together.