将氛围编程转化为真金白银（谷歌/Meta广告、HeyGen等）

今天的节目是创业者指南，教你如何通过谷歌广告、Facebook广告、Perplexity、HeyGen、Eleven Labs等渠道获取客户。开发一个应用很容易，你做过，我也做过。但真正难的是如何获得客户。

Today's episode is the bootstrapper's guide to getting customers with Google Ads, with Facebook Ads, with Perplexity, with HeyGen, with Eleven Labs, and more. It is easy to vibe code an app. You've done it. I've done it. But it is so hard to actually get customers.

现在YouTube上并没有真正教你具体操作方法的教程。今天和科迪·施耐德一起，我们将一步步展示如何获取客户、如何投放付费广告。具体是怎样的？绝不藏私，全部干货奉上。如果你坚持看完这期节目，我相信你会成为更优秀的创始人和企业家。

Now there doesn't exist tutorials on YouTube that give the actual sauce with how to do it. And today with Cody Schneider, we just show you how to do it step by step, how to get your customers, how to run paid ads. What does that look like? No gatekeeping, all the sauce. And if you stick to the end of the episode, I think that you're gonna be a better founder, a better entrepreneur.

这类内容别人收费可能高达5.10美元、152.5万美元，而我们完全免费。希望这些能激发你的创意灵感，助你用这些点子建立大事业。欢迎科迪·施耐德做客节目，我们将探讨如何发展你凭感觉开发的初创项目。

And these types of episodes, people, they charge $5.10, $1,525,000 dollars for it. This is absolutely free. I hope this gets your creative juices flowing, and I hope that you build a big business with some of these ideas. Cody Schneider on the pod. We're gonna talk about how to grow your vibe coded startup.

你开发了某个产品，凭感觉做了些东西，但需要客户。却没人讨论这个话题，也没人用简单的方式告诉你如何用核心方法实现。所以我请来了科迪·施耐德。科迪，节目结束时观众能学到什么？

You you build something. You vibe coded something, but you need customers. And no one's talking about this, and no one is explaining to you in a simple way how to actually do it with the alpha. So I brought on Cody Schneider. And, Cody, by the end of the episode, what are people gonna learn?

我会给你一个分步操作手册，包括策略和具体战术，尽可能详细展示每个环节——无论是付费广告还是冷启动私信，所有我正在使用的自动化工具。这样24小时内你就能启动某个营销渠道来推广产品。我教的所有内容都是环环相扣的，它们会形成共生关系，为你打造增长飞轮。

I'm gonna give you a step by step playbook and, like, the strategy and the actual tactics, and I'll try to show as literally as much as I can for, like, each of the things, whether it's paid ads or cold DMs, like all the automation tools I'm using so that in the next twenty four hours, you can have some type of marketing channel live to start promoting this thing. And everything I'm gonna teach you layers together. Right? So, like, it all creates this symbiotic relationship that creates, like, this growth flywheel for you.

太棒了。好的，那我们开始吧。我知道你会分享所有工具、所有经验、所有干货。

Let's go. Alright. Cool. So let's let's get into it. I know and you're gonna give all the tools, all the talk, all the sauce Everything.

我要你向我保证。

I need you to promise me.

我保证，我会展示所有内容。

I promise you. I'll show you everything.

好的，太棒了。那你可以开始分享屏幕，我们正式进入主题。

Okay. Cool. Alright. So you can start sharing your screen and we'll get into it.

太好了。首先我们来聊聊付费广告，特别是当你开发中小企业产品时，比如面向中小企业的B2B SaaS。格雷格，或许我们应该先设定一个要推销的虚拟产品？

Sweet. Okay. Cool. So first off, let's talk through, paid ads and what, like, for most like, especially if you're building an SMB product, like a a b to b SaaS, but you're servicing SMBs. Maybe we should come up with a product that we're trying to sell, Greg.

这其实是我们正在开发的一个项目，我可以直接用它来演示，因为我不介意分享所有细节。本质上这是一个YouTube频道邮箱爬取工具。这正是那种你会想开发的完美产品类型。我把它叫做YouTube频道邮箱提取器，实际上就是这个名字。

This is actually one we're building right now, so I can just use that and I'll share all the details because I don't care. But it's basically a YouTube channel email scraper. And this is a perfect type of product that you'd want to go build. Let me do YouTube channel email extractor. That's actually what it is.

对了，我注意到你在用那个Chrome插件，显示...对就是那个。

By the way, I noticed I noticed you have what is that Chrome extension that you're using that shows the Yeah.

叫Keywords Everywhere。他们应该付我一大笔推广费才对，不知道为什么现在打不开。简单说就是个能改造Google页面的浏览器插件，可以显示搜索总量、平均点击成本和竞争度。我发的那些趋势图都是用这个做的。

It's called Keywords Everywhere. They should they owe me so much money for, like, showing this. I don't know why it doesn't wanna open right now. But basically, it's just a browser extension that modifies Google so that you can see the total volume, the average CPC, the competition. And then also, this is what I use for all those trend graphs that I post.

它能展示这个关键词随时间变化的搜索量曲线。这个例子数据质量不好所以没显示，但用来做快速验证研究很棒。开发任何产品前我都会从这里开始——甚至在动手前先想清楚营销策略和上市路径。

It basically shows you the search volume over time for this graph. So this one, there's not good data, so it doesn't really show anything. But it's a great way to do quick validation research. And for anything that you're building this is actually where I would start. Before I'd even build a product, it's like I would try to figure out the marketing and the go to market motion before I even build anything.

因为如果无法验证人们真的想买，就不该开发。很多初次创业者常犯这个错误——总是先开发产品再考虑营销，应该反过来。先验证购买意愿，确认能开发，再想怎么销售，对吧？

Because if you can't validate that people actually wanna buy this, you shouldn't build it. And I think this is a mistake I see a lot of first time founders or builders create. Always what they do is they build product and they try to figure out marketing, it should be the opposite. It should be like validate people want to buy this thing, see if you can build it, and then figure out how to sell it. Right?

商业的本质就是：有人愿意买的东西+能卖给他们。验证购买意愿最简单的方法就是看关键词数据——真有人搜索这个吗？Reddit上有人讨论这个痛点吗？

At its core, when you look at a business, in its simplest form, it's basically having something that people want to buy and being able to sell it to them. That is a business at its core. And so I think that one of the easiest ways to actually validate that this is something that people want to buy is you have to you can just look at keywords and the keyword volume. Like, are people actually searching for this? Can I find Reddit threads that this is a problem for?

我会搜'YouTube频道邮箱提取器 Reddit'看相关讨论。兄弟，第一条结果就是！SaaS需求区有人求YouTube邮箱爬虫，这剧本都写不了这么完美。

I would do also this, YouTube channel, email extractor, Reddit, and see if there's conversations around this. Literally top result, bro. Fucking request for SaaS, YouTube email scraper. Couldn't make that up. You couldn't make that any better.

对吧？发现这个后我就会想：好，现在我要开发这个产品了，具体该怎么营销？

Right? So anyways, once I found that, I would be like, okay. Cool. Like, now I'm gonna go build a product around this. How would I actually market this?

我先讲Google Ads的设置流程。不确定能展示多少，或许可以新建个账户演示框架思路...这部分我不太确定，就即兴发挥了。

So I'm gonna talk through Google Ads first and the actual, like, setup process. I don't know how much I can show. I mean, I could probably show, I guess we could make up, like, a separate account and, like, show you I'll just show you the the kind of the the structure that I think that we could do. And, actually, I'm not sure on this g, so I'll just kinda play it. I'll play I'll play jazz on it.

接下来我会开始创建广告系列。难点在于不能直接竞标'YouTube'这个关键词，所以得用'频道邮箱提取器'作为广告词。

So anyways, what I would then do is I'd be like, Okay, cool. I'm going start to set up a campaign. The challenge with this is that you couldn't bid on the keyword phrase YouTube. So what you'd have to do is be like channel email extractor, right? And that would be the ad that you actually end up running.

你需要竞标的关键词是‘YouTube频道邮箱提取器’，但本质上你得为这个广告创意再投放一个广告，广告内容只能写‘频道邮箱爬虫’。原因是这类内容容易被标记。不过我们可以直接操作，我现在就去注册个账号。

And the keyword you would bid on is YouTube channel email extractor, but you would have to basically run an ad to the ad that you're the ad creative that's in there, it would have to be, like, to only say channel email scraper. And the reason for that is because, like, they'll flag this. But let's actually just, I can just go and set up an account.

OpenAI联合创始人Sam Altman刚说过这是‘点子人’的时代，他说得没错。我认为当前是创业的绝佳时机。如果你在听这期播客，很可能你也这么想。通过观察趋势可以判断应该开发哪些创业项目，这正是我创建ideabrowser.com的原因。

Sam Altman, the cofounder of OpenAI, just said that it is the era of the idea guy, and he is not wrong. I think that right now is an incredible time to be building a startup. And if you listen to this podcast, chances are you think so too. Now I think that you can look at trends to basically figure out what are the startup ideas you should be building. So that's exactly why I built ideabrowser.com.

每天你的邮箱都会收到一个免费的创业点子，所有点子都基于高质量数据趋势。总有人问我们怎么做到的——我们使用AI代理搜索人们的需求痛点，找出他们迫切需要的产品方向，然后把这些信息精心整理好呈现给你。当然也有付费方案，能提供更多点子、更多AI代理，几乎像是专门为创意服务的ChatGPT。

Every single day, you're gonna get a free startup idea in your inbox and it's all backed by high quality data trends. How we do it, people always ask. We use AI agents to go and search what are people looking for and what are they screaming for in terms of products that you should be building. And then we hand it on a silver platter for you to go check out. We do have a few paid plans that, you know, take it to the next level, give you more ideas, give you more AI agents and more almost like a chat GBT for ideas with it.

你可以免费开始使用ideabrowser.com。如果你正在收听，我强烈推荐试试看。

But you can start for free, ideabrowser.com. And if you're listening to this, I highly recommend it.

好的。现在这是Google Ads账号，我会一步步演示如何设置付费广告策略。首先点击新建广告系列，我通常从点击广告开始。

Okay. Cool. So this is a Google Ads account, and I'm gonna show you step by step how to actually set up the paid ad strategy here. So to begin with, you're gonna go do new campaign. And what I typically do is I start with a click campaign.

选择点击广告是因为我想直接观察用户的真实搜索词。所有关键词研究工具提供的数据都是基于点击流等数据的估算，而我想获取最原始的搜索词。所以这里选择网站流量，选择搜索广告。

And the reason for that is because I'm just trying to see the actual keywords that people are searching. All of these keyword research tools, they're gonna give you what they it's an estimate of what they think that people are searching based on the data that they're aggregating from my call to clickstream data, etcetera. But what I actually wanna figure out is the actual search terms that people are searching from the beginning. So I'm going to do website traffic. I'm going to do search.

另一种是效果最大化广告，稍后我会讲到。目前这类广告效果很好，等下可以详细讨论。现在我们先随便填个网址，比如用YouTube Scraper作为占位符。

Another campaign type is Performance Max. I'll talk about that in a second. We're seeing that actually be really effective right now, so I can talk to that in a moment. But then what I'll do is we'll throw up a website. We'll just say YouTube Scraper, right, as a placeholder.

为了继续演示，我尝试从这个不存在的网址提取信息，当然不会有结果。这里选择网页浏览作为转化事件，之后我会讲解如何为注册行为设置转化事件——支付转化的技术部署和注册是完全相同的。不过现阶段我们专注点击数据。

And then just to get us to, like, move forward, I'm just gonna try to pull information from this, but it doesn't exist, so there won't be anything to do there. So from here, we're just gonna do page view as the events, and then I'm gonna talk through how to actually set up events in the future for the actual signup that you're trying to get to happen. You can set up events for signup or also a payment conversion. It's the same exact, like, technical deployment to do both of those things. But, again, I'm focusing on the on the clicks to begin with.

重申原因：我需要理解用户的实际搜索和点击行为。这是快速获取初始数据的方法。等网站设置好转化事件后，随时可以切换成转化目标。但初期关键是通过数据理解用户如何寻找解决方案，这也是验证产品的好方法。

And the reason for that is, again, I'm just trying to understand the actual things that people are searching and clicking on. It's a fast way for me to get initial data. I can always change back to a conversion once I have the conversion event set up on my website. But in the beginning, what you need to do is basically just get data so you can understand how people are trying to actually find this solution. So this is a great way to actually test a product too.

用Lovable建个着陆页，加个Tally表单，导些Google Ads流量测试。刚和一位开发建站工具的创始人聊过，这就是他的核心策略——竞标关键词看能否获得注册，能行就继续开发。

Throw up a landing page in Lovable, put a tally form on it, send some Google Ads traffic to it. I just talked to a founder who's building an app for it's like a landing page building software. I was like, This is your literal strategy. Just bid on this keyword and see if you can get signups. If you can, then build this thing.

所以在产品构建之前。总之，我要做的是设置点击广告，然后我将目标仅锁定在美国，并且只针对那些实际位于该地区的人群进行更新。你不应该针对那些只是在该地区旅行的人，我发现那样效果往往更差。有时候，细节决定成败。

So before you even build the product. So anyway, so I'm going to do clicks and then what I'm going do is I'm going to target only The United States and then I'm going to update for people that are only present in that location. You don't want to do people that are traveling in that location. I just see worse results with that. Sometimes as well, you can see this is the devil in the details.

它显示了对您所在位置的兴趣。很多人会陷入这样的陷阱：广告在前14天表现非常好，然后突然开始从菲律宾或印度获取大量廉价流量。他们甚至不知道这是怎么发生的，我们根本没有对这些地区出价。很多时候这就是原因所在。

It's shown interest in your location. A lot of people, they will get trapped in you'll see this where the ads do really well for the first fourteen days and then suddenly they start getting all this cheap traffic from The Philippines or India. And they're like, don't even know how that's happening. We're not even bidding on it. This is a lot of the times the reason that that's happening.

所以你要找的是那些实际身处该地点的人，他们的IP地址确实位于那里。我们会选择英语。不需要设置任何政治广告相关的内容。然后从这里开始，我们将实际去设置真正的广告。

So you're trying to have people that are in that location physically. They're actually pinging that IP when they're there. We'll do English. You know, none of we don't have to set up any of the, like, political ad stuff. And then from here, we're gonna actually go and set up the, actual ad.

所以这将作为最终的落地页。但接下来我要做的是开始对那些与我想要销售的产品相关的关键词进行出价。我稍后会详细解释。我刚才所做的——如果我这样设置关键词，技术上来说这是一个广泛匹配关键词。这样它可能会对任何包含'email extractor'的内容出价。

So we'll have that be the final, landing page. But then what I would do is I would go and then start bidding on those keywords that are related to the product that I'm trying to sell. So I'm going to talk through this in a second. But what I just did there so if I do this keyword like this, that's technically a broad match keyword. So it what would happen is it's probably going to go and bid on anything that's email extractor.

无论这个长尾词组中最大的关键词是什么，它基本上都会升级匹配到那个词。我不希望这样，我只希望它对与这个关键词家族相关的词组出价。比如'YouTube channel email extractor'，当我加上引号时，这就是所谓的词组匹配搜索。我通常从词组匹配开始，然后要么通过否定关键词排除某些不想出现的词组，要么使用完全匹配。

Whatever the biggest keyword phrase is that's within this long tail phrase, it's gonna basically level up into that. I don't want that to happen. I want it to only bid on a fan like, the family of keywords that are related to the, like, to that keyword phrase. So YouTube channel email extractor, when I put those quotations around that, that's what I it's called a phrase match search. And I I typically start with phrase match and then I'll go, either do a negative keyword elimination, like if I don't want certain phrases to show up within, the phrase match, or I will do a, I will do an exact match.

不过现在Google上的完全匹配其实并不完全准确。过去确实如此——我可以设置当有人搜索这个特定关键词时就展示我的广告。但现在技术上他们会扩展受众，这完全是胡扯。我讨厌这样，但你必须接受。虽然有些变通方法，但实际上并不奏效。

Exact match isn't actually exact match though on Google anymore. It used to be in the past. I could be like, anytime somebody searches this keyword show my ad, they now technically expand the audience and it's total bullshit. I hate it, but it's something that you have to deal with. And there's ways around it sort of, but they don't actually work.

总之，你必须让落地页包含你真正希望他们转化的语言。然后当你使用完全匹配时，比如说你希望广告只在有人搜索'YouTube channel email extractor'时展示，你就必须让落地页的H1标题包含这个词组。这是唯一能让系统学习并只对这个完全匹配关键词出价的方法。不过现在，我要先设置这个广泛匹配，同时我还要再次使用Keywords Everywhere工具来扩展查找所有与'YouTube channel email extractor'相关的搜索关键词。

So anyways, you have to basically make the landing page have the language that you actually want them to convert for. And then when you do the exact match, say you want them to only show for whenever there's YouTube channel email extractor, you have to make the landing page, have that as the H1. That would be the only way that you could make it learn down into only bidding on that exact match keyword. But anyway, so I'm going to do that broad match. What I'm going go do now too is I'm going to use Keywords Everywhere again, and I'm going to go and expand, find all of the keywords that people are searching that are related to YouTube channel email extractor.

我现在做的是再次搜索这个关键词，然后找到所有的长尾关键词。我只需点击那个按钮，后台实际上会抓取人们搜索的所有其他相关关键词短语。我们看看这个工具能不能正常工作，这个Chrome扩展有时会出问题。

So what I'm doing here is, again, I just search this and then I can find all the long tail keywords. I'm just going to click that button. And basically what's happening in the background is it's going to go and scrape all of the other keyword phrases that people are searching along with the phrase that I provided as the source phrase. We'll see if this wants to actually work. This app can't or this Chrome extension can be buggy.

这就是其中一种情况。可能是个团队开发的，我其实并不认识他们，有机会应该见见。总之，'how to find YouTube channel by email, email address extractor'。我要找的是所有包含'YouTube'的词组。

So it one of those things. It's probably a team and I actually don't know. I need to meet them at some point. But anyway, so how to find YouTube channel by email, email address extractor. So what I would be looking for is all the ones that are YouTube.

往下看这个列表。'YouTube channel email address finder'，这个就很不错，对吧？我会把这个也作为词组匹配添加进去。抱歉，让我先把这个处理好。

So go down that list. So YouTube channel email address finder, that's a great one. Right? So I would include that in there as well as a phrase match and basically add that into sorry. Let me just actually get this.

我觉得它正在加载，所以严格来说这不算静态内容，因为它正在动态变化。不过无论如何，我会把这些都提取出来。让我先暂停一下，我可以实际操作给你看。所有带有YouTube的这些，我都会选出来。我会提取这些符合我搜索意图的内容。

I think it's loading, so it's technically not actually a static piece of content because it's actively moving. But anyways, I would pull all of these out. Let me just stop it, I can, like, actually do this for you. All of these ones that have YouTube, I would take these. I would pull these out, that have the search intent that I'm looking for.

比如，YouTube频道邮箱提取器，这个也很棒。再次强调，我会把这些作为短语匹配输入。大概选10个左右就够了，起步阶段这些就足够了。等你确定好要竞价的关键词后，就可以接着去实际操作——

So, like, Email Extractor for YouTube channel, that's a great one as well. Again, I'm putting these in as a phrase match. And I would just do like probably 10 of these. That's all you'd really need to get started. So then at that point, once you've had the keywords that you're bidding on, you would then go and you'd actually

我有

I have

个关于这个的快速问题

a quick question on

关于那个。如果你回到关键词工具，我注意到很多搜索量在...对，430到170之间，偶尔几百。有人看到这个会说：'这点量够吗？'

on that. So if you if you go back to keyword the keyword tool, it I noticed, like, a lot of the search volume is in the yeah. Four thirty to a 170, couple 100. Some people are gonna look at that and they're gonna be like, how is that enough volume?

有些应用每月才100搜索量，却让我付了十年房租。这些我永远不会公开讨论，今天破例分享这个是因为无所谓了。

It's literally like apps that have a 100 search volume a month. I've paid my rent for the last ten years. Like, I will never talk about these in public. I will never share what they are. The only reason I'm sharing this one because it's like, whatever.

今天我要免费分享秘诀，因为我觉得自己像圣诞老人，想在七八月酷暑里给你们送礼物。根本不用考虑搜索量，关键是有没有人愿意每月付29、49或99美元解决这个痛点？我们简单算笔账就知道——

You know, we're gonna give the sauce away to for free today because I'm feeling I'm feeling like, I'm feeling like Kris Kringle, and I wanna I wanna I wanna be Santa to you in the middle of summer in this hot July heat, this hot August heat. So the I wouldn't even think about the search volume. What what I would think about is, like, are there people that have this pain point that I can get to pay me $29 a month, $49 a month, $99 a month? And, you know, I mean, we can just do that math real quick. Right?

假设有100人每月付49美元，就是4900美元。这行利润率高达95%，通常还不需要客服。设置个在线客服系统，让工具自动运行就行，这种小工具基本不会出问题。

Like, if you have whatever, like, say 49 say you have a 100 people paying you 49 a month, like, that ends up being $4,900. Right? And this is a margin business where it's like, your margin is gonna be like 95%. A And lot of the times, you don't need customer service. It's just like set up a crisp chat, let this thing run-in the background, and it's just gonna like it's a little tool.

它功能单一不易坏。很多开发者总想打造大平台，其实应该退一步：先做个杀手级功能，加上支付和邮件系统（比如密码重置），这才是你该开发的第一个应用。如果连这个都做不好，就别碰复杂多功能平台。

It doesn't really break. It doesn't it just does this very small thing. And I think a lot of the times, like, is what I see a lot of these vibe coders. They try to make these massive platforms. It's like, yo, Take a step back, find one killer feature, have off payment and email somewhere like password reset.

总之从最小产品开始。对了，这样回答清楚那个问题了吗？

Like, that is your first app that you should build. If you can't get that to work, you shouldn't level up into, like, a platform that has this multi feature product scope that's super complicated and super interactive. It's just it it start with the smallest thing. But, anyway, yeah, does that answer that question on that?

当然。我正希望你会说，对，就是

Absolutely. I was hoping you were gonna Yeah, say

老兄。听着，财富藏在细分领域里。现在比以往任何时候都更容易构建这些产品，你只需将它们叠加起来。对吧？每个人都想成为彼得·莱弗斯，但没人真正愿意做彼得·莱弗斯做的事——那就是他妈地打造100个不同的产品，其中5个能真正赚钱。

man. It's dude, the riches are in the niches. And, like, now it's easier than ever to build these and you just stack them together. Right? Everybody wants to be Peter Levels, but nobody actually wants to do what Peter Levels does, which is fucking build a 100 different products and five of them that actually make money.

这就是游戏规则。你要找到一堆这样的小型爬虫提取工具、研究工具。数据提取工具里有太多钱了，疯狂得很。有些大公司专门从政府文件中提取数据，赚得盆满钵满，但没人愿意做，觉得这不够酷或没意思——可这才是人们真正需要的。

That's the game here. It's like you find a bunch of these small scraper extractor tools, research tools. There's so much money in data extraction tools. It's crazy. There's huge companies that all they do is just data extraction from government documents and they get absolutely paid and nobody wants to they just think it's unsexy or not interesting, but this is what people actually want.

他们需要这些信息。总之，好的。现在你已有关键词了，接下来要设置广告。这就是我说你无法在名称中使用YouTube的地方。

They want this information. Anyway, okay, cool. So you've got the keywords in there. Now you're going set up the ads. This is where I was talking about you won't be able to have YouTube in the name.

所以你可以尝试用YT之类的缩写，但我觉得可能还是会被标记。你发送的URL实际名称中不能含YouTube，所以别这么命名，换个其他名字。

So what you can potentially do is do something like YT. I don't think that would work. I think they would probably still flag it. You're not gonna be able to have YouTube in the actual name of the URL that you're sending to, so, like, don't name it this. Name it something else.

但你可以这样操作：我会命名为「频道邮箱提取器」。明白吗？这样依然关联那个特定关键词「邮箱提取器」。这样做是因为我试图让竞价的关键词、展示的广告和跳转的着陆页在整个转化漏斗中使用相同的关键词短语——这样转化率更高。

But what you'll do is have it be like I would probably do something like channel email extractor. Right? So, like, still talk to that specific keyword, email extractor. And then the reason for this is I'm trying to have the I'm trying to have the keyword that I'm bidding on, the ad that I'm showing, and then the landing page that I'm sending them to all have the same keyword phrase throughout the whole funnel. The and the purpose is because you see a higher conversion rate when you do this.

对吧？初期策略就是广撒网竞价，所以我用点击广告而非转化广告。等数据出来后，比如发现...

Right? The the strategy here in the beginning is like, I'm just gonna bid on everything. That's why I'm doing this the click campaign rather than the conversion campaign. And then once I start to see, okay. Cool.

「YouTube频道的邮箱提取器」点击量比预期多，我就会为每个关键词单独建着陆页。所谓着陆页，说白了就是网站顶部横幅直接显示该关键词。比如我们现在就能在Lovable里建一个——为目标关键词创建着陆页。

Like, I'm seeing a lot of click volume, more click volume than I thought for email extractor from YouTube channel than YouTube channel email extractor, I'm going to go and build landing pages for each of these keywords. And when I say a landing page, literally all I'm talking about is it's straight up just like the hero section of your website has that exact keyword. So an example of this, I mean, we could do this in Lovable right now. Right? Build a landing page for this target keyword.

它应该具备着陆页的最佳实践：比如不要导航栏、需要高对比度、醒目按钮等等。100%要这样。

I mean, it should have the best practices of a landing page, which is, for example, you probably don't wanna have any nav bar. You probably want high contrast. You probably want juicy buttons. You know? 100%.

全都

All so

观察人们需要参考的，你知道，最佳挤压页面、最佳落地页，并以此作为参考。

look at people need to look at, you know, best squeeze pages, best landing pages, and use that as a reference.

只做一个动作。我认为人们总是搞砸的就是他们试图让用户既观看演示又下载电子书。但其实不应该是这样。这个人是通过广告进来的，我只想向他们展示一个最有价值的行为引导。

To do one action. I think this is the thing that people always get fucked up on is they're, like they're trying to, like, get them to watch a demo and also, like, download this ebook. And it's like, no. This person is coming in on an ad. I want to only show them one thing that is the most high value thing that I can get them to do.

而你甚至不知道那个行为是什么。是电子书？但关键是只聚焦一个转化目标。你可以后续再引导他们深入销售漏斗，但当下只做那一个动作才是最有效的。Greg你说得很对，遵循最佳实践就行。

And you don't know what that is. You don't even know, like, is it an ebook? Is it a but it's one thing that you're trying to get them. You can get them deeper into the funnel later on, but, like, just doing that one thing is going to be the most effective. And you made a great point, Greg, of just, follow best practices.

比如你可以直接上Perplexity搜索：'针对这个关键词的落地页应该是什么结构？'输入关键词后，它会直接给你页面框架，你再用Lovable工具把落地页搭建出来。简直...

Like, you can literally go to Perplexity and be like, What should the structure of this landing page be for this keyword? It's like, Here's the keyword. It's just going to give you the structure and you take that over to Lovable and you build that landing page out. That's literally

太简单了。

It's so easy.

简单得离谱。我干了十五年这行，以前要花几周时间Greg，现在和你视频通话时当场就能搞定。这简直是史上最疯狂的技术进步。

It's so easy. This used to take me again, I've been doing this fifteen years. This used to take me weeks, Greg. And now I just did this live on a video call with you. Like, it's the most insane thing ever.

我对此特别兴奋，因为这确实太不可思议了。不过我发现我们可能严重超时了，要不今天先处理交易环节？这部分内容的下集我们可以改天再录。好吧，总之...

I geek out about this because it is actually so crazy. I'm also realizing we're going probably way, like, way long on time too, so maybe we do the transactional today. And Then we could come back and I'll do all the part two of this later on. Okay. Anyways.

好的。那么你建好落地页后，我们就让它后台运行着，继续推进下一步。接下来你要设置转化事件。

Okay. Cool. So you built that landing page. We'll let that just vibe in the background while we move forward on this. Then what you're going to do next is set up this conversion event.

具体怎么做？使用Google跟踪代码管理器来设置。它本质上是个容器，可以部署脚本（脚本和像素代码在功能上是相通的）。更重要的是它能设置事件监听器——当数据层推送特定事件时触发，这样用户完成目标动作时，就能把信息回传给Google广告。

How are you going to do that? You're going to use Google Tag Manager to set this up. Google Tag Manager is basically a container that allows for you to deploy both scripts, which are scripts and pixels are interchangeable in their voice. But then what it allows for you to do as well is you can actually set up events that basically wait they set up a listener for an event that gets pushed to the data layer so that you can then have a trigger so that when that action happens by the user, I can send that information back to Google Ads. And the reason that you're doing all of this is you're basically trying to say, hey, Google, When people search this keyword, there's a cohort that will actually make the action that I want them to do.

整套设置的核心逻辑是告诉Google：当人们搜索这个关键词时，存在特定人群会完成我们的目标动作（比如注册或付款）。系统会智能优化广告投放，自动识别哪些人最可能注册，哪些人最可能转化为付费用户——它的机器学习能力强大到能自主完成这些判断。

I want them to do this action, which is a sign up or a payment. So optimize the ad basically of the people that are searching that keyword for the cohort of people that are most likely to do that action. And it's so smart that it can actually train itself into understanding. These people are most likely to sign up. These people are most likely to actually turn into a paid conversion, etcetera.

这就是一个真实的Google Tag Manager账户界面。这是我正在处理的一个随机项目，只是放在后台。实际设置时，你需要在Perplexity上搜索类似'为Google Tag Manager编写注册转化事件代码'的内容。这段代码本质上就是JavaScript代码，当用户执行你关注的操作时就会触发。比如当他们提交表单时，我希望这段代码触发，并将事件发送到数据层。

This is what an actual Google Tag Manager account looks like. This is some random project that I've been working on that's just in the background. How you actually set these up is you're going to go and create what you'll search on Perplexity is like, write event code for Google Tag Manager for signup conversion. And so what this is going to do is basically write the code, which is just a JavaScript code that you want to fire when the user does the action that you're looking for. So this is like when they do that form submission, I want this code to fire and it's gonna send this event to the data layer.

数据层就像一个可观察的信息存储空间。它会推送这段代码——注册成功事件，我甚至可以直接进入Vibe代码添加这个表单提交完成时的事件监听，就这么简单添加进去了。明白吗？现在实现这个超级简单，要知道以前可完全不是这样。

The data layer is basically just like this observable place that we can see information. It's going to push this code, sign up success, and I can literally go into my Vibe code and be like, add this add this event for when somebody completes the form submission, and it adds that there. Right? Whatever that you know, you can it's super easy to implement this now. This used to take again.

以前我需要花两小时和工程师一起部署这个功能。现在我自己几分钟就能搞定。有了这个之后，我可以在Google Tag Manager里设置事件触发器来监听这个事件触发。我来演示一下：点击新建触发器，选择自定义事件，然后在自定义事件里粘贴那个'注册成功'事件名。

Like, I would spend two hours with an engineer to get this deployed. I you can now do it in, like, and then once I have that, what I can do is I can set up a, event trigger within Google Tag Manager that actually allows for me to observe that, that event firing. So let me show you what I mean by that. I can go trigger new, and then I will select, custom events. And then within custom events, I'm going to paste that sign up success.

我们可以命名为类似'事件_注册'这样的名称。设置完成后，当数据层触发这段代码时，我就能实时观察到。这个触发器会监听每次该事件的提交，一旦事件被提交，我就能把数据发回Google Ads。

And we'll just name that something like, you know, events, sign up. Then once I've set that up and I have this code firing at the data layer level, I now can observe that. I can actually see that. That trigger is listening for anytime that event gets submitted. And once that event is submitted, I can then send that data back to Google Ads.

现在我要新建一个标签。简单回顾下：我已经在网站部署了Google Tag Manager代码，将其添加到网站所有页面的head和body部分，这样就能收集所有数据和追踪信息。然后设置好监听该事件的触发器。

I can say, okay. And what I'm doing here is I'm now making a new tag. So to just take a step back too, what I've done is I've deployed this Google Tag Manager code on my website. So I've added this to the head of the website and the body of the website all over the the entire website so that I can send all, like, basically all this, like, data and information and tracking back to it. And then I'm set up that trigger that is listening for that event.

同时应用程序内部会触发这个事件，将信息推送到数据层。当所有设置完成后，我就可以部署类似这样的操作：设定这个注册事件，让Google Ads对用户完成注册的行为进行转化追踪。现在让我退出当前页面...

And then I also have this event that's firing now from within the application pushing that information to the data layer. And once I have all this set up, I can now deploy something like, okay, I'm gonna say this sign up event. I want Google Ads. I want you to, do conversion tracking for when somebody completes that sign up. So within Google Ads, what I can then go do let me exit out of this.

进入转化页面，为这个注册事件创建转化。我们试着实时操作下，不过这个旧账户可能有权限限制...网站转化...删掉这个...

I'll go to conversions. I can create a conversion for that event called sign up, and we'll try to actually do this live. I don't know, like, what it's gonna allow me to because this is, an old account. So conversions on the website. Get rid of that.

系统会强制要求绑定真实网站。你直接在YouTube搜索'如何连接Google Tag Manager'、'将Google Tag Manager连接到Google Ads'，Analytics Mania、Loves Data和MeasureSchool这三个频道的内容最专业。

Yeah. It's gonna force me to have an actual website. If you just go in YouTube, like, how to connect, Google Tag Manager. Connect Google Tag Manager to Google Ads. Analytics Mania, Loves Data, and then MeasureSchool are the two the three best on this.

他们制作的内容非常优质。比如这个转化链接器的详细教程，基本上最终效果就是：我可以设置这个转化广告，当事件触发时数据会传回Google Ads。

They they do great content. If you do any of those, like, this one probably would give you the exact, like, walkthrough on how to do this, this conversion linker. But this will have the tutorial on how to set this up. Basically, what it ends up happening is I can set up this conversion ad and what this ends up looking like is I can have an event that fires. That data gets sent back to Google Ads.

然后在Google Ads里，我就能看到具体是哪个关键词带来了注册，以及该关键词的实际成本。这总是让我对独立开发者们很抓狂——他们居然说'我们反对付费广告'，天啊...

Then within Google Ads, I can actually see the exact keyword that is making sign ups. And then I can see the cost for the exact keyword that is making sign ups. And this is what always kills me with indie hackers. It drives me fucking insane is they were like, oh, we're anti paid ads. I'm like, my god.

比如说，如果你有一台ATM机，投入1美元能吐出4美元，你会怎么做？他们的答案是什么？基本上就是，我会尽可能多地把钱塞进ATM机。当你设置得当的时候，所有的广告都是这样的。这就是这个游戏的本质。

Like, if you had an ATM where you put a dollar in and $4 came out, what would you do? What is their answer? It's like, well, I would put as much money into the ATM as I could. That is all ads are when you set it up right. It's like that is literally the game here.

也许这对你的行业不适用，因为竞争太激烈了。比如律师行业对吧？如果你是达拉斯的卡车事故律师，你知道的。

And maybe this doesn't work for your industry because it's too competitive. Like, for lawyers. Right? If you do, like, truck accident lawyer, you know, Dallas. Right?

对，根本不可能。对吧？祝你好运。完全不可能。

Yeah. Impossible. Right? Good luck. Literally impossible.

比如每次点击成本13美元。这时候你就是在打职业联赛了。但你在竞标一些微不足道的小工具之类的东西。你可以让这个模式运转起来，百分之百可以，老兄。

Like, $13 per CPC. Like, you're gonna be you're playing big you're playing you're playing pro ball at that point. But you're bidding on some, like, little ass tool or something like that. Like, you can make this work. You can totally a 100% make this work, man.

最让我抓狂的是他们说这个行不通。这绝对可以成功。如果自然搜索对你有效，付费搜索也一定会有效。我敢保证，十次里有九次都是这样。

It drives me absolutely crazy that they, like, say that this doesn't work. It it it 100% can work. Like, if if search if organic search is working for you, paid search will work for you. I guarantee it. Most like, nine out of 10 times.

一百次里有九十九次都会成功，极少失败。这是技术问题，不是渠道本身的问题，杰森。为什么他们...

Like, very rarely 99 out of a 100 times, it will work. Very rarely does it not work. It's it's a it's a skill issue. It's not that you're actually like, like, it's not a channel that's gonna function for you, Jason. Why do they

他们为什么这么说？不做付费广告是种荣誉勋章吗？这就是原因？

say that? Is it a badge of honor to not do paid ads? Is that why they say that?

我觉得这是部分原因。还有就是自尊心作祟，他们认为产品应该自我传播之类的。我就想：老兄，如果你在YouTube上自然获得流量，为什么不去付费让更多创作者制作类似的热门视频呢？这太可笑了。我和初创公司创始人聊天时经常遇到这种情况，在硅谷时我就见识过。

I think that's a part of it. I think it's also, like, ego, and they think, like, products should distribute itself and, like, all this. And I'm like, dude, like, if you're getting organic traction naturally on YouTube, why wouldn't you go and pay more creators to make videos just like the ones that are getting organic traction? Like, it's it's it's so funny to me. Like, you talk to startup founders, I I would see this when I was in the Valley where they're like, yeah.

他们说'我们完全靠自然增长，每月复合增长3%'。我就说：好啊，实际是怎么回事？原来是有个特定人群在Facebook群里讨论你们。

We're growing entirely organically, like 3% compounding month over month. And I'm like, cool. What is actually happening? All right. You're getting talked about in Facebook groups to a cohort of people.

那干脆开广告试试看。七天后，他们的潜在客户数量翻了三倍。然后他们说：投资人都让我们尽快烧光种子资金。我就想：废话，他们根本不懂这背后的经济学原理。

So let's just turn on ads and see what happens. Seven days later, they have tripled the leads that they had ever before. And they're like, yeah, our investors are like, go blow the seed money as fast as you can. I'm like, yeah, I know. I I I think they just they they don't think in the economics of this.

经济账其实很简单。就像我投入一美元，最终能带来五美元的客户终身价值。但让我们具体拆解一下这意味着什么。对吧？比如我投入一美元，或者说假设我花了一百美元。

And the economics are very simple. It's like, I pay a dollar and then that turns into $5 a customer lifetime value. But let's actually break down what that means. Right? So when I put a dollar in or say, let's say I spend a $100.

对吧？而我的每个新客户获取成本是80美元。所以我花100美元，获得一个新客户花费80美元。这些都是真实数据。

Right? And my cost per new customer is $80. So that I spend a $100. I get one new customer that costs me $80. And this is like actual data.

这来自我之前运营的一家公司。那是个中小企业，做瓷砖业务的。对吧？所以平均客户生命周期收入是39美元。从技术上讲，我获取这个客户是亏钱的。

This is from a company that I'd ran previously. That was like a SMB, this this tile. Right? So the average customer life or the average revenue per customer was $39. So I was technically losing money on getting that customer.

我花80美元只能赚回39美元。但该客户的终身价值约为550美元。所以我支付80美元来换取550美元的客户终身价值。当那些外行说'这行不通，广告支出回报率不合理'时——

I would pay $80 to make $39. But the customer lifetime value of that person was about $5.50. So I'm paying $80 to make $550 in customer lifetime value. So when these absolute just, like, chuds are like, oh, it doesn't work. Like, the ROAS doesn't make sense.

其实不是。这是能力问题。看看数学计算：你的平均客户终身价值是多少？如果他们留存六个月并支付100美元，就意味着每人能带来600美元收入。

It's like, no. It's a skill issue. Look at the math. Like, what is your average customer lifetime value? If they're staying for six months and paying you a $100, right, that means that you're making $600 per person.

明白吗？所以你完全能承受支付150到200美元来获取这个客户。这样你仍然能赚钱，让商业模式成立。但他们偏要坚持传统做法，这实在让我无法理解。

Okay? So you can afford to pay literally probably 150 to $200 to get that customer. And you're gonna still make enough money and make this make sense. But they're like, no, I wanna stay core and do this. It just doesn't make any sense to me.

不过话说回来，这只是不同的经营方式。这不是我的做法。我会多管齐下——既做付费广告，也做自然流量。

But again, it's just different ways to run businesses. I it's not the way that I would run it. I I would I would I would layer all of this. I would do paid ads. I would do organic.

我会采用所有这些手段，但这只是不同的策略罢了。好了，我的长篇大论到此结束。现在回归正题：我已经设置好转化事件，这个事件会针对注册和付款行为触发。

I would do all of these things, but I that's just, you know, two different ways to approach this. So, anyway, that's my tirade. Thank you for coming. Let's get back to the actual scheduled programming. The, so I've set up that conversion event now, and that conversion event is, I would do that for a sign up and I would do it for pay.

你可能想问：为什么不直接追踪付款？听我解释：为什么我们从点击开始，再到注册，最后才到付款？因为我需要足够的转化行为来获得决策所需的数据量。如果直接从注册开始，我就没有足够数据来判断哪些着陆页最能促进注册。

You're probably asking now, why wouldn't you just go immediately to payment? Well, let me tell you, why did we start at clicks and then we work down to sign ups and then we work down to paid? It's because I need enough conversion actions to actually have enough data to be able to make smart decisions. So I started clicks because if I start with an immediately with sign ups, I'm not gonna have enough data to understand, like, what are the landing pages I should build that are most likely to make sign ups? So once I have enough sign ups, then I can, like, understand, okay.

换个角度想：如果直接投放付款转化广告，转化事件数量会不足以训练模型。所以必须从漏斗上层开始训练，因为这是深层转化行为的先导指标。当然，如果你资金充足，第一天就可以直接投放付款广告。对吧？

Cool. Like, Another way to think about this is if I just turn on ads straight to payment, I'm gonna have not enough conversion events for it to train into that payment action. And so I have to focus on the thing that's more up funnel and train it into that because that is a leading indicator for this, like, you know, this more deeper funnel action. And so I it's it's basically like if you have enough money, though, you can go day one. Right?

如果你有100美元预算，直接进入转化环节，开启广告投放，七天内系统就会自动优化。但这取决于你拥有的资源和可用资金——毕竟大多数自筹资金或初创企业都是这样。对，他们自己出资，起步预算较小，所以我建议先从注册转化开始。

If you have a $100, like, you're gonna go straight to conversion, turn that shit on, and within seven days, like, you're gonna be optimized into it. But it just depends on, like, the the resources that you have, the money that's available for most people that are bootstrapping or, like, setting up you know? Yeah. They're self funding it. They're starting with a smaller budget, and so that's why I suggest the sign up conversion to start with.

不过一旦积累足够多的付款转化事件，随时可以切换策略。你可以告诉系统：‘现在优先优化付款转化’。谷歌广告确实支持这种操作——你能给不同转化行为设定不同价值。比如注册值1美元，付款值10或20美元，这样系统就会根据用户行为的金额价值进行优化。

Once you have enough payment conversion events though, can always swap that. You can say, Hey, I want you to optimize for the payment conversion. And Google Ads actually allows for this. You can set the value of the conversion to be different numbers. So I can say, Hey, the signup's worth a dollar and the payment is worth $10 or $20 So then it will start to have that dollar amount that's attached to the user action and will optimize for that dollar amounts.

本质上，无论你给多少预算，系统都会自动优化，从你设定的转化价值中创造最大投资回报率。这就是谷歌广告的核心逻辑（当然还有更复杂的战术层面，但今天没时间深入）。如果按这个基础操作，至少能启动流量——就像为你那个无人问津的封闭应用生态系统注入新DNA。

Basically, whatever budget you give it, it will optimize itself into creating the most ROI from the dollar amount that you've designated each of those conversions. So that's Google Ads in a nutshell, very high level. There's way more tactical stuff you could go into, but we don't have time for a master class. We could do it one day, but, like, if you just do that, like, it's it's gonna work. Like, you're gonna get you're gonna get something at least to start happening, like some some new DNA entering the the the ecosystem that you that you're you're siloed in after you built this app that nobody is, like, signing up for.

Peter Levels此刻正在默默攥紧拳头呢。

Peter Levels is silently silently shaking his fist right now.

随...随便吧，哥们。懂的都懂，你明白我态度。

I I whatever, man. Like, I I I you know how I feel. We all do.

都懂

We all

行吧，总之...

do. Okay. Anyways.

我们还有时间讨论其他内容吗？

Is there do we have time to go over, you know, anything?

快速过一下Facebook广告吧，这和刚才的内容高度相关。把整体策略捋完就可以收尾了。后续我们可以做成系列——比如冷启动私信和邮件营销合并讲，再接着讲如何打造业务的内容引擎。

Facebook ads real quick because it's very related to this, and just, like, run through kind of the whole strategy. And I think that that's probably a good, like, stop point. And then we can come back and we can do we can turn this into a series where, like, we'll do a series on cold DM and cold email. Those can be paired. And then we can do the next piece, which is like, okay.

对吧？

Here's how to make a content engine for your business. Right?

漂亮。想看的话就留言。

Beautiful. Comment if you wanna see that.

想看就赶紧留言，我发誓。现在立刻去格雷格的评论区刷屏。每条写着'给我看钱''给我看货''给我看料'的留言我都会回复。我会逐条看完。

If you wanna see that, you better comment. I swear to god. You better run up Greg's comments right now. I will respond to every comment that says, show me the money, show me the goods, show me the sauce. I will go through every single one of them.

评论区我要看到一千条留言懂吗？好。Facebook广告在 campaign 结构和底层逻辑框架上都完全不同。搜索广告是当有人搜索关键词时——比如'YouTube频道邮箱提取器'——他们明确表达了需求。

I want a thousand comments in the comment section. All right? Okay. So Facebook ads, very different in how you're structuring the campaigns and also the philosophical, kind of like the framework behind it. So search ads, when somebody searches a search ad, so when they search this keyword phrase, YouTube channel email extractor, they're signaling exactly what they're looking for.

他们就是在找YouTube频道邮箱提取器。搜索意图已经明摆着了，你知道该展示什么内容来实现目标。付费广告则不同，因为本质上你在打断他们。

They are looking for a YouTube channel email extractor. So you have the search intent built into the You understand what you need to show them to create the outcome that you're looking for. Like, you you they're they're they're giving you that search intent. Paid ads is different. The reason for that is because you're actually disrupting them.

这个人此刻正处于主动搜索状态。如果我出现在他面前提供所需，他本来就有这个需求。付费广告不一样。

So this person is actively in a mindset right now. They're like, okay. I'm looking for this thing. So if I get in front of them and give them that thing, they're already in that mindset. Paid ads is different.

我必须打断他们当前行为，先吸引注意，然后通过故事让他们进入可塑状态，才能推销新方案。所以YouTube上那些'学心理学吧兄弟''你会成为最强代购'的鬼话都是扯淡。本质很简单。

I have to disrupt what they're doing. I have to get their attention, and then I have to, like, tell a story that gets them into the mindset where they're malleable that I can present a new solution that gets like, that convinces them to basically buy a thing. This is why, like, you see all this, like, bullshit on YouTube where they're like, study psychology, bro. Like, you're gonna become, like, the best drop shipper ever, and it's, like, bullshit, man. It's, like, very simple.

就是指出痛点，描绘他们可能拥有的未来，而你的产品是通往那个未来的桥梁。能做到这些就是前1%的广告了。就这么简单。

It's, like, talk about people's pain points, cast a vision of a future that they can potentially have, and then your product is the bridge to get them to the future. Okay? You just do those things. Like, you're you're you're top 1% of ads. Like, that's all that's all everything is.

想说服世界开战或停战？这就是角度。格雷格我可能得揍你一顿，抱歉。

You wanna what an argument? Like, you wanna you wanna convince the world to not go to war or go to war? Like, that is the angle to do this. You might have to beat that out, Greg. I apologize.

本质上就是讲故事。比付费搜索更非交易性。要考虑这个因素。现在我们来实操。

But it's just storytelling. That's all you're trying to do here. It's way less transactional than the paid search side. You have to think about that component. So let's actually do this.

我们走这个流程：我会回到Perplexity输入'YouTube频道邮箱提取器的痛点'或者去Reddit搜...

Let's do this process. So I would go and I'd look like we'll go back to Perplexity and I'd be like, give me pain points around YouTube channel, email extract, or Reddit. And I'd just

就像是，好吧。比如，怎么

be like, okay. Like, how

人们在讨论它什么？痛点在哪里？比如技术障碍，用户在使用YouTube时遇到的问题。ReCAPTCHA。太棒了。

are people talking about it? What are the pain points with this? Like, technical barriers, users face issues with YouTube. ReCAPTCHA. Awesome.

那太好了。好的。酷。我有个具体的东西可以聊。API和爬虫的限制。

That's sweet. Alright. Cool. I got, like, a specific thing I can talk to. API and scraper limitations.

它们受限于API请求。道德和法律风险。好吧。酷。我们不在乎那些。

They're limited by API requests. Ethical and legal risk. Okay. Cool. We don't care about that.

我们生活中就处在灰色地带。诈骗和安全风险，我是说，这只是Reddit上的一个例子。所以这是个相当简单的产品。所以，看起来技术障碍是你们主要解决的问题。这很可能就是它本来的样子。

We're living in the gray area in our life. The scam and security risks, this is I mean, that's just one from Reddit. So this is a pretty simple product. So, like, technical barriers looks like the main thing that you're solving. It's pretty simple what this would probably be probably be.

就像是，你知道，我可能会写的广告是这样的：如果你做网红营销，听听这个。这就是钩子。然后，让我们一步步写出来。如果你做网红营销，听听这个。

It would be like, you know, the ad that I would probably write is like, if you do create if you do influencer marking marketing, listen to this. Like, that's the hook. And, like, let's actually write this out. Let's write this out, like, step by step. So if you do influencer marketing, listen to this.

顺便说一句，只有大约100种钩子存在

By the way, there's only, like, a 100 hooks that exist

哦，是的。

Oh, yeah.

在SaaS的短视频中。类似的东西。

For in short form video for SaaS. Stuff like that.

是的。绝对。SaaS，范围更小。我可能会说有25个好的钩子，也许50个有时有效，你知道，但基本上都一样。

Yeah. Absolutely. SaaS, it's even smaller. I would say there's probably, like, 25 good ones and, like Yeah. Maybe 50 that sometimes work, you know, but, like, it's all the same.

但这真的很简单。就像是指出某人做的一件事，然后提出痛点。如果你做网红营销，听听这个。寻找YouTube创作者邮箱是件非常头疼的事。或者说抱歉，需要花费，你知道的，我们就说，比如，需要几个小时。

But this is really easy. It's like call out a thing that somebody does and then present the pain point. If you do influencer marketing, listen to this. Finding YouTube creator emails is a huge pain. Or sorry, takes you know, we'll just say, like, takes hours.

找YouTube实际上，让我想想，我们这样做。找YouTube的方式，

Finding YouTube actually, let's see let's do this. Find YouTube the way,

这是，像是，你在写的视频脚本吗？

is this, like, a video that you're you're writing the script for?

是的。这是一个视频。这是一个AI头像视频。我建议这个是因为AI头像视频，我们看到这些现在对SaaS表现最好。那些漫画形式的，不知为何，我对漫画形式的非常着迷。

Yeah. This is a video. This is an AI avatar video. The reason I'm suggesting this is because AI avatar videos, we see those perform best for SaaS right now. Those in comics, for some reason, I'm like obsessed with the comics ones.

比如四格漫画，就像你在讲一个小故事，但看起来像是原生内容。所以人们会想，哦，这只是个梗，然后他们发现，靠。这是个广告。他们现在进入了漏斗。太神奇了。

Like four panel comics where it's like you're, like, telling a little story, but it looks like native content. So people are like, oh, this is just a meme, and then they're like, fuck. It's an ad. They're now in a funnel. It's amazing.

效果非常好。我喜欢。真的太棒了。前后对比的漫画效果也很好。比如，这是你现在的位置。

It works so well. I love it. It's so so good. Before and after comics work really well too. Like, here's where you are.

如果你做这件事，这是你可以达到的位置。老兄，它们就是很吸引人。但好吧。所以给我找些关于技术障碍的引用。看看它说什么。

Here's where you can be if you do this thing. Dude, they just rip anyways. But alright. So find me quotes about, like, technical barriers. See what it says.

我在找，比如，人们实际说这些话的引用。比如，我在一个类似的项目上工作过。你不会在挑战中束手无策。所以我担心绕过reCAPTCHA。所以绕过reCAPTCHA。

And I'm looking for, like, actual quotes of people saying this. Like, I worked on a comparable pry. You won't strand in the challenge. So I'm concerned bypass the reCAPTCHA. So bypass the reCAPTCHA.

完美。对吧？有个限制。所以我们要说，寻找或获取YouTube创作者邮箱

Perfect. Right? There's a limit. So we're gonna say, finding or, getting YouTube creator emails

你不能

Couldn't you

说超级难，因为它绕过了验证码，你知道的抱歉。继续吧。

say super hard because it bypassing the reCAPTCHA, you know sorry. Go ahead.

我本来想说，比如，把这个再

I was gonna say, like, to take this even a

推进

step

一步，与其说‘获取YouTube创作者邮箱超级难因为要绕过验证码然后给我什么什么’，不如让它更个人化一点，比如‘我差点因为要绕过验证码获取一千个YouTube创作者的邮箱而崩溃’之类的。也许不是崩溃，但类似视觉化的表达。对吧？

further, instead of saying get YouTube creator emails super hard because bypassing the re the reCAPTCHA and provide me blah blah blah, like making it more personal and being like, I almost blew my brains out after trying to get a thousand YouTube creators' emails because of bypassing the reCAPTCHA or something like that. Maybe not blow your brains out, but something like visual. Right?

差点我就想结束生命了，因为我要在验证码后面获取邮箱，还建了大概10个谷歌账号才拿到100个邮箱。我以前手动干过这个。太可怕了。千万别这么做。求你了。

Almost I wanted to unlife myself because I had to get emails behind reCAPTCHAs and build, like, 10 Google accounts to get a 100 emails. I have done this manually in the past. It's terrible. Don't ever do this. Please, I beg you.

但是，没错，就是直击那个痛点，说到那个。这就是我们在这里想做的。比如，我现场能做的会比我们坐下来认真做要差很多。但我觉得用你的例子其实更好，这是个更好的广告。

But, yes, talking exactly to that pain point, like, speaking to that. That's all we're trying to do here. Like, what I'm gonna be able to do live is gonna be way shittier than what I would actually be able to do if we, like, sat down and did this. But, I mean, let's just take yours. I think that's actually like, it's a better ad.

所以，比如，如果你是做影响者营销的，或者你做影响者营销，听听这个，比如，Greg你刚才说什么来着？

So, like, like, if you're an influencer marker or, if you do influencer marketing, listen to this, Like like what what did you say, Greg?

我是说了‘崩溃’，但那有点太极端了。所以也许，比如

I mean, I said blow blow my brains out, but that's a bit too extreme. So maybe, like

是啊。

Yeah.

我不知道。有什么稍微好点的说法。为了这个我们可以就

I don't know. What's what's a bit more okay. We can just for the sake of this

是啊。我想爆掉我的脑袋，真的。我想因为验证码的问题，在尝试联系YouTube网红或创作者邮箱时崩溃。验证码太难绕过了。

Yeah. I wanna blow I want, like yeah. I wanna blow my brains out. I wanna blow my brains out trying to YouTube influencer or the YouTube creator emails because the captcha Because of Captcha. Because the Captcha is hard to bypass.

对。我告诉了我那个搞灰色网络营销的朋友这事，他建议我试试一个叫x的工具。x能批量爬取YouTube频道邮箱。

Right. And I told my friend this friend this, who's a little bit shady who does a little bit shady Internet marketing. And he told me I should should should check out this tool called x. X does y thing. So, like, x, x scrapes YouTube channel emails at scale.

你只需给它一个列表，它就能返回邮箱。它会自动绕过验证码，简直治好了我的痔疮。烂笑话别介意。总之我有个广告，现在连广告名都懒得提了。有时候直接说'这个能爬邮箱的工具'效果更好。

You just give it a list and it returns the emails. It bypasses the captcha for you, and it's, saved me from my hemorrhoids. And shitty joke. Anyways, so, like, I've got this ad, and now I what I would I I don't even know if I'd mentioned the ad name as well. Like, I found that, like, sometimes just, like, calling it the app, I've like, like, check out this tool this this, tool that scrapes emails Scrapes emails.

我上传YouTube频道链接列表，它就能绕过验证码给我返回邮箱。然后放个'点击链接了解更多'——连工具名都别提，这样反而会让人好奇。

I upload a list of YouTube channels, URLs, and it returns the emails by bypassing the captcha, you know, for me. Whatever. Right? And then, like, click the link, like, click the link to learn more. Like, don't you don't even, like, say the app because then it, creates, like, this, well, I wanna know what this is now.

懂吗？有时候点击率反而更高。不过这都是经验之谈，没有数据支撑。

Right? And then, like, you'll just see, like, sometimes you'll see higher CTR. Then all of this is anecdotal. This does not have data. So it's just, like, this is anecdotal data to support this.

每个行业都不同，我说的仅供参考。但这类方法基本有效。接着我会用HeyGen配上Eleven Labs的语音——虽然不确定该不该透露这个秘诀，但今天心情好。

Every industry is different. Take everything I'm saying with a grain of salt, but this is like a it it something in this vicinity will work. K. So I take that, and then I would go and I would go to HeyGen, and I would use an Eleven Labs voice. I know if I wanna give away this sauce, but I'm gonna do it because, again, I'm feeling generous today.

Eleven Labs的'娜塔莎·山谷女孩'声线绝了，效果难以置信。真的超级棒。

Natasha Valley Girl on Eleven Labs absolutely crushes it. The voice is unbelievable. It is so good. It is so good. So you do that.

至于虚拟形象？说实话辣妹效果最好。现在用户生成内容（UGC）很火，特别是播客风格或车内闲聊这种随意形式。建议都测试看看。

And then the Avatar, you just like, honestly, hot girls work the best, so that's, like, what I would suggest. You do UGC. And, like, these are ripping right now when it's coming to this, like, podcast style or, like, car ones where it's, like, casual. Again, use something like this. I'd like, test all of them, honestly.

然后你选一个...刚开始就用她吧。四号？不要。

But then you'd go in. You select one of these. I will just do her to begin with. Four. No.

我不想要。靠，他们全改版了。真烂。

I don't want it. Oh, shit. They changed everything. Ugh. They suck.

好吧，我要把名字从Izzy改掉。我想要我的声音。娜塔莎，山谷女孩，宝贝。嫁给我吧。

Alright. I'm gonna change it from Izzy. I want my voices. Natasha Valley girl, baby. Marry me.

然后我会去听这个内容，你会生成那个视频，下载它，接着你把它导入CapCut或Descript之类的软件，删除静音部分让节奏更快，加上字幕，然后在吸引人的部分，你想在顶部加个标题。哦，说不定现在这里就能做这个，等等，让我试试看...哦，靠。

So then I would go and I would listen through this and you would generate that video, download it, and then at that point, you take it into, like, CapCut or Descript, and you're gonna remove the silence so that it has, like, fast pacing, add captions, and then for, like, the hook section, you wanna add, like, a title, that is at the top of it. Oh, you might be able to do this in here now, actually. Hold on. Let me let me just do this little, like, add these. Oh, shit.

行吧，我把这个改成白色什么的。不知道。有些部分是有道理的，你要尽量让它看起来像平台原生的内容。

Alright. I'll change this, you know, white or whatever. I don't know. You know, some some of that makes sense. You're trying to make it look as platform native as possible.

所以这是要记住的重点。然后我会加文字。这是个标题吗？不知道能不能这么操作，但标题应该只在那部分出现。其实...我不确定这个效果好不好。

So that's the thing to remember with this. And then I would add text. Is that a title? I don't know if it's gonna allow you to do this, but you do basically the title would you'd have it want to appear just for that section. So, actually, I'm gonna just I don't know how good this is.

这简直...我觉得他们是今天才上线的，太疯狂了，因为我今早用的时候还没有。是啊。不过，总之...

This is, like, literally, I think they launched this today, which is crazy because I was just in here this morning and it didn't have this. So Yeah. But, anyways

他们今天才上线这个？有点意思。

They just launched this today, like, few Interesting.

有意思。不过总之，你基本上就是在应用内构建这个广告。我们要过一遍流程：先生成AI虚拟形象，然后缩短词间停顿让节奏更快，加上字幕，再加个吸引人的标题，比如'网红营销简易模式'之类的。

Interesting. But, anyway, so what you're doing there basically is you are building out this ad within the application. You're we're gonna run through this. So you have to generate the AI avatar. You then shorten the word gaps so that it's, like, faster pacing, add captions, add a title that's, like, some type of hooky title, where it's like influencer marketing easy mode.

对吧？或者...不知道，什么标题好？测试几个不同的版本，用在广告的开头部分。然后你要做10个不同的变体。

Right? Some I don't know. What? Test a bunch of different ones and have that be for the hook section of the of the ad. And then you go make 10 different variations of that.

所以你要拿这个广告，我会去找Claude，因为Claude懂感觉。他就是...我是说Claude。你们是这么叫他的吧？对吧？

So you're gonna take this ad, I would go to Claude because Claude's got the vibes. He's just I mean, Claude. Is that what you call him? Right?

我就是这么叫他的。对，Claude。

That's what I call him. Yeah. Claude.

很好。要像大狗那样。把这个广告脚本重写五遍。明白吗？然后看看不同版本的效果。

Nice. Be like be like big dog. Rewrite this ad script, five times. Right? And then just look at the variations.

你喜欢的那个版本，就在这些基础上反复优化。对吧？你可以为此建立自动化流程。比如用Gumloop或Linde之类的工具来实现全流程自动化。我建议你可以这么做。

The one you like, just kinda reiterate, like, over and over on top of these. Right? And you could build, like, automations for this. Like, you use, like, you know, whatever, Gumloop or Linde to, like, automate this whole process. I would suggest that probably.

提供好的示例模板，比如广告结构、开头钩子范例等等。你可以做得更复杂，但这是简易版。有了这些后，我就去投Facebook广告。你要面向整个Facebook平台投放。因为Facebook现在非常擅长识别最可能注册你推广服务的目标人群。

Give it good examples of, like, here's ad structures, hook examples, all that. You can make this way more advanced, but this is the simple version. But once I have that, I then go and I do Facebook ads. You're gonna target all of Facebook. So Facebook has gotten so good at understanding the person that's most likely to sign up for this thing that you're trying to promote.

现在关键是要做出好创意。但怎么做好创意？就是测试大量创意。每月测试40个不同广告，你会发现其中两三个效果远超其他。对这两三个，你要做转化率优化活动。

All that matters is you make good creative now. But how do you make good creative? You test a bunch of creative. So go test 40 different ads a month, and what you're gonna find is like two to three of those are just gonna crush the rest of them. Those two to three, you're gonna do a conversion campaign.

我们在Google跟踪代码管理器里设置的那个事件，可以用相同事件作为HTML自定义转化。我会部署Facebook广告像素，然后为那个注册转化部署自定义事件。让我给你看看具体操作。比如编写一个注册事件的Facebook广告代码，它会自动生成这个脚本。

That that event that we just set up for, within Google Tag Manager, I can use that same event, but I can do that event as a HTML custom conversion. So I would deploy the Facebook ads pixel and then I would deploy the custom event for that signup conversion. So let me show you what that actually looks like. We'll say, write a Facebook ad event for signup. It's gonna like write this create write this the script.

这个脚本就是你需要的全部。它基本功能是当用户行为发生时向Facebook回传事件。我们的用户行为是注册事件，现在回传给Facebook用于追踪。你也可以为预约演示等任何应用内用户行为设置这类追踪。

And so like this script right here is all you need. And what that's basically doing is it's sending a event back to Facebook for when that user action is occurring. So our user action is the signup event. We're now sending that back to Facebook so that it can track that user action. And you can do this also for like if they want them to schedule a demo or whatever, you can do this for any user action that you want within the application.

你要做的就是测试所有广告创意，让它们互相竞争，发现优胜者后集中预算。但你会发现广告会出现疲劳效应。就像Greg你看电视时，同一个多力多滋广告看20遍后就会自动忽略。社交媒体广告也是这样。

But then all you're doing is you're basically testing all this ad creative, letting them compete against each other, and then when you find a winner, all the budget goes there. But what you'll see is that that ad will get what's called ad fatigue. So if a person sees an ad too much you know when you watch TV, Greg, and you're like, Oh, I've seen this fucking Doritos commercial 20 times, man. I just tune it out. So people do that with social media ads as well.

所以策略是持续更新广告避免陈旧。把优胜广告不断混搭改编，更换开头钩子，但保留有效的痛点元素。寻找最成功的共同点，就这么简单。

And so the strategy here is you're constantly refreshing the ads so that it's set that none of them go stale. And you take the winners and you remix those over and over again. You change hook variations, but maybe you find these pain points work. You just look for the common threads for, like, what's most successful. That's it, man.

这就是SaaS的付费广告策略。关于具体追踪细节，我们可以深入讨论。你可以把所有数据导入分析平台，常用的是Looker Studio，虽然学习曲线很陡峭。

That's paid ads for SaaS. That is the vibe code thing that we could go into details on how to actually track this. You can get all this data into a data analytics platform. Looker Studio is often what's used. It's a pain in the ass to learn.

或者用我的应用——既然听了一小时课，现在该推销了。用graph.com可以一键生成数据看板。

Or you can use my app. This is the shill. You just sat here for an hour, so we're now gonna shill it. You can use, graph.com. It'll one shot dashboards for you.

你无需学习如何使用这个工具。我可以说，比如‘给我展示Facebook广告的周环比数据’，它就会自动生成。对Google广告、Google分析等同样适用。去免费注册吧，有14天的免费试用期。

You don't have to learn how to use the tool. I can say, you know, show me, clicks week over week, for my Facebook ads, and it goes and builds that. Does that for Google Ads, does that for my Google Analytics, etcetera. Go sign up for free. It's a free fourteen day trial.

对，就这样，伙计。在你们打断我、让我离开之前，还有什么问题我能试着回答吗？放我走吧，Greg。

Yeah. That's it, man. Any questions I can try to answer before you cut me off and get me out of here? Cut me loose, Greg.

谢谢，Cody。我想快速分享一个小技巧。你可能知道，但我不确定大家是否了解，或者也许你也不知道这个。你知道Instagram上可以试用Reels功能吗？你听说过吗？

Thank you, Cody. I wanna give one quick little little piece of sauce. I'm sure you know about, but I'm not sure everyone knows about, or maybe you don't know about this one. So did you know on Instagram you you can do trial reels? Have you heard about this?

是的，我听说过。但我从未运行过。听说它们效果很好，因为Instagram会免费将其测试推送给大量广泛受众，对吧？

Yes. I have heard about this. I've never ran them. I heard they can, they'd, like, rip though because they'd, like, test it to a huge wide audience for free. Right?

没错。基本上，就像你说的，去创建10、15或20个不同的创意内容。你可能需要Instagram上的创作者或专业账户，但设置里有个选项叫‘启用试用Reels’。开启后上传你的一个Reels视频就行。

Yeah. So basically, if you go and create, like, as as you're saying, basically, go and create ten, fifteen, 20 different pieces of creative. And you can I think you might need to be a creator account or professional account on Instagram, but there's a setting in there that says enable trial reels? Enable that trial reels thing and then upload, one one of your videos, which is a reel. Yeah.

完全正确。它会免费将Reel分享给非关注者，这样你就能看到是否会引起人们的共鸣。

Exactly. And it'll literally share the Reel with non followers for free so you can see if it's gonna resonate with people.

所以这基本上就是把它变成TikTok模式，而且是免费提供的。听着，某些沉迷于此的人，你会去注册100个Instagram账号，对吧？

So it's basically it turns it into TikTok mode, and they're giving you this for free. So some degenerate out there, listen to me. Alright? You're gonna go make, like, a 100, Instagram accounts. Okay?

然后你在所有100个账号上试用Reels。实际上你永远不会在这些账号上发布任何内容。这样你就能大规模免费获取覆盖范围，可能从中有所收获。

And you're gonna trial reels all of the 100 Instagram account. You're never gonna actually post anything on any of these things. Right? And that's a way for you to go get free reach at scale probably. There's something in there that you can probably gain.

但不管怎样，这主意太棒了，因为这样你就不用在测试上投入广告费用，直接跳过了那一步。你可以直奔转化事件，而不必处理点击事件或其他测试所需的东西。真是绝妙的见解。

But anyway, gee, that that's such a good idea too because, like, then you don't have to do any ad spend on the testing, so you skip that step. Right? You get to go right to the conversion event rather than having to do, like, the, you know, the click events or, you know, whatever else that you need for the testing. It's a super good insight.

Cody，今天能邀请到你真是莫大的荣幸。感谢你的分享。我们会附上关注Cody及其产品的链接，希望你能再来参加一次这样的小教程。

Cody, was an absolute honor having you on today. Thank you for sharing. We'll include links to follow Cody, and his products, and, you know, hopefully come come on again for another little tutorial like this.

每次你让我回来，Poppy，我还是很震惊在我抢劫你之后你还能让我来这儿。我是说，这对我来说太疯狂了。我当时在迈阿密，打听到了他的地址，我们就进去了。

Whenever you have me back, Poppy, I'm still shocked that you have me here after I robbed you. I mean, it's crazy to me. I was down in Miami. I learned his address. We came in.

我们拿走了那些好艺术品。不，我开玩笑的。谢谢你，兄弟，一如既往地招待我，伙计。总是很愉快，Seth。

We took the good art. No. I'm just playing. Thank you, g, for hosting me as always, man. It's it's always a pleasure, Seth.

那个故事改天再说吧。那是另一个故事

That that's a story for another day. That's a story for

对，对。我们会把那个...我们会把那个先收起来，暂时保留。所以

another Yeah. Yeah. We'll keep that we'll keep that in the keep that in the in the holster. So

好吧，回头见，伙计。

Alright. Catch you later, man.

回头见，兄弟。

Later, man.