AEO、SEO与GEO之争

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The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit iheareverything.com.

欢迎收听《搜索之声》播客，本节目隶属于'我闻万物'播客网络。想要加速您公司的自然增长进程？请放松身心，准备接收每日剂量的搜索引擎优化智慧。现在有请《搜索之声》播客今日主持人乔丹·库尼。

Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search podcast, Jordan Cooney.

如今的搜索可见性已不仅限于关键词。SEO策略正在快速演变，AEO（答案引擎优化）和GEO（生成引擎优化）的发展正冲击着传统SEO策略。那么搜索专业人士该如何适应？根据Single Grain公司2025年5月的报告，零点击搜索已占据主导地位——2024年全球65%的谷歌搜索以零点击体验告终。

Search visibility now demands more than just keywords. SEO strategies are evolving fast, and the evolution of AEO and GEO are now pressing the SEO strategies of the past. So how should search professionals adapt? According to Single Grain's May 2025 report, zero click searches now dominate. 65% of Google searches globally, and in 2024 ended with a zero click experience.

这一比例预计将在2025年超过70%。这种转变使得针对精选摘要、语音结果和AI应答的AEO与传统SEO变得同等重要。现在SEO团队面临艰难抉择：这个SEO的新名称是什么？

And that share is expected to exceed 70% in 2025. This shift makes AEO, which targets featured snippet, voice results, and AI responses absolutely essential alongside traditional SEO. Here's the challenge. SEO teams face tough choices now. What is this new name for SEO?

AEO专注于提供直接答案，GEO瞄准AI生成摘要中的可见性，而传统SEO仍驱动着大部分自然流量。我们该如何平衡这些相互竞争的优先级？这里是《搜索之声》播客。

AEO focuses on delivering direct answers. GEO targets visibility within AI generated summaries. Traditional SEO still drives the majority of organic traffic. How can we balance these competing priorities? This is the Voice of Search Podcast.

我是乔丹·库尼，今天与我同台的是艾米·朱伦卡，来自SEO Sustainable公司的SEO策略师，该公司致力于构建面向未来搜索的策略和工作流程。今天艾米和我将分享如何有效整合AEO、SEO和GEO以实现最大搜索可见性。艾米，欢迎来到《搜索之声》播客。

I'm Jordan Cooney, and joining me today is Amy Jurrenka, SEO Strategist at SEO Sustainable, which builds strategy and workflows for the future of search. Today, Amy and I will share how to effectively integrate AEO, SEO and GEO for the maximum search visibility. Amy, welcome to The Voice of Search Podcast.

谢谢。很高兴来到这里。

Thank you. It's great to be here.

非常高兴你能来参加节目。我们之前的准备环节非常愉快，聊了很多关于你在SEO领域的成长历程。在深入探讨那些关于SEO现状的疯狂问题之前——比如SEO到底是什么，我们在消费者发现领域正演变成什么样子——先向听众简单介绍一下你自己，你是怎么进入SEO这个领域的，现在在做什么，以及你如何探索这个行业。

So I'm so glad that you're on the show. We've actually had some really fun prep sessions, and we've gotten to talk a lot about your kind of growth and your journey in in building your SEO career. And so before we we get into all the crazy questions about what is SEO now, what the heck is this thing that we're evolving into when it comes to consumer discovery, tell our listeners a little bit about yourself, how you got into the SEO game and what you do now and how you're exploring this industry.

是的，我入行大概有十年了。当时想从客服部门转岗，正好公司要成立市场部。我尝试了几个不同岗位后，在一次与SEO顾问的会议中，她全面剖析了行业现状——那刚好在企鹅算法和熊猫算法更新之后，讲解了网络运作的复杂机制。我发现这就像个巨型拼图游戏，当时就想：就是它了！这不仅是值得钻研的谜题，更是能为用户创造价值的营销方式。

Yeah, so I've been around for about ten years. I wanted out of the customer service department and as a company I was at was creating a marketing department. And so I started to bounce around and did a few things and then there was one meeting with a new consultant that was SEO and she laid out everything that was going on. It was right after Penguin and Panda and how the web works and how complicated it was, and I saw that it was a giant puzzle, and I was like, I'm in. Not only is it a puzzle to play with, but it's also a way to do marketing that adds value to users.

我特别钟爱这些边缘领域，这就是我扎根于此的原因。这些年来，我既做过企业级项目，也经营过代理机构，尝试过各种可能。当AI技术兴起时，我感受到前所未有的兴奋。作为早期采用者，我亲眼见证着搜索方式的变革、用户行为的转变，以及我们作为SEO/AEO/GEO从业者工作模式的革新——这真是个充满乐趣的转型期。

And so I really like those side things, and that's how I ended up there. You know, over the years, I've been able to do some enterprise and being able to do agency and try a lot of different things. But when AI came out, it just was exciting and fun to me. So as an early adopter, and I've been watching it, and I really see the shifts of how our search is changing, behavior is changing, and how we're gonna do our jobs differently as SEO, AEOs, GEOs, what have you, and how that's playing out as a really fun time for us.

确实如此。这可能是我们行业有史以来最疯狂的时期，至少是自移动端优先策略兴起以来，SEO领域最具颠覆性的变革。我们来聊聊这个'三字母缩写的怪兽'——AEO、SEO、GEO究竟意味着什么？

It really is. I think it's like the craziest time that we've seen in our industry. It's probably the most transformative in the SEO history, at least since since really the introduction and expansion of mobile and how Google really was gonna prioritize mobile over any other experience. Let's talk about this. Let's talk about this thing, this beast that is what is these these three letter acronyms, AEO, SEO, GEO.

请分享你对这些概念的定义。你会如何向广大SEO从业者解释这些术语及其行业预期？

Tell us how you define this. How would you define these, and how would you define these expectations to our audience, to the SEO community at large?

首先声明我是'全缩略语接纳俱乐部'成员。没错，我不仅写过相关文章，还整理了一份动态文档，就像个不断扩充的新术语词典，收录了我发现的所有新缩略语、专业词汇，以及同行们正在研发的工具。现在正是我们重新定义职业身份的好时机，这过程超级有趣。

Yeah. So first off, I'm part of the all acronyms welcome club. Yeah, yeah, I did some posts on it and I actually have a working document that's like this giant glossary of all the new acronyms I'm finding as well as terms and things that we can kinda keep up with and then some of the new tools that all of us are creating. It's super fun. Right now we get to redefine who we are and what we do.

在这个新型搜索时代，我们可以自由选择任何细分领域，用全新理论和方法论进行探索。无论你找到什么适合自己工作方式的缩略语，尽管去用。我坚信新事物需要新语言——这不仅帮助我自己理清转型思路，也为向企业高管客户解释这些概念创造了认知空间。

We get to about, we get to go whatever area we want to in this new sort of search and we get to be able to approach it and get our new theories and our own ideas out there. So whatever acronym you find that works for you and the way you're gonna be doing this new SEO, go for it. I'm also a huge fan of new things need new language. So when I'm explaining this not only to my own brain of what I'm changing and what I'm doing, it makes some space in there. But also, how am I going to explain this to clients in C levels?

他们将需要不同的术语，并且会知道我需要做不同的事情，这就需要新的语言来让他们知道我紧跟潮流。对我来说，我们正在关注的基础或重要部分——SEO，我称之为‘10蓝链SEO’。这是传统SEO，就是你输入搜索词后返回的搜索结果页面上那些带链接的页面。AEO（答案引擎优化）则更侧重于当人们提问并与这些大语言模型对话时，他们获得答案，而你想让自己的内容片段出现在这些答案中。GEO（品牌曝光优化）主要是确保获得更多品牌曝光。

And they're going to need different terms and they're going to know that I need to do different things and that's going to require new language to be able to let them know that I'm keeping up with stuff. For me, the basics or the big ones that we're seeing, SEO, I call that the 10 blue link SEO. So that's traditional SEO and that's where you put in a search and it comes back and we see that search page with those pages that are linked. AEO is more about answer engine optimization and that would be when people are going and they're asking questions and having a dialogue with these LLMs and that they're getting answers and you wanna get your chunks or your content in those answers. GEO is just making sure it's more brand exposure.

这就是生成引擎优化。这个术语有点拗口，是我用来泛指试图进入那些生成输出的更通用说法。我不认为我们需要二选一，我觉得可以结合两者。再次强调，我认为现在正是SEO从业者可以发展壮大、将其塑造成我们想要的样子的时机。

That's generative engine optimization. It's a little bit more of a mouthful and that's more of a generalized term that I'm applying to of just trying to get in those generative outputs. I don't feel like we need to do one or the other. I feel like we can do a combination of. I feel, again, like this is a time where as SEOs can now grow and move into whatever we decide it to be.

通用术语之类的，无论什么能站得住脚成为行业标准，我们就去做。但先别急着给自己设限，对吧？现在是扩张的时候。

Generalized terms and all that stuff, whatever sticks and hits the wall that becomes the industry standard, let's do it. But let's not let's not try to put ourselves in a box yet. Right? This is a time for expansion.

好的，那我们来稍微谈谈这种扩张。聊聊这三个概念，你认为它们之间是如何交叉的？技能要求相同吗？这三者的预期是否一致？

Yeah. So so let's talk about that expansion for a little bit. Let's talk about these three concepts, and what is your perception of, like, how these three intersect with one another? Are are the skills the same? Are are the expectations the same across all three?

我很欣赏这个定义，并且从根本上非常认同。但我不确定听众是否理解它们的独特性，以及它们之间是如何相互关联或交叉的。

I I appreciate the definition, and I actually fundamentally really agree with it. But I don't know if our listeners understand the unique nature of them and how much they kind of connect or intersect with one another.

确实如此。重申一下，SEO（搜索引擎优化）是我们熟知且热爱的领域，对吧？我们一直在做的这些工作被逆向解析过，用数据验证过，包含大量已知信息和可重复流程。本质上就是你往谷歌搜索框输入搜索词或问题，然后获得文章列表，人们会点击进入你的网站进行研究。

Yeah. Definitely. So again, SEO, search engine optimization, what we know we love, right, what we've all been doing, has been reverse engineered, poked with a stake, a lot of data, a lot of things that we already know, what we can do repeatable processes, right? And that's really, you're putting in a search term or a question right into that Google search box. And like I said, you're getting back that list of articles that people are then going and going to your website to do research.

所以他们点击这些链接访问你的网站，你获得入站流量后试图引导他们完成转化漏斗。要知道，你正在通过这些提问和搜索词获取品牌认知和自然流量。而AEO（答案引擎优化）是当整个对话发生在大语言模型内部时——比如在ChatGPT里，或者在谷歌AI模式展示的界面上。

So they're clicking on those links, they're going to your website, you get that inbound traffic, and then you try to move them through the funnel. And you know what? And you're trying to get that brand recognition, and you're trying to get that organic traffic website from those questions, from those search terms. AEO answer engine optimization, that's when this entire conversation is happening inside the LLM. So it's happening inside ChatGPT, it's happening right there on where Google AI Mode is showing them.

他们哪儿都不去，也不访问网站。他们进行对话后，AI会主动搜集信息，为他们执行各种搜索，汇总信息并生成通用内容。AI会在对话中直接回答问题。这正是你希望自己创建的内容和品牌能出现在答案中的场景。当用户提出与你品牌相关的具体问题时，你希望答案中能体现品牌名称和差异化优势，对吧？

They're not going anywhere, they're not going to websites. They are having that conversation and then that AI is going out and gathering, doing a full variety of searches for them and gathering that information and making that generalized content for them. They're answering those questions there. That's really where you want the content that you create and your brand to really show up in those answers. You're looking to get your brand name and you're looking to get your differentiators in those answers when they're asking specific questions that apply to your brand, right?

所以这将是一种全新的方式。我们无法获得网站流量，这确实很困难。是的，对吧？我们将失去大家熟悉和依赖的那些指标。

And so it's gonna be a different sort of way. We're not gonna get that website traffic, which is tough. Yep. Right? We're going to be losing the metrics that everybody knows and loves.

没错，我认为这才是关键，艾米。每种方式都有其独特之处，但预期结果会有所不同，对吧？因此需要用不同的方式衡量。虽然许多技能和工具相同，某些情况下相同策略可能仍然适用，但最终结果可能会发生变化。

Yeah, yeah. I think that's the key, right, Amy? Each one of these has its unique characteristics, but the expected outcome is going to be different, right? And they need to be measured as such differently. Although many of the same skills, many of the same tools, some cases, of the same tactics might work to be present or visible or consumed some positioning in them, the outcome on the other end might change.

你可能无法获得同样多的点击量。这可能只是品牌曝光的手段。我认为这三个方面最有趣的地方在于，它们在形式上各具特色。虽然输入大多相同，但输出肯定可以不同。

You might not get as many clicks. It might just be an awareness play. And I think that's what's really interesting about these three aspects is that they are unique in some forms. Many of the inputs are the same, but the outputs can be certainly different.

确实如此。现在最核心的问题是：我们如何证明自身价值？如何展示我们的价值所在？所以关键在于，我们该追踪什么指标？该把精力投向何处？

Definitely, definitely. That's the million dollar question is how are we still going to show our value, right? How are we going to still show our worth? And so it's like, what do we wanna start tracking? Where are we gonna put our efforts?

明白吗？我们如何在不同机器人之间分配资源？过去只需要考虑谷歌爬虫，那个算法，也许再加点必应。对。但那时都是非常相似的爬虫和算法。而现在我们有不同的大语言模型，每个都有自己的爬虫程序，我们必须确保它们都能抓取我们的网站内容——这是个重大问题——要能正确解析JavaScript这类技术。

You know? How do we divide this across different bots? It used to be like, carried out Google bot, right, in that algorithm, and maybe a little bit of Bing. Yeah. But it was the same sort of similar, very similar bot, very similar algorithm and now we have different LLMs that all have their own bots that we gotta make sure can crawl our websites, right, to be able to render that content which is a huge issue, understand it, JavaScript and that sort of stuff.

我想插个问题。关于这点我特别想请教，因为我认为这正是搜索专业人士最困惑的地方：AI探索应该采取什么方法？具体需求是什么？在AEO、SEO、GEO这些不同领域中，当你考虑投资方向时，如何确定资源分配比例？如何确定优先级？或者我们是否该把它们视为同个资源池，只是以不同方式分配而已？

I want to actually jump in. I want to jump in and ask you a question about this because I think this is where search professionals are struggling to determine what is the approach or what's the need for AI discovery, right? And so between AEO, SEO, GEO, as you think about these different disciplines where you can invest in them, which one deserves the right amount of resources, which one and how do you prioritize? Or should we even be looking at it as a prioritization exercise? Is it all the same bucket and you're just slopping out this stuff differently from the bucket?

我很想了解您对优先级排序的看法——我们该如何权衡这些领域，专业人士在考虑优先级时应遵循什么标准？

I'm curious to get your perspective as to how we prioritize, how we balance amongst these areas, and what's the expectation that a professional should use when they think about prioritization?

是的，我的做法基本上是把它们视为同一个资源池。我会使用AEO和GEO这些附加服务来尝试扩展部分客户服务。虽然效果有待观察，但我预见大型企业会进行资源分配。公司预算部门很可能会把这笔支出和原有的SEO预算合并处理。

Yeah. So the way I'm doing it, right, is I'm sort of looking at it almost as the same bucket. So I am gonna be using like AEO and GEO and those additional services to maybe try to expand some of my clients' service. We'll see about that, but I foresee allocations in large corporations. Company allocations, they're gonna bucket this with that SEO budget that they had.

那么如何在不过度损害传统SEO的前提下，合理分配获取AEO所需的资源？关键全在于追踪。我在追踪流量来源，追踪每个LLM带来的转化量。

And so how do we figure out to get AEO and how many resources need to go there without shooting ourselves in the foot with traditional SEO? And it's all about tracking. It's all about tracking. So I'm tracking sources. I'm tracking how many conversions we're getting from which LLM.

每个LLM算法都不同，呈现方式也各异。所以我正在追踪您所在行业的增长点：哪些LLM和搜索机器人带来增长？虽然可能有人反对，但我要用个老说法——我们可以重启部分数据驱动的决策模式。

Every LLM has a different algorithm. Every LLM renders things differently. So I'm tracking for your industry, what's the growth? What are we seeing the growth on which LLMs and which search bots are we seeing the growth in? And then we can do again, which some people might shoot me for this, I'm using an old term, we can bring back some of that data driven decision making.

比如可以展示：这是传统搜索数据，而过去六个月ChatGPT的搜索量增长至此。现在我们要调整预算重点投向ChatGPT，研究如何优化答案呈现，因为那里才是流量入口。我们的转化率更高，实际成交也更多。

You can say, hey, so here's your traditional search, and over the last six months, we've seen this amount of that search grow in ChatGPT. We know we now wanna take this much of our budget and focus it on ChatGPT and how can we get in there and get into those answers better because that's where we see traffic coming in. Here's our conversion rates. Our conversion rates are higher. We're making more conversions.

我们需要转向那个方向。这就是我判断预算投放重点和时机的决策依据。

We wanna shift over there. That's how we're gonna start, for me, to get that visibility to decide where do I wanna spend, you know, where do I wanna allocate that budget to and when to allocate that to.

没错。但我想就此提个问题：品牌因素如何纳入考量？我特别强调这点是因为品牌至关重要，特别是在LLM响应中。即便看AI生成内容时，品牌对展示结果也有重大影响。

Right. But I wanna ask you a question on this. How do we take brand into account here? So I piggyback that piece because brand is such an important part, especially about some of these LLM responses. Even when we look at some of the AI mode stuff, brand plays a pretty big role in what's gonna show up.

那么我们该如何在这个范围内考虑这个问题呢？

So how do we think about that in this scope?

没错，它不仅扮演重要角色，更是我们真正关心的核心。他们在进行全方位研究。我们需要品牌植入，这样当他们离开并决定购买时，会直接在搜索栏输入我们的品牌。关键在于让品牌和产品出现在答案中。对我而言，品牌将成为站外SEO的一部分。

Yeah, and not only does it play a big role, but that's what we really care about getting in there. So they're doing all the research there. We need our brand in there, so then when they go to walk away and they go to decide to buy, they tape our brand back into that direct search bar, right? So it's about getting our brand and our products in answers. I think for me, how I'm doing it, brand is gonna be part of off page SEO, right?

过去我们有站外SEO、站外AEO和站外CEO，现在我要开始关注品牌营销了。虽然还没完全掌握，但我正在转型。如今站外推广追求的不是反向链接，而是品牌认知度。这将是我转型期间的新重点，毕竟品牌的核心就是内容。

So where we had off page SEO and off page AEO and off page CEO, I'm gonna start seeing the brand and I'm gonna be a brand marketer now. I haven't learned it yet, but I'm going to. I'm seeing that that's We're not looking for backlinks, we're looking for brand awareness in off page these days. And that's where I'm gonna be focusing my new efforts on as I make the transition. Then brand is all about content.

我彻底改变了内容策略——通用内容已死。过去制作通用内容获取流量的做法，通过漏斗转化的模式正在消亡。这正是大语言模型擅长的领域，不再需要我们插手。确实如此。

So the way I've changed my content, generalized content is dead. The idea that I'm gonna make a piece of generalized content and have inbound traffic, we're then gonna move to the funnel, think is going away completely. That is exactly what these LLMs do. So they don't need us to do that. Yeah, exactly.

这类内容对他们毫无价值——那本就是他们的专长。真正有价值的是围绕核心页面（主页、品牌页）、变现页面（产品服务页）打造的内容体系：建立主题集群，突显差异化优势，针对目标客户画像(ICP)的痛点提供独特视角的直接答案。我认为通用内容未来难有立足之地——虽然传统搜索仍在使用，但我已开始调整内容策略，同时大幅细化ICP画像。

That content's not valuable to them, that's what they do. What is valuable is content that's based around your core pages, your homepage, brand, and then your product and services, your money pages as I call them, and then making topic clusters directly around those core pages and then creating a body of content that shows your differentiators, that talks about the fears of your ICPs, that what are the people I'm looking for, those direct answers, unique angles. So I don't feel that generalized content really has a great place in the future. Right now it still does, People are still using traditional search. But I'm already shifting my content strategy over to that way, as well as my ICPs are way more detailed.

过去我的ICP画像很笼统，随便编个「我们为入站营销做通用内容」就能应付。现在必须精准定位——比如以前只需知道「社区HVAC服务商」，现在要明确「住宅HVAC」：服务哪些社区？房屋类型？新房主是否需要订阅服务？

So I used to just be generalized ICPs. I mean, I could just kinda make one up and you're like, we're doing generalized content for inbound marketing, right? That's our ultimate goal. Now I need to know exactly where it used to be if you just did HVAC in the neighborhood. Okay, well, you're a residential HVAC.

针对拥有住宅需要HVAC服务的业主，ICP画像原本很简单。现在则要深挖：具体服务哪些社区？房屋类型？是否新房主因缺乏经验而需要订阅服务？

The person who owns a home, that needs HVAC services. I mean, it was really easy, right? For an ICP, if you come up with something real simple. Now it's like, no, what neighborhoods do you service and what kind of houses do they have? Are they brand new houses and they're gonna want subscriptions because they're new first time homeowners and they don't know how to do it themselves?

这些房子是1970年代建的吗？它们会是DIY项目吗？我们需要讨论何时聘请专业人士。或者这些是历史建筑，我们需要研究如何翻新房屋，还得和住在里面的幽灵沟通才能搞定。

Are these houses made in 1970s And they're gonna be DIY, and we need to talk about when to hire a professional. Or are these historic homes, and we need to figure out how to retrofit that house and also, you know, talk to the ghost that lives there to make it work.

没错。这可是笔不小的投资。

Exactly. That's an expensive investment right there.

确实。确实。要详细得多。

Exactly. Exactly. Much more detailed.

我想讨论这个，想谈谈技术，就是那些能让你在这里取得成功需要运用的实用技巧。你多次提到内容。我知道这个游戏不仅仅是内容，但我特别想听听你的观点：在这个谷歌新AI体验和这些LLMs（现在也成为搜索体验重要部分）中，我们有哪些具体实用的方法可以通过整合内容来获得更大成功？

I wanna talk about I wanna talk about this and and talk about the techniques, like, the the practical techniques that you need to utilize to be successful here. You you brought up content quite a bit in this. I know that there's more to this game than just than just content, but I do want to get your perspective specifically on what is the the set of practical ways that we can integrate content to be more successful in this new AI experience in Google and these LLMs that are also now being a prevalent part of the search experience?

对。除了品牌内容外，还有更通用的内容，品牌、品牌、品牌，对吧？他们谈论的是你与众不同的卖点和独特角度，就像我说的ICP（理想客户画像）。除此之外，他们还注意到一些事情。顺便说一句，这些都没经过测试。

Yeah. So beyond branded content, more generalized content, brand, brand, brand, brand, right? And they're talking about your differentiators and unique angles of your ICPs like I was talking about. Beyond that, they are noticing a few things. None of this is tested, by the way.

太新了对吧？这些都是我正在和大家一起尝试的东西，Echo Blocks之类的。你知道他们喜欢FAQ，所以我们就做这个。确保把我们的差异化优势加进去。语义三元组，他们喜欢讨论这个。

It's too new, right? So this is just stuff I'm playing with everybody, Echo Blocks, and that's like, you know, we you know, they love FAQs, so let's do that. Let's you know, make sure we have that with our differentiators in there. Somatic triplets. You know, they like to talk about that.

我们要为公司设计语义三元组，并围绕它创作内容，确保使用它们，让品牌描述成为语义三元组，然后确保所有NAP（名称-地址-电话）信息在目录中都更新到位。这些都是我们知道他们喜欢的——比如结构化数据标记。我一直喜欢结构化数据，但不算百分百专家。现在我正在寻找如何获取所有可能的结构化数据标记的终极清单。然后考虑是否需要开发工具来添加这些标记？

Let's come up with the semantic triplets for our company and be able to write some content around that, make sure that we use them, and make sure our brand description is a somatic triplet, and then let's make sure that all of our NAP locations are updated to that in our directories. So those are some of the few things, know, we know they love schema markup. So I always have loved schema markup, but I'm not a 100% expert. I'm now on the hunt to figure out how to get the ultimate list of all schema markups you could possibly do. And then you figure out, do we need to build a tool to add these on?

我们是否需要一个人专门负责为网站上所有内容创建结构化数据标记，这是前所未有的。他们的工作就是审视内容、发现机会、起草方案并实施落地，我们的方向在哪里？但结构化数据标记需要像把音量调到11那样全力以赴。

Do we need one person that just sits there and they just make schema markup for everything on our websites that we never had before. All their job is to look at content and figure out where those opportunities are, get it drafted and get it implemented, where are we going? But schema markup needs to be like we need to turn that up to 11.

现在插播一分钟赞助商Previsible的广告。当你需要SEO帮助时，有几个选择：回复那些声称能让你登上谷歌榜首的垃圾邮件机构；按小时付费给最终会不断计费的顾问；或是与模板化机构合作快速启动成功率低的策略项目。这些听起来都不太理想，对吧？

Time for a one minute break to hear from our sponsor, Previsible. So you're looking for SEO help, and you got a couple of options. You could start replying to spam from agencies that claim they can get you to rank number one on Google. You can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges, or you can work with a cookie cutter agency to quickly launch a strategy less project with low success rate. None of those sound very good, now do they?

这正是Previsible整合咨询模式的用武之地。他们汇聚40年SEO和数字营销经验，为您挖掘自然增长机会。定制化解决方案融合策略、技术专长、内容与报告，让SEO真正为企业运作服务。Previsible四阶段方法首先制定策略，继而支持优质内容创作，帮助排查技术问题，最重要的是协同跨部门团队整合SEO策略，确保预算真正产生成效而非仅为机构盈利。

Well, that's where Previsible's integrated consulting model comes in. Previsible draws from a collective forty years of SEO and digital marketing experience to unlock your organic growth opportunities. They build custom solutions that combine strategy, technical expertise, content, and reporting to effectively operationalize SEO for your business. PrePhysical's four stage approach ensures that your SEO programs thrive by starting off with a strategy first approach. Then they support you in your efforts to create quality content, help you identify technical issues, and most importantly, they'll work with your cross functional teams to integrate your SEO strategies to make sure that your SEO budget actually drives results, not just your agency's bottom line.

加入Yelp、eBay、Canva、Atlassian、Square等信赖Previsible SEO咨询服务的品牌行列。详情请访问previsible.io。

So join brands like Yelp, eBay, Canva, Atlassian, Square, all who rely on the SEO consultants at Previsible. For more information, go to previsible.io. That's previsible, previsible.io.

那么关于结构化数据标记这些方面，我们该如何规划对新内容的投入呢？比如开发原本不存在的资源。就像我们准备会议时你提到的可分块性概念——如何组织构思内容并投入开发，例如FAQ模块、结构化数据等。能否向听众解释下这个'可分块性'？

Yeah. And so with respect to schema markup, these other aspects, where do we get into the play of investing in new new pieces of content, right? Like taking things that don't already exist. For example, you you brought up earlier when we were prepping for the session, concepts around, like, chunkability and, like, how we organize and think about our content and then invest into that content, like with things like FAQs, Schema, and all those other points. But can you explain that chunkability piece to our listeners?

当然可以。可分块性——我刚刚还为此做了个小工具，准备推广给所有撰稿人做培训。

Oh, definitely. Chunkability. Just made a tool on this for fun. It's great. Gonna roll it out for all my writers to train them.

可分块性代表着重大转变：传统搜索引擎算法处理整页内容进行排名，而AI机器人和大语言模型则按块（段落或片段）读取内容，并决定是否调用该内容块。因此每个内容块都需要自成体系，具备独立存在的完整性。

So chunkability is a big way, it's a big shift of the difference between how traditional search engines and algorithms, they write an entire page and then they rank that page. Where these AI bots and LLMs, they read it by chunk, passage, paragraph, they call them chunks. And they read it by chunk and then they decide if they're gonna resurface that chunk. So every chunk needs to be able to live by itself. It needs to be able to be within boundaries.

内容必须紧扣主题，必须回答问题。这时你可以运用那些回声区块和语义三元组，开始在这些内容块中加以利用。但要确保你的页面中每个内容块都能独立存在。正如我所说，我刚开发了一个'可块化'工具，将用于重新优化，并在我们推进'答案优先'流程时培训新作者——虽然目前看到的是关于Zoom的一些模式，但要确保我们所有内容都具备可块化特性，具有高度的'可块化性'。

It needs to be on topic. It needs to answer the questions. This is where you can get into those echo blocks and those semantic triplets and start utilizing those in these chunks. But you wanna make sure that your page, every chunk is able to stand alone by itself. Like I said, I just created a chunkability tool that I'm gonna be using to reoptimize as well as train our new writers on that as we're getting through the process of answer first, some of these patterns that we see about Zoom, but make sure that all of our content is chunkable and it has a high chunkability.

如果你们想获取我LinkedIn课程里的工具，正如我所说，核心理念在于这种新格式——我们关注的不是整个页面，而是页面上每个独立的内容块。

If you guys want the tools on my LinkedIn course, and the idea, like I said, behind it is that new formatting. Instead of the whole page that we care about, we care about each individual chunk on that page.

让我们结合谷歌对多模态体验或内容的推动来讨论这个'可块化'概念？特别是考虑到正在使用的新型资源，比如视频、音频，或是页面上的某种动态体验，比如评分系统。这些如何影响页面的可块化性？以及在内容被分块前，理解你放入页面内容的关键性有多大？

Let's talk about this chunkability concept with respect to Google's push for multimodal experiences or content? Particularly, like, as we think about new types of assets that are being used, say video, say audio, say some sort of dynamic experience on the page, like a a scale or rating experience. How does that play into the chunkability of a page, and how critical is it to understand what you're putting into the page before it gets chunked out?

对我来说，关键是确保机器人能读取内容。所以我一直强调避免在图表中使用图片，要用HTML。我们能否确保用HTML版本呈现图表？不仅仅是放张图片。如果确实要用图片，当然需要添加大量替代文本。

For me, it's making sure these bots can read it. So I keep saying to avoid images for your charts, it's HTML. Can we make sure we can put in an HTML version of that chart and that graph? Not just putting an image. If you do an image, of course, wanna do a lot of alt text on that.

必要时我们会添加描述。如果这是最佳方案，那就这么做。但我们真正关心的是背后的HTML代码。无论你制作的是视频、图表还是新型评分系统，归根结底都是HTML——回归传统方式，对吧？这些内容能被正确读取吗？

We wanna do a description if we have to. If that's the best we can do, let's do it. But we really wanna see about the HTML behind it. So whatever it is you're doing, whether it's a video, whether it's chart, whether it's a new scale, it's that HTML, old school, back to the day, right? Is it gonna be what those read?

我有个朋友刚做了个快速实验，他通过某种方式测试系统如何运作。他是开发人员而非SEO专家，没什么道德顾虑（开玩笑的）。他通过React等JS框架较重的页面，用近乎白底白字的HTML文本成功诱导LLM输出了异常结果。

A friend of mine even just did a quick study where he kinda gamed the system to see how they work. He's a dev, he's not an SEO, he has no morals or scruples. No, I'm joking. And he was to trick the LLMs into giving him these weird results off the page because it was like React and different ones that are JS heavy and he just put the HTML. Basically almost like white on white text we'd be able to do.

他只是添加了些额外HTML代码，其中包含指令，结果就显现了。这种方式能持续多久？我不确定。毕竟我不是黑帽SEO从业者。

He just put in some extra HTML. There was instructions and it popped up. How long that'll work? I don't know. I'm not a blackhead SEO.

我专注于可持续SEO，所以不会那么做。但这里确实是个好地方让我观察——如果你的网站JS负载很重，又无法重建整个网站对吧？我们既没时间也没预算来重建整个站点。

I'm all about sustainable SEO so I won't be doing that. But it is a great place for me to see and be like, wow, if your site is JS heavy, and you're not able to make a whole new site, right? We don't have the time to make a whole new site, or we don't have the budget right now to make a whole new site.

嗯，嗯。

Yeah, yeah.

我们去检查下现有的HTML代码，确保它能准确呈现网站内容。

Let's go look and see what the HTML is there and make sure the HTML represents what's on the site.

好的。现在转向我认为最具挑战性的话题——这个颠覆性时代带来的变化：SERP体验正在剧烈变革，我们过去称为SEO的衡量标准现在可能是GEO或AEO，很难准确定义现状。就像最近几个月，谷歌在搜索控制台增加了数据维度，但说真的，我们依然像是在没有地图的情况下开车。

Alright. Let's transition to, I think, one of the most challenging topics that that we're gonna talk about. And it's it's really a a function of this disruptive period of time, the fact that the SERP experience is shifting radically, and how we measure what we used to call SEO now is GEO, maybe it's AEO. It's really hard to pinpoint what's happening. I mean, we've seen in the past couple months, Google make some introductions to more data in in Google Search Console, but arguably, we are still driving the car without a map.

我想听听你对衡量挑战的看法。作为SEO从业者，我们该如何调整KPI和成功指标？在优化这些不同方法或思考策略时，应该如何适应？

And I'd like to get your perspective on measurement challenges. How should we as SEOs and search professionals adapt our KPIs, adapt our success metrics as we're optimizing for these different approaches or thinking about these different approaches in general.

没错。这就像'内容放之四海皆准'的策略已经失效。不能只追踪关键词排名、自然流量、点击或转化率了。要为每个客户定制专属的流量指标和KPI，这些指标必须与客户共同制定的目标挂钩。

Yeah. And this is this is gonna be another one kinda like the content is universal strategy is no longer gonna work. You know, you can't just track keywords ranked in organic traffic and then clicks, right, or conversions. Did that with everybody. I'm gonna have to start doing specialized, right, traffic and KPIs and metrics that tie back to what the client what we've decided on with the client.

我有几个想法：我们可以细分流量来源，比如通过Studio报告查看ChatGPT带来的转化率。但核心是要引导客户和高管转变思维——从关注自然流量和关键词排名，转向如何追踪品牌在LLM中的能见度？哪些指标真正重要？我认为是品牌词和核心产品的搜索表现，以及细分领域的几个关键点。在追踪过程中，我们该如何定义进展？

I have kind of a few ideas, you know, like what we should, you know, break out traffic, of course, or let's look at this, or I look through studio report, this is how much we're getting from ChatGPT so we can get conversion rates. But what it really comes down to is me transitioning clients and C levels from organic traffic and keyword ranking to how are we gonna track brand visibility in these LLMs? What do we wanna track which really matters? Which I think it's branded terms in your products and then maybe your niche, like a couple of your niches. And then as we're tracking that, how do we track what progress is?

什么是成功？没错。我真心认为我们必须深入追踪自然流量来源。我觉得直接流量会落在我们后面，因为如果人们都在那个大语言模型里完成所有研究和购买旅程，然后离开再回来，我们就需要观察直接流量是否增长。所以我们绝对要这么做。

What is success? Yep. And I really think that we're gonna have to go down to tracking by, you know, organic slash source. I think direct's gonna come underneath us, right, because we if people are doing all their all their research and all their buyer journey right there inside that LLM and then walking away and coming back, then we're gonna wanna see if that direct traffic is coming up. So we're definitely gonna wanna do that.

我认为这将是关键所在。关键就在于我们不应该全面铺开，只需要追踪主页和核心页面。

I think this is gonna be the big one. This is the big one. I think that we need to not do it overall. We just wanna track our homepage and our core pages.

有意思。

Interesting.

我们专注于品牌建设，专注于产品，专注于把这些内容整合进去。我们关注的是那种认知度和流量，看看能否直接带来销售和转化。这样一切就能顺利推进。

We're focusing on our brand. We're focusing on our products. We're focusing on getting those in there. We're focusing on that sort of awareness and that sort of traffic to see if we can get the sales and conversions right there. So all of a it gets adopted.

对，对。

Yeah. Yeah.

几天前我也问过另一位嘉宾这个问题，现在必须问问你：追踪关键词排名还重要吗？如果只能选一个，你会选择追踪关键词排名还是AI概览或其他大语言模型响应？什么？

I asked this question a couple days ago to another one of our guests, and gotta ask you this question. Is it still important to track keyword rankings? And would you if you could only choose one, would you track keyword rankings over tracking AI overview or any other AI LLM response? What?

我全都要。对吧？难道这是《高地人》吗？只能有一个胜者。

I want it all. Right? I mean, is this? Highlander? There could only be one.

他给出了同样的回应，我说必须选一个。你必须选一个。

He had the same response, and I said, have to choose one. You have to choose one.

我知道，我知道，我知道。这很难。是的，我认为总的来说，我们也应该追踪关键词排名。

I I know. I know. I know. This is tough. Yes, I think in general, we should also be tracking keyword rankings.

这仍然是海量的搜索量。我们的大部分搜索流量仍来源于此，对吧？谷歌还说，哦，现在追踪的方法是查看这些底层关键词排名。我心想，多谢了谷歌。我可不信你这套，但随便吧。

That's still like a huge amount of search. That's the majority of where our search is still coming from, right? Google also says, Oh, well, the way to track this now is to see these underlying keyword rankings. And I'm kinda like, Thanks a lot, Google. Like I'm not buying that from you, but whatever.

但归根结底，如果我只能选一个——如果我现在有个客户只能选一个指标（大家肯定又要吐槽了），这取决于客户类型。如果合作的是大型企业，我们知道他们行业正在翻倍增长，高管们说'我们关注AI搜索并希望做好准备'，那我们就追踪这个。如果是本地服务商比如暖通或水管工，他们只关心当前谷歌商家资料，预算每月只给我三小时，那我就坚持追踪关键词直到流量完全转移。这就是我的决策逻辑——选择追踪关键词还是AI渠道/AI概览，完全取决于公司目标。

But when it comes down, like if I only have to choose one, if I have a client and I only have to choose one right now, again, everybody's gonna hate this, it depends on the client. So am I working with a large corporation that we know that their industry is going double over double and the C levels are like, we care about AI search and we wanna make sure that we're ready for that, then that's what we're gonna be tracking. If I'm working with somebody who's their service area business, getting like HVAC or plumber, and they just wanna make sure that they're in Google Business profile right now and that's their biggest thing and their budgets gives me three hours a month, I'm gonna stick with just tracking those keywords until that traffic shifts 100%. So that's kind of how I would make that decision of if I can track keywords or if I can track an AI channel or AI overviews, it would definitely be on the goals of that company.

是的。我认为历史关键词排名数据有其不可替代的价值。正如你所说，这仍是主要流量来源。但它对我们制定计划的实用性已经大不相同了，对吧？

Yeah. And I think that there's a value behind this historical keyword ranking data that you just can't give it up yet. And to your point, it's still where the majority of the traffic comes from. But, like, its utility in what we do to plan is very different. Right?

我认为SEO领域正在发生的重大变化之一就是规划方式的根本性改变。我们来聊聊规划吧——在当前SERP变革、AI模式普及、市场份额向ChatGPT等LLM转移的情况下，SEO专家应该采取哪些具体步骤才能赢得自然搜索？我们该如何制胜？

And I think that's one of the big changes that's happening in our SEO world is the planning is really changing. So let's talk about planning a little bit and let's talk about how you think of specific steps that SEOs and search experts should be taking right now to achieve success on organic search? What should we be doing as SEOs to win, to be successful, considering SERPs are changing, AI mode is getting more pervasive? We are seeing market share shift to other LLMs like ChatGPT. How do we win?

计划是什么？艾米，拯救我们吧。

What's the plan? Amy, save us all.

不，我在想我们现在能做些什么？应该做些什么？对吧？在这种变革发生、一切都在变化的当下，我们能立即采取什么行动？我认为现在我们必须确保这些机器人——毕竟我们有了这么多新机器人，对吧？

No. I think what can we do and what should we be doing right now? Right? What can we do right now as this shift is happening and so much is changing? And I think right now we need to make sure that the bots because we have all these new bots, right?

而且它们各不相同，所以我们必须确保它们能爬取我们的网站。有趣的是，几个月前我就遇到过这种情况，当时我说：嘿，让我们回归基础。确保网站能被爬取、索引、渲染，所有这些AI机器人需要完成的事情——现在不仅限于谷歌了。我们得确保它们能爬取网站，并处理好与CDN、安全防护等各层面的兼容问题。这可不是简单设置个robots.txt就能解决的。

And they're all different, so we gotta make sure that they can crawl our site. And it's funny because I came up to this a couple months ago where I was like, Hey, let's get back to basics. Let's make sure that you can get crawled, indexed, rendered, all those things that AI bots, that we need to care about them doing, not just Google any longer. And so we need to make sure that they can crawl the site and how those layers work out with your CDN and your security and everything else. It's not as simple as just doing robots.

就像我原本希望的那样简单。所以我认为必须确保：如果它们看不见内容，就不会再次呈现这些内容，明白吗？接下来我们需要关注的是——就像我说的——内容转型，我们如何看待内容，以及这些内容的目的是什么。懂我意思吗？为什么我们要创作不再服务于引流的内容？

Txt like I was hoping it was gonna be. And so I think we really need to make sure that that if they can't see it, they're not gonna resurface You know? And then when we go from there, you know, what we really need to be looking about, right, is I said that content, that content shift, how we're looking at content and what is the purpose of that content. You know? Why why are we creating content that's no longer for inbound traffic?

这是为了让我们的产品和品牌能在那些生成式答案中曝光。因此我们创作的内容类型确实需要开始改变。同时还要弄清楚我们在追踪什么数据，懂吧？现在我追踪的指标太多了。

It's to get our products and our and our brand surfaced in those answers and that generative ideas. So the type of content we create definitely needs to start to change. And also just figure out what we're tracking. You know what I mean? Right now I'm tracking so many different things.

我在追踪客户获得的每个大语言模型数据。我有Locustody报告可以追踪查阅，在GA4里做了细分，尽可能完善地设置了AI概览分段，还在GA4里追踪大语言模型数据。

So I'm tracking every LLM that a client gets. I got a Locustody report that I can track and look in there. I've got it busted out in GA4. I've got AI overviews with segmentation as best as we can do. I've got LLM tracking in GA4.

我在研究能追踪哪些品牌曝光数据。我们能监测什么？能做些什么来为客户做出数据驱动的决策？现状就是：我们缺乏数据。那我们就看看能获取哪些信息。

I'm looking at what can we track, brand impressions. What can we track? What can we do to be able to try to make some data driven decisions for our clients? And that's where we're at is like, well, we don't have any data. Well, let's see what can we get.

我们能采取什么措施来尝试做出决策？虽然不会完美，数据量也会比以往少得多，但总得行动起来。谈到关键词时，这不再是为了根据高价值关键词制定内容计划——那些现在有点困难了——而是通过关键词研究，让品牌比竞争对手更了解自身，更深入理解市场。

What can we do to get to try to make some decisions around this? And it's not gonna be perfect, it's gonna be a lot less than we've ever had, but let's do that. And when we're talking about keywords, it's no more like no longer keyword research to be able to do a content plan off those high value keywords, right? They have a little difficulty. It's keyword research to get to know our brand better than their competitors and get to know their market.

然后要根据他们的主题集群、核心页面、产品和服务来观察，哪些关键词能让我们了解市场在搜索什么？更像是一个指南，不再是硬性规定我们如何创建内容的指标。

And then it's to look at based on their topic clusters, based on those core pages, on their product and services, what are those keywords that know give us an idea of what that market is searching for? More of a guide, no longer the Or an indicator, no longer the hard and fast guide of how we create content.

所以我想就这个相同的行动计划向你请教。当我们考虑将这些洞察和数据点应用到内容或网页上时，在页面操作方面，你看到哪些有效做法？比如你如何利用从AI、GA4获取的见解，如何处理我们观察到流向LLM的流量？你如何将这些转化为网站上的任务，无论是内容相关还是网页相关的？

So I got to ask you on this same action plan piece. When we think about then taking those insights and those data points into content or into web pages, what we do on a page, what are you seeing working there? Like, what are you doing with maybe some of your clients, some of your projects, some of the experiences you've had to take something that I've learned that I've gotten from AI, from GA four that we're seeing LLM traffic go to? How are you then turning that into a task on a website, whether it be content or web related?

是的。重申一下，这实在太新了，我不想说我已做过测试。目前还没有确凿的结论。我还没有完全逆向工程所有内容。每天都在变化，对吧？

Yeah. So to say again, this is so new that I don't wanna say that I've tested it. There's no hard and true things. I haven't reversed engineered everything. It's changing every day, right?

因此我对这些信息的处理方式是：不仅能直接展示给客户看我的工作，我们还知道AI正在来临，AI搜索正在来临，知道这正在接管世界——无论它是否正在接管你所在的行业。我会持续追踪，这样我们就能知道何时转型。我时刻关注着，我有应对方案，我正在构思创意，我们为此制定了计划。首要计划就是确定何时需要转型。这是我目前正在做的具体可操作的事项，虽然可能只是些战术层面的东西，但能够向高层展示并说明我的工作内容和实际追踪进展，对我来说效果非常好。

So what I'm doing with that information, right, and what I've been able to take is not only have I been able to just show it to my clients, here's what I'm doing. We know AI is coming, we know AI search is coming, we know that this is taking over the world and whether it's taking over your industry right now or not, Here's what I'm tracking so we know when to make that shift. I'm on top of it, I've got this, I'm making ideas, we've got a plan for this. And the first plan is to see when we need to make that shift. And so that's the first thing that I'm doing that I find tangible people's like tactics or whatever, but just being able to show people and express to the higher ups that what I'm doing and that I'm actually tracking in and on it has been fantastic for me.

他们非常满意。光是知道我已在着手处理就让他们很高兴。他们知道我始终保持关注，当他们在LinkedIn等平台听到相关消息时，随时可以来咨询我。基于这些数据信息，我们就能开始思考：我们究竟要往哪个方向发展？

They love it. They just love knowing that I'm already taking care of it. I'm already aware and they can come and ask me questions when they hear these things you know, on the LinkedIn world or whatever. And so from that data though, from that information, right, then we when we start seeing where do we wanna go? You know?

我的意思是，如果我们有高转化率的流量流向ChatGPT，那我们就需要重点优化ChatGPT渠道对吧？我们知道ChatGPT有其特定的提问方式。让我们看看如何在那里提升品牌曝光度。让我们专门为它创建内容——虽然我对ChatGPT了解不多。

I mean, if we're getting traffic to ChatGPT with a high conversion rate, well, then we need to focus on optimizing for ChatGPT, Right? And we know that ChatGPT, you know, goes and has a certain way of questions. Let's see what we can do for brand visibility in there. Let's create content for there. I don't know a lot about ChatGPT.

不知道为什么选这个例子。其实我更熟悉运行AI模式的Gemini。我们知道它有查询扩展功能。Mike King有个工具可以模拟这种我们能想到的查询扩展。

I don't know why I picked that one. I know a lot more about Gemini that runs AI mode. Right? That we know that there's query fan out. There's a tool from Mike King that kinda simulates the query fan out that we can think.

我确实认为查询扩展（query fan out）将与'人们还问'（people also ask）不同，且处理方式也会有所差异。一旦我们实现查询扩展，就能获得那些深度用户画像（ICPs），从而明确哪些问题、提示词会被用户提出。围绕这些内容创建素材，在分块处理时确保机器人能读取，尽可能添加丰富的结构化标记，并持续迭代优化。这些方法都不会一成不变，因为正如我所说，这完全是全新领域。

And I do believe query fan out's gonna be different than people also ask and different than that. I do believe it's gonna be a different way to going about it. And so once we get that query fan out, we get those, like I said, those in-depth ICPs, we know which questions, prompts, what are people gonna be asking, query fan out, create the content around that, do that in the chunking, make sure the bots can read it, right? Have that as much schema markups as we possibly can find, and then keep evolving as we're going on. None of this is gonna be hard and fast in the way we go, because like I said, it's brand new.

对如此新颖的事物难以进行测试。

Can't test something that's this new.

完全同意。

Absolutely.

我测试过一种非常灵活的方法且效果不错——当AI概览功能刚推出时，我就在思考如何优化适配。无论是否获得点击，只要出现在搜索结果页顶部，我就希望客户内容能占据首位，哪怕用户只是阅读。我沿用精选摘要（featured snippet）的优化思路：深入研究现有内容，设计ChatGPT提示词来辅助调研。

I know one thing that I've tested and it's really fast and loose, but worked was when AI overviews came out, I was like, how do we optimize this for it? Whether you're getting a click or not, if it's on the top of a SERP, I want my client in there, I want my client at the very top, even if it's just people reading it. And I did the old featured snippet. So figure it out, do the research on it, see what's in there. I came up with some chat GPT prompts and some different things to do some of the research for me.

接着我们如何为网站现有内容起草适配方案？这就像优化精选摘要一样，只不过对象换成了AI概览。我已观察到显著转变——随着精选摘要转为AI概览，那些持续数月优化该策略的客户内容正在AI视图中大量涌现，且转型后仍被持续收录。

And then how do we draft something for that piece of content that's already on their site? That's the same way you would optimize for a featured snippet, we're just doing it for an AI overview. And I have seen a drastic switchover. So as those featured snippets turned into AI overviews, they're popping up like crazy on the clients that I've done that. So the clients that I've spent months, month over month working on that, I'm seeing not only the shift of them appearing in AI viewers when they appear, but when those featured snippets turned into AI overviews, they're still being included.

这确实是个成功案例。

And so that's been a great one, yeah.

没错，太棒了！这正好是我们《搜索之声》本期节目的完美收尾。感谢SEO Sustainable的Amy Jurenka参与讨论。想联系Amy可通过节目说明中的LinkedIn链接，或访问voicesofsearch.com。

Yeah. Love it. And that's a great place for us to wrap up this episode of the Voice of the Search podcast. Thank you to Amy Jurenka from SEO Sustainable for joining us. If you'd like to connect with Amy, you can find a link to her LinkedIn profile in our show notes or at voicesofsearch.com.

想了解更多关于艾米和SEO可持续发展的信息，请访问amyjarenka.com。若您尚未订阅，并希望每日获取SEO与内容营销知识推送至您的播客订阅列表，请点击播客应用或YouTube上的订阅按钮，我们很快会再次与您相见。好了，今天就到这里。但请记住，在下一次见面之前：答案永远藏在数据中。

For more information about Amy and SEO sustainable, visit amyjarenka.com. If you haven't subscribed yet and want a daily stream of SEO and content marketing knowledge in your podcast feed, hit the subscribe button in your podcast app or on YouTube, and we'll be back in your feed soon. Okay. That's all for today. But until next time, remember, the answers are always in the data.