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与全球创新第一时间同步,这里是 What's Next 科技早知道,我是达燕,我是雅娴。
与全球创新第一时间同步,这里是 What's Next 科技早知道,我是达燕,我是雅娴。
哈喽,大家好,欢迎来到科技早知道,我是丁教戴燕。
哈喽,大家好,欢迎来到科技早知道,我是丁教戴燕。
那今天这一期节目是一期英文的访谈,节目的嘉宾是 Near IO,他是两本畅销书的作者。
那今天这一期节目是一期英文的访谈,节目的嘉宾是 Near IO,他是两本畅销书的作者。
HOOKED 上瘾以及Indistractable 专注力的作者。
HOOKED 上瘾以及Indistractable 专注力的作者。
那他其实也同时是斯坦福大学的讲师,然后曾经也是连续创业者。
那他其实也同时是斯坦福大学的讲师,然后曾经也是连续创业者。
他的作品啊几乎定义了一个时代的产品的逻辑。
他的作品啊几乎定义了一个时代的产品的逻辑。
It also let us to think about the concentration is how回事 There's a lot of pain in the world and so I think the promise of product design it's not to make a lot of money and get rich it's to solve people's problems
It also let us to think about the concentration is how回事 There's a lot of pain in the world and so I think the promise of product design it's not to make a lot of money and get rich it's to solve people's problems
那我想先来聊聊他最知名的这本书,叫做上瘾。
那我想先来聊聊他最知名的这本书,叫做上瘾。
那这本书出版于2014年,当时正是社交媒体崛起的一个时代。
那这本书出版于2014年,当时正是社交媒体崛起的一个时代。
尼尔提出了一个后来让无数产品经理都奉为经典的模型。
尼尔提出了一个后来让无数产品经理都奉为经典的模型。
那这个模型就是触发 trigger、行动 action、奖励 reward 以及投入 investment 它解释了为什么人们会习惯性的打开一个应用,也提醒产品设计者们,我们并不是在制造功能,而我们是在设计人类的行为。
那这个模型就是触发 trigger、行动 action、奖励 reward 以及投入 investment 它解释了为什么人们会习惯性的打开一个应用,也提醒产品设计者们,我们并不是在制造功能,而我们是在设计人类的行为。
那这本书的意义在于,它让硅谷的产品设计者第一次意识到了用户习惯背后的心理学。
那这本书的意义在于,它让硅谷的产品设计者第一次意识到了用户习惯背后的心理学。
同时,尼尔也在这本书里面提到了一个到现在为止还在反复被引用的一个观点,就是操控的道德性,The morality of manipulation。
同时,尼尔也在这本书里面提到了一个到现在为止还在反复被引用的一个观点,就是操控的道德性,The morality of manipulation。
那他说产品可以说服用户去做他们想做但难以坚持的事情,比如像是学习呀、运动啊、存钱啊等等等等。
那他说产品可以说服用户去做他们想做但难以坚持的事情,比如像是学习呀、运动啊、存钱啊等等等等。
但不应该去胁迫他们去做本不愿意做的事情。
但不应该去胁迫他们去做本不愿意做的事情。
那这种边界感也正是我们现在 AI 时代下重新被提起的一些话题。
那这种边界感也正是我们现在 AI 时代下重新被提起的一些话题。
那如今我们谈 AI,我们谈注意力,我们谈人际关系,上瘾里面的这些观点是否还有用呢?
那如今我们谈 AI,我们谈注意力,我们谈人际关系,上瘾里面的这些观点是否还有用呢?
那作者的答案是,是的。
那作者的答案是,是的。
那因为人性没有变,那我们依然在追求奖励,我们依然在逃避不适。
那因为人性没有变,那我们依然在追求奖励,我们依然在逃避不适。
那 AI 让一切变得其实是更加的精准、更加的迅速了。
那 AI 让一切变得其实是更加的精准、更加的迅速了。
那 near 他自己有一句话是这么总结的,The antidote to impulsiveness is forethought that distraction is not a character flaw It's not that there's something wrong with you You don't have some kind of brain disease It's simply that you haven't learned how to deal with discomfort。
那 near 他自己有一句话是这么总结的,The antidote to impulsiveness is forethought that distraction is not a character flaw It's not that there's something wrong with you You don't have some kind of brain disease It's simply that you haven't learned how to deal with discomfort。
The antidote to impulsiveness is forethought 这句话是什么意思呢?
The antidote to impulsiveness is forethought 这句话是什么意思呢?
那就是抵抗冲动的解药是预先思考。
那就是抵抗冲动的解药是预先思考。
那我非常喜欢这句话,它提醒我们真正的专注力不是靠意志力,而是靠的是事先的设计。
那我非常喜欢这句话,它提醒我们真正的专注力不是靠意志力,而是靠的是事先的设计。
比如他提到了两个非常实用的技巧,第一个就是10分钟的规则。
比如他提到了两个非常实用的技巧,第一个就是10分钟的规则。
当你想要分心,要去做这个事情的时候啊,你先给自己10分钟的时间,然后静下来,你可以什么都不做。
当你想要分心,要去做这个事情的时候啊,你先给自己10分钟的时间,然后静下来,你可以什么都不做。
把这10分钟过完了之后,再去做你想去做的那件事情。
把这10分钟过完了之后,再去做你想去做的那件事情。
大部分的时间,你可能就已经不太想去做那件事情了。
大部分的时间,你可能就已经不太想去做那件事情了。
那第二个就是时间和 time boxing,不要只写这个 to do list 待办清单啊,而是把这个时间真正的放到日历里面,让注意力其实是有一个边界感。
那第二个就是时间和 time boxing,不要只写这个 to do list 待办清单啊,而是把这个时间真正的放到日历里面,让注意力其实是有一个边界感。
What's the source of all human motivation?
What's the source of all human motivation?
It's not the pursuit of pleasure, but rather everything we do is for one reason, and one reason only, and that is the desire to escape discomfort.
It's not the pursuit of pleasure, but rather everything we do is for one reason, and one reason only, and that is the desire to escape discomfort.
当我们在抱怨某一些科技产品它的上瘾性,抱怨我们的专注力完全被这些产品所设计了的时候,我们为什么不倒回来想一步,我们的专注力怎么样能够把它掌握在自己的手里?
当我们在抱怨某一些科技产品它的上瘾性,抱怨我们的专注力完全被这些产品所设计了的时候,我们为什么不倒回来想一步,我们的专注力怎么样能够把它掌握在自己的手里?
我们不去抱怨产品,啊,特别是我们下一代,我们的孩子怎么样在自己还没有能力的时候,我们就帮他们养成习惯,让他们能够掌控。
我们不去抱怨产品,啊,特别是我们下一代,我们的孩子怎么样在自己还没有能力的时候,我们就帮他们养成习惯,让他们能够掌控。
自己的专注力,我觉得这也许是未来几年不管是孩子还是我们都需要重新学习的事情。
自己的专注力,我觉得这也许是未来几年不管是孩子还是我们都需要重新学习的事情。
好了,那欢迎你一起来听一听我和上瘾专注力的作者 Nir Eyal 的这一期访谈。
好了,那欢迎你一起来听一听我和上瘾专注力的作者 Nir Eyal 的这一期访谈。
我们聊到了 AI 时代的专注力与分心。
我们聊到了 AI 时代的专注力与分心。
说服与操控的界限,然后我们也聊到了如何设计让人真正变得更好的产品。那让我们开始吧。
说服与操控的界限,然后我们也聊到了如何设计让人真正变得更好的产品。那让我们开始吧。
Hi, everyone.
Hi, everyone.
Today, I'm thrilled to be joined by Nir Eyal.
Today, I'm thrilled to be joined by Nir Eyal.
Nir is the author of two best selling books, Hooked and Indistractable.
Nir is the author of two best selling books, Hooked and Indistractable.
He's also taught at Stanford and built two tech companies.
He's also taught at Stanford and built two tech companies.
And his work has shaped how founders everywhere to think about engagement, focus and ethics.
And his work has shaped how founders everywhere to think about engagement, focus and ethics.
Today, we'll talk about what still holds true in AI era, what's breaking down, and how to build a product that leave people better off.
Today, we'll talk about what still holds true in AI era, what's breaking down, and how to build a product that leave people better off.
Near, thank you so much for joining us.
Near, thank you so much for joining us.
My pleasure.
My pleasure.
Thanks so much for having me.
Thanks so much for having me.
The first time I was listening to your audiobook was back in 2014, 15.
The first time I was listening to your audiobook was back in 2014, 15.
I still remembered I was blown away.
I still remembered I was blown away.
If you were rewriting hook for AI world today, what would you keep, and what would you retire, and what would you add?
If you were rewriting hook for AI world today, what would you keep, and what would you retire, and what would you add?
Yeah, funny enough, we did uh an updated version of the book uh fairly recently, and uh the core model, nothing has changed, because human psychology doesn't change, right?
Yeah, funny enough, we did uh an updated version of the book uh fairly recently, and uh the core model, nothing has changed, because human psychology doesn't change, right?
We've been this, we've had essentially the same human psychology for 200,000 years of evolution, so we don't Change that much in terms of the core model of the whole model of trigger action, reward, investment.
We've been this, we've had essentially the same human psychology for 200,000 years of evolution, so we don't Change that much in terms of the core model of the whole model of trigger action, reward, investment.
That holds true across time, it holds true across cultures, uh, socioeconomic status.
That holds true across time, it holds true across cultures, uh, socioeconomic status.
There's really no difference uh between humans when it comes to how they respond to these core psychological factors.
There's really no difference uh between humans when it comes to how they respond to these core psychological factors.
What I would revise, what change are the examples, right?
What I would revise, what change are the examples, right?
So, a product that was uh very popular uh back in 2014 when I first published the book.
So, a product that was uh very popular uh back in 2014 when I first published the book.
uh, Maybe isn't as hot and sexy and on everybody's minds today.
uh, Maybe isn't as hot and sexy and on everybody's minds today.
So, I think I replaced EverNote with TikTok, ha ha, because it's just a more widely understood product.
So, I think I replaced EverNote with TikTok, ha ha, because it's just a more widely understood product.
But uh the same core, fundamental attributes are exactly the same.
But uh the same core, fundamental attributes are exactly the same.
Yeah, so basically the same, like people still feels bored, and then people still feels like lonely, and it's the same thing.
Yeah, so basically the same, like people still feels bored, and then people still feels like lonely, and it's the same thing.
Right, so that at the core of all products essentially is motivation.
Right, so that at the core of all products essentially is motivation.
You know what, and and I think it's an important thing to understand, and take a step back to really process that.
You know what, and and I think it's an important thing to understand, and take a step back to really process that.
You know, I think a lot of products are made for functional needs, and product teams tend to stay very surface level, right?
You know, I think a lot of products are made for functional needs, and product teams tend to stay very surface level, right?
My customer said they need this feature, I'll give them that feature.
My customer said they need this feature, I'll give them that feature.
Where what I think is is a much more fruitful strategy, is to really understand the why, the deeper reason why we do what we do, as customers, as users, wha- what's the source of all human motivation?
Where what I think is is a much more fruitful strategy, is to really understand the why, the deeper reason why we do what we do, as customers, as users, wha- what's the source of all human motivation?
It's not the pursuit of pleasure, but rather everything we do is for one reason and one reason only, and that is the desire to escape discomfort. That everything you do, even wanting to feel good.
It's not the pursuit of pleasure, but rather everything we do is for one reason and one reason only, and that is the desire to escape discomfort. That everything you do, even wanting to feel good.
Is psychologically destabilizing.
Is psychologically destabilizing.
So craving, desire, lusting, hunger, all of these things, even though they are in the pursuit of pleasure.
So craving, desire, lusting, hunger, all of these things, even though they are in the pursuit of pleasure.
Are themselves motivated by the desire to escape discomfort.
Are themselves motivated by the desire to escape discomfort.
And that's incredibly important, because if your customer isn't in some kind of pain.
And that's incredibly important, because if your customer isn't in some kind of pain.
There's no reason for them to act.
There's no reason for them to act.
Now, we never want to create that pain.
Now, we never want to create that pain.
That's not the goal here.
That's not the goal here.
What we want to do is to look for that discomfort that already exists.
What we want to do is to look for that discomfort that already exists.
Our customers are already in a lot of pain, ha ha ha.
Our customers are already in a lot of pain, ha ha ha.
Right, that pain is boredom, loneliness, fatigue, uncertainty, anxiety.
Right, that pain is boredom, loneliness, fatigue, uncertainty, anxiety.
There's a lot of pain in the world.
There's a lot of pain in the world.
And so I think the promise of product design, of what we do for a living, it's not to make a lot of money and get rich, it's to solve people's problems.
And so I think the promise of product design, of what we do for a living, it's not to make a lot of money and get rich, it's to solve people's problems.
And when we look at it through that lens, of what is the psychological need, not just what is the functional need, but what's the psychological need That opens the aperture to allow us to come up with all kinds of solutions that we wouldn't come up with.
And when we look at it through that lens, of what is the psychological need, not just what is the functional need, but what's the psychological need That opens the aperture to allow us to come up with all kinds of solutions that we wouldn't come up with.
if it was just oh my customer needs this specific feature.
if it was just oh my customer needs this specific feature.
And so that's really what I try encourage uh my clients to do, and where they've been very successful is looking broader At these core psychological needs of of what drives us, not just to click and buy.
And so that's really what I try encourage uh my clients to do, and where they've been very successful is looking broader At these core psychological needs of of what drives us, not just to click and buy.
but what drives us to do everything, which is the avoidance of discomfort.
but what drives us to do everything, which is the avoidance of discomfort.
I understand, but you also mentioned in your previous interviews that people will be Bifurcating, ha.
I understand, but you also mentioned in your previous interviews that people will be Bifurcating, ha.
There were p- people have so much free time, they wanna killed.
There were p- people have so much free time, they wanna killed.
And there are people like trying to fulfill in their curiosity, and then they don't wanna be like kind of mindless scrolling, ha, to death.
And there are people like trying to fulfill in their curiosity, and then they don't wanna be like kind of mindless scrolling, ha, to death.
So, do you think that we should encourage the latter one, not the previous ones?
So, do you think that we should encourage the latter one, not the previous ones?
So, I I, you know, it's difficult.
So, I I, you know, it's difficult.
I'm not uh a leader of a country, I'm not a lawmaker.
I'm not uh a leader of a country, I'm not a lawmaker.
uh, I I'm not, so, it's very difficult for me to say what we should do on a societal level.
uh, I I'm not, so, it's very difficult for me to say what we should do on a societal level.
And frankly, I don't know if it's anyone's job to tell people what they should do with their time.
And frankly, I don't know if it's anyone's job to tell people what they should do with their time.
Why is watching golf on TV uh somehow morally superior to playing a video game?
Why is watching golf on TV uh somehow morally superior to playing a video game?
I don't know.
I don't know.
What's what's the difference?
What's what's the difference?
Why is one better than the other?
Why is one better than the other?
uh, So, I think I think we have to take a step back and realize that even the fact that we are having this conversation, uh huh, is a sign of the incredible luxury that we have to live in this day and age. I mean, for thousands and thousands.
uh, So, I think I think we have to take a step back and realize that even the fact that we are having this conversation, uh huh, is a sign of the incredible luxury that we have to live in this day and age. I mean, for thousands and thousands.
of years.
of years.
People were struggling to just feed themselves and their family.
People were struggling to just feed themselves and their family.
Still to this day, billions of people on the face of the earth are not thinking about, oh, am I spending my time on TikTok?
Still to this day, billions of people on the face of the earth are not thinking about, oh, am I spending my time on TikTok?
Ha ha ha.
Ha ha ha.
They're thinking about how do I, how do I feed my kids.
They're thinking about how do I, how do I feed my kids.
And so, this is a very high class problem, to have the luxury of the time to scroll aimlessly, ha ha ha.
And so, this is a very high class problem, to have the luxury of the time to scroll aimlessly, ha ha ha.
Right, that's so much better than thinking like an elite, ha ha ha.
Right, that's so much better than thinking like an elite, ha ha ha.
Yeah, it ex- extremely right, if you're on a factory floor, and you're making iPhones all day, you're not scrolling TikTok, ha ha ha, right?
Yeah, it ex- extremely right, if you're on a factory floor, and you're making iPhones all day, you're not scrolling TikTok, ha ha ha, right?
You're very busy.
You're very busy.
um, So, it's really the leisure class that even has this problem.
um, So, it's really the leisure class that even has this problem.
Now, how people spend their time, I think needs to be a personal decision.
Now, how people spend their time, I think needs to be a personal decision.
I don't think it's up to us to mandate or to encourage or to dictate.
I don't think it's up to us to mandate or to encourage or to dictate.
Now, what you can do as a product designer, what you do have control over.
Now, what you can do as a product designer, what you do have control over.
Is what type of products you build.
Is what type of products you build.
And so part of my advice, I think a huge competitive advantage in product design, is to build for yourself.
And so part of my advice, I think a huge competitive advantage in product design, is to build for yourself.
If you look at The the the change makers over the past 20 years of technology innovation, when it comes to the consumer space, and even to some extent the enterprise space.
If you look at The the the change makers over the past 20 years of technology innovation, when it comes to the consumer space, and even to some extent the enterprise space.
It's people who built products.
It's people who built products.
that they themselves desperately needed.
that they themselves desperately needed.
Right, Zuckerberg made what was called the Facebook on Harvard campus, cause he needed it, right?
Right, Zuckerberg made what was called the Facebook on Harvard campus, cause he needed it, right?
He wanted to meet girls, and that's why he made the Facebook.
He wanted to meet girls, and that's why he made the Facebook.
uh, When you think about Twitter, when you think about Google, when you think about Amazon, these people were building something that they needed in the world, they wanted to see exist.
uh, When you think about Twitter, when you think about Google, when you think about Amazon, these people were building something that they needed in the world, they wanted to see exist.
And I think that gives you a huge competitive advantage.
And I think that gives you a huge competitive advantage.
Number one, if you build something that you believe needs to exist, you have access to the hardest part of product design, which is Designing for someone who actually need the product, right?
Number one, if you build something that you believe needs to exist, you have access to the hardest part of product design, which is Designing for someone who actually need the product, right?
Building something people want, as Paul Graham says, is not trivial.
Building something people want, as Paul Graham says, is not trivial.
It sounds simple, and we all think, oh, we know what people want.
It sounds simple, and we all think, oh, we know what people want.
But if you build for somebody else, if you build for somebody in a different country, or somebody in auh, At a company you don't understand, or a an industry you're not super familiar with, you are very likely to make big big mistakes in your assumptions. Whereas if you build.
But if you build for somebody else, if you build for somebody in a different country, or somebody in auh, At a company you don't understand, or a an industry you're not super familiar with, you are very likely to make big big mistakes in your assumptions. Whereas if you build.
for yourself.
for yourself.
You have a huge competitive advantage, because you're the consumer.
You have a huge competitive advantage, because you're the consumer.
You know what you want.
You know what you want.
And then secondly, even if that product is a commercial failure, it's a practical success.
And then secondly, even if that product is a commercial failure, it's a practical success.
Because even if you build something that just you yourself really need in the world, uh huh, that's already a success, because you can't you can't control all the exogenous factors, you can't control everything that's happening in the market, you can't guarantee commercial success.
Because even if you build something that just you yourself really need in the world, uh huh, that's already a success, because you can't you can't control all the exogenous factors, you can't control everything that's happening in the market, you can't guarantee commercial success.
You can guarantee that I build something I want, that I think is very useful.
You can guarantee that I build something I want, that I think is very useful.
And I think if you do that, you are much more likely, if you build something that is useful to at least somebody, you.
And I think if you do that, you are much more likely, if you build something that is useful to at least somebody, you.
You're much more likely to have also built something that's useful to millions of other people.
You're much more likely to have also built something that's useful to millions of other people.
But what I see often is the mistake, is that people build for this amorphous person out there, and when I ask them, hey, would you actually use this?
But what I see often is the mistake, is that people build for this amorphous person out there, and when I ask them, hey, would you actually use this?
Is this something that would bring joy, and and and satisfaction in your own life?
Is this something that would bring joy, and and and satisfaction in your own life?
And I really, I wouldn't use it.
And I really, I wouldn't use it.
Those are the kind of products that tend to fail.
Those are the kind of products that tend to fail.
But do you think that the founders, entrepreneur, they should have like a A new guideline, not getting people just mindlessly scrolling for hours and hours, and then they should be have a like a conscious mind, like, is there any like ethical guidelines for them?
But do you think that the founders, entrepreneur, they should have like a A new guideline, not getting people just mindlessly scrolling for hours and hours, and then they should be have a like a conscious mind, like, is there any like ethical guidelines for them?
Or or you think that's just for users to decide?
Or or you think that's just for users to decide?
So, in Hooked, that was published in 2014, so long before this.
So, in Hooked, that was published in 2014, so long before this.
When I first published Hooked, I had to convince people That consumer psychology worked, ha ha ha, right?
When I first published Hooked, I had to convince people That consumer psychology worked, ha ha ha, right?
I had to convince people that that you can use these tactics to increase engagement.
I had to convince people that that you can use these tactics to increase engagement.
Because at the time, people just thought, oh, Zuckerberg just got lucky.
Because at the time, people just thought, oh, Zuckerberg just got lucky.
uh, Whereas now, I don't have to make that argument anymore.
uh, Whereas now, I don't have to make that argument anymore.
And now everybody knows that they're using psychological tactics to get you hooked.
And now everybody knows that they're using psychological tactics to get you hooked.
uh, And so, I helped kind of expose that so that we could all use it, and not just for social media and for video game.
uh, And so, I helped kind of expose that so that we could all use it, and not just for social media and for video game.
Right, true.
Right, true.
The idea was to use those techniques so that we can build all kinds of products that benefit people.
The idea was to use those techniques so that we can build all kinds of products that benefit people.
So, Fitbit uses the hook model to get people hooked to exercise.
So, Fitbit uses the hook model to get people hooked to exercise.
um, Duolingo use the hook model to get people hooked to learning a new language.
um, Duolingo use the hook model to get people hooked to learning a new language.
uh, You can in financial services get people hooked to saving money.
uh, You can in financial services get people hooked to saving money.
There's all kinds of ways we can get people hooked for good.
There's all kinds of ways we can get people hooked for good.
That's the point of of hooked.
That's the point of of hooked.
Is not to help people, you know, with frivolity, but to use it for good.
Is not to help people, you know, with frivolity, but to use it for good.
And so the ethical guideline, and it it's in the very first edition of the book, it's called the morality of manipulation. That manipulation tends to have a negative connotation.
And so the ethical guideline, and it it's in the very first edition of the book, it's called the morality of manipulation. That manipulation tends to have a negative connotation.
Which uh I don't think is warranted, that manipulation is not necessarily good or bad.
Which uh I don't think is warranted, that manipulation is not necessarily good or bad.
Manipulation just means you're changing someone's uh feelings, emotions, behaviors, but that could be used for different ends.
Manipulation just means you're changing someone's uh feelings, emotions, behaviors, but that could be used for different ends.
So, on one end of the spectrum is what's called persuasion.
So, on one end of the spectrum is what's called persuasion.
Persuasion is when we help people do things that they themselves want to do, but for a lack of good experience design don't do.
Persuasion is when we help people do things that they themselves want to do, but for a lack of good experience design don't do.
So, we all want to exercise, we want to eat right, we want to learn new languages, we want to be more productive, we want to connect with family, we want to save money.
So, we all want to exercise, we want to eat right, we want to learn new languages, we want to be more productive, we want to connect with family, we want to save money.
But we don't, cause it's hard.
But we don't, cause it's hard.
So technology can help us do those things by persuading us to do the things we that ourselves want to do.
So technology can help us do those things by persuading us to do the things we that ourselves want to do.
That's not only ethically correct.
That's not only ethically correct.
We should encourage more of it.
We should encourage more of it.
If you have the ability to help someone save money, eat right, be healthier, connect with family, and you're not doing it, that's unethical.
If you have the ability to help someone save money, eat right, be healthier, connect with family, and you're not doing it, that's unethical.
Right, because that's persuasive technology.
Right, because that's persuasive technology.
On the other end of the spectrum is coercion.
On the other end of the spectrum is coercion.
Coercion is the opposite of persuasion.
Coercion is the opposite of persuasion.
Coercion is when you get people to do something.
Coercion is when you get people to do something.
They did not want to do, and there's there's almost nobody uh who can ethically do that other than the government.
They did not want to do, and there's there's almost nobody uh who can ethically do that other than the government.
The government can say, hey, you're speeding, here's a ticket, and you're coerced to pay it, even if you don't want to pay, you have to pay the ticket.
The government can say, hey, you're speeding, here's a ticket, and you're coerced to pay it, even if you don't want to pay, you have to pay the ticket.
That's the only people in society that can coerce people legally.
That's the only people in society that can coerce people legally.
Typically, coercion is illegal.
Typically, coercion is illegal.
So, you could use the the tactics that I talk about for either persuasion, or coercion.
So, you could use the the tactics that I talk about for either persuasion, or coercion.
And when I talk about in the book, is to make sure you're using them only for persuasion, because if you're trying to coerce people.
And when I talk about in the book, is to make sure you're using them only for persuasion, because if you're trying to coerce people.
Not only is that ethically bad, it's bad for business, right?
Not only is that ethically bad, it's bad for business, right?
People might do business with you one time, and then if you trick them, if you got them to do something they later regret, not only are they not gonna do business with you ever again.
People might do business with you one time, and then if you trick them, if you got them to do something they later regret, not only are they not gonna do business with you ever again.
they're gonna tell all their friends on social media not to do business with you either.
they're gonna tell all their friends on social media not to do business with you either.
So it really doesn't pay over the long term.
So it really doesn't pay over the long term.
Very very few companies, I've never heard of any companies that can sustain their business models through coercion.
Very very few companies, I've never heard of any companies that can sustain their business models through coercion.
So basically, still like you want people to serve their own goals, instead of like ha ha having them to kind of slip away.
So basically, still like you want people to serve their own goals, instead of like ha ha having them to kind of slip away.
And some uh bad habits.
And some uh bad habits.
Right, now many times, you know, like for example what you said about scrolling.
Right, now many times, you know, like for example what you said about scrolling.
um, Again, like why is watching TV different from scrolling?
um, Again, like why is watching TV different from scrolling?
I don't know.
I don't know.
I think the the the part that you put it very well in previous interviews, like, if you plan a vacation, or you plan some recreational activities, so that's great.
I think the the the part that you put it very well in previous interviews, like, if you plan a vacation, or you plan some recreational activities, so that's great.
But if you're like kind of compulsively doing things, ha, right?
But if you're like kind of compulsively doing things, ha, right?
But that's like bad.
But that's like bad.
So so that's the, I think we're now we're looking at it through different lenses.
So so that's the, I think we're now we're looking at it through different lenses.
uh, You you were asking about as a product designer.
uh, You you were asking about as a product designer.
As a product designer, I don't think you have a special obligation to tell people, hey, you know, s- you're doing this too much, right?
As a product designer, I don't think you have a special obligation to tell people, hey, you know, s- you're doing this too much, right?
Does does the news media, does CNN or the New York Times or Fox News say, hey, you're watching too much TV?
Does does the news media, does CNN or the New York Times or Fox News say, hey, you're watching too much TV?
Oh, ha ha ha ha.
Oh, ha ha ha ha.
So why is the social media companies tell you, hey, you know, this is this is pointless.
So why is the social media companies tell you, hey, you know, this is this is pointless.
It's entertainment.
It's entertainment.
There's nothing wrong with entertainment.
There's nothing wrong with entertainment.
What's the difference between watching it on TV or reading a book or a magazine or scrolling on your phone?
What's the difference between watching it on TV or reading a book or a magazine or scrolling on your phone?
It's just a new way of of curing boredom, frankly.
It's just a new way of of curing boredom, frankly.
um, So, that's from the lens of the product maker.
um, So, that's from the lens of the product maker.
Now, if we change that perspective, and now we go into the user's mind, and this is the subject of my second book, Indistractable.
Now, if we change that perspective, and now we go into the user's mind, and this is the subject of my second book, Indistractable.
Now we've got a whole another discussion.
Now we've got a whole another discussion.
Now it's about how do we as the consumers of this technology, knowing that the people who make it will not tell us to use it less, right?
Now it's about how do we as the consumers of this technology, knowing that the people who make it will not tell us to use it less, right?
It it's stupid to think that the government Or the product maker is going to come in and tell us how to use things properly.
It it's stupid to think that the government Or the product maker is going to come in and tell us how to use things properly.
It's not gonna happen.
It's not gonna happen.
Rather, we ourselves need to take some responsibility, and realize that it's not our fault that these things exist.
Rather, we ourselves need to take some responsibility, and realize that it's not our fault that these things exist.
TikTok's not gonna tell you to stop.
TikTok's not gonna tell you to stop.
New York Times not gonna tell you to stop, nobody gonna tell you to stop, ha ha ha.
New York Times not gonna tell you to stop, nobody gonna tell you to stop, ha ha ha.
It it's their, it's not their job, right?
It it's their, it's not their job, right?
Or we gonna say, hey Netflix, stop making television shows so interesting.
Or we gonna say, hey Netflix, stop making television shows so interesting.
I like your movies too much, stop it.
I like your movies too much, stop it.
No, that's stupid.
No, that's stupid.
That's why we want these things, because they're engaging.
That's why we want these things, because they're engaging.
And so it's up to us as consumers to figure out what is serving us and what are we serving.
And so it's up to us as consumers to figure out what is serving us and what are we serving.
If you feel like you're uh you you're wasting time that you regret the time you spent with these technologies.
If you feel like you're uh you you're wasting time that you regret the time you spent with these technologies.
Thankfully, there's many things you can do about it, so that's where we get into this framework.
Thankfully, there's many things you can do about it, so that's where we get into this framework.
That's what Indistractable is all about.
That's what Indistractable is all about.
Hooked is about how do you build good habits through technology, and then Indistractable is about how do you break these bad habits with technology.
Hooked is about how do you build good habits through technology, and then Indistractable is about how do you break these bad habits with technology.
And that's not necessarily easy.
And that's not necessarily easy.
uh, All good things in life are difficult.
uh, All good things in life are difficult.
You want to have a beautiful relationship with your spouse, takes work.
You want to have a beautiful relationship with your spouse, takes work.
You want to raise great kids, takes work.
You want to raise great kids, takes work.
You want to have an amazing career, takes work.
You want to have an amazing career, takes work.
And so I I I think it's unrealistic to expect uh us to just know how to deal with these technologies.
And so I I I think it's unrealistic to expect uh us to just know how to deal with these technologies.
We have to learn, as all humans have, right?
We have to learn, as all humans have, right?
When when cars were first invented, You know how many car accidents there were?
When when cars were first invented, You know how many car accidents there were?
Ha ha ha, and yet we see traffic fatali- fatalities decreasing per miles driven, because cars got safer and safer, and people learned how to use these these these technologies better.
Ha ha ha, and yet we see traffic fatali- fatalities decreasing per miles driven, because cars got safer and safer, and people learned how to use these these these technologies better.
And so that's what we're going through now, right?
And so that's what we're going through now, right?
So, we have these new technologies like social media, like AI, and of course they cause harms, they cause a lot of goods, way more goods than bads I believe.
So, we have these new technologies like social media, like AI, and of course they cause harms, they cause a lot of goods, way more goods than bads I believe.
But we're still learning, we're stumbling through how to use these tools correctly, and so that's what I wanted to add to the conversation in in indestructible in my book is some pretty basic, but not obvious techniques that we can use.
But we're still learning, we're stumbling through how to use these tools correctly, and so that's what I wanted to add to the conversation in in indestructible in my book is some pretty basic, but not obvious techniques that we can use.
And that we should definitely teach our children, because look, the world is only becoming a more distracting place.
And that we should definitely teach our children, because look, the world is only becoming a more distracting place.
So, I wanted to educate people, and frankly, educate myself.
So, I wanted to educate people, and frankly, educate myself.
I wrote the book for me, because I was incredibly distracted.
I wrote the book for me, because I was incredibly distracted.
And so, I needed to figure out for myself, how can I make sure that I do what I say I'm going to do?
And so, I needed to figure out for myself, how can I make sure that I do what I say I'm going to do?
Yeah, I actually learn from your technique.
Yeah, I actually learn from your technique.
You um talk to your daughter about not playing on iPad for too long.
You um talk to your daughter about not playing on iPad for too long.
My daughter is almost 4 years old, so we create a list, this to do list for the whole day, and then she is very excited to cross out everything, even the the laundry, even like clean the room, ha ha, it was it was amazing, yeah, ha ha. Wow, I, so I.
My daughter is almost 4 years old, so we create a list, this to do list for the whole day, and then she is very excited to cross out everything, even the the laundry, even like clean the room, ha ha, it was it was amazing, yeah, ha ha. Wow, I, so I.
think that that's a beautiful example, right?
think that that's a beautiful example, right?
Again, what your brain is constantly trying to do is to save effort, is to escape discomfort.
Again, what your brain is constantly trying to do is to save effort, is to escape discomfort.
And so for a lot of people, the easiest thing they can do is here's here's the device, here's the iPad, here's the phone, go go be quiet. And frankly, that's not the technology's fault.
And so for a lot of people, the easiest thing they can do is here's here's the device, here's the iPad, here's the phone, go go be quiet. And frankly, that's not the technology's fault.
That's the fault of lazy parents, right?
That's the fault of lazy parents, right?
Whereas what you did, which is very smart, you sat down with your kid and said, hey, how do you want to spend your time?
Whereas what you did, which is very smart, you sat down with your kid and said, hey, how do you want to spend your time?
There's nothing wrong with going on the iPad.
There's nothing wrong with going on the iPad.
That's fine.
That's fine.
You can watch a program, you, as long as it's age appropriate.
You can watch a program, you, as long as it's age appropriate.
What else do you want to do?
What else do you want to do?
You wanna go, and so that's actually not that different from what we should do as adults as well, is to plan our day.
You wanna go, and so that's actually not that different from what we should do as adults as well, is to plan our day.
Because if you don't plan your time, someone is gonna plan it for you.
Because if you don't plan your time, someone is gonna plan it for you.
You're gonna go to that default of scrolling it away, or clicking it away, or drinking it away, or smoking it away, unless you decide in advance how you wanna spend your time.
You're gonna go to that default of scrolling it away, or clicking it away, or drinking it away, or smoking it away, unless you decide in advance how you wanna spend your time.
And so that's, it's very important to teach our children.
And so that's, it's very important to teach our children.
This is the second step, we skip the first step, which is actually more important, but the second step is to make time for traction, that you you have to plan that day, and if you don't plan your day, if you don't know what is traction. If you don't.
This is the second step, we skip the first step, which is actually more important, but the second step is to make time for traction, that you you have to plan that day, and if you don't plan your day, if you don't know what is traction. If you don't.
know what it is you wanted to do for that time, don't be surprised if everything is a distraction, because you didn't plan your day.
know what it is you wanted to do for that time, don't be surprised if everything is a distraction, because you didn't plan your day.
Right, you have a great model in the book, and also in some of your interviews.
Right, you have a great model in the book, and also in some of your interviews.
The anecdote to impulsiveness is for a salt.
The anecdote to impulsiveness is for a salt.
That's awesome, ha ha ha.
That's awesome, ha ha ha.
Why?
Why?
Thank you.
Thank you.
I'm glad you like that.
I'm glad you like that.
That's so, that's really the summary of my 15 years uh of research into this field.
That's so, that's really the summary of my 15 years uh of research into this field.
That's really the takeaway.
That's really the takeaway.
The antidote to impulsiveness is forethought.
The antidote to impulsiveness is forethought.
That distraction is not a character flaw.
That distraction is not a character flaw.
It's not that there's something wrong with you.
It's not that there's something wrong with you.
You don't have some kind of brain disease.
You don't have some kind of brain disease.
It's simply that you haven't learned how to deal with discomfort.
It's simply that you haven't learned how to deal with discomfort.
What class did we take in school that taught us how to deal with discomfort?
What class did we take in school that taught us how to deal with discomfort?
I didn't take such a class, and so we never learn this, and so what do we do?
I didn't take such a class, and so we never learn this, and so what do we do?
We find ways to deal with impulsivity, right?
We find ways to deal with impulsivity, right?
We click it away, we scroll it away, we drink it away, we find ways to deal with that impulsivity, and so we have to learn that skill.
We click it away, we scroll it away, we drink it away, we find ways to deal with that impulsivity, and so we have to learn that skill.
Of dealing with impulsivity, and the way to deal with impulsivity is to plan ahead.
Of dealing with impulsivity, and the way to deal with impulsivity is to plan ahead.
That what most people do is they leave it up to the last minute, right?
That what most people do is they leave it up to the last minute, right?
uh, If you're on a diet.
uh, If you're on a diet.
And the chocolate cake is on the fork, you're gonna eat it, it's too late.
And the chocolate cake is on the fork, you're gonna eat it, it's too late.
If you uh are trying to quit smoking, but the cigarette's in your hand, it's too late, you're gonna smoke it.
If you uh are trying to quit smoking, but the cigarette's in your hand, it's too late, you're gonna smoke it.
If you sleep next to your cell phone every night, it's the first thing you're gonna reach for in the morning.
If you sleep next to your cell phone every night, it's the first thing you're gonna reach for in the morning.
It's too late.
It's too late.
So, the the antidote to impulsivity is to plan ahead.
So, the the antidote to impulsivity is to plan ahead.
That if you plan today, there's no distraction you can't overcome tomorrow. It's planning and willpower.
That if you plan today, there's no distraction you can't overcome tomorrow. It's planning and willpower.
Well, willpower is is a tricky is a tricky one.
Well, willpower is is a tricky is a tricky one.
We're not even sure if willpower is a real thing.
We're not even sure if willpower is a real thing.
Ha ha.
Ha ha.
There's a lot of conflicting research in in psychology around what is willpower.
There's a lot of conflicting research in in psychology around what is willpower.
And a few years ago, there was this mental model that a lot of people kind of adopted that willpower Is like a like a battery charge, right, on your phone that you can see, OK.
And a few years ago, there was this mental model that a lot of people kind of adopted that willpower Is like a like a battery charge, right, on your phone that you can see, OK.
a a hundred percent, eighty percent, seventy percent, forty percent, that it kind of decreases the more you use it.
a a hundred percent, eighty percent, seventy percent, forty percent, that it kind of decreases the more you use it.
And uh there was some original research showing that this was the case, and now it turns out that's not true, that in fact There's only one group of people who run out of willpower.
And uh there was some original research showing that this was the case, and now it turns out that's not true, that in fact There's only one group of people who run out of willpower.
This is called ego depletion, that there's, in fact, it it does exist, but only in one group of people use willpower like they would, you know, battery on a phone or gas in a gas tank.
This is called ego depletion, that there's, in fact, it it does exist, but only in one group of people use willpower like they would, you know, battery on a phone or gas in a gas tank.
And it turns out that the only people who run out of willpower are people who believe hmm that willpower is a depletable resource.
And it turns out that the only people who run out of willpower are people who believe hmm that willpower is a depletable resource.
So this is really really important, because what it tells us is That if you expect to be drained of willpower, or you expect to have a lot of willpower, becomes true.
So this is really really important, because what it tells us is That if you expect to be drained of willpower, or you expect to have a lot of willpower, becomes true.
But it's all about our beliefs, it's all about our expectations.
But it's all about our beliefs, it's all about our expectations.
It's not reality, because willpower isn't a resource.
It's not reality, because willpower isn't a resource.
Willpower is an emotion, just a feeling.
Willpower is an emotion, just a feeling.
And so that's the proper way to think of it.
And so that's the proper way to think of it.
We don't run out of feelings, you don't run out of happiness, you don't run out of anger, you don't run out of boredom.
We don't run out of feelings, you don't run out of happiness, you don't run out of anger, you don't run out of boredom.
It's not a resource, it's a feeling, it's an emotion.
It's not a resource, it's a feeling, it's an emotion.
And so that's a much healthier way to look at it, that you don't, the the reason I'm I'm hesitant to say you need willpower, is because many times people follow these techniques, they try and be productive, and they say, uhI don't feel like it.
And so that's a much healthier way to look at it, that you don't, the the reason I'm I'm hesitant to say you need willpower, is because many times people follow these techniques, they try and be productive, and they say, uhI don't feel like it.
I don't have willpower right now, so I quit.
I don't have willpower right now, so I quit.
And that's terrible, that's very counterproductive.
And that's terrible, that's very counterproductive.
You don't need willpower.
You don't need willpower.
Ha ha ha ha ha.
Ha ha ha ha ha.
It's just a feeling.
It's just a feeling.
So how do we get not willpower, but You keep what you wanted to do, and then you like chugging along, like what what keep us going?
So how do we get not willpower, but You keep what you wanted to do, and then you like chugging along, like what what keep us going?
Yeah, yeah.
Yeah, yeah.
So step, s- we we kind of skip step one, which is which is important.
So step, s- we we kind of skip step one, which is which is important.
So, it's mastering the internal triggers.
So, it's mastering the internal triggers.
So, uh, knowing that that everything we do is about the desire to escape discomfort, what we need are techniques ready to go.
So, uh, knowing that that everything we do is about the desire to escape discomfort, what we need are techniques ready to go.
We need a toolbox full of different techniques that we can use whenever we don't feel like doing something.
We need a toolbox full of different techniques that we can use whenever we don't feel like doing something.
We need to recognize that hard work is hard.
We need to recognize that hard work is hard.
Everything worth having in life is hard.
Everything worth having in life is hard.
Ha ha ha.
Ha ha ha.
And that's OK.
And that's OK.
I think we we get into this, we expect everything to feel good and be easy.
I think we we get into this, we expect everything to feel good and be easy.
Who said?
Who said?
Ha ha ha.
Ha ha ha.
Right, so being able to recognize that things worth having are difficult, having a good relationship, difficult, raising kids, difficult, right?
Right, so being able to recognize that things worth having are difficult, having a good relationship, difficult, raising kids, difficult, right?
It it requires effort.
It it requires effort.
And when we try and make it easy, we become lazy.
And when we try and make it easy, we become lazy.
It's suboptimal, right?
It's suboptimal, right?
If if you do what everybody else does in raising their kids, you're gonna have a kid just like everybody else's kid.
If if you do what everybody else does in raising their kids, you're gonna have a kid just like everybody else's kid.
But if you wanna have an exceptional kid who has a great life, and who has an amazing relationship with you, you're gonna have to think for yourself.
But if you wanna have an exceptional kid who has a great life, and who has an amazing relationship with you, you're gonna have to think for yourself.
Ha ha ha.
Ha ha ha.
Yeah, it's a lot of work, and it's it's interesting, it takes the kind of work that requires some forethought, right?
Yeah, it's a lot of work, and it's it's interesting, it takes the kind of work that requires some forethought, right?
Like what you did, which is so smart.
Like what you did, which is so smart.
You planned ahead to think, OK.
You planned ahead to think, OK.
Today's Friday, tomorrow's Saturday, my kids not going to school, they should not go to daycare.
Today's Friday, tomorrow's Saturday, my kids not going to school, they should not go to daycare.
What do we want to do?
What do we want to do?
Right?
Right?
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It's forethought, and that's the way we should do a lot of the important things in our life.
It's forethought, and that's the way we should do a lot of the important things in our life.
Now, that requires some work, a lot of people are like, I'm too busy, I I don't have time for this stuff, and they just go with the flow, they do what society tells them to do.
Now, that requires some work, a lot of people are like, I'm too busy, I I don't have time for this stuff, and they just go with the flow, they do what society tells them to do.
And that's why they get mediocre results.
And that's why they get mediocre results.
So, what we have to do is to have uh back back to the question around emotion regulation, is realize that distraction is always an escape from discomfort.
So, what we have to do is to have uh back back to the question around emotion regulation, is realize that distraction is always an escape from discomfort.
So what am I gonna do?
So what am I gonna do?
How do I prepare in advance, knowing that this task is gonna be difficult?
How do I prepare in advance, knowing that this task is gonna be difficult?
I know I'm not gonna feel like going to the gym.
I know I'm not gonna feel like going to the gym.
I know that working on that book is difficult.
I know that working on that book is difficult.
What tools will I have in place?
What tools will I have in place?
So that when I don't feel like it, when I don't wanna do it, cause it's hard, what do I do?
So that when I don't feel like it, when I don't wanna do it, cause it's hard, what do I do?
The default is to escape.
The default is to escape.
The default is, let me just check the news. I'll worry about somebody's problems.
The default is, let me just check the news. I'll worry about somebody's problems.
Yeah, scroll on TikTok, watch a YouTube video, look at sports, whatever, to escape the discomfort.
Yeah, scroll on TikTok, watch a YouTube video, look at sports, whatever, to escape the discomfort.
I think that for most people, that's a big revelation, when they think uhWait a minute, I'm actually checking TikTok, not because TikTok is so interesting.
I think that for most people, that's a big revelation, when they think uhWait a minute, I'm actually checking TikTok, not because TikTok is so interesting.
I'm going to TikTok because what I'm working on is so boring.
I'm going to TikTok because what I'm working on is so boring.
True.
True.
That's the real reason.
That's the real reason.
OK, so wake up, realize that's why you're doing it. There's nothing on TikTok that's so amazing.
OK, so wake up, realize that's why you're doing it. There's nothing on TikTok that's so amazing.
It's just that what you're working on sucks, it's hard.
It's just that what you're working on sucks, it's hard.
So, instead what we need to do is to figure out, when I feel like escaping the task at hand, what do I do instead of going on TikTok?
So, instead what we need to do is to figure out, when I feel like escaping the task at hand, what do I do instead of going on TikTok?
And so that's where in the book, in Distractible, I give over a dozen different tools that you can use, techniques that you can use, that instantly come to mind, that what you will do instead.
And so that's where in the book, in Distractible, I give over a dozen different tools that you can use, techniques that you can use, that instantly come to mind, that what you will do instead.
Let me give you one example, OK?
Let me give you one example, OK?
So, uh, I've been a professional author now for over 15 years now, and Every day when I write, all I want to do is get distracted.
So, uh, I've been a professional author now for over 15 years now, and Every day when I write, all I want to do is get distracted.
I wanna check email, I wanna go uh ask ChatGPT something, I wanna look at YouTube videos.
I wanna check email, I wanna go uh ask ChatGPT something, I wanna look at YouTube videos.
I also work from home when I'm in in the US, and in China, I work withuh, my team in office, so, it's really hard for me to be in the US, yeah, to work alone by myself.
I also work from home when I'm in in the US, and in China, I work withuh, my team in office, so, it's really hard for me to be in the US, yeah, to work alone by myself.
Yeah, exactly.
Yeah, exactly.
So, me, me too.
So, me, me too.
I I I work on my own, and it's very easy for me to do something else.
I I I work on my own, and it's very easy for me to do something else.
So what do I do about that?
So what do I do about that?
I have a series of tools that I know I can use whenever I feel like I need to escape.
I have a series of tools that I know I can use whenever I feel like I need to escape.
So as opposed to going on YouTube or TikTok, or checking the news or whatever, Here's what I do instead.
So as opposed to going on YouTube or TikTok, or checking the news or whatever, Here's what I do instead.
One of the one of my favorite techniques is called the 10 minute rule.
One of the one of my favorite techniques is called the 10 minute rule.
The 10 minute rule says that I can give in to any distraction.
The 10 minute rule says that I can give in to any distraction.
OK, I can do whatever that thing is that I'm that I want to do, whether it's Check email or the news or whatever, I can do it, but not right now.
OK, I can do whatever that thing is that I'm that I want to do, whether it's Check email or the news or whatever, I can do it, but not right now.
I have to wait 10 minutes.
I have to wait 10 minutes.
Hmm.
Hmm.
So what I'll do is I'll set, I'll set alarm on my phone or my watch, and say, OK, set a timer for 10 minutes.
So what I'll do is I'll set, I'll set alarm on my phone or my watch, and say, OK, set a timer for 10 minutes.
And now I have a choice to make.
And now I have a choice to make.
At any time, I can either get back to the writing, or I can do what's called surf the urge.
At any time, I can either get back to the writing, or I can do what's called surf the urge.
Surfing the urge acknowledges that these uncomfortable sensations, the boredom, the loneliness, the fatigue, the uncertainty The anxiety, those sensations are temporary.
Surfing the urge acknowledges that these uncomfortable sensations, the boredom, the loneliness, the fatigue, the uncertainty The anxiety, those sensations are temporary.
But that's not how we think of them.
But that's not how we think of them.
When you experience boredom, or loneliness, or difficulty, or fatigue, it feels like it's always gonna be there.
When you experience boredom, or loneliness, or difficulty, or fatigue, it feels like it's always gonna be there.
But that's not true.
But that's not true.
This is a trick that the brain plays on us.
This is a trick that the brain plays on us.
We think we're always gonna feel that way, but it's not true.
We think we're always gonna feel that way, but it's not true.
What you have to do instead is to realize that these emotions, they crest And then they subside, just like a wave.
What you have to do instead is to realize that these emotions, they crest And then they subside, just like a wave.
And so what you have to do is to surf that urge, just like a surfer on a surfboard.
And so what you have to do is to surf that urge, just like a surfer on a surfboard.
And so there's various different techniques you can use.
And so there's various different techniques you can use.
One of my favorites is a mantra.
One of my favorites is a mantra.
Now, my mantra, I'll I'll share it with you.
Now, my mantra, I'll I'll share it with you.
You can steal it, you can make up your own.
You can steal it, you can make up your own.
Here's what I tell myself.
Here's what I tell myself.
I close my eyes, I take a deep breath, and I remind myself this mantra.
I close my eyes, I take a deep breath, and I remind myself this mantra.
This is what it feels like to get better, this is what it feels like to get better.
This is what it feels like to get better, this is what it feels like to get better.
And just saying that 2, 3, 4 times, just taking a deep breath, waiting for a minute.
And just saying that 2, 3, 4 times, just taking a deep breath, waiting for a minute.
OK, and now I can get back to the task at hand.
OK, and now I can get back to the task at hand.
And sometimes I literally sit there for 10 minutes like this.
And sometimes I literally sit there for 10 minutes like this.
Ha, and that's OK.
Ha, and that's OK.
Ha ha ha.
Ha ha ha.
Sometimes that happens, that's fine.
Sometimes that happens, that's fine.
But nine times out of ten, I remind myself, this is what it feels like to get better.
But nine times out of ten, I remind myself, this is what it feels like to get better.
I don't need to expect it to be easy, it's supposed to be hard.
I don't need to expect it to be easy, it's supposed to be hard.
Then I just, I'm creating that space.
Then I just, I'm creating that space.
Between that impulse, to let me just go check email, let me just go do that thing, I create that space between my impulse and what I really want.
Between that impulse, to let me just go check email, let me just go do that thing, I create that space between my impulse and what I really want.
And by doing that, nine times out of ten, I get back to the task at hand, and so what happens is over time, that the 10 minute rule becomes 12 minutes, becomes 15 minutes, becomes 20 minutes.
And by doing that, nine times out of ten, I get back to the task at hand, and so what happens is over time, that the 10 minute rule becomes 12 minutes, becomes 15 minutes, becomes 20 minutes.
and now I realize wait a minute.
and now I realize wait a minute.
The TikTok doesn't control me, the YouTube doesn't control me, email doesn't control me.
The TikTok doesn't control me, the YouTube doesn't control me, email doesn't control me.
This is in my power, and now I can get longer and longer before I have to give into the distraction.
This is in my power, and now I can get longer and longer before I have to give into the distraction.
So, that's just one technique out of dozens that you can use that I describe in the book.
So, that's just one technique out of dozens that you can use that I describe in the book.
But that's one that I that I use quite a bit, still today.
But that's one that I that I use quite a bit, still today.
I'll give out a try.
I'll give out a try.
So before I follow ChatGPT's um suggestion like, do a little bit, really easy task to begin with.
So before I follow ChatGPT's um suggestion like, do a little bit, really easy task to begin with.
And then you're like kind of getting into the working mode, and then you can just um start doing more difficult and complex in the thing that you don't wanna get into.
And then you're like kind of getting into the working mode, and then you can just um start doing more difficult and complex in the thing that you don't wanna get into.
Well, you can.
Well, you can.
Everybody is a little different in terms of what they wanna work on, when.
Everybody is a little different in terms of what they wanna work on, when.
The, it's not so much about scheduling based on the difficulty per se.
The, it's not so much about scheduling based on the difficulty per se.
uh, Some people like to do this technique called eat the frog, where you do the hardest thing first.
uh, Some people like to do this technique called eat the frog, where you do the hardest thing first.
Some people like to work on easy stuff, and then get going.
Some people like to work on easy stuff, and then get going.
I think I I don't necessarily think, and you you you can play with that.
I think I I don't necessarily think, and you you you can play with that.
What's important is that you set aside the time.
What's important is that you set aside the time.
The big mistake that a lot of people make is that they keep a to-do list.
The big mistake that a lot of people make is that they keep a to-do list.
And a to-do list on its own is one of the worst things you can do for a personal productivity. It's terrible. Because a to-do list has no constraints.
And a to-do list on its own is one of the worst things you can do for a personal productivity. It's terrible. Because a to-do list has no constraints.
uh, To do list is just a register of things you want to have done.
uh, To do list is just a register of things you want to have done.
But if you have outputs, where's the input?
But if you have outputs, where's the input?
Right?
Right?
So so if if if umuh, My, if my daughter has a birthday, or your daughter has a birthday, right?
So so if if if umuh, My, if my daughter has a birthday, or your daughter has a birthday, right?
And you go to the baker, and you say, hey, I need a bunch of cupcakes.
And you go to the baker, and you say, hey, I need a bunch of cupcakes.
I need a dozen cupcakes.
I need a dozen cupcakes.
The baker is gonna say, OK, to make a dozen cupcakes, I need sugar, I need flour, I need butter, I need the inputs in order to make the output of the dozen cupcakes.
The baker is gonna say, OK, to make a dozen cupcakes, I need sugar, I need flour, I need butter, I need the inputs in order to make the output of the dozen cupcakes.
But for knowledge workers, what's the input?
But for knowledge workers, what's the input?
We know what the output is, the output is all that stuff on our to-do list, but what's the input?
We know what the output is, the output is all that stuff on our to-do list, but what's the input?
The input is just two things, it's not butter, sugar and flour, it's time and and attention.
The input is just two things, it's not butter, sugar and flour, it's time and and attention.
That's it.
That's it.
So, where is it?
So, where is it?
Ha ha ha.
Ha ha ha.
It's not on a to-do list.
It's not on a to-do list.
That's output.
That's output.
The input is on your calendar.
The input is on your calendar.
So, when you say, hey, I need to work on this big important task.
So, when you say, hey, I need to work on this big important task.
To just put on your to do list is stupid.
To just put on your to do list is stupid.
It's not gonna get done.
It's not gonna get done.
It has to be in your calendar.
It has to be in your calendar.
Now, here's here's the most important thing.
Now, here's here's the most important thing.
Many people make this mistake when they start time boxing, and they say, OK, I'm gonna work on this task for 30 minutes, for an hour, whatever.
Many people make this mistake when they start time boxing, and they say, OK, I'm gonna work on this task for 30 minutes, for an hour, whatever.
They think that to succeed, they have to finish the task.
They think that to succeed, they have to finish the task.
Because to-do lists have trained us stupidly, to measure our self worth by how many cute little boxes we checked off.
Because to-do lists have trained us stupidly, to measure our self worth by how many cute little boxes we checked off.
Big mistake.
Big mistake.
I used to do this.
I used to do this.
Let let me let me tell you how foolish this is.
Let let me let me tell you how foolish this is.
I used to do a task, and then remember, oh my gosh, I forgot to put it on my to-do list.
I used to do a task, and then remember, oh my gosh, I forgot to put it on my to-do list.
So I would go back on my to-do list, just so I can write it down and check it off.
So I would go back on my to-do list, just so I can write it down and check it off.
You've done this too?
You've done this too?
I have that.
I have that.
Yeah, ha ha ha.
Yeah, ha ha ha.
It's it's so silly, because we think, oh, look how many things I accomplished.
It's it's so silly, because we think, oh, look how many things I accomplished.
But if we're honest.
But if we're honest.
You get your doberman.
You get your doberman.
Ha ha ha.
Ha ha ha.
Yeah, it it feels good.
Yeah, it it feels good.
But to be honest, what did we do?
But to be honest, what did we do?
We did the easy stuff, we did the urgent stuff.
We did the easy stuff, we did the urgent stuff.
We didn't do the hard and important work we need to do to move our lives and career forward, right?
We didn't do the hard and important work we need to do to move our lives and career forward, right?
So it's it's it's pointless, because it's you don't get extra points for doing easy things, right?
So it's it's it's pointless, because it's you don't get extra points for doing easy things, right?
That's not the stuff that really moves your your life forward.
That's not the stuff that really moves your your life forward.
So instead, this is very very important.
So instead, this is very very important.
When you time box a task, and you say I'm gonna work on this thing for an hour, whatever the case might be, it's not about finishing.
When you time box a task, and you say I'm gonna work on this thing for an hour, whatever the case might be, it's not about finishing.
There is no requirement to finish.
There is no requirement to finish.
The only requirement is to work on that task or do that thing for as long as you said you would without distraction.
The only requirement is to work on that task or do that thing for as long as you said you would without distraction.
That's it, not about finishing.
That's it, not about finishing.
Working on that task for as long as you said you would without distraction.
Working on that task for as long as you said you would without distraction.
Why is that so much better?
Why is that so much better?
Because that is the only way you will know how long things take.
Because that is the only way you will know how long things take.
The biggest problem with with how people manage their time today is that when you use this stupid to-do list technique, and you check off a bunch of cubby boxes, you have no idea how long things take.
The biggest problem with with how people manage their time today is that when you use this stupid to-do list technique, and you check off a bunch of cubby boxes, you have no idea how long things take.
Here's what happens.
Here's what happens.
Say, okay, I've got this big project I need to work on.
Say, okay, I've got this big project I need to work on.
Okay, I work on it for 5 minutes, and then, oh, you know what?
Okay, I work on it for 5 minutes, and then, oh, you know what?
I really could use some tea.
I really could use some tea.
Let me just go get some tea for a minute, and oh, there's Billy at the at the water cooler.
Let me just go get some tea for a minute, and oh, there's Billy at the at the water cooler.
Hey, how's it going?
Hey, how's it going?
And you start chit chatting, and let me just check email for a quick minute, and Oh my gosh, look what happened in the news.
And you start chit chatting, and let me just check email for a quick minute, and Oh my gosh, look what happened in the news.
Wait, what am I working on again?
Wait, what am I working on again?
Ha ha ha.
Ha ha ha.
Totally forgot.
Totally forgot.
And so you have no idea how wrong things taken, and it turns out on average.
And so you have no idea how wrong things taken, and it turns out on average.
Things take three times longer than most people estimate.
Things take three times longer than most people estimate.
So, when people say, OK, how long will this take?
So, when people say, OK, how long will this take?
It turns out, it actually takes them three times longer to finish.
It turns out, it actually takes them three times longer to finish.
Because they have no clue how long things take.
Because they have no clue how long things take.
Whereas, when you say to yourself, OK, I'm gonna work on this task, and do nothing but, I'm not gonna do anything but work on that task.
Whereas, when you say to yourself, OK, I'm gonna work on this task, and do nothing but, I'm not gonna do anything but work on that task.
For 30 minutes, that's it.
For 30 minutes, that's it.
No email, no distraction, nothing but that task.
No email, no distraction, nothing but that task.
Now, I can say, OK, after 30 minutes, how much should I do?
Now, I can say, OK, after 30 minutes, how much should I do?
Oh, I have to make this presentation.
Oh, I have to make this presentation.
All right, well, I know the presentation needs to be about 30 slides.
All right, well, I know the presentation needs to be about 30 slides.
And look, I finished about three slides, so that means I need 9 more time boxes in order to finish the entire task.
And look, I finished about three slides, so that means I need 9 more time boxes in order to finish the entire task.
Now I have a feedback loop.
Now I have a feedback loop.
Whereas with a to do list, you have no idea how long things take.
Whereas with a to do list, you have no idea how long things take.
So, time boxing is much much better than to do list.
So, time boxing is much much better than to do list.
So, if you have a planner, you take out the planner every day, and you say, OK, I've got, these are my working hours.
So, if you have a planner, you take out the planner every day, and you say, OK, I've got, these are my working hours.
How much time do I want to spend on on email?
How much time do I want to spend on on email?
How much time do I need to spend in a meeting?
How much time do I need to spend in a meeting?
How much time do I want to spend at the gym?
How much time do I want to spend at the gym?
How much time do I wanna be with my kids?
How much time do I wanna be with my kids?
How much time do I even need to spend reading?
How much time do I even need to spend reading?
All the things you wanna do, this is this is where the second step comes in, of turning your values into time.
All the things you wanna do, this is this is where the second step comes in, of turning your values into time.
What are values?
What are values?
Values are attributes of the person you want to become.
Values are attributes of the person you want to become.
So, people spend their time according to how other people want them to spend their time.
So, people spend their time according to how other people want them to spend their time.
Very few people take a step back and say, wait a minute.
Very few people take a step back and say, wait a minute.
How do I wanna spend my time?
How do I wanna spend my time?
And so that's where we have to make a trade off, because you can't do everything.
And so that's where we have to make a trade off, because you can't do everything.
You can have everything, and you can do everything, not at the same time.
You can have everything, and you can do everything, not at the same time.
You can't work on a big project and be with your daughter at the same time.
You can't work on a big project and be with your daughter at the same time.
Doesn't work that way.
Doesn't work that way.
You can't be at the gym, and ru- and uh uh you know also have a meeting with your friends at the same time.
You can't be at the gym, and ru- and uh uh you know also have a meeting with your friends at the same time.
It doesn't work.
It doesn't work.
It's it's very difficult.
It's it's very difficult.
You have to, you can have it all and do it all, not at the same time.
You have to, you can have it all and do it all, not at the same time.
So what time boxing forces you to do is to say, OK, I want this much time here and that much time there.
So what time boxing forces you to do is to say, OK, I want this much time here and that much time there.
Invariably, you won't be able to do it all all, because it makes you make those tradeoffs, which a to do list doesn't make you do.
Invariably, you won't be able to do it all all, because it makes you make those tradeoffs, which a to do list doesn't make you do.
And that's why at the end of the day, you're exhausted, and you still feel like you haven't accomplished very much.
And that's why at the end of the day, you're exhausted, and you still feel like you haven't accomplished very much.
True, ha ha ha.
True, ha ha ha.
I wanna um step back a little bit into the the AI era, how we build product.
I wanna um step back a little bit into the the AI era, how we build product.
So, you were you were saying that um technology company wanting to use their product more and more and more.
So, you were you were saying that um technology company wanting to use their product more and more and more.
I'm not sure you familiar with this uh new product called Tolan T O L A N.
I'm not sure you familiar with this uh new product called Tolan T O L A N.
It's like AI companion thing.
It's like AI companion thing.
He has this kind of like human um latency thing.
He has this kind of like human um latency thing.
Like for example, I was raising caterpillars with my daughter for monarch caterpillars.
Like for example, I was raising caterpillars with my daughter for monarch caterpillars.
And then, like a couple days later, he sent me this really nice podcast about this Migration of the monarch, and then today, he sent me a 60 minutes um documentary about the the whole like Mexico tour.
And then, like a couple days later, he sent me this really nice podcast about this Migration of the monarch, and then today, he sent me a 60 minutes um documentary about the the whole like Mexico tour.
and how this monarch everywhere in the mountain.
and how this monarch everywhere in the mountain.
It tell me like don't do it all at once, and then give me like Kind of provoke my curiosities, and then it remembers my preferences quite a lot.
It tell me like don't do it all at once, and then give me like Kind of provoke my curiosities, and then it remembers my preferences quite a lot.
I I've been really like uh trying to figure out what's the next generation product will be like.
I I've been really like uh trying to figure out what's the next generation product will be like.
It's not like doom scrolling, like mine is scrolling, it's this kind of thing like just provoke you.
It's not like doom scrolling, like mine is scrolling, it's this kind of thing like just provoke you.
In the right way, not the other way.
In the right way, not the other way.
Yeah, yeah.
Yeah, yeah.
I I I think this is fantastic.
I I I think this is fantastic.
I mean, I think this is this is exactly what I predicted when I wrote Hooked, that the invest, so there's four, the so now we're back to book number one, not book number two.
I mean, I think this is this is exactly what I predicted when I wrote Hooked, that the invest, so there's four, the so now we're back to book number one, not book number two.
uh, Where this is for product makers, so there's four steps to the hook, the last step of the hook model is the investment phase.
uh, Where this is for product makers, so there's four steps to the hook, the last step of the hook model is the investment phase.
Where the investment makes the product better and better with use, and I predicted back in 2014 that as uh technology improves, I wasn't calling it AI back then, but we did have algorithms, and I knew what what what would happen with these algorithms.
Where the investment makes the product better and better with use, and I predicted back in 2014 that as uh technology improves, I wasn't calling it AI back then, but we did have algorithms, and I knew what what what would happen with these algorithms.
Is that they would predict what data sources would be necessary to make the product better and better with use.
Is that they would predict what data sources would be necessary to make the product better and better with use.
So just like how TikTok and Instagram based on your past viewing behavior will serve you new content.
So just like how TikTok and Instagram based on your past viewing behavior will serve you new content.
I think we're gonna see this with every product and service, enterprise, consumer, all kinds of products.
I think we're gonna see this with every product and service, enterprise, consumer, all kinds of products.
We'll have to use that data to improve with use, and this is really a Characteristic of habit forming products is that unlike products in the physical world, right, your clothing, your couch, your car, all of those things depreciate, they lose value, the more you use it.hmm, Habit forming products do the opposite, right? They.
We'll have to use that data to improve with use, and this is really a Characteristic of habit forming products is that unlike products in the physical world, right, your clothing, your couch, your car, all of those things depreciate, they lose value, the more you use it.hmm, Habit forming products do the opposite, right? They.
get better and better the more you use it.
get better and better the more you use it.
So what you're seeing with this product, is that the more you use it, the more it's learning about you.
So what you're seeing with this product, is that the more you use it, the more it's learning about you.
And then it can tailor the information that it's providing for you next.
And then it can tailor the information that it's providing for you next.
It's actually improving your life, because it knows what you're likely to want to see.
It's actually improving your life, because it knows what you're likely to want to see.
Yeah, um, sometimes give me like academic papers to read.
Yeah, um, sometimes give me like academic papers to read.
haha, This is, I I would like to see more and more products like that.
haha, This is, I I would like to see more and more products like that.
Yeah, do you do you have any like AI product like that you like so far in the AI agent era?
Yeah, do you do you have any like AI product like that you like so far in the AI agent era?
Well, I I think we're gonna see a lot more uh of that type of personalize, personalization in everything.
Well, I I think we're gonna see a lot more uh of that type of personalize, personalization in everything.
I think I think consumers are gonna get very impatient.
I think I think consumers are gonna get very impatient.
If companies don't do this, right?
If companies don't do this, right?
Like, I was just buying uh airline tickets.
Like, I was just buying uh airline tickets.
Well, how many times do I have to enter in the same information?
Well, how many times do I have to enter in the same information?
uh, You know, for every time I buy a ticket for different, like This type of stuff should be as easy as talking to a travel agent, and saying, OK, here's my here's my information.
uh, You know, for every time I buy a ticket for different, like This type of stuff should be as easy as talking to a travel agent, and saying, OK, here's my here's my information.
You know this already.
You know this already.
Like, why do I have to keep keep entering it again and again?
Like, why do I have to keep keep entering it again and again?
Anyway, you get the point.
Anyway, you get the point.
Like across companies, I think across engagement experiences.
Like across companies, I think across engagement experiences.
These type of products should get better and better and smarter and smarter with use.
These type of products should get better and better and smarter and smarter with use.
I think among financial services, there's so much opportunity to anticipate, you know, for example, when when you have an unusual Transaction, and all the fraud alerts you get, you know that that type of stuff should get a lot smarter based on previous uh behavior.
I think among financial services, there's so much opportunity to anticipate, you know, for example, when when you have an unusual Transaction, and all the fraud alerts you get, you know that that type of stuff should get a lot smarter based on previous uh behavior.
as opposed to just blanket uh you know, the the having people having to to write in or or call in.
as opposed to just blanket uh you know, the the having people having to to write in or or call in.
uh, I think all s- education products, I'm particularly excited about.
uh, I think all s- education products, I'm particularly excited about.
I think online education is about to have an a tremendous revolution, because you know, s- sitting uh as a student and just listening to some boring teacher blah blah blah on, is is not engaging.
I think online education is about to have an a tremendous revolution, because you know, s- sitting uh as a student and just listening to some boring teacher blah blah blah on, is is not engaging.
That's not the way.
That's not the way.
uh, Humans are meant to learn, humans are meant to learn through interacting, through the a tutor model.
uh, Humans are meant to learn, humans are meant to learn through interacting, through the a tutor model.
So, I'm very very excited about the future of education, and hopefully, you know, your your daughter's uh young enough to experience this in in in her lifetime.
So, I'm very very excited about the future of education, and hopefully, you know, your your daughter's uh young enough to experience this in in in her lifetime.
Where I think students will start having some kind of individual AI tutor, that will take very boring subjects, and make them interesting, as they all should be, because all of us have this spark of human curiosity and creativity.
Where I think students will start having some kind of individual AI tutor, that will take very boring subjects, and make them interesting, as they all should be, because all of us have this spark of human curiosity and creativity.
But we're kind of squashed into a little box of yeah, but you have to sit here and, you know, do what everybody else does all the same time, all the same speed.
But we're kind of squashed into a little box of yeah, but you have to sit here and, you know, do what everybody else does all the same time, all the same speed.
And I think that that should be done away with.
And I think that that should be done away with.
We should go back to what existed before.
We should go back to what existed before.
Institutionalized learning, where, you know, if you think about Mozart, if you think about Newton, if you think about Einstein, you know, the these people learn because they were curious.
Institutionalized learning, where, you know, if you think about Mozart, if you think about Newton, if you think about Einstein, you know, the these people learn because they were curious.
They didn't have a homework assignment.
They didn't have a homework assignment.
They wanted to know something.
They wanted to know something.
Right, very adaptive algorithm for individuals, right?
Right, very adaptive algorithm for individuals, right?
Exactly, and we're starting to see like alpha school for example, and there's, that's just the tip of the iceberg.
Exactly, and we're starting to see like alpha school for example, and there's, that's just the tip of the iceberg.
I think we're gonna see a lot more now.
I think we're gonna see a lot more now.
I don't know if the legal structures in place, and the societal structures, I I I think unfortunately School is more about childcare and babysitting than it is about learning.
I don't know if the legal structures in place, and the societal structures, I I I think unfortunately School is more about childcare and babysitting than it is about learning.
Exactly.
Exactly.
I totally agree.
I totally agree.
I totally agree.
I totally agree.
Yeah, so so society kind of has to accept that that's not the only reason we send children into this box that we call school.
Yeah, so so society kind of has to accept that that's not the only reason we send children into this box that we call school.
uh, That actually it's about promoting curiosity and creativity, but if we don't do that, we're just gonna lose yet another generation.
uh, That actually it's about promoting curiosity and creativity, but if we don't do that, we're just gonna lose yet another generation.
I mean, for even, you know, even in our generation, how many subjects.
I mean, for even, you know, even in our generation, how many subjects.
Do you never wanna see ever again?
Do you never wanna see ever again?
Like I had terrible physics teacher in high school.
Like I had terrible physics teacher in high school.
I never wanna learn physics ever again, because it completely destroyed the joy of it.
I never wanna learn physics ever again, because it completely destroyed the joy of it.
But it's a beautiful subject, and I'll never get to experience it.
But it's a beautiful subject, and I'll never get to experience it.
Like who knows?
Like who knows?
Like, I might have I might have really enjoyed it.
Like, I might have I might have really enjoyed it.
And learned a lot from it, but because I had a really bad teacher.
And learned a lot from it, but because I had a really bad teacher.
I have another question that I am dying to ask you.
I have another question that I am dying to ask you.
So, for example, like there's really valuable like deep conversation like what we're having right now, is podcast form, like long- or video form.
So, for example, like there's really valuable like deep conversation like what we're having right now, is podcast form, like long- or video form.
And there's also like short form like TikTok, those kind of.
And there's also like short form like TikTok, those kind of.
What do you think there are long term consequence of this kind of like a fragmented attention?
What do you think there are long term consequence of this kind of like a fragmented attention?
um, Is there a way to design product kind of likeuh, Combine stickiness and depth.
um, Is there a way to design product kind of likeuh, Combine stickiness and depth.
Yeah, yeah, I think there there is, I think you know, typically, technologies don't die typically.
Yeah, yeah, I think there there is, I think you know, typically, technologies don't die typically.
uh, So, I don't think that short form will kill long form.
uh, So, I don't think that short form will kill long form.
I don't think that video Kills the book.
I don't think that video Kills the book.
uh, I think that there's a different place for different technologies.
uh, I think that there's a different place for different technologies.
So, for example, take chopsticks, OK?
So, for example, take chopsticks, OK?
uh, Chopsticks were invented way before the fork.
uh, Chopsticks were invented way before the fork.
uh, Almost everybody who uses chopsticks has seen the fork.
uh, Almost everybody who uses chopsticks has seen the fork.
The fork is a newer technology, and yet we use both.
The fork is a newer technology, and yet we use both.
So, the fork didn't replace chopsticks, it's that when you eat some foods, you eat them with a fork.
So, the fork didn't replace chopsticks, it's that when you eat some foods, you eat them with a fork.
When you eat other foods, you eat them with chopsticks, based on the food type and the context.
When you eat other foods, you eat them with chopsticks, based on the food type and the context.
So, I think that there will be a place for long form, there will be a place for short form, there will be a place for whatever's coming after uh both of these mediums, and uh we will use the technology for what it does best. So, there're definitely some contexts where a.
So, I think that there will be a place for long form, there will be a place for short form, there will be a place for whatever's coming after uh both of these mediums, and uh we will use the technology for what it does best. So, there're definitely some contexts where a.
paper book and uh uh uh pen is very useful.
paper book and uh uh uh pen is very useful.
There's other places where a 30 second TikTok clip is more useful, based on what it's there for.
There's other places where a 30 second TikTok clip is more useful, based on what it's there for.
Right, but don't you worry that there's people all like kind of, especially young people getting their news from like TikTok, they're don't have time or they don't form the habit to really kind of complex topics.
Right, but don't you worry that there's people all like kind of, especially young people getting their news from like TikTok, they're don't have time or they don't form the habit to really kind of complex topics.
Do you think that'll be a problem?
Do you think that'll be a problem?
I I think whenever there is a proliferation of a new medium, we're gonna find the the goods and the bads of that medium, and and what we're what we're experiencing is The repercussions of a blessing.
I I think whenever there is a proliferation of a new medium, we're gonna find the the goods and the bads of that medium, and and what we're what we're experiencing is The repercussions of a blessing.
The blessing is that for the first time in history, we have literacy rates, we have technology adoption rates, we, and we have leisure rates where people can spend time doing this kind of stuff.
The blessing is that for the first time in history, we have literacy rates, we have technology adoption rates, we, and we have leisure rates where people can spend time doing this kind of stuff.
And so what's gonna happen invariably is that sometimes people see things that you don't agree with, and maybe they make things you don't agree with.
And so what's gonna happen invariably is that sometimes people see things that you don't agree with, and maybe they make things you don't agree with.
But I believe that that's a good thing, that the antidote To one type of speech is the other type of speech.
But I believe that that's a good thing, that the antidote To one type of speech is the other type of speech.
We need both sides.
We need both sides.
We need that debate.
We need that debate.
uh, We need different perspectives.
uh, We need different perspectives.
As long as we can guarantee that there's free access to different perspectives.
As long as we can guarantee that there's free access to different perspectives.
I I think that's how we solve this problem at top.
I I think that's how we solve this problem at top.
Not always immediately, sometimes it takes cycles of us pursuing the wrong path to figure out why that path was wrong.
Not always immediately, sometimes it takes cycles of us pursuing the wrong path to figure out why that path was wrong.
This is, you know, how how human beings have always plotted through history is by trying one idea, seeing what happens.
This is, you know, how how human beings have always plotted through history is by trying one idea, seeing what happens.
If it doesn't work, we try a different idea.
If it doesn't work, we try a different idea.
But over the long arc of history, this is this is what happens.
But over the long arc of history, this is this is what happens.
So, I don't necessarily think this is something we need to be afraid of.
So, I don't necessarily think this is something we need to be afraid of.
Of course, there's certain types of speech we should, I think, regulate, right?
Of course, there's certain types of speech we should, I think, regulate, right?
You can't incite violence, for example.
You can't incite violence, for example.
So, I I think there is, you know, some speech that that at least for my American centric lens, I think uh should be off limits.
So, I I think there is, you know, some speech that that at least for my American centric lens, I think uh should be off limits.
But for the most part, I'm not really worried about how people spend their time online.
But for the most part, I'm not really worried about how people spend their time online.
uh, You know, with with within limits, of course.
uh, You know, with with within limits, of course.
I think by for the most part, it's a good thing to have diverse perspectives.
I think by for the most part, it's a good thing to have diverse perspectives.
I think uh the last uh couple question is I wanted to talk about how we raise the next generation back to the earlier topic.
I think uh the last uh couple question is I wanted to talk about how we raise the next generation back to the earlier topic.
um, So, in Destructible, you talk about agency, as we uh as the lever against distraction.
um, So, in Destructible, you talk about agency, as we uh as the lever against distraction.
But uh for kids or teenagers, how do we kind of help them to form that kind of agency when they like don't have it yet?
But uh for kids or teenagers, how do we kind of help them to form that kind of agency when they like don't have it yet?
Can you talk a little bit more about how we Help don't get distracted easily, and then how do we raise them properly?
Can you talk a little bit more about how we Help don't get distracted easily, and then how do we raise them properly?
Yeah, so I think we need to help them do the same thing we are struggling with.
Yeah, so I think we need to help them do the same thing we are struggling with.
I think everybody is struggling with distraction.
I think everybody is struggling with distraction.
I think one of the best things you can do as a parent, if you wanna raise undistractable kids, Is to be an indestructible parent.
I think one of the best things you can do as a parent, if you wanna raise undistractable kids, Is to be an indestructible parent.
You can't tell your kids stop playing video games, and meanwhile you're checking email on your phone.
You can't tell your kids stop playing video games, and meanwhile you're checking email on your phone.
It doesn't work that way.
It doesn't work that way.
You have to set the example.
You have to set the example.
And so, I think a lot of parents struggle with being vulnerable in front of their kids.
And so, I think a lot of parents struggle with being vulnerable in front of their kids.
They think they need to be perfect in front of their children. They can never make mistakes.
They think they need to be perfect in front of their children. They can never make mistakes.
Children need you to be vulnerable.
Children need you to be vulnerable.
They need you to say where you're struggling, especially if it's something they struggle with.
They need you to say where you're struggling, especially if it's something they struggle with.
uh, And you can't be a hypocrite.
uh, And you can't be a hypocrite.
So, the worst is to do one thing and say something else.
So, the worst is to do one thing and say something else.
The the second worse is to not admit that, hey, we're all struggling with this.
The the second worse is to not admit that, hey, we're all struggling with this.
So, it's OK to tell your kid, hey, look, these devices are super interesting.
So, it's OK to tell your kid, hey, look, these devices are super interesting.
I also love to use my phone, I also love to watch videos, I also like to play games, but there's other things I like to do with my time as well, be with you, be with my my parents.
I also love to use my phone, I also love to watch videos, I also like to play games, but there's other things I like to do with my time as well, be with you, be with my my parents.
be, you know, do the things that uh also help help me have a a fulfilling life.
be, you know, do the things that uh also help help me have a a fulfilling life.
And so doing it together, I think is is a key.
And so doing it together, I think is is a key.
Starting with those very same four steps.
Starting with those very same four steps.
So, step number one, mastering internal triggers.
So, step number one, mastering internal triggers.
So, if you want to help your child have the best possible future, You need to teach them how to deal with their emotions in a productive way.
So, if you want to help your child have the best possible future, You need to teach them how to deal with their emotions in a productive way.
That's absolutely critical.
That's absolutely critical.
uh, And understanding what's in their way, why are they using their devices in excess?
uh, And understanding what's in their way, why are they using their devices in excess?
Typically what's happening is for kids, is that when kids don't get what they need offline, they look for it online.
Typically what's happening is for kids, is that when kids don't get what they need offline, they look for it online.
So, when kids don't get enough time for play, I think this is this is a big problem in in uh in the industrialized world.
So, when kids don't get enough time for play, I think this is this is a big problem in in uh in the industrialized world.
Is that we so hyper regiment our children, between the test prep, and the swimming lessons, and the ballet, and all the things that we regiment our kids to do, we have no time For what I think is the most psychologically important thing for them to do, which is to play, just to play with other children. It's incredibly important.
Is that we so hyper regiment our children, between the test prep, and the swimming lessons, and the ballet, and all the things that we regiment our kids to do, we have no time For what I think is the most psychologically important thing for them to do, which is to play, just to play with other children. It's incredibly important.
and we have to, un- unfortunately, it doesn't just happen organically.
and we have to, un- unfortunately, it doesn't just happen organically.
We have to schedule time for them to have time to play.
We have to schedule time for them to have time to play.
That's where they learn their play, and their place in the world.
That's where they learn their play, and their place in the world.
So, when and what we find is, when children have that time to play, guess what? They don't want to use their devices.
So, when and what we find is, when children have that time to play, guess what? They don't want to use their devices.
Right, the problem is parents don't plan that time, they're lazy.
Right, the problem is parents don't plan that time, they're lazy.
They come home, and then they see their kid on their device, and they say, why are you on your phone?
They come home, and then they see their kid on their device, and they say, why are you on your phone?
Go do, go go read a book.
Go do, go go read a book.
Come on, would you have gone and read a book?
Come on, would you have gone and read a book?
No, but if a kid has the opportunity to play with their friends, that's typically what they wanna do.
No, but if a kid has the opportunity to play with their friends, that's typically what they wanna do.
So, I think that's that's very important to satisfy those psychological needs of free play.
So, I think that's that's very important to satisfy those psychological needs of free play.
To make sure that those uh internal triggers of of boredom and loneliness aren't satisfied online, they're satisfied through real world interaction.
To make sure that those uh internal triggers of of boredom and loneliness aren't satisfied online, they're satisfied through real world interaction.
Then scheduling the time, right?
Then scheduling the time, right?
Making time for traction, doing what you did of, hey, here's all the things you want to do with your time.
Making time for traction, doing what you did of, hey, here's all the things you want to do with your time.
There's nothing wrong with going on the device, but how does that fit into your day?
There's nothing wrong with going on the device, but how does that fit into your day?
Step number three, hacking back the external triggers.
Step number three, hacking back the external triggers.
This is very, very important.
This is very, very important.
The problem with technology and children Isn't so much the technology itself, it's what it displaces.
The problem with technology and children Isn't so much the technology itself, it's what it displaces.
So anything that beeps, buzzes or boops in the bedroom needs to be taken out.
So anything that beeps, buzzes or boops in the bedroom needs to be taken out.
Children should not have screens in the bedroom, they shouldn't have Television, they shouldn't have a radio, they shouldn't have a fish tank, they shouldn't sleep with pets.
Children should not have screens in the bedroom, they shouldn't have Television, they shouldn't have a radio, they shouldn't have a fish tank, they shouldn't sleep with pets.
Anything that disrupts sleep needs to be out of that child's room.
Anything that disrupts sleep needs to be out of that child's room.
That's a big big factor in terms of psychological well being.
That's a big big factor in terms of psychological well being.
Sleep is incredibly important.
Sleep is incredibly important.
Then the fourth step is preventing distraction with pacts, so teaching your child and yourself how to make these commitments that you will do what you say you're going to do.
Then the fourth step is preventing distraction with pacts, so teaching your child and yourself how to make these commitments that you will do what you say you're going to do.
And so these are the same four basic steps that I talk about in in- in the indestructible.
And so these are the same four basic steps that I talk about in in- in the indestructible.
That you can use on yourself, and of course we have to teach our children.
That you can use on yourself, and of course we have to teach our children.
Awesome, awesome.
Awesome, awesome.
Be vulnerable, and learn together with your child, and face the problem together, and then you will have a fine child.
Be vulnerable, and learn together with your child, and face the problem together, and then you will have a fine child.
And makes and make sure that you know what you're doing.
And makes and make sure that you know what you're doing.
Ha ha ha.
Ha ha ha.
Right, that you you read some books.
Right, that you you read some books.
Ha ha ha.
Ha ha ha.
On the read it.
On the read it.
Ha ha ha ha.
Ha ha ha ha.
Yes, read a book.
Yes, read a book.
But I think I think it's important.
But I think I think it's important.
I think the most important thing is is to not be scared of the technology.
I think the most important thing is is to not be scared of the technology.
I think the easiest thing to do is for a parent to say, well that didn't exist when I was a kid, so it's bad.
I think the easiest thing to do is for a parent to say, well that didn't exist when I was a kid, so it's bad.
This is always happened, right?
This is always happened, right?
It's called a moral panic.
It's called a moral panic.
And I think that's a big mistake, because what what are you teaching your kid, if you say, oh, get off technology, technology is melting your brain, it's bad for you.
And I think that's a big mistake, because what what are you teaching your kid, if you say, oh, get off technology, technology is melting your brain, it's bad for you.
Well, you're teaching them that that they shouldn't use it.
Well, you're teaching them that that they shouldn't use it.
The the jobs of the future require them to use these technologies.
The the jobs of the future require them to use these technologies.
We want our kids to be tech literate, or they'll be unemployed.
We want our kids to be tech literate, or they'll be unemployed.
I know, it's like Chinese parent.
I know, it's like Chinese parent.
Don't date anyone until you're graduate from college, like, find a spouse right now.
Don't date anyone until you're graduate from college, like, find a spouse right now.
Yeah, yeah, exactly, exactly.
Yeah, yeah, exactly, exactly.
Well, well, where, why aren't you married yet?
Well, well, where, why aren't you married yet?
Well, cause you told me not to date anybody.
Well, cause you told me not to date anybody.
Ha ha ha.
Ha ha ha.
So it's the same exact thing.
So it's the same exact thing.
We want them to be uh to be familiar with the technology, and to learn from a very early age.
We want them to be uh to be familiar with the technology, and to learn from a very early age.
How to say, OK, enough. Now I need to do something else.
How to say, OK, enough. Now I need to do something else.
Thank you so much, Nier, for joining us.
Thank you so much, Nier, for joining us.
um, You mentioned that there is tons of resources on your website, Nier and Far dot com, right?
um, You mentioned that there is tons of resources on your website, Nier and Far dot com, right?
Right, exactly.
Right, exactly.
That's right.
That's right.
So, it's Nier, spell like my first name, N-I-R, and Far dot com.
So, it's Nier, spell like my first name, N-I-R, and Far dot com.
Ok, we'll put in our show note, and then if anyone like, want more information from you, and there's books, and there're tons of resources.
Ok, we'll put in our show note, and then if anyone like, want more information from you, and there's books, and there're tons of resources.
um, Thank you so much.
um, Thank you so much.
Thank you again. My pleasure. Thank you. Take care. Take care.
Thank you again. My pleasure. Thank you. Take care. Take care.
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