“黑五”重磅惊喜：戴安娜回归啦！

哈喽，大家好！

哈喽，大家好！

我是 Jeannie，你正在收听盘吉 Jeannie 告诉你。

我是 Jeannie，你正在收听盘吉 Jeannie 告诉你。

And I'm Diana Hi it's been a while 好久不见哦，我想今天是肯定我们很多节目的特别老听众，特别喜欢呃想念戴安娜的听众。

And I'm Diana Hi it's been a while 好久不见哦，我想今天是肯定我们很多节目的特别老听众，特别喜欢呃想念戴安娜的听众。

对大家上来说是一个大大的惊喜。

对大家上来说是一个大大的惊喜。

那戴安娜之前在呃开言，然后我们一起录节目，受到很多，录的课程受到很多用户的喜爱。

那戴安娜之前在呃开言，然后我们一起录节目，受到很多，录的课程受到很多用户的喜爱。

但是后来，嗯，对，你就回美国，对吧？

但是后来，嗯，对，你就回美国，对吧？

美籍华人。

美籍华人。

然后，it really has been quite a while，七八年了吧，回去。

然后，it really has been quite a while，七八年了吧，回去。

Yeah，and Spent 8 years yes 对，然后最近机缘巧合，呃，我们两个又联系上了。

Yeah，and Spent 8 years yes 对，然后最近机缘巧合，呃，我们两个又联系上了。

也是戴安娜非常 kindly，我说，哎呀，你有没有时间，有没有兴趣再跟我来录一些音呢？

也是戴安娜非常 kindly，我说，哎呀，你有没有时间，有没有兴趣再跟我来录一些音呢？

现在我就是 Still in doing this Panji you tell me and you so kindly said yes Yeah of course I mean I really really enjoyed podcasting at Open Language and When you offered this opportunity I couldn't turn it down

现在我就是 Still in doing this Panji you tell me and you so kindly said yes Yeah of course I mean I really really enjoyed podcasting at Open Language and When you offered this opportunity I couldn't turn it down

Yes, I'm currently uh on a job search.

Yes, I'm currently uh on a job search.

um, I've been in product design for about 5 years now, and uhum, You know the economy has been pretty tough, so it's been kind of a tough search.

um, I've been in product design for about 5 years now, and uhum, You know the economy has been pretty tough, so it's been kind of a tough search.

但是嗯现在一个是美国经济的不明朗，然后还有就 AI 的影响嘛，所以确实也对这个 job market 有很大的影响，所以你现在真的是从前一个岗位上面下来，要找一个新工作。

但是嗯现在一个是美国经济的不明朗，然后还有就 AI 的影响嘛，所以确实也对这个 job market 有很大的影响，所以你现在真的是从前一个岗位上面下来，要找一个新工作。

So you have some free time on your hand right uh huh Yes 好，所以我们听众，如果你正好在找 Product designer also can contact with Diana Yes I'd be happy for any introductions um It's always helpful to know the person that you're working with too嗯，好，大家可以在我们节目下面留言，我会转达。好，那今天戴安娜

So you have some free time on your hand right uh huh Yes 好，所以我们听众，如果你正好在找 Product designer also can contact with Diana Yes I'd be happy for any introductions um It's always helpful to know the person that you're working with too嗯，好，大家可以在我们节目下面留言，我会转达。好，那今天戴安娜

来到我们的节目，我们要讲讲呃，就我们女生，呃，其实是 everyone 都很有兴趣的事情。

来到我们的节目，我们要讲讲呃，就我们女生，呃，其实是 everyone 都很有兴趣的事情。

That is省钱 save money yes and also shopping Right mainly you shopping how can you save a little money right Luckily we have Double Eleven and an upcoming Black Friday for shoppers to score big 哎，没错。

That is省钱 save money yes and also shopping Right mainly you shopping how can you save a little money right Luckily we have Double Eleven and an upcoming Black Friday for shoppers to score big 哎，没错。

那我们今天呢，就来讲讲这个双十一和美国的黑五啊，Black Friday。

那我们今天呢，就来讲讲这个双十一和美国的黑五啊，Black Friday。

嗯哼，好，那先讲双十一好吧。

嗯哼，好，那先讲双十一好吧。

戴安娜，你在呃国内的时候，那时候已经有了是吧？

戴安娜，你在呃国内的时候，那时候已经有了是吧？

Yes it was a huge shopping day already 哎，双十一英语怎么讲啊？

Yes it was a huge shopping day already 哎，双十一英语怎么讲啊？

Yeah so here I see brands using the term Singles Day more often

Yeah so here I see brands using the term Singles Day more often

就是近几年也有很多美国的品牌，美国的商家会在双十一做促销。

就是近几年也有很多美国的品牌，美国的商家会在双十一做促销。

但他们还是用，就是就，因为中国最以前呃，这个双十一也不是买东西，而是叫光棍节。

但他们还是用，就是就，因为中国最以前呃，这个双十一也不是买东西，而是叫光棍节。

So in the states 反而就，他还是在用这个最 OG，最最原始的名字，是吧？Yes exactly

So in the states 反而就，他还是在用这个最 OG，最最原始的名字，是吧？Yes exactly

OK Singles Day in the US 好，那这个 Double Eleven 搞了那么多年哈，每年都有一些新变化。

OK Singles Day in the US 好，那这个 Double Eleven 搞了那么多年哈，每年都有一些新变化。

那比如今年的双十一，就可以看到就在中国的呃消费者当中，大家越来越重视品质，然后售后的质量，而不光光是在这一天就啊打折、买便宜的东西。

那比如今年的双十一，就可以看到就在中国的呃消费者当中，大家越来越重视品质，然后售后的质量，而不光光是在这一天就啊打折、买便宜的东西。

Yeah and the same can be seen in the US where consumers are shifting their priorities toward product quality and after sales service such as the return and exchange process Shifting consumer priorities ah Shifting 就是改变，就是 change 或者 changing 的意思，right？

Yeah and the same can be seen in the US where consumers are shifting their priorities toward product quality and after sales service such as the return and exchange process Shifting consumer priorities ah Shifting 就是改变，就是 change 或者 changing 的意思，right？

Uh huh，yes，um I would say though shifting kind of means a slower more gradual change as opposed to a sudden overnight change 啊，对，是比较循序渐进的。

Uh huh，yes，um I would say though shifting kind of means a slower more gradual change as opposed to a sudden overnight change 啊，对，是比较循序渐进的。

好，那现在在改变的呢，是消费者最重视的东西。这个英语我们可以用

好，那现在在改变的呢，是消费者最重视的东西。这个英语我们可以用

Priorities OK so priorities is 你觉得最重要的事情。

Priorities OK so priorities is 你觉得最重要的事情。

比如说人生，我们每一个人都会有一些 life priorities right Mm hmm Right And at work for example you might have certain things that you value more than others uh Right So what are consumers prioritizing these days

比如说人生，我们每一个人都会有一些 life priorities right Mm hmm Right And at work for example you might have certain things that you value more than others uh Right So what are consumers prioritizing these days

Product quality and after sales service, and this kind of together signals a more mature market.

Product quality and after sales service, and this kind of together signals a more mature market.

Right consumers are being more rational with their consumption OK so rational is 理性理智的意思哈？

Right consumers are being more rational with their consumption OK so rational is 理性理智的意思哈？

Right, so you might think about You know, is this a good quality product?

Right, so you might think about You know, is this a good quality product?

Is it worth the money?

Is it worth the money?

And more importantly, do you actually need it?

And more importantly, do you actually need it?

So, this rational consumption, it has another face, it is impulsive buying.

So, this rational consumption, it has another face, it is impulsive buying.

啊，所以那个叫 impulsive buys uh huh or make impulsive buys 就我们也可以叫它 impulsive consumption 但如果你说uh make impulsive buys 就更口语一点。

啊，所以那个叫 impulsive buys uh huh or make impulsive buys 就我们也可以叫它 impulsive consumption 但如果你说uh make impulsive buys 就更口语一点。

Right, so they act on maybe their feelings and their emotions instead of on logic or reason.

Right, so they act on maybe their feelings and their emotions instead of on logic or reason.

但是呢，与此同时，当然现在这个直播啦，然后整个社交媒体和买东西的整合，是非常非常的深入。

但是呢，与此同时，当然现在这个直播啦，然后整个社交媒体和买东西的整合，是非常非常的深入。

Yeah, I heard live stream shopping is a pretty big thing in China, but in the US, it hasn't really caught on yet.

Yeah, I heard live stream shopping is a pretty big thing in China, but in the US, it hasn't really caught on yet.

right so there's still a huge influencer culture in the US um but most of it's going to be maybe like sponsored content as opposed to live Streaming，那当然现在还有，就什么东西都要跟 AI 相关嘛。

right so there's still a huge influencer culture in the US um but most of it's going to be maybe like sponsored content as opposed to live Streaming，那当然现在还有，就什么东西都要跟 AI 相关嘛。

嗯哼。

嗯哼。

特别 shopping，这个商家可以卖更多适合你的东西哈。

特别 shopping，这个商家可以卖更多适合你的东西哈。

uh But as a consumer I just find I need to be rational I will myself I一定要，有控制力，要要 control

uh But as a consumer I just find I need to be rational I will myself I一定要，有控制力，要要 control

Right, right.

Right, right.

I mean sometimes it is helpful because you are now aware of other options but other times it is a little too much 对，总之现在就是 AI 的整合是非常深度。

I mean sometimes it is helpful because you are now aware of other options but other times it is a little too much 对，总之现在就是 AI 的整合是非常深度。

嗯， Right，so there's a lot of deep AI integration 好，那讲完这些趋势以后，我们来看看双十一到底哪些东西卖得好，哪些牌子卖得好。

嗯， Right，so there's a lot of deep AI integration 好，那讲完这些趋势以后，我们来看看双十一到底哪些东西卖得好，哪些牌子卖得好。

都是一些大家熟悉的大品牌啦，再加上他们很多，就是也都是卖贵的东西。

都是一些大家熟悉的大品牌啦，再加上他们很多，就是也都是卖贵的东西。

So if we only look at the gross merchandise volume or GMV they're dominated by these big huge brands So here we're talking about GMV

So if we only look at the gross merchandise volume or GMV they're dominated by these big huge brands So here we're talking about GMV

Gross Merchandise Volume 如果大家是做业务的，可能对这个呃三个字母都不陌生啊。

Gross Merchandise Volume 如果大家是做业务的，可能对这个呃三个字母都不陌生啊。

You know more colloquially you could say salesuh Sales 销售额，双十一真的是一个好的机会，让消费者可以囤货。

You know more colloquially you could say salesuh Sales 销售额，双十一真的是一个好的机会，让消费者可以囤货。

Right and when you stock up um a lot of those savings definitely add up over time 囤货英语就叫做 stock up

Right and when you stock up um a lot of those savings definitely add up over time 囤货英语就叫做 stock up

And not only is it a great time to stock up it's also a good time to save on big ticket items Ticket 是票，这里跟什么 tickets 有啥关系呢？

And not only is it a great time to stock up it's also a good time to save on big ticket items Ticket 是票，这里跟什么 tickets 有啥关系呢？

It kind of just means it's got a very large price Big ticket items 就是讲贵的东西。

It kind of just means it's got a very large price Big ticket items 就是讲贵的东西。

那我们就来看看双十一卖的特别好，GMV 特别高的一些商品啊。

那我们就来看看双十一卖的特别好，GMV 特别高的一些商品啊。

其实这些大类呢，也都是 big categories 像你刚刚讲的 big ticket items，自然而然就想到什么电脑呀、手机呀、iPad 这些。

其实这些大类呢，也都是 big categories 像你刚刚讲的 big ticket items，自然而然就想到什么电脑呀、手机呀、iPad 这些。

Right so all the tech and gadgets But I think when we talk about gadgets it's going to be something that's a little harder to categorize unlike TVs and computers and phones So they're usually smaller items And hmm常常是一些比较新奇的。

Right so all the tech and gadgets But I think when we talk about gadgets it's going to be something that's a little harder to categorize unlike TVs and computers and phones So they're usually smaller items And hmm常常是一些比较新奇的。

like some uh creative or innovative items Right right

like some uh creative or innovative items Right right

还有卖得很好的，就是游戏，游戏机。

还有卖得很好的，就是游戏，游戏机。

Yes you can never forget about gaming consoles 游戏机叫 gaming consoles So not called gaming machine is it hmm No

Yes you can never forget about gaming consoles 游戏机叫 gaming consoles So not called gaming machine is it hmm No

那这个真的是可大可小啊。

那这个真的是可大可小啊。

Yes they're all considered home appliances 好，那另外一个大类呢，特别对于女性而言哈，就是保养品啦、护肤品，还有化妆品。

Yes they're all considered home appliances 好，那另外一个大类呢，特别对于女性而言哈，就是保养品啦、护肤品，还有化妆品。

hmm Skin care and cosmetics Cosmetics we're talking about makeup right Yes uh huh

hmm Skin care and cosmetics Cosmetics we're talking about makeup right Yes uh huh

比如雅诗兰黛啦、欧莱雅啦这些。

比如雅诗兰黛啦、欧莱雅啦这些。

That would be Estée Lauder and L'Oréal 特别他们现在都是很大的集团，所以他们旗下，they own so many different brands，便宜到贵都有。

That would be Estée Lauder and L'Oréal 特别他们现在都是很大的集团，所以他们旗下，they own so many different brands，便宜到贵都有。

And in fact a lot of people will look for dupes of the more expensive higher end brands Oh yeah that's a great word dupes uh D U P E S 就是平替。

And in fact a lot of people will look for dupes of the more expensive higher end brands Oh yeah that's a great word dupes uh D U P E S 就是平替。

Right so for example L'Oreal being such a huge parent company they own more affordable brands that you could find at the drugstore And they also own a lot of higher end brands that you might find at for example Sephora 好，那最后看的一个大类呢，就是我们的呃服装服饰。 Apparel

Right so for example L'Oreal being such a huge parent company they own more affordable brands that you could find at the drugstore And they also own a lot of higher end brands that you might find at for example Sephora 好，那最后看的一个大类呢，就是我们的呃服装服饰。 Apparel

Apparel 这个词跟 clothes 或者 clothing 有什么区别啊？So apparel encompasses

Apparel 这个词跟 clothes 或者 clothing 有什么区别啊？So apparel encompasses

Everything that you would wear, so, from jewelry and clothing, all the way to shoes.

Everything that you would wear, so, from jewelry and clothing, all the way to shoes.

Whereas clothing is usually just about what you wear on your body.

Whereas clothing is usually just about what you wear on your body.

uh OK，所以它只是涵盖一个大类，从头到脚，对吧？

uh OK，所以它只是涵盖一个大类，从头到脚，对吧？

衣服啊，然后鞋子啊、饰品啊。

衣服啊，然后鞋子啊、饰品啊。

还有我觉得它也是比较正式的一个词，就是， you know when we're talking about 这这种 category 大的品类，right？

还有我觉得它也是比较正式的一个词，就是， you know when we're talking about 这这种 category 大的品类，right？

I will say apparel 但是如果你平平时你说我要买一件衣服，双十一买衣服，你就只说，yeah，buy some clothes on Double Eleven 你不会说，I'll buy some apparel Yeah yeah that does sound a little strange when you're talking to a friend 这两年全球的一个大趋势就是这种运动休闲类的品牌。像 Lululemon 呐，还有

I will say apparel 但是如果你平平时你说我要买一件衣服，双十一买衣服，你就只说，yeah，buy some clothes on Double Eleven 你不会说，I'll buy some apparel Yeah yeah that does sound a little strange when you're talking to a friend 这两年全球的一个大趋势就是这种运动休闲类的品牌。像 Lululemon 呐，还有

最近很红的这个 Alo Yoga。

最近很红的这个 Alo Yoga。

Right Yeah we call that athleisure Yeah athleisure Athletic 运动， Leisure 休闲。 Do you like those brands

Right Yeah we call that athleisure Yeah athleisure Athletic 运动， Leisure 休闲。 Do you like those brands

I do It's a lot more comfortable but still pretty fashionable I always just look and buy dupe ha for this Because I觉得它这正价的好贵 Yeah I mean a lot of people have told me that to them it's worth the splurge But I'm just like。

I do It's a lot more comfortable but still pretty fashionable I always just look and buy dupe ha for this Because I觉得它这正价的好贵 Yeah I mean a lot of people have told me that to them it's worth the splurge But I'm just like。

you most of my clothing are no name brands OK 那戴安娜刚用一个特别好的词 splurge 啊，这个就是 dupe 的反义词，right It's the opposite of a dupe 嗯哼，yeah you almost never splurge on a dupe you usually splurge on the name brand item。

you most of my clothing are no name brands OK 那戴安娜刚用一个特别好的词 splurge 啊，这个就是 dupe 的反义词，right It's the opposite of a dupe 嗯哼，yeah you almost never splurge on a dupe you usually splurge on the name brand item。

那我们看完双十一以后呢，这美国的黑五。

那我们看完双十一以后呢，这美国的黑五。

Say老实话，黑五 biggest shopping day in the US 这名字我觉得听上去就像一个恐怖片，像一个 horror movie uh That's kind of funny um I never thought of it that way because to me Black Friday is always just A huge shopping day OK 那它其实就每年都在礼拜五。

Say老实话，黑五 biggest shopping day in the US 这名字我觉得听上去就像一个恐怖片，像一个 horror movie uh That's kind of funny um I never thought of it that way because to me Black Friday is always just A huge shopping day OK 那它其实就每年都在礼拜五。

嗯，然后呢是因为它是在感恩节，which is always

嗯，然后呢是因为它是在感恩节，which is always

In Thursday's the whole day, is it?

In Thursday's the whole day, is it?

好，那讲到美国的黑五，其实呃卖得好的东西，就是从 category 大类来讲呢。

好，那讲到美国的黑五，其实呃卖得好的东西，就是从 category 大类来讲呢。

比如说， of course tech and gadgets very popular smartphones your laptops and gaming consolesuh This year well I think both China and US just耳机，特别现在无线耳机。

比如说， of course tech and gadgets very popular smartphones your laptops and gaming consolesuh This year well I think both China and US just耳机，特别现在无线耳机。

OK so those are the wireless earbuds and headphones Wireless 就无线啊，然后，嗯， earbuds 就是像那个苹果，它叫 AirPod 对吧？

OK so those are the wireless earbuds and headphones Wireless 就无线啊，然后，嗯， earbuds 就是像那个苹果，它叫 AirPod 对吧？

你就，对，塞在耳朵里的。嗯，所以， headphones

你就，对，塞在耳朵里的。嗯，所以， headphones

通常就比较大的就得 cover your ears 是吧？

通常就比较大的就得 cover your ears 是吧？

hmm So they'll almost always have some kind of a band it goes over your head Or sometimes at the back of your head and then they will have a piece that goes on and surrounds your ear 对。

hmm So they'll almost always have some kind of a band it goes over your head Or sometimes at the back of your head and then they will have a piece that goes on and surrounds your ear 对。

我觉得对很多 gamer 来说啊，打游戏的，他一定要这个，就戴那个 earbuds 很没感觉，是吧？

我觉得对很多 gamer 来说啊，打游戏的，他一定要这个，就戴那个 earbuds 很没感觉，是吧？

Right right and sometimes they want that noise cancellation too 啊，就是能够消除外面的噪音啊，Noise cancellation

Right right and sometimes they want that noise cancellation too 啊，就是能够消除外面的噪音啊，Noise cancellation

好，那还有呢，在美国这个 home appliances uh 电器，特别是 kitchen appliances，我觉得就是会反映出中美呃吃东西啊、饮食文化的差异。

好，那还有呢，在美国这个 home appliances uh 电器，特别是 kitchen appliances，我觉得就是会反映出中美呃吃东西啊、饮食文化的差异。

比如说在中国，你那种什么炖锅、蒸锅啊，还有养生壶，就选择很多。

比如说在中国，你那种什么炖锅、蒸锅啊，还有养生壶，就选择很多。

但是， you know if I 嗯，我我讲到加拿大，在美国，Because people don't use those things 所以你就买不到有好品牌的，就都是那些没听的，没听过的品牌。

但是， you know if I 嗯，我我讲到加拿大，在美国，Because people don't use those things 所以你就买不到有好品牌的，就都是那些没听的，没听过的品牌。

I see.

I see.

So, not only kitchen appliances, but we also see some differences in purchases regarding entertainment systems.

So, not only kitchen appliances, but we also see some differences in purchases regarding entertainment systems.

Portable movie projectors Oh 真的吗？

Portable movie projectors Oh 真的吗？

投影仪、Portable 就是可以带到别的地方。

投影仪、Portable 就是可以带到别的地方。

Ahem right so as long as you have a pretty flat Wall or canvas you can watch a movie on it I觉得这个 projector 以前在国内很红，但但现在 I don't know I'm not sure 好，那当然，Apparel，像我们刚刚讲到，Athleta 的这些，呃， also a big category。然后

Ahem right so as long as you have a pretty flat Wall or canvas you can watch a movie on it I觉得这个 projector 以前在国内很红，但但现在 I don't know I'm not sure 好，那当然，Apparel，像我们刚刚讲到，Athleta 的这些，呃， also a big category。然后

还有一个，其实不光是在美国啦，现在中国也特别红的，就是像 La Boubou 这样，就泡泡玛特这种可以收藏的小玩偶。

还有一个，其实不光是在美国啦，现在中国也特别红的，就是像 La Boubou 这样，就泡泡玛特这种可以收藏的小玩偶。

双十一、黑五也是， you know a a huge category

双十一、黑五也是， you know a a huge category

Right these are collectibles To collect 收藏是吧？

Right these are collectibles To collect 收藏是吧？

然后这些它不光是一个什么小玩具，它是有更大的价值、更特别的，所以我们叫它们 collectibles。

然后这些它不光是一个什么小玩具，它是有更大的价值、更特别的，所以我们叫它们 collectibles。

Right and this is driven by fandom culture and internet trends Fandom 就是 F-A-N 粉丝对吧？

Right and this is driven by fandom culture and internet trends Fandom 就是 F-A-N 粉丝对吧？

一个 la bu bu fan 然后这个 fandom 这个词后面加 d o m，就好像我们说一个国家，一个什么 kingdom，一个王国。

一个 la bu bu fan 然后这个 fandom 这个词后面加 d o m，就好像我们说一个国家，一个什么 kingdom，一个王国。

他 fandom 就有一点这个意思，就我们都是这个帝国里面的粉丝， right？

他 fandom 就有一点这个意思，就我们都是这个帝国里面的粉丝， right？

the La Boubou kingdom 里面的 fans，so fans uh Yes 好，那我们今天的节目就差不多了。

the La Boubou kingdom 里面的 fans，so fans uh Yes 好，那我们今天的节目就差不多了。

最后想问问戴安娜，呃，你你 Black Friday 的时候会买很多东西吗？

最后想问问戴安娜，呃，你你 Black Friday 的时候会买很多东西吗？

I try not to spend too much, but you know, with Christmas around the corner, I definitely do need to shop for some people.

I try not to spend too much, but you know, with Christmas around the corner, I definitely do need to shop for some people.

好，那我们今天的节目就要结束了。

好，那我们今天的节目就要结束了。

Once again so happy to have Diana back after many many years uh Also 期待接下来的一段时间uh都跟戴安娜一起为大家带来更多的节目。

Once again so happy to have Diana back after many many years uh Also 期待接下来的一段时间uh都跟戴安娜一起为大家带来更多的节目。

And similarly I'm very happy to be here until next time

And similarly I'm very happy to be here until next time

Yeah until next time take care guys 我们下周再见！

Yeah until next time take care guys 我们下周再见！

Bye.

Bye.